25 Money-Making Apple Statistics for 2024

These Apple statistics confirm that it’s one of the most recognizable brands in the world. In addition, forty-six years after the company’s inception, it’s constantly innovating breakthrough technologies that have lasting effects on the cultural zeitgeist.

Below, we’ll look at some stats and facts that make Apple the most valuable company in the world.

Let’s dive in!

Top 10 Apple Statistics for 2024

• Apple employs approximately 160,000 people worldwide.
• Apple was the most valuable brand globally in 2021.
• Apple users are more likely to hold a college diploma (64%).
• MacBook shipments were expected to reach 17.1 million units in 2021.
• Over one billion iPhones are currently in use.
• Over one billion iPhones are currently active..
• In the third quarter of 2021, Apple had 15.2% of the total market share.
• Apple’s global revenue increased to 365.82 billion dollars in 2021.
• iPad sales accounted for around $8.25 billion in revenue in the fourth quarter of 2021.
• Apple was created in a garage in 1976.

General Apple Statistics

When Apple first debuted in 1976, no one could have predicted that the company would become a global trendsetter. In the section below, we’ll touch on some general stats that will begin to show the scope of its influence.

1. Apple employs approximately 160,000 people worldwide.

(Source: Apple)

And the company takes pride in the fact that when people join it, they find long-term fulfillment. Furthermore, because inclusion and diversity are core values at Apple, it claims it is taking concrete steps to increase minority representation throughout the company.

2. Apple was the most valuable brand globally in 2021.

(Source: Visual Capitalist / KnowInsiders)

More specifically, it had a brand value of $263.4 billion. Furthermore, the corporation was the world’s largest technological company in 2020. So, that means it outperformed Microsoft, Google, and Facebook, with a brand worth of $352 billion according to Apple Inc. statistics. 

3. In 1997, Apple launched the Apple Online Store.

(Source: 9to5Mac / 247wallst / MUO)

The 1990s saw several technological milestones, including the widespread use of the internet. For instance, the first website was created in 1991. 

Computers designed to be simple and accessible, such as the iMac in 1998, opened a window into the world wide web for many American families. Namely, the iMac G3 was the first in the iMac series and the only one so far to have a circular, egg-shaped chassis.

Apple Demographics Stats

Apple has reaffirmed its long-standing commitment to making its company more inclusive for both its employees and customers. Below, we’ll look at some stats pertaining to its workforce and some intriguing facts about Apple users.

4. In 2020, 66% of Apple’s global workforce was male.

(Source: Apple)

This stat translates to only 34% of the company’s employees being female. Furthermore, this disparity is especially true in the technology sector. Only 24% were female, whereas approximately 76% were male.

5. According to stats on Apple demographics from 2020, 27% of its global workforce was Asian.

(Source: Apple)

Even though Apple’s diversity figures have improved with time, the business still has primarily white employees (47%). In addition, somewhere around 14% are Hispanic/Latinx, and about 5% are Black.

6. Of Apple’s 18 chief executives, only five are women.

(Source: Apple)

As for the rest of Apple’s executive team, they are predominantly white males. Even though it will take time for Apple to become more diverse, it is committed to equal pay for all employees and strives for racial equity and justice both inside and outside its offices.

7. 58% of 18-34-year-old smartphone users use iPhone, as per Apple customer demographics for 2020.

(Source:Payments Journal)

So, based on the preceding information comparing iPhone vs. Android usage, we can conclude that 42% of that age group uses Android. Be that as it may, Generation X reverses this dynamic.

Namely, 38% of 35 to 54 year-olds use iPhones, while 56% use Androids. In the 55+ age group, Android also has a significant lead, with 46% using Android devices and only 28% choosing Apple products.

8. People between the ages of 20 and 45 are more likely to use Apple’s smart, compact devices.

(Source: The Strategy Watch)

At the same time, stats on Apple customer demographics for 2021 noted that people between 18 and 30 use Apple Pay, iTunes, the app store, and the iTunes store. Lastly, users of the Apple Watch, Apple TV, and accessories range in age from 20 to 45 years old.

9. Apple users are more likely to hold a college diploma (64%).

(Source: The Strategy Watch)

In fact, most of Apple’s users are millennials with a high level of education. They are career-oriented and socially active. That is to say, Apple Inc.’s core target market includes students, managers, executives, and professionals.

Apple Product Statistics

Apple’s success and expansion can be traced back in part to the uniqueness of its products. There’s no doubt that this tech giant has come a long way since its humble beginnings as a small computer company. 

10. Apple MacBook shipments were expected to reach 17.1 million units in 2021.

(Source: Cult of Mac)

Following high demand as more individuals worked and studied from home during the pandemic, Apple MacBook shipments were expected to exceed approximately 15.5 million units globally in 2020. 

Moreover, according to Apple stats, that translates to a more than 23% increase from the previous year. 

11. Over one billion iPhones are currently active.

(Source: The Verge)

This stat isn’t too surprising considering that Apple sold its billionth iPhone in 2016.  Additionally, it had 900 million active iPhone users in January 2019. Plus, Apple claims that there are currently 1.65 billion Apple devices in active use overall.

12. In 2020, Apple sold around 189.7 million iPhones.

(Source: BizWatchNigeria)

That same year, iPhone 6 and 6 Plus were the most popular iPhone models, as per Apple iPhone sales statistics from 2020. What’s more, the iPhone 6 and iPhone 6 plus are the highest selling models, with over 200 million sold since 2014. 

13. During the third quarter of 2021, Apple sold 14.7 million tablets worldwide.

(Source: Statista) 

This figure marks growth in both quarter-to-quarter sales and units sold the previous year. As a matter of fact, iPad sales made up over 10% of Apple’s overall revenue in the third quarter of 2020. 

Apple Market Size

There is no denying that Apple is the largest information technology company in the world. Not to mention, the company’s brand recognition is off the charts. So, just how much is Apple worth, and how much of the total market share does it possess? 

Find out below!

14. Apple’s revenue was over $270 billion in 2020.

(Source: Macrotrends)

The company has a dedicated fan base and has seen remarkable revenue growth. The statistic above represents a 5.51% increase above Apple’s yearly revenue of $260.174 billion in 2019. In greater detail, that was a 2.04% decrease from 2018.

15. Apple statistics revealed that the tech giant set a new revenue record of $83.4 billion in 2021.

(Source: Apple)

This figure indicates a year-over-year growth of 29% and $1.24 in quarterly earnings per diluted share. As a matter of fact, from M1-powered Macs to an iPhone 13 lineup, Apple unveiled its most powerful devices ever this year.

16. In the third quarter of 2021, Apple had a 15.2% market share.

(Source: Statista)

Although this is impressive, it actually indicates a decrease over the previous quarter. However, it was still enough to place Apple second in the global smartphone market share.

Furthermore, according to Apple sales statistics, its sales cycle typically declines from the fourth quarter of one year to the first quarter of the following year. 

17. Apple’s global revenue increased to $365.82 billion in 2021.

(Source: iMore)

In the same year, Apple recorded a net income of 94.7 billion dollars. However, that’s not surprising, given Apple’s rapid expansion over the years, fueled by constant innovations and brand recognition.

By comparison, in 2020, Amazon reported a net income of roughly 21.33 billion dollars.

18. According to Apple brand statistics, its estimated value was $612 billion in 2020.

(Source: Kantar)

Apple’s brand worth has fluctuated dramatically over the last decade. Namely, it came in second place in a listing of the most valuable brands globally that year, behind Amazon but ahead of Google and Microsoft.

19. Apple’s iPhone sales represented 48.59% of the company’s revenue in 2021.

(Source: Statista)

According to stats on Apple sales by product, this percentage represented the highest share of its merchandise. Moreover, Apple’s global revenue hit $81.4 billion in the third quarter of 2021, up 36% year over year. 

What’s more, Apple’s most prominent geographical market, the Americas, accounted for more than 44% of the company’s sales in that quarter.

20. iPad sales accounted for around $8.25 billion in revenue in the fourth quarter of 2021.

(Source: Nasdaq)

According to Apple statistics from 2020, sales increased by 21.4% year over year, accounting for 9.9% of total sales. In the reporting quarter, customer interest for the iPad Pro was extremely high.

21. Mac computer sales earned around $9.17 billion in revenue in the fourth quarter of 2021.

(Source: Aws for WP)

These sales were the highest quarterly revenue for Macs ever. Furthermore, Apple CEO Tim Cook stated that the M1 MacBook Air was in high demand.

This figure is even more impressive when you consider that Apple didn’t release any new models that quarter. The new 14-inch and 16-inch MacBook Pro models didn’t come out until the next quarter.

Interesting Apple Facts and Stats

Every Apple iPhone commercial displays the clock at 9:41 a.m., the exact time that Steve Jobs first announced the device in 2007. Below we’ll share some more obscure Apple info. So keep scrolling to learn more intriguing facts and stats about the tech giant.

22. Apple was created in Steve Jobs’ parents’ garage in 1976.

(Source: CNBC, Macworld)

Steve Jobs, Steve Wozniak, and Ronald Wayne co-founded Apple. However, a few weeks later, Ronald Wayne sold his share. 

Believe it or not, their first product, the Apple I, was an assembled circuit board that lacked several modern computer characteristics, such as a monitor or a keyboard.

23. During its first 30 years, Apple was known as Apple Computer, Inc.

(Source: Startup Talky, Macworld)

However, in 2007, it became known as Apple Inc. Although most people never realized this, facts about Apple company confirm that it eliminated the term computer to reflect the booming electronics market. 

As for the origin of Apple’s name, Jobs claimed that he chose it because he liked the fruit, and at that time, companies chose words that would appear at the beginning of the phone book. 

24. Apple Inc. spent a record $21.91 billion on research and development in 2021.

(Source: Statista)

As the saying goes, “you have to spend money to make money.” This bulky sum represents a three-billion-dollar increase over the figure for 2020. 

Furthermore, Apple facts point out that throughout the years, the company’s extensive research and development expenditure has resulted in the production of many well-known devices, including the iPhone, iPod, MacBook, and iPad.

25. Sir Isaac Newton, the father of physics, appeared in Apple’s first logo.

(Source: PR Distribution)

In 1976, Steve Jobs and Ronald Wayne created the initial Apple logo, which featured Isaac Newton seated under an apple tree. The original design also incorporated a William Wordsworth quote into the logo.

Conclusion

The Apple statistics above demonstrate how the company has continued innovating and expanding to dominate the market. 

All in all, Apple is a trillion-dollar corporation that raised the bar in the technology sector while making our lives a little easier. There’s no doubt that this tech titan will continue to do so in the foreseeable future.