7 Best Rank Tracking Software in 2022

[EXPERT REVIEWS]

In the field of digital marketing, SEO is extremely important. To be on top of your game as an SEO specialist, you need to use an excellent rank tracker, which will help you see trends and make decisions based on analytics.

To help you find the best rank tracking software for your needs, we’ve prepared a list of seven first-class solutions.

Keep scrolling to learn about them!

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7 Top Rank Tracking Tools of 2022

1. Semrush

Semrush is an all-in-one tool for growing organic traffic and performing in-depth website audits. A top choice for millions of marketers today, it’s trusted by leading brands such as Samsung, Tesla, IBM, and Amazon. Full Review

  • Keyword research
  • On-page and local SEO
  • Content marketing
From $0.00/month
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Semrush is an all-in-one tool for growing organic traffic and performing in-depth website audits. A top choice for millions of marketers today, it’s trusted by leading brands such as Samsung, Tesla, IBM, and Amazon. Full Review

2. Nightwatch

Nightwatch is a high-quality yet affordable solution to quickly improve your SEO. It combines a superb user interface with practicality, allowing you to monitor with ease your website’s overall performance. Full Review

  • Site auditor
  • Automated reports
  • Custom segments
From $32.00/month
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Nightwatch is a high-quality yet affordable solution to quickly improve your SEO. It combines a superb user interface with practicality, allowing you to monitor with ease your website’s overall performance. Full Review

3. SEO PowerSuite

SEO PowerSuite is an entire optimization powerhouse downloaded on your own computer. It can run on most operating systems and is one of the all-in-one rank tracker tools that offer ample functionality for campaigns of any size and caliber. Full Review

  • Task automations
  • Custom reports
  • Keyword position monitoring
From $0.00
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SEO PowerSuite is an entire optimization powerhouse downloaded on your own computer. It can run on most operating systems and is one of the all-in-one rank tracker tools that offer ample functionality for campaigns of any size and caliber. Full Review

4. Mangools

Mangools combines an easy setup with a compact and straightforward user interface and provides plenty of the most popular and useful features needed for successful SEO. Full Review

  • SERP Performance Index
  • Interactive reports
  • Daily keyword position updates
From $29.90/month
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Mangools combines an easy setup with a compact and straightforward user interface and provides plenty of the most popular and useful features needed for successful SEO. Full Review

5. KeywordFinder by Mangools

Mangool’s KeywordFinder is a comprehensive keyword optimizer that offers all the features you’ll realistically need to track and analyze your keywords as well as compare them with those used by your competitors. Full Review

  • Keyword analysis tool
  • Competitor keyword research
  • Search volumes and trends
From $29.90/month
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Mangool’s KeywordFinder is a comprehensive keyword optimizer that offers all the features you’ll realistically need to track and analyze your keywords as well as compare them with those used by your competitors. Full Review

6. ProRankTracker

ProRankTracker is an excellent tool for specialized SEO agencies that lets you track keywords both locally and globally. It also offers full SERPs and multilingual reporting. Full Review

  • International and local rank tracking
  • Analysis and research tools
  • In-depth reports
From $0.00/month
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ProRankTracker is an excellent tool for specialized SEO agencies that lets you track keywords both locally and globally. It also offers full SERPs and multilingual reporting. Full Review

7. SERPStat

SERPStat is a solid solution for growth-oriented businesses. It offers advanced analytics, such as historical data and keyword groupings, which are needed for more demanding campaigns. Full Review

  • Advanced SERP analytics
  • Backlink analysis and site audit
  • Keyword and competitor research
From $55.00/month
Try Now

SERPStat is a solid solution for growth-oriented businesses. It offers advanced analytics, such as historical data and keyword groupings, which are needed for more demanding campaigns. Full Review

Rank Tracker Tools – Expert Reviews

Semrush

Semrush

Semrush

MOST SUITED FOR

In-depth website audits

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  • Rating: 10
  • Pricing: From $0.00/month
  • Customer support: Via help center and phone
  • Customer reviews: Excellent
  • International tracking: Yes
  • Free trial: Yes

Semrush pricing

Semrush is an excellent keyword optimizer that offers a wide range of SEO features, including powerful website audits based on over 130 checks.

Other features include creating and tracking PPC campaigns, as well as generating and scheduling comprehensive white-label reports. All of these are a must for any ambitious SEO strategy.

You can analyze a domain’s backlink profile and track SERP positions. Depending on the subscription plan for this rank tracking software, you’ll get access to more specific categories, such as project features, a content marketing platform, and more.

To use Semrush, you don’t need to have any technical background. It’s straightforward enough to make the overall user experience with the platform productive from the start.

In terms of pricing, this software comes with three different plans ranging from $99.95 to $374.95 per month when paid annually.

You can also purchase additional kits and tools, available from their pricing page, although each of those will cost you an additional $200.00/month.

Pros Cons
Intuitive UI The premium plans are relatively expensive
Free plan The long list of features could be overwhelming
Responsive customer support
Top-notch site audits
Nightwatch

Nightwatch

Nightwatch

MOST SUITED FOR

Affordable and high-quality SEO tracking

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  • Rating: 10
  • Pricing: From $32.00/month
  • Customer support: Via help center and online form (email)
  • Customer reviews: Excellent
  • International tracking: Yes
  • Free trial: Yes

Nightwatch pricing

Nightwatch is another excellent rank tracker, especially for smaller agencies that need an affordable yet solid solution. Its modern dark-mode UI, combined with an abundance of powerful features, makes the platform a formidable competitor to any other SEO tool.

This keyword tracking software will help you stay on top of the SERP game as it automatically does all the heavy lifting for you. It’ll make it easier to find opportunities for expanding your website’s visibility. You can also track multiple search engine rankings.

With Nightwatch’s site auditor, you can immediately spot any broken or missing elements. You can even set up a crawler to keep track of any recurring issues over time and create easy-to-understand automated reports to show to your team or clients.

Additionally, Nightwatch will help you discover rank-boosting keywords and organize them into segments to help you step up your campaign.

As far as pricing is concerned, this keyword ranking software offers plans ranging from $32.00/month for Starter to $295/month for Agency, when billed annually.

Pros Cons
Easy to use No free plan
User-acclaimed UI Live chat takes hours to respond
First-rate customer support Search volumes can sometimes be zero
Extensive feature catalog
SEO PowerSuite

SEO PowerSuite

SEO PowerSuite

MOST SUITED FOR

New SEO-related businesses

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  • Rating: 10
  • Pricing: From $0.00
  • Customer support: Via help center and support tickets
  • Customer reviews: Above average
  • International tracking: Yes
  • Free trial: Yes

SEO PowerSuite pricing

SEO PowerSuite is an all-in-one solution that you download to your computer. It provides everything you’ll need for a successful SEO campaign, regardless of its planned size.

With its well-made UI and many advanced features, such as backlink checkers, content editors, and PPC optimization, SEO PowerSuite is an excellent choice for newbies and SEO experts alike.

What’s more, this SEO keyword tracking tool lets you quickly set up automations to handle everything, from site audits and rank tracking to backlink checks and reporting.

SEO PowerSuite lets you customize the ways you manipulate data. Plus, you can choose specific search engines and locations, sort and filter data, customize the presentation of the data, and export it externally.

When it comes to pricing, this solution offers a 7-day free trial, as well as an entirely free plan. However, if your needs exceed the limitations of the free offering, this keyword tracking tool has you covered.

Currently, two premium plans are available for $299.00 and $499.00 per year.

Pros Cons
Free plan Pricey
A wide range of features Only the Enterprise tier allows reports export
Solid customizations
Downloadable solution
Mangools

Mangools

Mangools

MOST SUITED FOR

Campaigns needing easy setup

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  • Ranking: 9.9
  • Pricing: From $29.90/month
  • Customer support: Via help center, email, and live chat
  • Customer reviews: Excellent
  • International tracking: Yes
  • Free trial: Yes

Mangools pricing

With its easy setup, an intuitive UI, and a support team with hands-on SEO experience, you’ll get your money’s worth with Mangools.

This sophisticated SEO rank tracking software accurately gives you keywords with low difficulty and high search volumes.

These usually are the keywords you should be using when tailoring content for your website since content marketing generates three times more leads than conventional marketing.

The platform works with a broad variety of locations, including DMA regions, cities, and even entire countries. You can explore over 45 SEO metrics for each and customize your international strategies accordingly.

It takes very little time to go from setup to daily rankings. In addition, the platform lets you share interactive reports among your team members, which you can schedule as you like and then stay notified about any significant changes.

Mangools offers powerful backlinks functionality, and you’ll be able to analyze your competitors better by using essential SEO metrics.

To start with this SEO ranking report software, you’ll need to choose one of the available plans, which currently cost between $29.90 and $79.90 per month, on an annual billing cycle, and come with a 48-hour money-back guarantee.

Pros Cons
User-friendly Short free trial and money-back guarantee periods
Thorough keyword analysis Backlink monitoring is simple and not ideal for deeper analyses
Faster than many of its competitors
Keyword auto-suggestions
KeywordFinder by Mangools

KeywordFinder by Mangools

KeywordFinder by Mangools

MOST SUITED FOR

Comprehensive keyword optimization

Visit Website
  • Rating: 9.8
  • Pricing: From $29.90/month
  • Customer support: Via help center, email, and live chat
  • Customer reviews: Excellent
  • International tracking: Yes
  • Free trial: Yes

Mangools pricing

Mangools also offers a powerful tool for comprehensive keyword analyses.

Its KeywordFinder significantly simplifies this aspect of SEO by accurately displaying difficulties and search volumes of the suggested keywords. You’re able to compare them and go for low difficulty and high volume right away.

If you’re not sure where to start, this keyword rank tracking software lets you know what your competitors rank for and apply it to your own strategy. In addition, you can use historical data to get search volumes as well as seasonal keywords, which are another excellent traffic-booster for your site.

KeywordFinder is great for localized keywords and SERP analyses. You can use more than 50,000 locations to find location-specific keywords that can help you create content that resonates with local audiences and drives them to your website.

In terms of pricing, KeywordFinder offers the same deals as the regular Mangools rank tracker tool we discussed above. You can choose between three different subscriptions ranging from $29.90 to $79.90 per month when billed annually.

In addition, you can take advantage of a 10-day free trial to see if that tool is right for you.

Pros Cons
Keyword rating and suggestions Some users find the competitor research limited
Keyword data aggregation Its capabilities beyond keyword-specific features are basic
High-quality support
Wide range of locations included
ProRankTracker

ProRankTracker

ProRankTracker

MOST SUITED FOR

Specialized SEO agencies

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  • Rating: 9.7
  • Pricing: From $0.00/month
  • Customer support: Via online form (email)
  • Customer reviews: Excellent
  • International tracking: Yes
  • Free trial: Yes

 

If you’re an agency looking to step up its business by focusing on specialization, using ProRankTracker may be your best step in that direction.

ProRankTracker is among the best rank tracker tools due to its full SERPs, which show the full list of top 100 Google search results for a given query. This feature was previously available for large companies only.

Moreover, you’ll be able to analyze daily tracking data, which will help you decide on the next steps to take in your SEO campaigns. You can then use the reporting features to generate in-depth reports for your clients and teammates.

Regarding language support and location flexibility, this platform is multilingual and allows creating reports in 12 languages in addition to English.

When it comes to pricing, this keyword tracking tool lets you choose between paid plans that range between $11.00 and $144.00 per month when paid annually. However, it’s important to mention that those are base prices that will increase with the number of total items you want to track.

Pros Cons
Well-equipped user dashboard The interface tends to change relatively often
Graphs for specific keywords Some may find plan prices to be higher than other competitors
Full SERPs available
Supports a large variety of search engines
SERPStat

SERPStat

SERPStat

MOST SUITED FOR

Growth-oriented businesses

Visit Website
  • Rating: 9.7
  • Pricing: From $55.00/month
  • Customer support: Via help center and live chat
  • Customer reviews: Excellent
  • International tracking: Yes
  • Free trial: Yes

SERPStat pricing

SERPStat is a solid solution for monitoring a website’s position in both local and global SERP trends, with daily results in real-time, and it also monitors positions in contextual advertising. These features can greatly aid your growth ambitions in the long run.

Moreover, SERPStat can track Google rank using its unique filtering options that allow fine-tuning categories and separate pages of your website. Keep in mind that Google is the most used search engine globally. Hence this feature is utterly important.

Plus, when combined with accurate comparisons to your competitors, it gives you valuable insight into your own strategies.

The tool also allows you to track any dynamic changes on either your or your competitors’ end, helping you make important data-driven decisions for your site. It’ll also give you daily, easy-to-understand keyword position reports for all of your websites.

You’ll be able to analyze historical data and identify all players in your niche. In addition, it’ll track any changes in the local search results to paint a better picture of the environment.

If you want to start using this Google ranking software, you can opt for one of the four price plans that range between $55.00 and $399.00 per month on an annual billing cycle.

Pros Cons
Extensive feature catalog The stats can be somewhat generic
Effortless progress monitoring The price points may not be for everybody
Continual development of the app
Powerful filters

Finding the Best Rank Tracking Software in 2022

After discussing our list of the best keyword rank trackers, let’s go through some general advice that could help you make a better purchase.

Price

For starters, you should always be mindful of the price. Some SEO solutions offer completely free plans. However, those are often very limited and insufficient for the needs of a typical agency.

To meet more ambitious demands, you’ll have to purchase a subscription. Ideally, you should consider products with a trial period, as you can test them risk-free.

Features

The best rank tracking software would be the one with as many features as possible. From high-quality analyses, powerful filters, and local keyword tracking, to in-depth reports, the tool has to be able to do it all.

Keep in mind that more versatile software will usually be more expensive.

Customer Support

A reliable tool must come with a highly-skilled customer support team to help you in case of any issues.

A widespread practice is to have a help center and an FAQ section available with solutions to more common problems. However, choosing among companies with a live chat feature would be best, as their response times tend to be much quicker.

User Reviews

Consulting best SEO rank tracker reviews like this one is not only a common tactic that people use when making a purchasing decision but also a good way to see what the product does well and what it lacks from the perspective of other users.

Verdict

SEO has come far from what it was just a few years back. The algorithms of search engines are improving regularly, which is why it’s essential for marketers and agencies to keep up with the changes.

We hope our list gives you useful insight into what software is the industry’s best today.

FAQ

What is a keyword ranking?

Keyword ranking refers to the position of your website or one of its pages with regard to a specific keyword search query. Search results may vary due to many factors, such as what the search engine itself deems relevant for a particular keyword.

What are the backlinks in SEO?

Backlinks are incoming hyperlinks that direct another website’s visitors to your own site. They’re especially valuable because search engines see those as “votes” for your site, meaning that the more “votes” a website has, the more valuable and useful it’s deemed in SEO.

What is the best tool for tracking keywords and rank?

Choosing the best tool for tracking keywords is ultimately your decision to make. Our list of the best rank tracking software solutions includes some of the most widely used platforms by marketers and SEO agencies around the world and can point you to the one that best matches your particular needs.