Nowadays, a website is one of the most important assets of any business, including real estate. On every corner, you can hear people talking about online presence and the importance of it. And who could blame them? The internet has turned the business game upside down. Just look at real estate websites from 15 years ago and those from today.
Before, there was not a single professional real estate website builder. In most cases, a website was an online business card with a few images and contact information. Compare that with today’s websites that have estate listings, lead capture forms, images of every estate that is on sale, and even written content, and you will easily see the difference.
However, the internet is flooded with thousands upon thousands of badly designed real estate websites. Some of them are poorly optimized, some lack features, and some even use templates that are intended for a completely different type of business. If you want to stay competitive in today’s market, then you will have to create a modern and professional looking website.
Luckily, you don’t have to be an IT expert to do so. There are a number of easy-to-use website builders, and I have put together a list of the best ones. I took into consideration pricing, features, and accessibility while creating this list, so there is something for everyone regardless of your budget. Enjoy.
Next up, we have WiX. This website builder is completely newbie-friendly. You don’t have to know a thing about website development to create a professional looking real estate website using this powerful builder. But probably the most appealing thing about WiX is that it’s completely free, and we will talk more about that later.
As usual, let’s first talk about design options. In this department, WiX is exceptional. They offer tons of modern and overall marvelous designs with plenty of customization options that will give your website a unique and professional look.
When it comes to features, WiX is on a par with some of the paid site builders. They offer hundreds of add-ons, and you can add as many of them as you want through their App Market. If you want a more comprehensive look at all their features, I highly recommend checking out our WiX review.
Now, let’s address the elephant in the room, WiX’s free business model. They do indeed allow you to build a website completely free, but if you want to use your domain name, get an ad-free experience, and add premium add-ons, then you are better off subscribing to one of their premium plans. They go from $7 to $30 per month, but there is also the Wix premium promo code, which can get you a reduction of up to 50%.
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First on our list is Placester. This well-rounded real estate website builder offers pretty much everything that you could ask for. Placester offers an intuitive setup wizard that will help you create your personalized website within five minutes.
When it comes to looks, Placester’s designs are nothing less than great. They offer a wide array of templates that are both sleek in design, user-friendly, and responsive. This means that browsing on mobile devices won’t make a difference. If you are in the real estate business, then you certainly know how important visuals are.
However, the visuals are nothing without substance, and in this case, features. Real estate websites are nothing without their MLS listings. Luckily, Placester will allow you to integrate them with their IDX solution. Besides this important feature, they also offer advanced search options, lead capture options, blogging features, and social media integration.
As for the price, Placester is on the expensive side. They do offer a lot of bang for the buck, but that bang will cost you $150 per month with the standard package and $400 with the premium one. If this fits within your budget, then you should certainly go for it.
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When it comes to real estate website builders, Zillow is the top dog. They are the leading online real estate marketplace, but they also offer website building services. This comes with both pros and cons. Zillow is not your typical site builder, and you are about to find out why.
Visuals are not their primary concern. Not to say that they are bad, on the contrary, they are great. However, Zillow’s builder won’t give you that much design freedom as you can get from builders like WiX. Sure, you can customize your website, but be prepared for limited options.
The true value of Zillow lies in its features. This builder focuses only on building real estate websites, so you can expect it to have every feature and function that is important for this type of business. Even if this is your first time building a real estate website, you will easily setup MLS/IDX integration, and other realty-specific tools like cost calculator, ZIP code targeting, etc.
Lastly, we will talk about their pricing model. Creating a website using Zillow’s builder comes relatively cheap. With only $10 per month, you will get a modern, feature-rich, and professional real estate website.
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uKit is marketed as a website builder for all businesses, and not just as a real estate website builder. As with all other builders from my list, uKit is also highly intuitive and user-friendly. It uses drag-and-drop editing tools, so you can customize and play with designs as much as you want.
There is a bunch of templates and themes that you can use, just don’t forget to select the real estate section, if you want to get the most popular layouts and designs for your business. All of their themes follow the latest trends in website design, and they come with a responsive layout. This little feature is often overlooked, but it’s essential if you want to create a professional image around your business.
The features section of uKit is a little bit stingy. With the standard package you get all necessary tools to create a functioning website, but as you know, real estate websites require a bit more. For example, if you want to integrate an essential feature like IDX listings, you will need to subscribe to the Pro package that allows you to do that, and for some, this could be a deal breaker.
Finally, uKit has a paid business model. They do offer a free 14-day trial, but if you want to continue using their services, you will have to pay $4 per month for the cheapest plan or $12 per month for the aforementioned Pro plan. There are other plans in between, but frankly, you should only be looking at the Pro package for building a real estate website.
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WebsiteBox is a little bit different from other website creators on this list, mainly because of its business model. Instead of charging a monthly fee, WebsiteBox has a one-time payment fee of $99, and you are not forced to pay for anything else. At this price, you get a complete set of tools to create your one-of-a-kind real estate website.
Even though there are hundreds of templates to choose from, sadly, they are not that customizable. For example, you can hardly change the layout of the template. Sure, there are some drag and drop functions, but they are highly limited. However, you can play around with the color palettes and choose what images to feature on the website. If your goal is to create a unique looking real estate website, then maybe WebsiteBox is not for you.
But what it lacks in design freedom, WebsiteBox compensates with its features. It comes with pre-built CRM system that allows you to manage, track, and capture your leads. Additionally, WebsiteBox’s websites can easily setup IDX integration. Besides these two realty-specific features, WebsiteBox has all other features that are required to have a sharp looking and modern website. Because of all these features and its fair business model, WebsiteBox is easily one of the best real estate website builders.
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I know that it is hard to make a decision when it comes to building a website. There are many factors to take into consideration, but I hope my list will at least point you in the right direction. Make no mistake, these five website builders are the absolute best in the real estate market. However, things on the internet tend to change, and maybe a new and better real estate website builder will pop up. If that happens, I will make sure to update my list, but until then I recommend sticking to these five.