10 Best Ecommerce Website Builders for Selling More in 2021

It’s never been easier to start selling products and services online. 

You can find all the tools needed to start an online store in a matter of hours, even if you’re a complete beginner. 

The only challenge remaining is to pick the right tool for the job. And that’s what you’ll find here. 

We did an in-depth analysis to find the best ecommerce website builder. No matter what kind of store you want to build, one of these builders will provide the perfect toolset to do it. 

Right below, you’ll find a chart with our choices for easy browsing.

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Top 10 Best Ecommerce Website Builders in 2021

1. Shopify Review

Shopify brings everything you need from an eCommerce website builder under one roof. From hosting to customer engagement, it’s the best website builder for an online store in 2021. Full Review

  • One-stop-shop for ecommerce
  • Excellent analytics and SEO tools
  • Huge app marketplace and template library

Shopify brings everything you need from an eCommerce website builder under one roof. From hosting to customer engagement, it’s the best website builder for an online store in 2021. Full Review

2. Wix Review

By and large, Wix is your best choice if you need a website builder. Its eCommerce plans leverage that superb builder software to deliver a streamlined and feature-laden experience. Full Review

  • The best online website builder
  • No transaction fees
  • Exceptionally easy to use

By and large, Wix is your best choice if you need a website builder. Its eCommerce plans leverage that superb builder software to deliver a streamlined and feature-laden experience. Full Review

3. BigCommerce Review

Despite its name, BigCommerce is perfectly capable of accommodating online stores of any size. It’s an ideal choice for entrepreneurs who expect to see fast growth in their business. Full Review

  • Excellent scaling options
  • In-depth customization
  • Makes multi-channel selling easy

Despite its name, BigCommerce is perfectly capable of accommodating online stores of any size. It’s an ideal choice for entrepreneurs who expect to see fast growth in their business. Full Review

4. Squarespace Review

Squarespace is mostly known for award-winning templates and its dead-simple website builder. But it doesn’t fall short on eCommerce by any stretch. It offers a lot of flexibility in displaying products, good inventory management, and unlimited product listing on all plans. Full Review

  • Best-looking templates of any builder
  • Intuitive and straightforward builder software
  • Reliable analytics, SEO, and inventory tracking

Squarespace is mostly known for award-winning templates and its dead-simple website builder. But it doesn’t fall short on eCommerce by any stretch. It offers a lot of flexibility in displaying products, good inventory management, and unlimited product listing on all plans. Full Review

5. Weebly Review

Weebly is an excellent choice if you want an overall web presence in addition to your store. It has a very easy-to-use builder that’s perfect for blogs and informational sites. Full Review

  • Simplest and most intuitive builder
  • Good set of ecommerce tools
  • Has a free plan

Weebly is an excellent choice if you want an overall web presence in addition to your store. It has a very easy-to-use builder that’s perfect for blogs and informational sites. Full Review

6. Shift4Shop Review

Shift4Shop, previously 3dcart, is poised to take on the top industry players with a solid platform and all the latest tools. The only thing holding it back are a few issues with paygate integrations, which will probably be sorted soon. Full Review

  • Excellent shopping cart features
  • Minimal technical knowledge needed
  • Top-tier SEO tools

Shift4Shop, previously 3dcart, is poised to take on the top industry players with a solid platform and all the latest tools. The only thing holding it back are a few issues with paygate integrations, which will probably be sorted soon. Full Review

7. Zyro Review

Zyro’s primary focus is helping you get your business online fast. To that end, it includes a lot of convenient tools, such as an AI copywriting tool and a logo maker. It’s best for people who want to start a business rather than just sell online. Full Review

  • AI generates copy for your store
  • Supports multi-language sites
  • You can try the builder for free

Zyro’s primary focus is helping you get your business online fast. To that end, it includes a lot of convenient tools, such as an AI copywriting tool and a logo maker. It’s best for people who want to start a business rather than just sell online. Full Review

8. Square Online Review

If you thought Square only did payment processing, think again. This eCommerce site builder can easily outcompete some lesser options even on its free plan. The only caveat is that you’ll want to use Square for your store payments. Full Review

  • Best free ecommerce plan
  • Full integration with Square POS
  • The user-friendly dashboard makes site management a cinch

If you thought Square only did payment processing, think again. This eCommerce site builder can easily outcompete some lesser options even on its free plan. The only caveat is that you’ll want to use Square for your store payments. Full Review

9. GoDaddy Review

GoDaddy isn’t the cheapest builder, nor does it have the most features. However, it doesn’t just focus on getting your store online. It has excellent tools to make your store successful as well, even if you’re not well-versed in online sales. Full Review

  • AI-assisted site builder
  • Decent marketing and outreach tools
  • Provides support based on your current goals

GoDaddy isn’t the cheapest builder, nor does it have the most features. However, it doesn’t just focus on getting your store online. It has excellent tools to make your store successful as well, even if you’re not well-versed in online sales. Full Review

10. Volusion Review

Although it doesn’t offer some other builders’ creative freedom, Volusion has some of the best back-end tools in the business. It’s also heavily investing in new features, so keep an eye on Volusion in 2021. Full Review

  • Expert guidance for every aspect of ecommerce
  • Built-in product recommendations feature
  • Excellent analytics and inventory management

Although it doesn’t offer some other builders’ creative freedom, Volusion has some of the best back-end tools in the business. It’s also heavily investing in new features, so keep an eye on Volusion in 2021. Full Review

Best Ecommerce Website Builders Reviews

Shopify

Shopify Review

Shopify

BEST FOR

Both simple and complex ecommerce stores

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  • Rating: 10
  • Price: From $29.00/month
  • Number of products: Unlimited
  • Transaction fees: 0.5–2.0%

Shopify is our choice for the best ecommerce website builder of 2021. It’s also one of the most popular website builders that are dedicated to ecommerce. 

Shopify isn’t perfect, and some other options on this list are certainly easier to use. But the folks at Shopify know ecommerce from top to bottom. Everything you need to start and run a store is under one roof. 

Its over 100 templates are excellent, to begin with, but they’re also fully customizable. Additionally, Shopify has an app store where you can find and most ecommerce functions in the form of apps. You can integrate all the features your store needs without a single line of code. 

Shopify also has its own payment processing gateway, Shopify Payments. You can also choose one of the hundreds of other payment gateways that Shopify works with, but you can avoid some transaction fees if you work with Shopify Payments. 

Need more proof that Shopify is the best ecommerce platform? Namely, Heinz chose to partner with Shopify for its first-ever direct to consumer offering, Heinz to Home. 

Shopify is a 100% turnkey option for an online store. All the plans include web hosting, SEO tools, customer engagement tools, and even POS software. 

Pros Cons
Wide range of website building tools Transaction fees unless you use Shopify Payments
Simple multi-channel selling Expensive for tiny stores
Best-in-class SEO and analytics
Built-in checkout with Shopify Payments
Wix

Wix Review

Wix

BEST FOR

Creating custom ecommerce sites

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  • Rating: 10
  • Price: From $17.00/month
  • Number of products: Unlimited
  • Transaction fees: None

By and large, Wix is the best website builder on the market. It’s a fantastic site builder with a lot of customization and leaves little to be desired in terms of ecommerce functionality. 

Wix’s most significant selling point is how easy it is to use. A complete beginner can have a rudimentary store ready to go in less than an hour with Wix. Yet, it retains all the versatility and depth of a full-fledged drag-and-drop builder. 

Like Shopify, Wix has a payment gateway you can use right out of the gates. Additionally, you can use just about any significant payment processing service instead of Wix Payments. 

All of Wix’s ecommerce tools are designed to be used by anyone. The simplicity that makes it the best online store builder also extends to the SEO and optimization tools. And it’s packed with small features that make a big difference, such as ribbons to highlight new products. 

And anything you can’t fix directly from the Wix ecommerce builder, you’ll probably find a solution for in the app market. Wix supports many excellent tools, such as Mailchimp, Google AdSense, and rankingCoach.  

The one complaint that plagues Wix in user reviews is loading speed. Wix has a reputation for creating sites with less-than-optimal load speeds. 

Pros Cons
Excellent value for money Relatively small storage space
No transaction fees
Exceptionally easy to use
Outstanding app market
BigCommerce

BigCommerce Review

BigCommerce

BEST FOR

Growing stores

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  • Rating: 9.8
  • Price: From $29.95/month
  • Number of products: Unlimited
  • Transaction fees: None

BigCommerce is among the top ecommerce website builders for growing stores. It’s highly optimized to accommodate product line expansions, product categories, sales channels, and more. 

BigCommerce’s most salient feature is the sheer number of features it has. To list a few, BigCommerce supports:

  • In-depth SEO customization
  • Multi-channel selling
  • Inventory management tools
  • Customer group targeting
  • Multiple currencies
  • Product ratings

And that doesn’t even include the hundreds of app integrations available on BigCommerce. 

It’s fair to say that BigCommerce is the best website builder for ecommerce in terms of features alone. But very small stores that want to remain small won’t get as much value out of that feature variety. 

Like Wix, BigCommerce does not charge transaction fees on top of payment processing fees. And it’s unlimited across the board—unlimited storage, bandwidth, and products. 

BigCommerce has a simple drag-and-drop builder on par with other options in the same class in terms of customization. It has a more-than-adequate template library as well, but some of the templates are paid options. And they’re quite pricey, some as high as $300.   

All this is to say that BigCommerce is not a cheap ecommerce website builder. But if you have a growth mindset and aren’t a complete beginner to online sales, you’ll get your money’s worth. 

Pros Cons
A great number of features Paid templates
Great scaling options Not ideal for beginners
Advanced SEO tools
Excellent templates
Squarespace

Squarespace Review

Squarespace

BEST FOR

Small businesses

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  • Rating: 9.7
  • Price: From $26.00/month
  • Number of products: Unlimited
  • Transaction fees: 3% on the basic plan

Like Wix, Squarespace is primarily a website builder rather than an ecommerce platform. That said, its top-tier toolset for websites also makes it the best online storefront builder for a stunning online store. 

Squarespace’s order, inventory, and catalog management are all comparable to services focused mainly on ecommerce. It even supports discount codes, gift cards, and other types of sale incentives. 

However, Squarespace doesn’t have its own payment gateway like some other options. That means you’re limited to third-party providers, which is hardly a drawback given that it supports most of the major options. 

Squarespace also falls short when it comes to selling on multiple channels. It doesn’t integrate with Amazon, Facebook, or Google Shopping. 

And, while SEO tools are present, they’re a little challenging to access and implement. You’ll have to do some sleuthing in the advanced settings to figure out how to get all the SEO tools to work right. 

Overall, Squarespace has an easy ecommerce website builder best suited for people who want to showcase their products in a beautiful online space. It may lack a little functionality, but it more than makes up for it in style.

Pros Cons
Superb website builder Not a lot of integrations
Award-winning templates Transaction fees on the basic plan
Ideal for product showcases
Customizable checkout
Weebly

Weebly Review

Weebly

BEST FOR

Beginners

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  • Rating: 9.8
  • Price: From $12.00/month
  • Number of products: 25 on Pro plan, unlimited on others
  • Transaction fees: 3% on Pro plan, none on others

Square, the merchant services giant, acquired Weebly in 2018 and recently started to shake things up. Weebly remains the easiest ecommerce website builder, but it has a strange pricing tier system, probably due to ongoing internal changes.

All of Weebly’s plans include some ecommerce options. But realistically, you don’t get a shopping cart below the Pro plan. So anything under the Pro plan isn’t worth considering if you’re serious about ecommerce—and even the Pro plan is lackluster, so you’ll probably want to be on the Business plan.  

Weebly’s biggest selling point is simplicity. It’s widely considered to be the top commerce website builder for beginners. Unfortunately, that simplicity comes at some cost to customization. You can’t customize checkout pages, and changes to templates are limited. 

Another reason why Weebly is the best ecommerce website builder for beginners is its free plan. But keep in mind that while you can sell on the free plan, it lacks many of the features you’ll need to be successful. 

On the right plan, though, Weebly offers excellent tools, including item reviews, discounts, tax calculators, etc.

Overall, if you commit to Weebly’s only truly viable ecommerce plan (Business Plus), you’ll find both an accessible website builder and all the tools to create a booming ecommerce business.  

Pros Cons
Excellent for stores with blogs Only top-tier plans are viable for ecommerce
You can start selling for free Few themes for online stores
Super user-friendly and straightforward builder
Has all the crucial ecommerce tools
Shift4Shop

Shift4Shop Review

Shift4Shop

BEST FOR

SEO purposes

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  • Rating: 9.4
  • Price: From $29.00/month
  • Number of products: Unlimited
  • Transaction fees: None

Shift4Shop used to be 3dcart and for all intents and purposes has kept all the best features of 3dcart and updated it with some industry best practices.

The main gripe with 3dcart was that it was getting outdated, but Shift4Shop has no such issues and it’s currently a strong contender for best ecommerce builder. The only thing it’s missing is market share, which it’s increasing very rapidly.

The big selling point of Shift4Shop is value. It’s not the cheapest ecommerce builder by a long shot but you’ll get your money’s worth regardless of the plan you choose.

Every pricing tier includes a domain registration, shopping cart, unlimited ordered, built-in blog, a Facebook store and everything else you’d expect from the highest paid plan on the best ecommerce website builder.

On top of that, US merchants can try out Shift4Shop’s top price tier free for 30 days. That’s a $229 vale and you pay nothing if you cancel within 30 days.

The 100+ themes are highly customizable and everything from store design to cart actions can be modified with a few clicks.

Pros Cons
Easy customization across all store aspects Minor issues with payment gateways
Top-tier SEO tools and implementation
All plans include a Facebook store
Highly responsive themes
Zyro

Zyro Review

Zyro

BEST FOR

Small- and medium-sized businesses

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  • Rating: 9.7
  • Price: From $24.99/month
  • Transaction fees: None
  • Templates: 20 for ecommerce

Zyro is a relative newcomer to the website building game. Its singular focus on branding makes it the best ecommerce platform for a small business that needs a store. 

Zyro’s building capabilities are comparable to others in the category with few standout features. Still, extensive Zyro reviews reveal great features, such as snap-to-grid elements that make it easier for beginners to build an elegant site. 

There aren’t many templates to play with, especially for ecommerce, but the ones available are exceptionally designed. Unfortunately, once you choose a template, you’re stuck with it unless you want to start all over. 

In terms of ecommerce tools, Zyro has everything you’d expect from top ecommerce website builders. Users get access to excellent inventory management tools, shipping calculators, and end-to-end order tracking. 

It also supports multi-channel selling, abandoned cart tracking and recovery, and multi-language sites. 

A nifty feature that Zyro includes is an AI copy generator. Just by selecting a few categories, Zyro’s AI will produce a paragraph of SEO-friendly copy to help you populate your store and blog. You’ll need to tweak it a bit, but it can save you a lot of time if writing is a bottleneck for you. 

One of Zyro’s only glaring omissions is the lack of product filters, which website builders for ecommerce typically include. 

Pros Cons
30-day money-back guarantee Only the highest plan has full SEO features
AI copy generator You can’t switch templates
Good SEO tools
Multi-language support
Square Online

Square Online Review

Square Online

BEST FOR

Quick website creation

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  • Rating: 9.6
  • Price: From $0.00
  • Number of products: Unlimited
  • Transaction fees: 2.9% + 30¢ per transaction

If you’ve been reading along, you already know Square bought Weebly some time ago. And while Weebly still operates as a separate entity, Square Online is its branded ecommerce website builder. 

It’s also the best free ecommerce website builder on this list and a top choice overall. 

If you think the free builder sounds too good to be true, you should know it comes with a couple of caveats. First, you’ll have to use a branded square domain for your store; and second, you’ll be using Square to process payments regardless of the plan you choose. 

Square’s ecommerce builder also integrates with the Square POS systems. If you’re already a Square user, Square Online is a perfect way to stake your claim in the online space. 

Predictably, Square Online’s builder is extremely similar to Weebly’s. But it takes a detour in the template variety. Instead of offering a wide range of templates, Square Online only has five templates, categorized by the industry they’re made for. 

This approach cuts back on the customization options but makes it the best drag and drop ecommerce website builder for beginners who don’t want to spend hours designing a store. Some users will find that the lack of options makes decisions easier. 

Pros Cons
Excellent free ecommerce plan Only a handful of templates
Intuitive dashboard for all store functions Extra processing without Square’s pay gate
Integrates with Square POS system
Good marketing features on paid plans
GoDaddy

GoDaddy Review

GoDaddy

BEST FOR

User-friendliness

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  • Rating: 9.5
  • Price: $24.99/month
  • Number of products: Unlimited
  • Transaction fees: None

GoDaddy is one of the most recognizable names in the web hosting arena, thanks in no small part to its aggressive advertising in the early aughts. Nowadays, GoDaddy is still an excellent web hosting provider and has one of the most unique and best ecommerce website builders

GoDaddy only has one ecommerce plan, and it’s not the cheapest ecommerce website builder you’ll come across. But don’t let that deter you; GoDaddy has some unique features that may well be worth the price for you.

All the standard features are there, including abandoned cart notifications, stock management, coupons, and discounts. And it also has some not-so-standard features, such as revenue tracking. GoDaddy even lets you sell on most major online marketplaces, including eBay and Etsy.

GoDaddy’s main feature that makes it stand out as a top ecommerce website builder for beginners is its assisted design intelligence (ADI). With the ADI builder, you answer a series of questions and get a full-built website based on your answers. 

You’ll probably still want to do a little tweaking, but it’s a fantastic way to get started quickly and painlessly. And if you get stuck at any point, GoDaddy has a system that produces customized advice for what to do next in your business.  

Pros Cons
AI-assisted builder Won’t scale well for large organizations
Good marketing and SEO tools The features fall short of justifying the price
Best online store website builder to get started fast
Volusion

Volusion Review

Volusion

BEST FOR

Developed brands

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  • Rating: 9.5
  • Price: $26.10
  • Number of products: 100, 5,000, or unlimited
  • Transaction fees: None

Even though it’s not quite as popular, Volusion has been around longer than some of the top ecommerce site builders on the market. Its lack of adoption is thanks in part to it missing some key features (such as blogging), but it’s still a highly usable and capable website builder for online stores. 

As far as editing and design functions go, Volusion has them. They’re just difficult to figure out. 

It doesn’t take advantage of established user behaviors, like other builders. And that leads to some unintuitive functionality that even experienced users will find unclear. 

However, Volusion makes up for it somewhat with excellent analytics and inventory management. And it has the option to recommend products to users based on search history. Even Shopify, our top-rated ecommerce website builder, relies on third-party integration for the same feature. 

It also has great features for highlighting products’ visual appeal, such as product videos. And at the same time, it doesn’t support digital product sales. 

In short, Volusion is the best website builder for an online clothing store or a similar retail business. Most of the customization will come from the over 1000 app integrations it supports through Zapier rather than the builder itself. 

Volusion also has added services to manage some critical areas of your store. Volu

Choosing the Best Ecommerce Website Builder

There’s almost no incentive for the average business to build an ecommerce platform from the ground up. Today’s highly polished builders are so feature-rich that even big-name brands use them to create online stores. 

And you should know from the start that the differences between the top 10 ecommerce website builders listed here aren’t huge. So you’ll need some guidance to make sure you invest in the one that best suits your needs. 

This section will show you the critical features you should keep in mind when you compare ecommerce website builders

Budget and Scaling

The price of your website builder is closely tied to how well it can scale with your store. Even if you don’t need thousands of SKUs right now, you should keep in mind how your business will evolve. 

Generally speaking, more price tiers are better. The best website builder for your ecommerce needs is the one that gives you all the features you need and none of the ones you don’t. 

But many people forget that it should give you those features both now and later. So try to pick a builder that can evolve with your business.

Ecommerce Builders Templates

Again in a very general sense, more templates are better. However, that’s now always the case. Sometimes too much choice makes it more difficult to make a final decision. 

Luckily, most top ecommerce builders let you see their templates in action before you decide. Look through their template libraries and try to pinpoint at least five that you’d be happy with. 

Also, look at the fine print to see if the templates are free or paid. Paid templates can make a big dent in your budget. 

Transaction Fees

The rule of thumb for transaction fees is this:

They’d better be worth it. 

That is to say, if you pick a builder with transaction fees, make sure you’re getting your money’s worth. Our choice for the best website builder for ecommerce, Shopify, is one of the few on the list with transaction fees. But it more than makes up for it in features and user experience. 

Important note: transaction fees, in this case, means an additional charge on top of the processing fee you’ll incur from payment gateways like PayPal. 

Types of Products

Most ecommerce builders these days support digital and physical sales as well as subscriptions and services. In our ecommerce website builder reviews, we mostly avoid builders that can’t support a full product and service suite. 

You may not have any plans to start selling (say) subscriptions anytime soon. But it’s always better to keep your options open, if at all possible. 

In short, make sure your chosen builder can handle what you’re selling before you commit. 

Accessibility and Ease of Use

In a perfect world, the best website store builder would allow even a complete layperson to create a beautiful online store. In practice, that’s rarely the case. 

Nevertheless, the builder should have enough tools to let you build at least a bare-bones store mostly by yourself. Hiring a developer may be a stretch goal, but most builders aim to get you up and running without professional assistance. 

Make a checklist with the ecommerce solutions for your small business, and look for the builder that delivers on those. Look at things like:

  • Abandoned cart reengagement
  • SSL certificate (you don’t want to pay for this)
  • Automatic shipping rates from major carriers
  • Various payment gateways
  • Support for multiple languages

And anything else your store needs. 

Integrations

If your goal is to find an easy ecommerce website builder, the best way to do that is to find one that works with services you already use. 

Identify essential software that you depend on when you’re choosing a builder. Try to find the one that can easily tie in with that software. Otherwise, you’ll be stuck doing a lot of manual work or hiring someone to build an integration for you.

Support

24/7 chat support is pretty much the industry standard, so use that as a benchmark when you’re looking at builders. Anything in addition to that is great, but avoid services that lack it.  

Also, look into advanced support options, such as help with SEO optimization and HTML customization. It may cost extra, but those are essential parts of ecommerce website design, and it’s good to know you won’t have to fly solo. 

Conclusion

It’s hard to imagine a business nowadays without a robust online presence. And with how easy it is to build an online store, there’s really no excuse for not having one. 

Even if you choose the cheapest ecommerce website builder money can buy, you can start selling online within a few hours. 

You can’t go wrong with any one of our top ecommerce website builders. However, use the buyer’s guide above to help you find one that checks all your boxes before buying. 

FAQ

What is the best website builder in 2021?

Our top pick is Shopify. It has all the features that a pro needs while still being accessible to newcomers. Whether you have a store that handles millions in revenue, or a mom and pop bakery, Shopify will have the right solution for you. 

What is the best free ecommerce website builder?

Square Online has an almost suspiciously wide array of features for a free builder, and it’s the top ecommerce website builder for free right now. 

Maybe it’s because Square is just now breaking into the website builder market. But whatever the reason is, enjoy it while you can.

What is the best website builder for ecommerce?

If you just want a simple online store to sell a few items, Wix, BigCommerce, and Squarespace are all great options. They also scale well when you’re ready to grow.

If you’re looking for a lot of features and scaling potential, Shopify is the best ecommerce website builder, with 3dcart presenting a great alternative.