GoDaddy Website Builder Review
Is GoDaddy’s Website Builder Worth your Time? A Comprehensive Analysis
Even if you’ve occasionally dabbled in website development or online hosting, you’ve surely heard the name GoDaddy get tossed around quite a bit. It currently stands as the most popular domain name registrar around, with well over 30 million registered names coming from its services.
The article you’re reading now will focus on one of its specific tools. This will be an in-depth GoDaddy website builder review based on my experience with it. The review will touch on the following points:
- How easy is it to use?
- Are its themes any good?
- What features does it have?
- How well do its websites perform?
- The quality of its customer support.
Of course, you will find plenty of reviews online. However, in my opinion, most, if not all of the GoDaddy website builder reviews seem to be a bit biased in either their dislike or praise of the reviewer.
By contrast, here I will give you both the good and the bad of the building tool so that you can make a well-informed decision by yourself about whether GoDaddy is the right choice for you and your needs.
Without further ado, let’s get straight to the meat of it, starting with the first topic: ease of use.
Is GoDaddy Website Builder Easy to Use?
GoDaddy’s interface is pretty easy to grasp, as it largely depends on the drag and drop system which makes creating or editing pages and its elements a piece of cake.
Once you get to work with your website, you’ll quickly get the hang of how editing works. Whenever you click on a page object (header, image, and the like), a toolbar opens on the right side of the page from which you can change the element’s properties (edit, delete, make a copy, and other settings).
This kind of setup is quite simplistic and works well enough for what it is. Granted, on-page editors are a little easier and quicker, but the way GoDaddy goes about it is also a viable solution.
Adding On-page Elements
Adding on-page elements also takes little to no effort, and they can be selected from a toolbox to the left. You can click them once to apply them to a page automatically, or drag them to a spot of your choosing. Occasionally, the page height won’t change accordingly when you add an element, but you can correct that by setting the height in the settings.
When it comes to editing image specs, you’re given the necessary tools to do so. Images can be cropped in the Manage section, under Photos and Videos. You can rotate them, add text, and so on. And if you’re not satisfied with what you’ve made, you can restore the image to its former glory with a few clicks.
This next piece of information might not come as a detriment for many, but it should still be noted that the GoDaddy web builder does not let you customize the HTML code properly. Those wishing to do some in-depth website tinkering might get left high and dry by this fact, but it’s of little relevance to people not familiar with coding.
Overall, using GoDaddy’s website builder is relatively effortless. Though things like the aforementioned “click and then edit” approach isn’t just as easy as with other builders, you’ll still get the hang of things in a matter of a few hours.
Now we can move on to the next point: the quality of GoDaddy’s themes.
If one thing can be said about the GoDaddy website builder templates, it’s that there’s a lot of them. There are over 300 themes specifically tailored for a vast array of different industries to choose from. If you pay the right price, that is.
The thing is that GoDaddy doesn’t offer many templates for free, but rather as part of higher paying packages. It’s true that you can essentially rebuild any template with a bit of time, but the lack of options may put some folks off using this builder.
That being said, these themes are quite serviceable and very diverse in terms of visual design and type of industry the website is meant to cater to. To give you a good idea of what they look like, here’s a list of GoDaddy website builder template examples.
However, the editing flexibility does leave much to be desired. Unfortunately, creating your own website from scratch can be a bit stressful, because all the template elements are mostly preset.
In other words, when you select a theme, GoDaddy automatically populates it with all the presets in a specific way. This means that you can add new objects easily, but you would still be stuck with the default layout which has to be changed to make the kind of website you want.
On the upside, the websites you make with GoDaddy’s builder are extremely mobile-friendly. You can switch between desktop and mobile previews at will, and overall, the page layout scales correctly. You also don’t have to create separate URLs for mobile and desktop versions of a site.
On top of that, you can even edit your pages using a mobile device. All this is a big plus, as positive experiences for mobile users become more important by the day in the ever-growing mobile market.
When looking at the big picture, we can conclude that GoDaddy’s themes are good enough. There may not be enough room for flexibility and creativity, but the focus here is on speed and convenience. While you don’t have exhaustive customization options, you do get a fairly simple-to-use experience with great mobile compatibility.
With that said and done, this GoDaddy website builder review can move on to what features the tool has and how useful they are.
As far as features are concerned, GoDaddy is a bit of a mixed bag. It sports a lot of what you’d expect from your average website builder, but some features are either not as refined or are missing entirely. You can create blogs, online stores, email marketing campaigns, and more, but with certain limitations.
As far as I’ve seen in other GoDaddy reviews, this topic seems to be the most divisive. Some call the builder severely limited, while others consider it wonderfully direct. But here we will take a more balanced approach and see where the problem (if there truly is one) lies.
Let’s first cover the positives.
One of GoDaddy’s highlights is its SEO Wizard. This nifty helper will ask you about matters such as your target audience, what you’re providing for them, and the like. Once it has a good idea of what you’re trying to do with your online business, it will suggest the best keywords you can use for optimal SERP ranking.
Additionally, with GoDaddy, you can enjoy the ability to set up Google My Business and Yelp listings directly from the platform and integrate Facebook. GoDaddy also creates its own apps and plugins, so you’ll always have a kind of in-house consultation and solutions should one of those apps malfunction.
GoDaddy implements Google Analytics for you to keep tabs on how many people visit your site. My Analytics may be somewhat lacking in some aspects, but few can deny that it’s compelling in terms of how much information it gives you. That said, it’s definitely a welcome asset.
Areas for Improvement
As great as the above factors may be, for more seasoned web developers the cons are hard to ignore.
For one, GoDaddy’s SEO capabilities, in general, aren’t the greatest, save for the aforementioned Wiz. For example, it tends to mess up titles and meta descriptions for product pages, so you’ll have to check them manually.
Building a contact form requires little effort. The form will be somewhat rudimentary, though. You get some presets to play with, but they’re basically set in stone, so you can forget about adding additional fields to it.
While you can indeed make a blog (rather quickly, in fact), the end result won’t exactly blow your socks off. For example, you will have no RSS, essentially preventing people from subscribing and getting your latest posts, nor will you be able to add different tags or authors.
But there is a workaround — you get the option to load in an already existing blog that already has these points covered.
Finally, it lets you create memberships, but you don’t have the ability to put passwords on pages. You can hide them from the navigation bar, but locking them is just not doable. The GoDaddy website builder can’t make login pages either (to the best of my knowledge).
Simplicity and Convenience First
All of these problems seem to stem from a single design philosophy that GoDaddy implements in its website builder. Namely, everything about it is in the name of simplicity and convenience. And to make GoDaddy easy to use, sacrifices in functionality had to be made.
However, a lack of advanced customization capability will be of little concern to the people GoDaddy is meant for. Being simple to utilize is the name of the game here, and it does that excellently.
Which website builder is best for you depends on your skills and needs, and this builder happens to serve folks that just want a website up and running without getting into the nitty-gritty. In that sense, low flexibility is hardly an issue. In fact, you will be even thankful you don’t need to ask an experienced web developer for help.
Now we can take a look at GoDaddy’s pricing plans and what they entail.
How Much Does GoDaddy Website Builder Cost?
Before we explain the pricing packages, let’s mention first that GoDaddy offers a one-month free trial, giving you more than enough time to decide if you like the service or not.
GoDaddy has the following four payment plans: Personal, Business, Business Plus, and Online Store. All of them are billed annually (VAT excluded at 20%), and none requires payment via credit card.
That said, GoDaddy is not a free website builder, excluding the one-month trial period.
Let’s have a look at the perks of each package.
GoDaddy Website Builder Plans
Personal – this is the most basic deal, and thus the cheapest of the bunch. It costs €71.88 ($81,12) a year, and you get the following features:
- Website hosting
- Rapid Page-Load performance
- 24/7 support
- Blog creation
- Security (SSL)
Business – this plan is geared towards demanding website building purposes, which is certainly reflected in what you get from it. The package comes with more SEO sensitive features, and it will cost you €119.88 ($135,29) per year.
It comes with everything from the Personal plan, in addition to:
- A PayPal Buy Now or Donate button
- SEO options.
Business Plus – for the annual price of €179.88 ($202,99), you can have what is basically the beefed up version of the Business plan, enjoying all that it offers, as well as
- Email marketing options
- Google My Business
- Social media integration.
You also earn the right to additional online appointment options:
- The ability to accept credit cards through Square and PayPal for appointment bookings
- Two-way calendar syncing with Google, O365, Outlook, and iCal
- Client management tools for contact info, appointment, payment history, and similar.
Online Store – this package is the one you’ll want to go with if you’re planning to start an ecommerce website, as it’s specifically tailored to cater to the needs of such a business. Pay €323.88 ($365,58) every year and receive all the Business Plus plan provides and:
- Online Store with fast checkout
- The ability to accept credit cards, PayPal, Apple Pay, and more
- Product, inventory, and order management tools
- Shipping and tax rate configuration
- Offering discounts and promotions
- Product reviews and social referrals
- Abandoned cart recovery option.
All in all, you could say the GoDaddy site builder leans towards pricy. The Personal option is relatively cheap, and it does provide you with the necessary tools to make a competent website, but as you move on to the more expensive deals, you’re given a lot more to work with.
Which Plan Should You Use?
My recommendation is to give the more advanced packages a go. After all, you’re entitled to a month-long free trial, so feel free to test the builder at its finest. If it doesn’t suit you, you can just move on to another one with no consequences.
The final target of this GoDaddy website builder review is quality of support.
As stated before, GoDaddy is pretty intuitive, but even so, problems can still arise. And should you come up against a wall, it’s vital that the website builder you use has a knowledgeable and well-organized support structure in place.
With that in mind, you’ll probably be glad to hear that GoDaddy support operates 24/7 by phone, and from Monday to Friday by chat. If, for some reason, you aren’t willing or able to call or message it, there’s also a community you can reach out to for help.
To make things even better, GoDaddy’s support team offers services in 27 different languages. And on top of that, there is a GoDaddy website builder tutorial for step-by-step instructions.
All of this shows that there’s been a lot of care put into making sure GoDaddy’s customers almost never get stuck.
GoDaddy's Support Team
The support team is consistently polite and generally gives pretty good advice, depending on how well you describe the troubles you’re dealing with. There are well over 3,000 people working in the GoDaddy support department, so you probably won’t have to wait long for a response.
On the other hand, some complaints can be made in regards to the support team. For one, you cannot contact it by email. Admittedly, this will hardly be the bane of your existence, but it may be an inconvenience to some.
In addition, the knowledge base also mixes all of GoDaddy’s products in one pile, so navigating it can prove annoying at times.
When you contact a support expert via phone, odds are they’ll try to pitch a better package or different products for you to purchase, and that may also get under your skin. But this one’s pretty easy to handle; just decline and move on with the conversation.
Another issue we need to mention in this GoDaddy site builder review is that some support members didn’t give off the impression that they know their stuff as well as they should. Basic matters will be resolved quickly (again, unskilled people who just want a website up and running in a pinch will probably ask basic questions, so this makes sense), but should you ask them something more complicated, they might (sometimes!) be just as stumped as you.
The takeaway here is that you’ll always be able to get some kind of advice and in short notice. There’s an emphasis on providing quick and comfortable service (as seen by how many languages you can be aided in).
The support team’s competence in dealing with complex issues could be put into question, but, generally speaking, someone will always try to give you a leg up when you need it.
Is GoDaddy Website Builder any Good?
The impression GoDaddy’s website creation tool left on me is, all factors considered, pretty good. It’s incredibly easy to pick up and make something with, and you can theoretically create a relatively well-rounded website within minutes. And should you need assistance, there will nearly always be someone you can call to give you a hand.
That being said, some aspects of the builder, such as the lackluster feature set and rigid design choice, may dim your perspective on it. Its occasionally ineffective support doesn’t exactly help improve its image, and all of this combined probably sounds like I shouldn’t be recommending it in the first place.
However, it all boils down to one important point: who ought to be using this website builder. Everything about it tells us one thing — it’s primed for giving inexperienced people the tools they require to make a website without having to waste months on coding. And the sites it can create are not bad by any stretch of the imagination.
So pitting GoDaddy against other builders fine-tuned to do other things, like making a “GoDaddy Website Builder vs WordPress” article, is kind of misleading. It’s not exactly apples and oranges, but their specific purposes don’t align well enough to justify a claim that one is objectively better than the other.
While veteran web developers might dislike the idea of using this tool, your Average Joe will in all likelihood applaud it for its simplicity. In a way, it opens the doors for so many people to have their voices heard in the online sphere. And that’s nothing to scoff at.
Hopefully, this GoDaddy website builder review has given you a better idea of what this creator can do. It’s great if you want a site put online quickly and with little work. If that’s your cup of tea, then check out its services.