5 Best SEO Audit Tools for Pros and Beginners in 2024

Semrush is an all-in-one SEO monitor tool that helps you improve your online visibility and discover marketing insights. While we’ll focus on its auditing features, it should be noted that many marketers also consider it a premium rank-tracking software solution.

Reports provided by more than 40 intel tools in this versatile website optimization kit assist marketers in the following areas: SMM, PPC, SEO, competitive research, keyword research, content marketing, marketing insights, campaign management, and PR.

You can use certain Semrush tools and features for free for as long as you want. For instance, a free account allows you to perform keyword research and competitor analysis, track keyword ranking, manage your social media, run technical site audits, and more.

You can also access all the features paid users get by signing up for the Pro or Guru free seven-day trial. 

The Pro plan costs $119.95/month, and it’s ideal for small teams or beginners, while the Guru is $229.95/month and is most suited for mid-size businesses and agencies.

However, Semrush is the best SEO report tool for large businesses because it also offers a Business plan, which is $449.95 monthly. It’s perfect for enterprises and large agencies since it allows you to track 5,000 keywords and 50,000 results per report.

SEO PowerSuite is a toolkit that includes four desktop apps that cover every aspect of SEO. Rank Tracker is used for keyword audit, rank tracking, and analyzing competitors. It helps you find useful new keywords and gives information on how difficult it is to get ranked. 

WebSite Auditor helps run on-page and technical SEO audits, optimizing your website’s performance and security. It also points out issues and gives you advice on what to do. The LinkAssistant app helps with link building, while SEO SpyGlass is for backlink research.

The apps are compatible with Windows, Linux, or Mac. Together, they provide all the essential SEO auditing capabilities, from tracking rankings, keywords, and backlinks, to helping you with local and mobile SEO, and providing on-page and content data.

Despite the versatility of this all-rounder SEO auditing software, its intuitive and straightforward interface will guide you in every task, meaning that even beginners can benefit from it. 

You can use the software for free as long as you like, or you can upgrade to the Professional plan ($299.00/year), which is great for promoting businesses and websites, or the Enterprise plan ($499.00/year), which is especially suitable for internet marketing agencies.

Sitechecker is a cloud-based web crawler that identifies technical SEO issues with your websites. It also includes site monitoring, as well as backlink and rank tracking, and it’s widely considered one of the most versatile tools for SEO audit.

Crawls can be scheduled in advance, and you can use numerous filters to remove specific pages and categories from the audit. Each audit gives you a site score and a detailed list of issues at both the site and the page levels. 

If there are serious issues with your website, Sitechecker will send you an email with the details. 

In addition, it monitors your performance constantly and tells you which changes to make. While the tool keeps track of these issues, you might also benefit from using reliable task management software to organize the implementation of the updates.

You can try Sitechecker for free, so you should test it out to see if it fits your needs. Its Basic plan costs $23.00 a month if billed annually and offers excellent features. The Startup plan costs $39.00/month/year, which is the best value since you’ll get 1,000 keywords and 5,000 backlinks. 

The Growing plan costs $79.00/month/year, while the Enterprise plan for this extremely versatile SEO agency tool starts at $499.00 a month, customizable, and billed annually.

Seobility is website audit software that examines your site by crawling all the linked pages. The pages with on-page optimization or content issues are grouped together in each check section. 

The crawlers analyze each project constantly to monitor the sites’ progress, while the tracking service will notify you via email if server errors or other issues occur.

Seobility also allows you to check your site’s desktop and mobile rankings for any keyword in different countries or at a city level. Combined with top-notch web design software, this tool would allow you to create perfectly optimized websites and get them to rank in no time.

Using the TF*IDF tool, you can analyze the top-ranked content on Google and optimize your pages. In addition, you can track backlinks and spy on your competitors so that you can find link-building ideas.

Seobility is widely considered one of the best free SEO audit tools. If you have a small website with up to 1,000 pages, you can use it for free because you’ll get all the needed features. 

The Premium plan is for professional websites, and it costs $50.00 a month, but you get a 30-day free trial, while the Agency plan is suitable for large websites and agencies, and it costs $200.00 a month.

HubSpot Website Grader is a free tool allowing you to monitor the SEO performance of your site. It’s very simple to use since you just need to enter your email address and URL, and the tool will crawl your website and provide you with the results. 

Website Grader will assess your site in four areas: SEO, performance, security, and mobile friendliness, allowing you to improve the identified issues and benefit more from search traffic. 

You’ll get an overall score on your website. It even offers short, free lessons on improving site performance. This tool is fantastic if you aren’t an expert marketer and want clear insights because its reports are very straightforward.

So even if you’re new to web development and marketing, it’ll be beneficial because it’s visually appealing and it works fast. That being said, the amount of info you can get from this tool is not nearly as extensive as what other tools on this list offer.

You can use it as often as you want to review SEO on as many sites as you need for free. While it won’t be able to replace a more rounded and versatile auditing tool, it can give you valuable insights into your site’s performance and serve as a quick health-check solution.

Click this link to go directly to the Website Grader’s page.