7 Best Rank Tracking Software in 2024

Semrush is an excellent keyword optimizer that offers a wide range of SEO features, including powerful website audits based on over 130 checks.

Other features include creating and tracking PPC campaigns, as well as generating and scheduling comprehensive white-label reports. All of these are a must for any ambitious SEO strategy.

You can analyze a domain’s backlink profile and track SERP positions. Depending on the subscription plan for this rank tracking software, you’ll get access to more specific categories, such as project features, a content marketing platform, and more.

To use Semrush, you don’t need to have any technical background. It’s straightforward enough to make the overall user experience with the platform productive from the start.

In terms of pricing, this software comes with three different plans ranging from $99.95 to $374.95 per month when paid annually.

You can also purchase additional kits and tools, available from their pricing page, although each of those will cost you an additional $200.00/month.

Nightwatch is another excellent rank tracker, especially for smaller agencies that need an affordable yet solid solution. Its modern dark-mode UI, combined with an abundance of powerful features, makes the platform a formidable competitor to any other SEO tool.

This keyword tracking software will help you stay on top of the SERP game as it automatically does all the heavy lifting for you. It’ll make it easier to find opportunities for expanding your website’s visibility. You can also track multiple search engine rankings.

With Nightwatch’s site auditor, you can immediately spot any broken or missing elements. You can even set up a crawler to keep track of any recurring issues over time and create easy-to-understand automated reports to show to your team or clients.

Additionally, Nightwatch will help you discover rank-boosting keywords and organize them into segments to help you step up your campaign.

As far as pricing is concerned, this keyword ranking software offers plans ranging from $32.00/month for Starter to $295/month for Agency, when billed annually.

SEO PowerSuite is an all-in-one solution that you download to your computer. It provides everything you’ll need for a successful SEO campaign, regardless of its planned size.

With its well-made UI and many advanced features, such as backlink checkers, content editors, and PPC optimization, SEO PowerSuite is an excellent choice for newbies and SEO experts alike.

What’s more, this SEO keyword tracking tool lets you quickly set up automations to handle everything, from site audits and rank tracking to backlink checks and reporting.

SEO PowerSuite lets you customize the ways you manipulate data. Plus, you can choose specific search engines and locations, sort and filter data, customize the presentation of the data, and export it externally.

When it comes to pricing, this solution offers a 7-day free trial, as well as an entirely free plan. However, if your needs exceed the limitations of the free offering, this keyword tracking tool has you covered.

Currently, two premium plans are available for $299.00 and $499.00 per year.

With its easy setup, an intuitive UI, and a support team with hands-on SEO experience, you’ll get your money’s worth with Mangools.

This sophisticated SEO rank tracking software accurately gives you keywords with low difficulty and high search volumes.

These usually are the keywords you should be using when tailoring content for your website since content marketing generates three times more leads than conventional marketing.

The platform works with a broad variety of locations, including DMA regions, cities, and even entire countries. You can explore over 45 SEO metrics for each and customize your international strategies accordingly.

It takes very little time to go from setup to daily rankings. In addition, the platform lets you share interactive reports among your team members, which you can schedule as you like and then stay notified about any significant changes.

Mangools offers powerful backlinks functionality, and you’ll be able to analyze your competitors better by using essential SEO metrics.

To start with this SEO ranking report software, you’ll need to choose one of the available plans, which currently cost between $29.90 and $79.90 per month, on an annual billing cycle, and come with a 48-hour money-back guarantee.

Mangools also offers a powerful tool for comprehensive keyword analyses.

Its KeywordFinder significantly simplifies this aspect of SEO by accurately displaying difficulties and search volumes of the suggested keywords. You’re able to compare them and go for low difficulty and high volume right away.

If you’re not sure where to start, this keyword rank tracking software lets you know what your competitors rank for and apply it to your own strategy. In addition, you can use historical data to get search volumes as well as seasonal keywords, which are another excellent traffic-booster for your site.

KeywordFinder is great for localized keywords and SERP analyses. You can use more than 50,000 locations to find location-specific keywords that can help you create content that resonates with local audiences and drives them to your website.

In terms of pricing, KeywordFinder offers the same deals as the regular Mangools rank tracker tool we discussed above. You can choose between three different subscriptions ranging from $29.90 to $79.90 per month when billed annually.

In addition, you can take advantage of a 10-day free trial to see if that tool is right for you.

If you’re an agency looking to step up its business by focusing on specialization, using ProRankTracker may be your best step in that direction.

ProRankTracker is among the best rank tracker tools due to its full SERPs, which show the full list of top 100 Google search results for a given query. This feature was previously available for large companies only.

Moreover, you’ll be able to analyze daily tracking data, which will help you decide on the next steps to take in your SEO campaigns. You can then use the reporting features to generate in-depth reports for your clients and teammates.

Regarding language support and location flexibility, this platform is multilingual and allows creating reports in 12 languages in addition to English.

When it comes to pricing, this keyword tracking tool lets you choose between paid plans that range between $11.00 and $144.00 per month when paid annually. However, it’s important to mention that those are base prices that will increase with the number of total items you want to track.

SERPStat is a solid solution for monitoring a website’s position in both local and global SERP trends, with daily results in real-time, and it also monitors positions in contextual advertising. These features can greatly aid your growth ambitions in the long run.

Moreover, SERPStat can track Google rank using its unique filtering options that allow fine-tuning categories and separate pages of your website. Keep in mind that Google is the most used search engine globally. Hence this feature is utterly important.

Plus, when combined with accurate comparisons to your competitors, it gives you valuable insight into your own strategies.

The tool also allows you to track any dynamic changes on either your or your competitors’ end, helping you make important data-driven decisions for your site. It’ll also give you daily, easy-to-understand keyword position reports for all of your websites.

You’ll be able to analyze historical data and identify all players in your niche. In addition, it’ll track any changes in the local search results to paint a better picture of the environment.

If you want to start using this Google ranking software, you can opt for one of the four price plans that range between $55.00 and $399.00 per month on an annual billing cycle.