Wix Under the Microscope
If you have done some searching for website building tools, you must have come across “Wix”. It is one of the top website builders in the market, and it has helped around 100 million people build their websites without any technical knowledge of web programming. Thanks to its exciting features, that number is only set to grow.Considering its ease of use for beginners and assemblage of advanced options for experienced users, it is no surprise that it has a huge customer base.
Although all these things that we get to see on numerous Wix reviews are quite cool, I take nothing for granted. So I did my research before writing this review. I put Wix to the test and the results are here.
But first, let’s have a look at an overview of the company.
Who is Wix?
Wix is a unique, website building service, started by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan in 2006. Wix is an idea that popped up as a side effect of some other project by the Wix creators. While they were trying to develop a website for some other project, they figured how challenging and expensive it is to build a website. So, they decided to start a web development platform that can assist users to create websites just by dragging and dropping website elements. In short, they wanted to create a platform with which anyone who can use a web browser can create a fully functioning website.
By April 2010, Wix had 3.5 million users, and they had also raised $10 million in Series C funding. One year later, Wix doubled its size and raised $40 million in Series D funding. Today, eleven years since the company first entered the market, Wix founders and the rest of the Wix team—valued at $61 million—are helping over 100 million users with no programming skills to create beautiful, professional and functional web pages—or at least that’s what they claim to do.
Now, for many of us—and surely for you too— Wix has become a synonym for website builder. The question is, is it as good as they paint it out to be? We’ve put Wix under the microscope to give you this detailed Wix.com review.
A close look at Wix
There are two options provided for users who plan to design or change the look of their website: Wix ADI and Wix Editor.
ADI, Artificial Design Intelligence is a unique system on Wix.com. It builds a unique website design based on the inputs given by the customer. This system develops designs using the combinations of various Wix elements such as layouts, pages, icons, and images. Like all other website builders, they do also have a regular editor: The Wix Editor. A place where you can start designing from scratch by adding Wix elements on a blank page or instead choose a design from the Wix repository with hundreds of well-designed templates. Wix has a detailed guide on how to use all Wix elements in designs; You can find it here
Wix templates, which are developed using Html5 and Ajax will give a professional and finished look to a website. The drag and drop option that works on almost all Wix elements will allow you to customize and give your site a unique look. But, of course, benefits are never the full story. Just like all other website builders, Wix designs have some backlogs, which the Wix team will have to look into in their future versions.
According to me, the major drawback in the design section of Wix is its inflexibility. Inflexibility in changing the templates whenever you want, and also in swapping from the ADI editor to the Regular Editor.
Once you choose a design, you are forced to use that design forever, unless you are ready to build a whole new site from scratch using a new template. The same is the case with its ADI editor; once you choose the ADI as your option to design the look of your website, you will not have an option of returning to the regular WIX editor, where you can do a lot of your customization.
Loading speed of the website has a considerable impact on search engines page rankings. So, if you want to get traffic for your site—who doesn’t though? — you better pay attention to this section. Wix, with its automatic image optimization feature, will optimize images on your websites to improve the loading speed. Also, to improve the loading speed, it has progressive JPEG images. Like all top website builders and hosting companies, Wix uses CDN to increase the loading speed. CDN is an interconnected system of cache servers in different geographical locations. Wix uses the closest cache servers to your visitor’s geographic location to fetch the content to his/her browser in a much faster way; so, no matter where your visitors/customers are from, your Wix website will still be accessible to them with increased speed in loading time.
It all sounds nice, right? But how does that translate into numbers? Well, we ran some tests with GTmetrix to give you some proof through this Wix review— and please take into account the result of loading speeds along with other website builders. The loading speeds depend on many factors such as time of the day, type of internet connection, template, the page size of the website and even the device used— and the average loading time we got was 18.6 seconds. We used four different sites with different templates. And those numbers, my friend, are barely acceptable. Wix’s loading speed is not as bad as the others, but it is not the best considering Wix as the industry leader in website builder industry. With all their fancy technology, they could do a lot better.
The world is going mobile, and if you want to catch that wave and keep your visitors happy, you will have to make sure your website is rendering well on small mobile screens, while still loading fast with those little resources on mobiles. So I also decided to check how responsive are the website built on Wix in this Wix review. To make your website load fast on smaller devices, Wix provides a mobile optimization option. Each template on Wix is automatically optimized for mobile devices, and in addition, there is also the Wix Mobile View—a.k.a. the mobile editor—which lets you do some of your own customizations, such as changing the colors and background images, on your sites for mobile devices.
All this is what Wix Promises but reality involve few issues that might cause problems for rendering websites well on mobile devices.
Not all themes in the Wix repository are completely responsive. For Wix theme to be completely responsive, it should use all full-width elements, but some themes don’t use all full-width elements. Here is a list of Wix templates that are using full-width elements. If you are not using a newer responsive template, you can include all important features of your website only on full-width elements available in your template. Here is a list of all full-width elements
In a nutshell, although the designs in Wix are not developed using technology that can easily make websites completely responsive, you can still make mobile friendly Wix websites with some research on the designs you choose for your website.
Wix has all the features needed to do the basics on page optimization for every page. Some of the leading SEO features of the Wix website builder includes the page’s meta tags (title, description, etc.), alt text for images, heading tags from H1 to H7, anchor links, redirecting tools, added Google Analytics System, and site verification. Wix also has SEO Wizard that guides you through, when you are trying to make your website more SEO friendly. So, yes, the essentials are there, they do have a decent on-page SEO toolset.
But, there’s a difference—and a big one—between “it works, and it’s easy” and “it’s the right solution, and it’s easy.” And, unfortunately, Wix is not up to standard, and here’s why.
AJAX, a technology used in Wix templates is still known to have problems with indexing web pages properly into search engines. Additionally, Wix subpages which use AJAX will create hasty URL structures with special symbols like “! #” included in the URLs.
Despite all of these, it is still not the end of the world. Most websites only need the bare basics—and Wix does provide them—but, if SEO is essential to your long-term marketing strategy, then Wix probably isn’t the best option for you.
Wix has more than 260 apps available for you to integrate into your Wix website. And that number for sure sets them apart from their competition. These 3rd party apps include tools and services that extend Wix’s functionality to not only the personalization of your page but also to help you in building a better and more functional website. And if their number of apps isn’t impressive enough, check this out: Wix app installations are averaging more than 42,000… per day! That is 15 million app installations per year. Wix’s users sure love the Wix’s app market.
The App Market includes apps such as live chat widgets by LiveChat and shopping carts by shopify. It also offers other functional services, like schedules planner, reservation tools, social widgets, or marketing tools. Most of these apps are free, but you can also buy their Premium versions to access more options. With hundreds of 3rd party apps available in their impressive App Market, Wix is regularly introducing new add-ons to its users—way to go, Wix!
Interacting with your customers is easy with Wix. You can add a Signup/Login element, which allows you to create membership sites. Members can be manually or automatically approved, and pages can be set to members.
You can also add some other unique features and elements— from their massive App Market, of course—to further interact with your visitors. Different apps like forums, guestbooks, real-time comment feeds, and even premium online booking are all available in Wix to enhance your page and improve the user’s experience when they stop by; hopefully encouraging them to come back!
Wix’s blogging feature is a pretty good add-on for your site. The Blog Manager comes with all the little nuances I like to see in a blog editor. You can do things like editing and publishing posts, attaching images, videos to the post, categorizing posts, saving drafts, leaving comments via Facebook or Disqus with Wix blogging. It also allows you to decide which post you want to feature on your site’s main page, and it even lets you schedule the post to go live at a later date for your convenience.
Wix’s blogging system is SEO friendly since it comes with most of the features that you’ll need, like tags, categories, RSS, and others. And if you are in a rush, and you need to post or edit a post ASAP, you will be able to edit and publish articles on the go using the Wix mobile app. So, if we were to put Wix vs WordPress—the king of blogging—, Wix would still be up to the task. All in all, Wix present users with an intuitive, do-it-yourself blogging system that I am sure you’ll love.
Let me just start by saying that Wix offers a very user-friendly interface, with lots of direction cues and prompts. For example, each editable element in your design includes a question mark. All you have to do is click on it, and you will get additional information and practical advice. You learn as you build. But, if you happen to face a serious problem that you can’t fix by yourself, there are few other support options available. First, there’s the Wix Help Center, which allows you to search for questions and keywords on their page. You’ll find many categories there, including “domains,” “the Wix editor,” “mailboxes”, and much more; under which you’ll locate the answer to your problem.
Wix also offers a lot of text-based and video tutorials. So, it’s up to you if you prefer to look at the steps on how to make your own website or read all about them. You can also visit their Forum, which is an active community. This support forum has many practical questions posted by users, with the solutions mostly provided by the Wix support staff. All issues go public, and Wix as a well-known company in the market, answers them quite quickly. Although all this seems interesting, there is always a chance that every individual might face a unique problem and there are no solutions provided in either the support forum or the Wix help guides. To solve these situations, Wix also offers email support or support call back service via phone.
Surprisingly Wix doesn’t have LiveChat support like other top websites and store builders. It would be a better addition to Wix customer service options list in future. However, if you are a VIP plan customer, you can have access to their VIP team, which can solve your issues instantly. If you want to have detailed insights into Wix Customer Support, you can check here
When contemplating your professional appearance in the eyes of your existing customers—and more importantly, potential customers—everything should be considered, including your email address. Using a business email address with the domain name it such as firstname.lastname@example.org instead of using general Hotmail or Yahoo email, will enhance the professional appearance of your business, therefore attracting new customers and retaining existing ones.
Unfortunately, none of the Wix Premium Plans include an email address or mailbox for your website. You should purchase a mailbox separately. For an extra $4.08 a month, you can buy a personalized mailbox from G-Suite by Google, through Wix.
With Wix, you can create as many sites as you need under one single account. It is completely free to create multiple sites! Nevertheless, a Premium Plan is valid for one website only — meaning, for one premium plan you can connect one website to one custom domain.
After putting to the test the various features, tools, and apps that Wix has to offer, I’ve got to admit that Wix is one of the best and most reliable website builders I’ve ever used. Nearly every step I took was smooth, reliable, and expertly guided.
When I compare the analysis this Wix Review to the other major online website building tools, Wix does appear to come out on top. So, yes, I may sound overly excited, but my enthusiasm is entirely justified. Professional themes, well-functioning drag-drop feature, useful app market, customer support forum with solutions for almost all practical issues, and an option to practically learn about all the features and functions of the Wix website builder using their free plan, made it easy for me to design a website. All this review is just my opinion on Wix. However, if you are looking for different perspectives on Wix, you can scroll up to the top to see hundreds of Wix reviews from people who use Wix for blogging and commercial purposes.
PricingIs Wix free? No, it isn’t. But like most other website builders, Wix offers new users the chance to try out their services and features for free. This free version, provided to anyone who signs up to the platform, includes full usage of Wix designs, 500 MB of storage, 1GB bandwidth, and free hosting. However, there are a couple of negatives while using Wix free plan. The sites created with the free version display a small bar in the top-right corner of the screen, advertising Wix. The free site’s URL also has following structure – “wixusername.wix.com/sitename”. But, overall, the free version has pretty much everything, if you are not worried about the branding issue.If you are looking for more advanced features, increased bandwidth, and storage, Wix has five different paid versions, with each version designed to suit the needs of diverse range of users. The following picture details all features provided in the various premium packages and their prices. In addition to these, Wix website cost might go up, if you plan to integrate additional features from the Wix App Store. However, there are certain Wix promo codes that you could make use of, which can significantly lower the price of any Premium plan.
What is the cost to renewal a domain if purchased from Wix?
Can I upload my custom template on Wix ?
How many free/premium sites can I build on one wix account?
Can I edit my Wix website from mobile?
Can I use 3rdparty payment gateways for Wix online store?
Can I accept offline payments like COD , cheque or mode of transfer etc.. ?
Does Wix has livechat support
Does Wix offer any high priority support for instant response?
Can I connect paypal to Wix online store?
Can I edit my mobile website?
Can I add SSL to my website ?
Does google don’t like the sites made on Wix?
Which plan on Wix remove ads?