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ReferralCandy Review

ReferralCandy Review

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  • eCommerce store integrations: Yes
  • Fully customizable branding options: Yes
  • Referral tracking from a dashboard: Yes
  • Protection against spam and fraudulent activities: Yes
  • Customizable rewards: Yes
  • Customer insights: Yes

works on:

Chrome Chrome
Firefox Firefox
Windows Windows

Best For

eCommerce store owners interested in referral marketing

  • Easy to use
  • A wide range of integrations
  • Top-notch customer support
  • Quick rewards for customers
  • Some features are limited compared to other solutions
  • No referral support for mobile apps





Referral marketing (also known as word-of-mouth marketing) is one of the oldest and most effective ways to promote your business. For example, many ReferralCandy reviews indicate that it’s a simple and highly affordable solution for any online business.

So, if you want to learn more, check out our review of this platform!

What is ReferralCandy?

ReferralCandy is a customer referral program software for eCommerce stores of all sizes. It takes the process of traditional word-of-mouth referrals to the next level, with an extensive range of customizations and exclusive customer insights.

Since its founding in 2009, the company has grown exponentially, reaching new heights and over $340 million in generated referral sales. Thanks to the huge market share of the eCommerce industry.

With its services, you can successfully set up landing pages and emails and see how your referral system performs against industry standards.

Features and Services

Now that you know a bit about ReferralCandy, we’ll look at some of the software’s main features and services to help you decide if it can help your business.

Seamless Online Store Integrations

One of ReferralCandy’s best assets is its flexibility regarding online integrations. This feature enables you to connect with many well-known platforms like Shopify, WooCommerce, Magento, LimeLight, and more.

Furthermore, if you’re already using platforms such as Shopify or BigCommerce, integrations will happen instantaneously. You can also connect with third-party subscription apps like ReCharge, PayWhirl, and Bold.

Connecting Marketing Apps

This online referral feature allows you to easily connect with your marketing apps, including Mailchimp, Google Analytics, Google Ads, Klaviyo, etc.

ReferralCandy offers email marketing tools and allows you to send valuable insights about the traffic sources and top referrers to your analytics apps. You’ll also be able to build and then engage an audience with your referral offers.

Automating the Referral Program

What’s great about this feature is that you can choose when and how to send invites to your buyers. For example, you can do so immediately after the purchase or two weeks later. You can also automate how soon the rewards get delivered to each customer.

Moreover, this referral web solution tracks all the successful referrals, distributes the selected awards, and manages any suspicious referrals by filtering out any fraudulent activity.

Data-Driven Insights

This ReferralCandy feature allows you to track new sales from referrals and discover your highest traffic sources.

It also helps you discover your top referrers, what they’re saying about your business on social media, and compares your performance to similar platforms.

The Best Brand Experience for Customers

According to many ReferralCandy reviews, the company offers its customers the best brand experience, making it easy for you to boost your referral revenue. Not only that, but the templates are entirely flexible and customizable.

Plus, the pages and emails of the platform look amazing across all devices.

Promotion Across Marketing Channels

This feature helps you promote your referral program across different marketing channels. For instance, you can invite customers from your mailing list, use a popup after checkout, or email them after they order or receive their products.

Another great tactic is sending your customers to a unique landing page where they can obtain their referral link or by filling out an embedded sign-up form.

Plans and Pricing

Now let’s move on to another crucial part of our review — the ReferralCandy pricing plans.

Premium — $49.00/month + commission (billed monthly)

The Premium plan is a great fit for almost any small-to-medium-sized eCommerce business. It comes with unlimited customers, a high-quality dashboard, and data reports.

You’ll also enjoy top-notch live chat support, which is one of the fastest ways to get assistance. Plus, this plan offers advanced fraud management to sweeten the deal further.

The commission is 5% for your first $1,000 in referral sales, which decreases as you start earning more from referrals.

Enterprise — $3,999/month (billed annually)

We’re aware that at a glance, this price can be panic-inducing. However, this plan offers terrific features for everything any successful enterprise-level company needs to grow its business.

You’ll receive everything included in the Premium deal of this referral company. Plus, enjoy the perks of having an account manager and top-priority support available to assist you whenever you face an issue.

Disclaimer: All the prices above are based on the company’s current offerings. ReferralCandy may change them without prior notice.

Customer Support

This platform’s support team is incredible and will assist you with an issue and even guide you through the setup process. In fact, while creating this ReferralCandy review, we found its customer support team to be professional, reliable, and thorough.

Aside from the previously mentioned live chat support included in both plans, you can also reach out via email ([email protected]) for any additional questions and issues.

Ease of Use

In the section below, we’ll discuss our own experience using ReferralCandy.

Overall, we found the platform to be highly intuitive. We didn’t need much initial technical knowledge to get started. Once we reached the dashboard, we customized a plan with just a few clicks of our mouse.

We set up the eCommerce integrations with Shopify and customized emails to keep the overall aesthetics of our brand intact.

After completing our referral plan, we used the Settings tab to make finer adjustments, like post-purchase emails and reminder emails.

And that’s all there is to it! The entire process only took about five minutes, and the plan we created was ready to go.

We believe that it’s the best part here because a seamless user experience is what B2B visitors look at first on a website.

All in all, ReferralCandy is a new solution that takes inspiration from a traditional concept. We think that it’s a valuable tool that your eCommerce business can use to generate more repeat customers and improve your overall revenue.

ReferralCandy Alternatives

Our review wouldn’t be complete without making some comparisons. Therefore, we’ve chosen three alternative referral platforms to see how ReferralCandy stacks up against the competition.

ReferralCandy vs. is a loyalty platform with over 80,000 scaling brands under its wing. It provides a point-based system and various VIP rewards. Like ReferralCandy, it can also help you set up effective referral marketing campaigns.

They’re both web-based solutions for referral tracking and simplifying reward management and are ideal for freelancers or small to medium-sized businesses.

The most significant difference between them is their price. Namely, while ReferralCandy does offer a free trial, provides an entirely free plan. However, it’s significantly limited compared to its premium plans.

ReferralCandy vs. Influitive

Influitive offers many different deals and lets brands organize various challenges for their customers and benefit from the rewards and referral deals. It supports and enables customized and incentivized.

Like ReferralCandy, Influitive provides excellent data visualization and analytics tools to help you see all aspects of your referral marketing strategy. This enables you to discover which one performs better and which ones need improving.

As far as pricing is concerned, Influitive only offers one fixed plan that starts at $1,499.00 per month. Therefore, if you’re on a tight budget, ReferralCandy might be your best option.

ReferralCandy vs. Yotpo

While Yotpo isn’t primarily an eCommerce referral software, it does offer this service. It’s an all-encompassing marketing software that helps brands build visual marketing strategies, customer reviews, and SMS marketing.

When it comes to referrals and VIP customer rewards, Yotpo and ReferralCandy aren’t too different. Each service offers helpful customer insights, referral traffic monitoring, a comprehensive dashboard, and advanced analytics.

However, when it comes to pricing, Yotpo is more affordable. It has a free plan to get you started with SMS marketing, and its cheapest plan is only $19.00/month.

But if you need a more specialized referral marketing solution, and your budget allows it, ReferralCandy might be the wiser investment for you.


At first glance, referral marketing might seem like a risky investment. However, it’s based on the tried and true word-of-mouth model, one of the oldest and most effective business practices.

We hope our ReferralCandy review gave you the insight to decide if this type of marketing campaign and this platform are right for your business.


What is a customer referral program?

A customer referral program is a marketing tactic that offers customers benefits for promoting your brand. Therefore, both parties can get specific discounts, and your business gains more satisfied customers in return.

What does ReferralCandy do?

ReferralCandy can help your business reach its full potential by introducing referral marketing solutions. The word-of-mouth model has always been a powerful marketing tool!

Plus, with ReferralCandy, you’ll also get insight into what your customers are saying about your brand on social media.

Is ReferralCandy legit?

ReferralCandy is very legit. It’s been around for longer than a decade and has helped thousands of brands reach new milestones in revenue. Moreover, according to ReferralCandy reviews, the company has generated over $340 million in total referral sales.