10 Best Ecommerce Website Builders for Selling More in 2022

It’s never been easier to start selling products and services online. 

You can find all the tools needed to start an online store in a matter of hours, even if you’re a complete beginner. 

The only challenge remaining is to pick the right tool for the job. And that’s what you’ll find here. 

We did an in-depth analysis to find the best ecommerce website builder. No matter what kind of store you want to build, one of these builders will provide the perfect toolset to do it. 

Right below, you’ll find a chart with our choices for easy browsing. 

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Top Ecommerce Website Builders of 2022

1. Shopify

Shopify brings everything you need from an ecommerce website builder under one roof. From hosting to customer engagement, it’s highly rated in 2021. Full Review

  • One-stop-shop for ecommerce
  • Excellent analytics and SEO tools
  • Huge app marketplace and template library
From $29.00/month
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Shopify brings everything you need from an ecommerce website builder under one roof. From hosting to customer engagement, it’s highly rated in 2021. Full Review

2. Wix

By and large, Wix is your go-to if you need a website builder. Its ecommerce plans leverage its superb builder software to deliver a streamlined and feature-laden experience. Full Review

  • Top-notch online website builder
  • 800+ templates to choose from
  • Exceptionally easy to use
From $23.00/month
Try Now

By and large, Wix is your go-to if you need a website builder. Its ecommerce plans leverage its superb builder software to deliver a streamlined and feature-laden experience. Full Review

3. Web.com

If you’re stepping foot into e-commerce for the first time but don’t know where to start, Web.com has a solution for you. This all-in-one solution for eCommerce small business websites provides you with all the necessary features to support a transaction from start to finish and a domain registrar to give your store a custom domain name. Full Review

  • Drag-and-drop website builder
  • Connection with popular shipping carriers
  • Inventory management
From $13.95/month
Try Now

If you’re stepping foot into e-commerce for the first time but don’t know where to start, Web.com has a solution for you. This all-in-one solution for eCommerce small business websites provides you with all the necessary features to support a transaction from start to finish and a domain registrar to give your store a custom domain name. Full Review

4. BigCommerce

Despite its name, BigCommerce is perfectly capable of accommodating online stores of any size. It’s an ideal choice for entrepreneurs who expect to see fast growth in their Full Review

  • Excellent scaling options
  • In-depth customization
  • Makes multi-channel selling easy
From $29.95/month
Try Now

Despite its name, BigCommerce is perfectly capable of accommodating online stores of any size. It’s an ideal choice for entrepreneurs who expect to see fast growth in their Full Review

5. Squarespace

Squarespace is mostly known for award-winning website templates and its dead-simple website builder. But it doesn’t fall short on ecommerce by any stretch. It offers a lot of flexibility in displaying products, good inventory management, and unlimited product listing on all plans. Full Review

  • Beautiful templates
  • Intuitive and straightforward builder software
  • Reliable analytics, SEO, and inventory tracking
From $26.00/month
Try Now

Squarespace is mostly known for award-winning website templates and its dead-simple website builder. But it doesn’t fall short on ecommerce by any stretch. It offers a lot of flexibility in displaying products, good inventory management, and unlimited product listing on all plans. Full Review

6. Weebly

Weebly is an excellent choice if you want an overall web presence in addition to your store. It has a very easy-to-use builder that’s perfect for blogs and informational sites. Full Review

  • Simplest and most intuitive builder
  • Good set of ecommerce tools
  • Offers a free plan
From $0.00/month
Try Now

Weebly is an excellent choice if you want an overall web presence in addition to your store. It has a very easy-to-use builder that’s perfect for blogs and informational sites. Full Review

7. Shift4Shop

Shift4Shop, previously 3dcart, is poised to take on the top industry players with a solid platform and all the latest marketing tools. The only thing holding it back is a few issues with PayGate integrations, which will probably be sorted soon. Full Review

  • Excellent shopping cart features
  • Minimal technical knowledge needed
  • Top-tier SEO tools
From $29.00/month
Try Now

Shift4Shop, previously 3dcart, is poised to take on the top industry players with a solid platform and all the latest marketing tools. The only thing holding it back is a few issues with PayGate integrations, which will probably be sorted soon. Full Review

8. Zyro

Zyro’s primary focus is helping you get your business online fast. To that end, it includes a lot of convenient tools, such as an AI copywriting tool and a logo maker. It’s a good choice for people who want to start a business rather than just sell online. Full Review

  • AI generates copy for your store
  • Supports multi-language sites
  • You can try the builder for free
From $24.49/month
Try Now

Zyro’s primary focus is helping you get your business online fast. To that end, it includes a lot of convenient tools, such as an AI copywriting tool and a logo maker. It’s a good choice for people who want to start a business rather than just sell online. Full Review

9. Square Online

If you thought Square only covered payment processors, think again. This ecommerce site builder can easily outcompete some lesser options even on its free plan. The only caveat is that you might want to use Square for your store payments. Full Review

  • Decent ecommerce plan for free
  • Full integration with Square POS
  • The user-friendly dashboard makes site management a cinch
From $0.00/month
Try Now

If you thought Square only covered payment processors, think again. This ecommerce site builder can easily outcompete some lesser options even on its free plan. The only caveat is that you might want to use Square for your store payments. Full Review

10. GoDaddy

GoDaddy isn’t the cheapest builder. However, it offers decent ecommerce features. What’s more, it doesn’t just focus on getting your store online. It has excellent tools to make your store successful as well, even if you’re not well-versed in online sales. Full Review

  • AI-assisted site builder
  • Decent marketing and outreach tools
  • Provides support based on your current goals
$24.99/month
Try Now

GoDaddy isn’t the cheapest builder. However, it offers decent ecommerce features. What’s more, it doesn’t just focus on getting your store online. It has excellent tools to make your store successful as well, even if you’re not well-versed in online sales. Full Review

Best Ecommerce Website Builders Reviewed

Shopify

Shopify

Shopify

MOST SUITED FOR

Comprehensive ecommerce solutions

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  • Rating: 10
  • Price: From $29.00/month
  • Number of products: Unlimited
  • Transaction fees: 0.5–2.0%
  • Templates: 100+

Shopify is our top choice for 2021. It’s also one of the most popular website builders that are dedicated to ecommerce. 

Shopify isn’t perfect, and some other options on this list are certainly easier to use. But the folks at Shopify know ecommerce from top to bottom. Everything you need to start and run a store is under one roof. 

The platform’s 100+ templates are excellent and fully customizable. Additionally, Shopify has an app store where you can find most ecommerce functions in the form of apps. You can integrate all the features your store needs without a single line of code. 

Shopify also has its own payment processing gateway, Shopify Payments. You can also choose one of the hundreds of other payment options, but you can avoid some transaction fees if you work with Shopify Payments. 

Need more proof that Shopify is worth your consideration? Notably, Heinz chose to partner with Shopify for its first-ever direct-to-consumer offering, Heinz to Home. 

Shopify is a 100% turnkey option for an online store. All the plans include web hosting, SEO tools, customer engagement tools, and even POS software. 

Pros Cons
Wide range of website building tools Transaction fees unless you use Shopify Payments
Simple multi-channel selling Expensive for tiny stores
Top-notch SEO and analytics
Built-in checkout with Shopify Payments
Excellent templates and easy customization
Wix

Wix

Wix

MOST SUITED FOR

Creating custom ecommerce sites

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  • Rating: 10
  • Price: From $23.00/month
  • Number of products: Unlimited
  • Transaction fees: Differ by region
  • Templates: 800+

By and large, Wix is a comprehensive ecommerce solution. It’s a fantastic site builder with a lot of customization that leaves little to be desired in terms of ecommerce functionality. 

Wix’s most significant selling point is how easy it is to use. A complete beginner can have a basic store ready to go in less than an hour with Wix. Yet, it retains all the versatility and depth of a full-fledged drag-and-drop builder. 

Like Shopify, Wix has a payment gateway you can use right out of the gates. Additionally, you can use just about any significant payment processing service instead of Wix Payments. 

All of Wix’s ecommerce tools are designed to be used by anyone. The simplicity also extends to the SEO and optimization tools. And it’s packed with small features that make a big difference, such as ribbons to highlight new products. 

What’s more, for anything you can’t fix directly from the Wix ecommerce builder, you’ll probably find a solution in the app market. Wix supports many excellent tools, such as Mailchimp, Google AdSense, and rankingCoach.  

The one complaint that plagues Wix in user feedback is loading speed. Wix has a reputation for creating sites with less than optimal load speeds. 

Pros Cons
Excellent value for money Relatively small storage space
Exceptionally easy to use Slow load speeds
Numerous minor features to improve your store
Outstanding app market
800+ templates to choose from
Web.com

Web.com

Web.com

MOST SUITED FOR

Quick and easy online store set up

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  • Rating: 10
  • Pricing: From $13.95/month
  • Number of products: Unlimited
  • Transaction fees: None
  • Templates: 18

Web.com is a solid website builder – among everything else in its catalog. It makes perfect sense to be used as an e-commerce tool as well. Thus Web.com recently introduced its e-commerce website builder.

It works by letting you customize one of its templates to fit your needs as closely as possible. With its intuitiveness as one of the best e-commerce solutions for small businesses, Web.com is also great for creating online store sites.

Setting up a website is pretty straightforward. However, while its editor is powerful and can deliver quality results in the end, the actual number of customizations is quite limited, depending on the template you choose. 

But if you’re looking for a basic website, it isn’t a problem at all. Once your e-commerce website is set up, you can start adding products. The product info is extensive; all it takes is to fill out a form on the product page. 

Creating orders is easy, and they’re centralized in their own tab along with shipments, so once you have your shipment channels set up, you’re ready to sell. Additionally, you can even have your e-commerce website created for you.

Pros Cons
Unlimited number of products Price points can increase significantly after the first billing cycle
Very helpful customer support Limited customizations in the editor
Option to have your e-commerce website built for you
Good marketplace selling features
BigCommerce

BigCommerce

BigCommerce

MOST SUITED FOR

Growing stores

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  • Rating: 10
  • Price: From $29.95/month
  • Number of products: Unlimited
  • Transaction fees: None
  • Templates: 150+

BigCommerce is the best ecommerce website builder for growing stores. It’s highly optimized to accommodate product line expansions, product categories, sales channels, and more. 

BigCommerce’s selling point is the sheer number of features it has. To list a few, BigCommerce supports:

  • In-depth SEO customization
  • Multi-channel selling
  • Inventory management tools
  • Customer group targeting
  • Multiple currencies
  • Product ratings

And that doesn’t even include the hundreds of app integrations available on BigCommerce. 

It’s fair to say that BigCommerce offers a range of features. But very small stores that want to remain small won’t get as much value out of that feature variety. 

Like Wix, BigCommerce does not charge transaction fees on top of payment processing fees. To top it all off, it’s unlimited across the board — unlimited storage, bandwidth, and products. 

BigCommerce has a simple drag-and-drop builder on par with other options in the same class in terms of customization. It has a more than adequate template library as well, but some of the templates are paid options. And they’re quite pricey, some as high as $300.   

All this is to say that BigCommerce is not a cheap ecommerce website builder. But if you have a growth mindset and aren’t a complete beginner to online sales, you’ll get your money’s worth. 

Pros Cons
Massive number of features Paid templates
Great scaling options Not ideal for beginners
Advanced SEO tools
Excellent templates
Simple multi-channel sales
Squarespace

Squarespace

Squarespace

MOST SUITED FOR

Small businesses

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  • Rating: 9.9
  • Price: From $26.00/month
  • Number of products: Unlimited
  • Transaction fees: None on basic and advanced ecommerce plans
  • Templates: 110+

Like Wix, Squarespace is primarily a website builder rather than an ecommerce platform. That said, its top-tier toolset for websites also makes it an excellent choice for an ecommerce store

Squarespace’s order, inventory, and catalog management are all comparable to services focused mainly on ecommerce. It even supports discount codes, gift cards, and other types of sale incentives. 

However, Squarespace doesn’t have its own payment gateway like some other options. That means you’re limited to third-party providers, which is hardly a drawback given that it supports most of the major options. 

Squarespace also falls short when it comes to selling on multiple channels. It doesn’t integrate with Amazon, Facebook, or Google Shopping. 

And, while SEO tools are present, they’re a little challenging to access and implement. You’ll have to examine the advanced settings to figure out how to get all the SEO tools to work right. 

Overall, Squarespace has an easy ecommerce website builder well-suited for people who want to showcase their products in a beautiful online space. It may lack a little functionality, but it more than makes up for it in style.

Pros Cons
Superb website builder Not a lot of integrations
Award-winning templates Transaction fees on the basic plan
Ideal for product showcases
Good inventory and catalog management
Customizable checkout
Weebly

Weebly

Weebly

MOST SUITED FOR

Beginners

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  • Rating: 9.9
  • Price: Starts at $0.00/month
  • Number of products: Unlimited
  • Transaction fees: 3% on Free and Personal plans, none on the other two
  • Templates: 60+

Square, the merchant services giant, acquired Weebly in 2018 and recently started to shake things up. Weebly remains the easiest ecommerce website builder, but it has not the most straightforward pricing, probably due to ongoing internal changes.

All of Weebly’s plans include some ecommerce options. But realistically, you don’t get a shopping cart with any plan below the Pro one. In other words, anything below the Pro plan isn’t worth considering if you’re serious about ecommerce.  

Weebly’s biggest selling point is simplicity. It’s widely considered to be the top commerce website builder for beginners. Unfortunately, that simplicity comes at the expense of customization. You can’t customize checkout pages, and changes to templates are limited. 

Another reason why Weebly is beginner-friendly is its free plan. But keep in mind that while you can sell on the free plan, it lacks many of the features you’ll need to be successful. On the right plan, though, Weebly offers excellent tools, including discounts, tax calculators, etc.

Overall, if you commit to Weebly’s truly viable ecommerce plan (Business Plus), you’ll find both an accessible website builder and all the tools to create a booming ecommerce business.  

Pros Cons
Excellent for stores with blogs Only top-tier plans are viable for ecommerce
You can start selling for free Few themes for online stores
Super user-friendly and straightforward builder
Has all the crucial ecommerce tools
Seamless integration with Square for payment processing
Shift4Shop

Shift4Shop

Shift4Shop

MOST SUITED FOR

SEO purposes

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  • Rating: 9.8
  • Price: From $29.00/month
  • Number of products: Unlimited
  • Transaction fees: None
  • Templates: 100+

Shift4Shop used to be 3dcart and, for all intents and purposes, has kept the most sought-after features of 3dcart and updated it with some industry-leading practices. 

The main gripe with 3dcart was that it was getting outdated, but Shift4Shop has no such issues. The only thing it’s missing is market share, which it’s been increasing rapidly. 

The selling point of Shift4Shop is its value. It’s not the cheapest ecommerce builder by a long shot, but you’ll get your money’s worth regardless of the performance plan you choose. 

Every pricing tier includes domain registration, a shopping cart, unlimited orders, a built-in blog, a Facebook store, and everything else you’d expect from the highest-paid plan. 

On top of that, US merchants can try out Shift4Shop free for 30 days. That’s a $229 value, and you pay nothing if you cancel within 30 days. 

There are many customization options for its themes, and everything from store design to cart actions can be modified with a few clicks. 

Pros Cons
Easy customization across all store aspects Minor issues with payment gateways
Top-tier SEO tools and implementation
All plans include a Facebook store
Highly responsive themes
Easily customizable shopping cart
Zyro

Zyro

Zyro

MOST SUITED FOR

Small- and medium-sized businesses

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  • Rating: 9.8
  • Price: From $24.49/month
  • Number of products: 100 on Ecommerce plan, 2,500 on Ecommerce Plus
  • Transaction fees: None
  • Templates: 17 for ecommerce

Zyro is a relative newcomer to the website building game. Its singular focus on branding makes it a good fit for a small business that needs a store. 

Zyro’s building capabilities are comparable to others in the category. Our extensive Zyro overview reveals great features, such as snap-to-grid elements that make it easier for beginners to build an elegant site. 

There aren’t many templates to play with, especially for ecommerce, but the ones available are exceptionally designed. Unfortunately, once you choose a template, you’re stuck with it unless you want to start all over. 

In terms of ecommerce tools, Zyro has everything you’d expect from a website builder for selling products or services. Users get access to excellent inventory management tools, shipping calculators, and end-to-end order tracking. 

It also supports multi-channel selling, abandoned cart tracking and recovery, and multi-language sites. 

A nifty feature that Zyro includes is an AI copy generator. Just by selecting a few categories, Zyro’s AI will produce a paragraph of SEO-friendly copy to help you populate your store and blog. You’ll need to tweak it a bit, but it can save you a lot of time if writing is a bottleneck for you. 

One of Zyro’s only glaring omissions is the lack of product filters, which website builders for ecommerce typically include. 

Pros Cons
30-day money-back guarantee Only the highest plan has full SEO features
AI copy generator You can’t switch templates
Good SEO tools
Multi-language support
Very user-friendly builder
Square Online

Square Online

Square Online

MOST SUITED FOR

Quick website creation

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  • Rating: 9.8
  • Price: From $0.00/month
  • Number of products: Unlimited
  • Transaction fees: From 2.6% + 30¢ to 2.9% + 30¢ per transaction
  • Templates: 10+

If you’ve read the ecommerce website builder reviews above, you might already know that Square bought Weebly some time ago. And while Weebly still operates as a separate entity, Square Online is its branded ecommerce website builder. 

If you think the free builder sounds too good to be true, you should know it comes with a couple of caveats. First, you’ll have to use a branded Square domain for your store; and second, you’ll be using Square to process payments regardless of the plan you choose. 

Square’s ecommerce builder also integrates with the Square POS systems. If you’re already its user, Square Online is a perfect way to stake your claim in the online space. 

Now, how does this ecommerce website builder perform in comparison with Weebly? Predictably, Square Online’s builder is extremely similar to Weebly’s. But it takes a detour in the template variety. Instead of offering a wide range of templates, Square Online provides only five, categorized by the industry they’re made for. 

This approach cuts back on the customization options but makes it a great offer for beginners who don’t want to spend hours designing a store. Some users will find that the lack of options makes decisions easier. 

Pros Cons
Excellent free ecommerce plan Only a handful of templates
Intuitive dashboard for all store functions Extra processing fees unless you use Square’s pay gate
Integrates with Square POS system
Good marketing features on paid plans
Based on Weebly’s user-friendly design
GoDaddy

GoDaddy

GoDaddy

MOST SUITED FOR

User-friendliness

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  • Rating: 9.7
  • Price: $24.99/month (billed annually)
  • Number of products: Unlimited
  • Transaction fees: Starting at 2.3%
  • Templates: 35 for ecommerce

GoDaddy is one of the most recognizable names in the web hosting arena, thanks in no small part to its aggressive advertising in the early aughts. Nowadays, GoDaddy is still an excellent web hosting provider with amazing ecommerce website builders. 

GoDaddy only has one ecommerce plan, and it’s not the cheapest ecommerce website builder you’ll come across. But don’t let that deter you; GoDaddy has some unique features that may well be worth the price for you.

All the standard features are there, including abandoned cart notifications, stock management, coupons, and discounts. And it also has some not-so-standard features, such as revenue tracking. GoDaddy even lets you sell on most major online marketplaces, including eBay and Etsy.

GoDaddy’s main feature that makes it stand out as a top ecommerce website builder for beginners is its assisted design intelligence (ADI). With the ADI builder, you answer a series of questions and get a full-built website based on your answers. 

You’ll probably still want to do a little tweaking, but it’s a fantastic way to get started quickly and painlessly. And if you get stuck at any point, GoDaddy has a system that produces customized advice for what to do next in your business.  

Pros Cons
AI-assisted builder Won’t scale well for large organizations
Good marketing and SEO tools The features fall short of justifying the price
GoDaddy Insights provides goal-based guidance
Great option to get started fast

Buyer’s Guide to Selecting an Ecommerce Website Builder

There’s almost no incentive for the average business to build an ecommerce platform from the ground up. Today’s highly polished builders are so feature-rich that even big-name brands use them to create online stores. 

And you should know from the start that the differences between the top 9 ecommerce website builders listed here aren’t huge. So you’ll need some guidance to make sure you invest in the one that suits your needs. 

This section will show you the critical features you should keep in mind when you compare ecommerce website builders

Budget and Scaling

The price of your website builder is closely tied to how well it can scale with your store. Even if you don’t need thousands of SKUs right now, you should keep in mind how your business will evolve. 

Templates

Generally, the more templates, the better. However, that’s not always the case. Sometimes too much choice makes it more difficult to make a final decision. 

Luckily, most top ecommerce builders let you see their templates in action before you decide. Look through their template libraries and try to pinpoint at least five that you’d be happy with. 

Also, look at the fine print to see if the templates are free or paid. Paid templates can make a big dent in your budget. 

Transaction Fees

The rule of thumb for transaction fees is this — they’d better be worth it. 

That is to say, if you pick a builder with transaction fees, make sure you’re getting your money’s worth. Our top choice for 2021, Shopify, is one of the few on the list with transaction fees. But it more than makes up for it in features and user experience. 

Note that transaction fees, in this case, mean an additional charge on top of the processing fee you’ll incur from payment gateways like PayPal. 

Types of Products

Most ecommerce builders these days support digital and physical sales as well as subscriptions and services. In our examination, we mostly avoid builders that can’t support a full product and service suite. 

You may not have any plans to start selling (say) subscriptions anytime soon. But it’s always better to keep your options open, if at all possible. 

In short, make sure your chosen builder can handle what you’re selling before you commit. 

Accessibility and Ease of Use

In a perfect world, a solid website builder would allow even a complete layperson to create a beautiful online store. In practice, that’s rarely the case. 

Nevertheless, the builder should have enough tools to let you build at least a bare-bones store mostly by yourself. Hiring a developer may be a stretch goal, but most builders aim to get you up and running without professional assistance. 

Make a checklist with the ecommerce solutions for your small business (or a much bigger enterprise), and look for the builder that delivers on those. Look for things like:

  • Abandoned cart reengagement
  • SSL certificate (you don’t want to pay for this)
  • Automatic shipping rates from major carriers
  • Various payment gateways
  • Support for multiple languages

And anything else your store needs. 

Integrations

If your goal is to find ecommerce solutions for small businesses or large-scale enterprises, a good way to do that is to find one that works with services you already use. 

Identify essential software that you depend on when you’re choosing a builder. Try to find the one that can easily tie in with that software. Otherwise, you’ll be stuck doing a lot of manual work or hiring someone to build an integration for you.

Support

Round-the-clock chat support is pretty much the industry standard, so use that as a benchmark when looking for builders. Anything in addition to that is great, but avoid services that lack it.  

Also, look into advanced support options, such as help with SEO optimization and HTML customization. It may cost extra, but those are essential parts of ecommerce website design, and it’s good to know you won’t have to fly solo. 

Conclusion

It’s hard to imagine a business nowadays without a robust online presence. And with how easy it is to build an online store, there’s really no excuse for not having one. 

Even if you choose the cheapest option money can buy, you can start selling online within a few hours. 

You can’t go wrong with any one of our top ecommerce website builders. However, use the buyer’s guide above to help you find one that checks all the boxes before buying. 

FAQ

Which free ecommerce website builder is worth considering?

Square Online has a wide array of features for a free builder, and it’s the top ecommerce website builder for free right now. 

Maybe it’s because Square is just now breaking into the website builder market. But whatever the reason, enjoy it while you can. 

Which website builder for ecommerce does our team recommend?

If you just want a simple online store to sell a few items, Wix, BigCommerce, and Squarespace are all great options. They also scale well when you’re ready to grow.

If you’re looking for a lot of features and scaling potential, Shopify should be your pick, with Shift4Shop presenting a great alternative.