During the last couple of weeks, the website builder Wix has been attracting quite a lot of media attention, thanks to its new business practices, purchases, and increasing popularity. Based on this aspect, recent reports indicate that after the company spent a total of $5 million in order to run a commercial during the Super Bowl, they have managed to surpass the milestone of having 100 million registered users.
This is huge for the website building company, considering the fact that it is now powering up millions of websites throughout the world, but also due to the fact that it is empowering small business owners, entrepreneurs, non-profit organizations, and numerous other companies, create their own website, and build their presence in the online ecosystem.
During their announcement, Wix stated that its user base has managed to double during the last two and a half years, with millions of people in the United States, creating accounts on the site. The President of WIX, and its COO, Nir Zohar, stated that: ‘Consumers and businesses want stunning websites that are simple to create and navigate. Every day we ask ourselves, how can we help our users do more? By keeping that question central to everything we do, we have exceeded even our wildest growth expectations.’
Its recent growth in a number of users has also encouraged the team behind Wix to come up with various new features. For example, the presence of artificial intelligence on the website, meant to simplify web design will be more prominent to all users, whereas more commerce solutions will also be offered by the company.
For those who do not know, Wix is a website building company based in Israel, which offers a variety of tools meant to create powerful website interfaces, design websites, but also input video, animation, and offer solutions for online storage. Both free and paid options are being offered by the website.
Based on everything that has been outlined so far, what do you personally think about Wix surpassing 100 million registered users? Let us know your thoughts in the comment section below.