32 Eye-Opening User Experience Stats for Avoiding Bad UX
Published: January 3, 2022
The following user experience stats are here to help new and inexperienced web designers and business owners avoid some of the common mistakes in UX design and development.
User experience is one of the things web designers dedicate the majority of their work to. Despite their commitment, mistakes are bound to get through, leading to a poor user experience and customer losses. To avoid them, carefully read through the list we’ve assembled.
The 10 Main User Experience Stats and Facts for 2022
- 53% of website visitors will leave if the site takes more than three seconds to load.
- 52% of potential customers are driven away by a bad mobile experience.
- 67% of mobile visitors are likely to make a purchase if they like the user experience the website offers.
- 74% of visitors will return to a website if it’s mobile-friendly.
- 90% of users stop using an app due to poor performance.
- A seamless experience is what B2B visitors look for first.
- Company blogs help attract more customers.
- Video presentations help attract new customers.
- 54% of marketers blame ad cluttering for poor UX.
- 45% of companies don’t do any type of user experience testing.
What Are Bad UX Websites Doing Wrong?
1. 79% of marketers place website experience and page load time at the top of their list of priorities.
According to a survey that included 283 industry experts, 79% of marketers find the website/mobile app experience and how quickly pages load to be the most likely sources of a positive user experience. As a result, they emphasize these aspects in their advertising. According to the same user experience stats, the number and quality of ads and the quality of content were the most commonly listed second priority.
2. 54% of marketers say ad cluttering is the greatest enemy of a good user experience.
The majority of marketers also agree that ad clutter is the biggest reason behind a bad user experience. Repetitive and irrelevant ads drive users away from your website—as well as the lack of creativity, malware, and any auto-playing video or audio.
3. 61% of users will try a different site if they can’t find what they’re looking for quickly.
Providing easy access to your products or services is also an important aspect of the user experience. UX statistics show that the majority of users will move on to your competitor’s site if they can’t find what they’re searching for right away.
4. 54.46% of all website traffic comes from mobile devices.
(Source: GS Statcounter)
With the majority of website visits coming from smartphones and tablets, website optimization for mobile devices is mandatory. According to web user statistics, an effective user experience on mobile includes more than web design. Mobile advertising is a science in its own right, and it’s one of the main potential setbacks when it comes to the mobile user experience.
5. Bad mobile experiences drive away 52% of users.
Just how important it is to optimize your website for mobile is best shown by the user experience statistics claiming that 52% of users are driven away by a poor mobile experience. Additionally, 43% of users would not return to a site with a slow loading time. Users feel that the companies that aren’t willing to invest their resources into UX optimization for all devices aren’t deserving of their business.
6. 96% of mobile users have run into sites that aren’t mobile-friendly.
According to the user experience stats from Google, 96% of those browsing on mobile devices have run into websites that ignored mobile users in the design process. Considering how many mobile users there are, having a website that isn’t mobile-friendly is unacceptable.
7. 57% of users refuse to recommend a business with a bad mobile site.
There’s no better marketing campaign than a positive user experience. However, businesses with websites that aren’t mobile-friendly are less likely to be recommended. Most users won’t recommend a website to their friends and family or in online reviews unless frictionless UX conditions are met.
8. Just 55% of companies conduct user experience testing.
It seems that just under half of all companies on the market haven’t realized the importance of user experience for their business. There aren’t many other ways to determine the users’ satisfaction with a specific website other than by conducting UX testing. User experience goes deeper in taking the customer’s entire journey from start to finish. And yet, only 55% of companies do so at all.
What Are Websites Doing Right? Good UX Examples and Practices
9. Intentional user experience can have as much as a 400% conversion rate.
Websites designed with an intention to bring excellent user experience are most likely to have as much as a 400% conversion rate. At the end of the day, this is the end goal of most businesses, so keeping user experience in mind even before building a website is a crucial strategy to apply.
10. 74% of users are likely to return to a site if it’s mobile-friendly.
One of the common traits that websites with a good UX share is their mobile-friendliness when it comes to good UX examples. Users recognize their effort, and 74% of them are likely to return to the website in the future.
Mobile-friendliness is only the beginning, though. This list of top UX blogs can help you learn more about UX best practices, especially if you’re a novice in this field.
11. 94% of marketers say that videos increase users’ understanding of products and services.
While auto-playing videos deter website visitors, product or service video presentations have the opposite effect. User experience statistics in 2021 show that 94% of marketers agree that video was one of the deciding factors—most commonly the videos that concisely showed the product and explained its purpose in a way that consumers could understand.
12. 67% of mobile users are likely to make a purchase on a website that’s mobile-friendly.
According to mobile web browsing statistics, mobile-friendly websites are more likely to see a completed sale.
13. 70% of users like to read lists in bullets.
Consumers appreciate lists in bullets because those are easy to read and understand. At the same time, only 55% read non-bulleted lists. So, if you want your users to have a pleasant experience while reading the message you want to convey, bulleting it is the way to go.
14. 61% of consumers make a purchase due to company blogs.
One of the most commonly disregarded good UX practices is running a company blog. UX stats show that 61% of consumers have purchased a product after encountering relevant company blog content. Most consumers appreciate company blogs, but unless they really intend to buy, it will take five to six touchpoints to persuade them to make the purchase, as the latest blogging statistics show. So, make each blog post count by ensuring an excellent user experience.
15. 70% of consumers find out about a company through its blog.
Company blogs have become more relevant than ads, with UX statistics showing that 70% of customers learn about a company through its blog. Plus, companies with blogs also have 67% more leads per month than the companies without a blog. For those still wondering whether companies with blogs are an example of good UX, here are some corporate blog numbers:
- Around seven million blog posts are posted daily.
- 400,000 users comment on corporate blog posts every day.
- 25 billion pages are viewed every month.
16. Performing a usability test can detect 85% of UX-related issues.
We can’t stress enough the impact of user experience on any business out there, and detecting as many issues as early as possible is crucial. Performing a usability test is the key to resolving at least 85% of the UX-related issues. The best way to do it is to test three or four sets of users, one at a time. Each set should have five users, totaling 15 to 20 people.
General User Experience Stats
17. First impressions are related to a site’s design 94% of the time.
Website visitors form an opinion within seconds of accessing a website. In 94% of cases, that first impression is related to design, the latest website design industry statistics confirm. As consumers, we often make a decision about a website’s credibility based purely on its appearance. In fact, 75% of credibility judgments are formed this way, first impression statistics show.
18. 75% of how we judge a website is based on its aesthetics.
(Source: University of Surrey)
As mentioned above, we are visually driven creatures, which impacts our decisions on credibility, character, and more. That’s why it’s not surprising that a large portion of our opinion about a website will usually be based on its overall aesthetics.
19. 46% of consumers leave a website if they can’t tell what a company does.
Being unable to tell what a company does is the second most common reason behind shoppers leaving a website, right behind a bad mobile experience, UX statistics show. There are plenty of companies that invest tons of money into SEO content and promoting their website while disregarding basics like this.
20. 53% of visitors will leave a website that takes over 3 seconds to load.
(Source: DataDome / PC River)
Including desktop and mobile websites, Google research revealed that 53% of users would abandon a website when it takes more than three seconds to load fully. According to responsive web design stats from PC River, at 2 seconds, website owners lose about 12% of visitors. When only mobile users are considered, the percentage is even higher, as you’ll see in the section dedicated to mobile UX.
21. Reducing the page loading speed from 8 to 2 seconds boosts conversion rates by up to 74%.
(Source: Vendasta Blog)
Responsive user experience design stats tell us that websites with improved page loading speeds have experienced notable conversion rate boosts.
What’s the conversion rate? For e-commerce websites, the conversion rate is the number of purchases divided by the number of visitors.
22. 91% of B2B buyers want a seamless user experience on websites.
(Source: Weidert Group)
When it comes to businesses looking to make an online purchase, the majority of B2B buyers will pay attention to how seamless the user experience is on the potential seller’s site. User experience statistics for 2021 further show that 92% of them will choose a vendor with extensive thought-leadership content; that’s why 65% of B2B companies report acquiring customers through LinkedIn.
23. It was expected that user experience would take over as the main brand differentiator by 2020.
Those still unconvinced of UX’s importance in modern business should know that price and products were overtaken by user experience as the biggest differentiator among brands.
24. After listening to users’ feedback on its homepage design, ESPN experienced a 35% increase in revenue.
After taking its users’ feedback, ESPN redesigned its website, drastically improving the user experience. As a result, revenue went up by 35%.
General Mobile Web User Statistics for 2022
25. 85% of users feel that a business’s mobile website should be at least as good as the desktop version.
User experience among mobile users should be among the top objectives for every website designer. Users expect excellence, and 85% think that the mobile version of a website should be as good as its desktop counterpart.
26. 53% of mobile users will leave a page if it takes over 3 seconds to load.
Regardless of how pretty the UX design layout is, 53% of mobile users will abandon it if a page takes more than three seconds to load. The two deciding factors when it comes to mobile visits are mobile friendliness and load speed.
27. A negative experience on mobile reduces the chance of a purchase by 62%.
Mobile users appear to be less forgiving than their desktop-using peers when it comes to online shopping. With mobile users, the chances of a future purchase from the same brand or company drop by a staggering 62% with a single negative experience, mobile web browsing statistics show.
28. 33% of mobile users complain about scaling issues and the inability to click without zooming.
(Source: Multichannel Merchant)
One of the more commonly cited reasons for frustration and one of the leading mobile user experience flaws is that mobile users are frequently forced to enlarge the page to click in the right place. UI UX statistics for 2021 note that a third of mobile users find this inconvenient.
29. 20.2% of mobile users say that security concerns are the main reason they avoid mobile shopping.
In addition to optimization, poor loading speeds, and other issues, mobile users list security as one of the reasons they avoid shopping online. More than a fifth of them will avoid online shopping for this reason.
30. 17% of mobile users complain about picture sizes.
(Source: Multichannel Merchant)
UX stats like this one are a good reminder that when searching for a product, a customer needs to see the thing they’re looking to buy. Still, 17% of all mobile users include picture size as one of the most common issues they run into. This example of poor mobile UX is so typical that we’ve gotten used to it, just like the small links mentioned before.
31. Responsive mobile design can improve organic traffic by over 25%.
(Source: Fabrizio Van Marciano)
Responsive web design stats show us that this type of mobile website redesign can improve organic traffic by 25.59%, which Offspring, a famous UK clothing store, experienced firsthand.
32. 90% of users who stop using an app do so because of poor performance.
(Source: Toptal / App Institute)
The situation with mobile apps is similar to websites—users commonly stop using them due to poor performance. App performance should constantly be improved, as it’s a major part of the user experience. The good news is that according to user experience design stats, 67% of companies are planning to use component-based design tools for app design, which will ensure continuity between apps and services.
After dedicating enough time and effort to designing a good user experience, basic things listing what the business does and what it’s about can be forgotten. After all, you’ve already worked on page loading times, mobile optimization, ad clutter avoidance, and layout management.
It is the reason why our user experience stats are here. We hope they come in handy, whether it’s for your next website build or simply as an opportunity to learn something new during a period of boredom.