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Like many of today’s trendy
website builders, Squarespace is a platform that serves the purpose of a good website builder. With easy to use interface, it lets you create a professional website within hours. The best part of it is you don’t need any programming knowledge. All you need to know is choosing a template, point-click, and drag-drop! You will have a beautiful website ready! Sounds great, right? And these are only a few reasons why Squarespace has quickly become one of the most popular website builders on the market—although a lot of it has to do with marketing.
Lately, besides investing in research and software development—you would think that—, Squarespace has been spending a lot on sponsorship and good publicity, mesmerizing marketing videos, and killer example websites, all of the above to get better known. So, you shouldn’t be surprised to hear that I entered my—rather our ? – Squarespace review with very high expectations. Yes, I probably should have been more objective, but it is what it is. Still, I went on and did my research along with an extensive testing process, and came up with a conclusion.
Did Squarespace meet my—probably not so fair—high expectations? Is it the ideal option for you and your goals? Will you find its interface as easy as others—a.k.a. Weebly? Let’s dig in!
SquareSpace, without a doubt, is the easiest of all the
website builders to use! With self-explanatory dashboard, features, and options, even a beginner will become fluent with the system in no time. As we mentioned earlier drag and drop, point and click are all you need to know to build a website using Squarespace. Fully functioning Drag and Drop lets you customize and personalize by letting you relocate the elements of already visually attractive templates.
The first thing that comes to my mind when I think of Squarespace’s themes and templates is “amazing”. The app has always had excellent themes, sleek and minimal, with a very contemporary look and feel. I would even say their templates arguably outclass the offering from their competitors—take that, Wix—. The “I love them” review is very popular among Squarespace users, and it pretty much summarizes how I feel about its templates too. Squarespace has over 60 templates, designed for big photos and string typography, all of which are included with your plan. And, let’s not forget about their huge range of web fonts, which further enhance the look and feel of any site you built in Squarespace. To those who know a little of code, the app does allow you to make edits to CSS to further style your website. All and all, Squarespace’ templates are head and shoulders about its competitors.
Categories for the Templates
website builders in the market, Squarespace does not have a free plan—boo! —. There is, however, 14 days free trial for you to carefully test out their web builder, before having to commit to any of their paid plans, thus removing the risk of unpleasant surprises—ok, I can live with that—. These are the 4 plans available:
For Online Stores:
Having a beautiful website is not enough to make the cut in this digital world! As loading time has become a ranking factor for search engines, page speed is now more important than ever before. That’s why I decided to test a number of Squarespace websites using GTmetrix. Squarespace has an average—and not bad at all— loading speed of 6.9 seconds. All Squarespace images are hosted on a CDN (global content delivery network); it uses hundreds of geographically distributed servers to reduce load time. And not only that but the software uses Ajax and progressive image loading. When using Squarespace, you don’t have to worry about losing sales or interest in what you offer because a page is taking a long time to load. You go, Squarespace!
All Squarespace templates are mobile responsive; therefore, they will automatically adjust to your screen size. Your content, including all images and slideshow, will also resize meaning they may alter their positions on their own in order to fit nicely into a smaller mobile device’s screen. The software also generates several scaled versions of every image you use, so they look perfect—and load quickly! —on retina and mobile device. This is an important feature for the user experience, especially since more and more people are browsing through their gadgets. Again, this all is done automatically, so you don’t have to worry—at least not 100%—over how your website displays on a phone, tablet, or any other mobile device. Finally, if you feel like it, you can disable the mobile view from Squarespace’s website manager—but why would you!?
Squarespace is optimized to look great on all devices. Responsive Designs—every design automatically includes a unique mobile experience that matches the overall style of your website, so your content will look great on every device, every time!
Sites built with Squarespace do a lot of things that Google likes: generate a sitemap.xml file, use a clean HTML markup, customize your address/URL, and, as you read before—IF you actually did—, it has mobile friendly templates, among many other things. Squarespace also gives you statistics and data about your website, which include real-time analytics dashboard that helps you track hourly, daily, weekly and monthly traffic. It also tells you about a mobile usage (visitors that are on mobile devices), who referred visitors to your website, the most popular content, etc. Still, Squarespace does not come with any built-in SEO-checking tools or plugins. There’s no Yoast-like functionality available—which is very sad ☹—. That being said, you can always enter your Squarespace site URLs into an SEO checking tool, of which there are plenty, to see how your pages stack up from an SEO point of view. Despite this—and may I add “long story short”—Squarespace offers everything you need to get found in the good old Google.
One thing you should definitely know about Squarespace is that, unlike other web building sites, there is no “app store” … per se. Yes, Squarespace may not have a bona fide app market like Wix or Weebly—which, again, is very sad—, but it does integrate well with some key web applications, such as PayPal, MailChimp, Dropbox, Pinterest, Google Drive and Google Maps, and others, which pretty much covers you every website building necessities. With its core business and social integrations, Squarespace gives you the tools you need and leaves out the tools you probably don’t even care for, which proofs you don’t have to have a huge app store to provide your visitors/customers with the functionalities they want. This contrasts with many of the website building competitors con the market, but it works amazingly, which is all that matters!
If you want to engage with you visitors—which in all honestly, who doesn’t? — Squarespace is not necessarily the best option out there for you. While other
website builders offer, for instance, membership systems to maybe add a little exclusivity/mysteriousness to their page, Squarespace doesn’t. But when it comes to commenting, though, it does have a wide range of very user-friendly options. Not only that but with Squarespace, you can always use a third-party app such as Disqus, a very popular commenting system. We’ve talked before about the importance of having elements that require user’s participation on your website. And although commenting is a good one, it seems like in Squarespace it also is the only one. You can only keep the conversation rolling for so long. Is always good to have more than one way to interact and ultimately engage with your audience. Squarespace So, there you go, Squarespace, your chance to improve!
Squarespace’s blogging capabilities are second only to WordPress—and that’s a big deal—. Squarespace has all the common blogging features, such as commenting and trackbacks, and even more, like geolocation tags and reblogging—and their post editor is beautiful, by the way— On top of that, you can have as many blogs as you like on your site, which is perfect if you want to care to create different blogs for different types of content. If you are already a blogger and want to move your content from famous blogging platforms like WordPress or Blogger to Squarespace, you can do that easily—SquareSpace lets you import content from them. And like if that wasn’t good enough, you can also host your own podcast on Squarespace, complete with RSS feed and iTunes tagging. Squarespace is—hands down—the only real alternative to a WordPress blog. Way to go, Squarespace!
Squarespace makes it easy for you to get help. They have a 24/7 ticket system to help you, either via email or live-chat, but no phone support available yet. One would expect phone support for $40 a month, though, but you can’t have it all! When it comes to the support that is available, Squarespace’s desk support is actually pretty good! They are very friendly and provide relatively quick answers to your questions Monday through Friday between 3:00 am and 8:00 pm EST time. But emailing the company, on the other hand, can be just as difficult—or impossible? —as with a lot of similar products. Just finding the their “email us” button is a real struggle, not to mention getting an answer from them despite their 1-hour answer-back policy. You might as well look for the solution to your problem in a support forum. Still, their desk support should be good enough—hopefully!
For a much professional overall look for your website, Squarespace does offer a custom email address service for your website. Whether you have a Squarespace domain or any other third-party domains, you can set up and email with Google’s G Suite integration in Squarespace. Although your site is hosted by Squarespace, and you can even host your domain with the website builder as well, your email address will always be hosted externally. Not too different from what other website builders offer, so that’s a plain OK for Squarespace.
Yes, you can manage multiple sites and parking pages using one and only one Squarespace account. Plain and simple. Does it sound too good to be true? Well, that’s because it is! Each site you build will have its own billing subscription, though. No matter how many sites you build, there are no discounts nor multi-site plans; you have to pay for each one separately. Now, that might look like a pretty reasonable deal, right? A fair bill for each site. But when you think about the lack of a free option on Squarespace, then it doesn’t sound so right. Stop the greediness, Squarespace!
I just have you a full on in depth review on Squarespace features and functionalities, but I know that some of you that are reading this probably skipped through this very part. So, for all of you—lazy readers—here’s a quick list of the pros and cons of using Squarespace:
As I said in the beginning, I had high expectations about Squarespace—perhaps too high, thus, kind of unfair. But before saying anything else is only right to say that I actually do like Squarespace and a lot, may I add. It is good for running simple blogs or hosting portfolio sites. In short, Squarespace is a really good option for simple sites. However—there’s always a but! —Squarespace is not quite up there when it comes to more serious websites, like e-commerce stores, for example.It has limited levels of navigation and it lacks a proper file management system, that at the end, would make my look elsewhere, like Weebly or Wix.
Again, Squarespace is good for building a simple site, but not for something more serious/complex site. I’m confident that Squarespace will keep improving just as they’ve done so far since 2004. All and all, Squarespace is a basic but versatile content management system/ website building tool ideal for people who are not hard-core developers but want to create a functional, secure—and let’s not forget beautiful! —website for personal, business or eCommerce. Squarespace is—as you’ve seen—not perfect though, but I definitely agree with their slogan: “Better websites for all”.
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