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Nightwatch SERP Tracker Review

Nightwatch SERP Tracker Review

Nightwatch SERP Tracker Review

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  • Free trial available: Yes
  • Location-specific results: Yes
  • Monitors all major engine: Yes
  • Automated reports: Yes
  • Supports Google Analytics: Yes
  • Integrated website audits: Yes

works on:

Chrome Chrome
Firefox Firefox
Windows Windows
Mac OS Mac OS

Best For

Comprehensive SERP tracking

  • Easy to use
  • Reliable
  • A lot of advanced filters
  • Tracks all competitors
  • No mobile apps
  • Search volume for some keywords can be zero







What Is Nightwatch SERP Tracker?

According to SEO statistics, content marketing can generate three times more leads than traditional techniques. That’s why it’s essential to track your website and have a healthy SEO strategy in order to attract a larger audience and as much as 50% more potential customers.

Nightwatch SERP Tracker is a software tool that can track your website’s search engine rankings. It offers a variety of features that allow you to keep an eye on many aspects of your website’s progress.

For instance, it can increase your website’s organic traffic by tracking the most important keywords. Plus, it can help your SEO strategies with its ability to perform rank tracking, website audits, and create extensive reports.

Nightwatch offers a unique way of scraping location data that can affect search results. Although it works best locally, it also provides flexibility to experiment with different locations and see how it impacts keywords and your website ranking.

Features and Services

In this next section, we’ll look at some of the main features that this powerful SERP analysis tool has to offer.

Rank Tracker

With Rank Tracker, you can accurately track data across 107,296 locations worldwide and create custom segments to discover decaying content and monitor performance across groups of pages, transactional keywords, and more.

This Nightwatch feature enables you to track both local and global rankings. It’s fast, reliable, can track anywhere, and ensures minimal errors or abnormalities in the acquired data. Moreover, it provides its customers with access to all Google Data Centers.

Plus, Rank Tracker’s extensive SERP features allow users to make the most of the experience and find opportunities to increase their website search visibility.

SEO Reporting Tool

Good ranking tools need to convert raw data into easily understandable info for their users.

Therefore, Nightwatch builds eye-pleasing, easy-to-interpret, white-labeled reports. It’s also possible to automate precisely how and when these reports will be delivered.

Furthermore, this company offers some of the most customizable SEO reporting software on the market. There’s even an option to manually choose what will be shown in the reports and highlight the important data for your clients.

Site Audit

The best rank tracker also needs to point out internal flaws and vulnerabilities. To meet this demand, Nightwatch came up with Site Audit — a feature that points out broken elements of websites.

These broken elements include broken pages, missing or dead links, and missing metadata. This feature is crucial, as the number of elements working properly will influence how well a website will rank in search engines.

The process of interlinking or redirecting users to another page on the same website is vital for SEO. Therefore, having properly working links with valid URLs is of great importance for your website’s overall ranking.

With Nightwatch, it’s also possible to segment the results by URL. These audits are stored on the platform, and it’s possible to use them to compare the findings with future results. These comparisons are essential to see improvements and areas that need some work.

Agency Rank Tracking

SERP tracking is crucial to marketing and SEO agencies. Nightwatch is aware of this, which is why they came up with a tool to help you accurately answer your clients’ questions quickly and efficiently.

This feature allows you to monitor clients’ from one agency dashboard. It’s excellent at discovering decaying content, as well as keywords within striking distance.

Agency Rank Tracking also uncovers a rich catalog of keywords and other ranking opportunities to add to clients’ campaigns and further aid SEO research efforts. The precision of this tool is so accurate it can track local rankings down to the ZIP code.

Daily Rank Tracking for SEO

As a great local rank tracking tool, Nightwatch needs to stay up-to-date in all aspects of ranking. Therefore, the Daily Rank Tracking tool helps users stay ahead of the competition and monitor any changes instantly.

Plus, although Google accounts for nearly 90% of all desktop searches, Nightwatch also provides you the ability to track Bing, DuckDuckGo, and YouTube.

Enterprise Rank Tracking

This feature allows companies to track their critical keywords in more than 107,296 locations worldwide, over both the search engine results page and map pack.

Furthermore, the rank tracking data provided by Nightwatch is accurate, reliable, and offers 99% guaranteed uptime.

Plans and Pricing

Now that we’ve analyzed some of the main features offered by this stellar search engine tracker, let’s discuss what it costs and what you’ll get with each plan.

Starter — $39/month (billed monthly) or $32/month (billed annually)

The Starter tier is perfect for freelancers, small businesses, and agencies with a limited budget. It allows tracking up to 500 keywords daily, as well as 50 websites and five competitors. The Site Audit will analyze up to 5,000 pages, and Google Analytics integration is also possible.

With this plan, it’s possible to reliably track Google, Bing, and YouTube.

Optimize — $99/month (billed monthly) or $79/month (billed annually)

The Optimize tier is this top rank trackers most popular plan and is great for growing small businesses and marketing agencies. It includes all of the Starter pack’s features, with additional benefits.

Those benefits include 1,000 daily keywords, 200 websites tracked, and up to 10,000 Site Audit pages. Google Analytics integration is also available, along with Bing and YouTube tracking. Additionally, you’ll also get 15 white-label reports and API access.

Agency — $369/month (billed monthly) or $295/month (billed annually)

The Agency plan is tailored to meet the demands of larger agencies and enterprise businesses. Its features include those covered by the Optimize tier, with further additions, including tracking up to 5,000 daily keywords, 1,000 websites, and the usual five competitors.

So, along with using the most accurate SERP tracker, you’ll also receive unlimited user seats and white-label reports.

Customer Support

When using a tool that’s crucial for monitoring and improving your website’s ranking, you’re likely to run into some errors, eventually. Because of that, it’s essential to ensure that the tool you’re using has professional and reliable customer support.

To contact Nightwatch’s customer support, simply fill out their contact form. Furthermore, you can use the same form to send them a message regarding sales or a customer support request. Many Nightwatch reviews that we researched praised their customer support team.

We found their response timely, straightforward, and helpful.

Ease of Use

Now that we’ve covered all the basics, we would like to discuss our own experiences using the platform. Overall, it was very intuitive and easy on our eyes, thanks to their signature dark mode.

Once you’ve provided a website URL that you’d like to track, you can begin adding keywords that you want to monitor. However, gathering data can sometimes take a few minutes, but in return, you’ll get an accurate ranking for each keyword.

Adding competitors using this SERP tracking tool is also simple and can be done within a minute. It’s even possible to add keywords using auto-suggestions with one click of your mouse.

We used Nightwatch to set up tracking for our website and our competitors. It was incredibly easy to get started and start tracking keywords for our most recent articles and, at the same time, see how they’re performing on Google search at the moment.

The platform helped us find vulnerabilities in our website, including those related to backlinks on our articles. Creating reports is effortless as well — all we needed to do was click on the “Add Report” button and select the desired elements.

Overall, Nightwatch can seem a bit overwhelming at first to those without previous SEO experience. However, its intuitiveness can help those users familiarize themselves with the platform and learn a lot about tracking important SEO elements.

Nightwatch Alternatives

In the section below,  we’ll compare Nightwatch to a few other rank trackers and see how it stands up to the competition.

Nightwatch vs. Ahrefs Rank Tracker

Ahrefs offers a large variety of features — 13 of them, to be exact, covering many different corners of the internet when tracking keywords and competitors.

Furthermore, its user interface is a bit simpler than Nightwatch’s, but the variety of elements and features can be quite overwhelming.

The pricing plans of the two may be the biggest breaking point in deciding which one to purchase. Namely, monthly subscription fees for Ahrefs are significantly higher than Nightwatch’s SERP tracking software.

Nightwatch vs. Semrush Rank Tracker

Semrush’s platform, much like Ahrefs, offers many attractive specific features for more detailed SEO analyses.

Semrush treats keywords with extra care, fully understanding their importance. Moreover, it’s possible to filter down and analyze them based on their intent and difficulty score.

The Content Marketing toolkit provided by Semrush is thorough. It can identify topics to write about and keywords used by the main competitors and monitor any mentions of your brand on the internet.

However, Semrush is significantly pricier than Nightwatch, with their cheapest plan sitting at $119.95/month.

At the end of the day, we recommend checking out Semrush and Nightwatch reviews to see which solution better suits your needs and expectations.


When all factors are considered, Nightwatch is a great option for those looking for a comprehensive SERP tracker. It offers a variety of features not found in other rank tracking tools and is one of the more affordable options on the market.

Plus, with its 14-day free trial, there’s nothing to lose!


What is a rank tracker?

A rank tracker is a software tool that allows you to track your keywords and SERPs’ rankings in order to monitor and adjust your site’s SEO performance and strategies.

Rank tracking is a process of monitoring where URLs rank on the search engine results for certain keywords. The URLs are tracked over time to detect trends and reveal the influence of SEO optimization.

What is the best SERP tracker tool?

Although Nightwatch is in the top three of many “best of” lists, we believe that there is no definitive answer to this question. Because, in the end, it all depends on the individual needs and expectations of the company or user.