60+ Shopify Statistics & Facts About Its Success Story

You have before you a list of Shopify statistics that show why hundreds of thousands of merchants have decided to make Shopify their home base. Three friends, with the idea of opening a snowboard shop, stumbled onto one of the greatest things to happen in the world of online retail. Find out more about where their company has been and where it is now in the text below:

10 Key Shopify Statistics and Facts

  • Shopify has had 218 million buyers, from 175 countries, in the last 12 months.
  • Shopify had 46.45 million visits in the last 6 months.
  • Mobile optimization is important on Shopify: 81% of its traffic is from mobile devices.
  • The average visitor spends nearly 4 minutes on Shopify and visits more than 3 stores.
  • The average Shopify conversion rate is 1.5%.
  • Shopify had their billionth order in 2018.
  • More than 7.000 businesses use Shopify Plus.
  • Shopify had a weekend that saw over $1.5 billion in sales.
  • So far, merchants have spent over $100 million in the Shopify App Store.

Explore our infographic to get the full picture of Shopify’s success story!

Shopify Statistics Infographic

E-commerce Statistics

Before jumping into the statistics about the website itself, we need to take a look at what e-commerce has evolved into. Now, while remaining in the comfort of their homes, Shopify users can browse through thousands of unique stores.

1. Global retail e-commerce sales will reach $4.2 trillion by the end of 2020.

(Source: Website Hosting Rating / Statista / UpLead)

One of the most obvious signs demonstrating the future of commerce’s place online is the fact that 13.7% of all global retail this year, according to e-commerce statistics, will occur on the web. In just over 30 years from now, by 2040, 95% of all consumer purchases are projected to be online. Right now, 74% of Americans purchase goods or services through a direct-sales company, mostly online. It is also one of the reasons why many are investing in good but cheap website builders

2. The US e-commerce market was worth $517.36 billion in 2018.

(Source: SaleCycle / Digital Commerce 360 / Statista)

Studying the e-commerce market size by country, we find that the US was just the runner-up. In 2019, digital shoppers spent $601.75 billion online. E-commerce represented 16% of total retail sales in the country. The largest online retail company was Amazon, with a participation rate of 40% in all B2C online sales. Speaking of Amazon, did you know that 61% of electronic product reviews on the platform are fake?

3. China’s e-commerce market is worth $1,001,974 million.

(Source: Statista)

The first spot on the list went to China. The country is projected to exceed $1,309,535 million in e-commerce sales by 2024, doubling their 2017 numbers. Taobao and Tmall are considered the two biggest e-commerce platforms in the country.

4. PayPal has 305 million active accounts.

(Source: DMR)

Statistics for Shopify stores, not to mention the company itself, would be completely irrelevant if it weren’t for PayPal, one of the first, and most popular, online payment solutions. 22 million merchants use PayPal as their main method of receiving payments, which led to PayPal processing 12.4 billion payments last year. Those payments come at a price: PayPal reported revenue of $17.77 billion in 2019.

5. There are between 12 and 24 million e-commerce websites.

(Source: Digital Commerce 360)

If every website with a shopping cart is considered an e-commerce site, we’re looking at the upper end of this range. If we take into account just those that earn over $1,000 in yearly revenue, this figure goes down drastically.

6. B2B e-commerce sales are double the B2C sales.

(Source: B2X)

B2B e-commerce statistics show mesmerizing data, and they make B2C online sales seem like pocket change. Customer-facing B2B e-commerce is expected to reach $559 billion in sales this year, and this excludes Electronic Data Interchange (EDI) transactions. The average B2B e-commerce sale is worth $491, while B2C sales average around $147.

Shopify Traffic Stats

7. There were 218 million orders through Shopify within the last 12 months.

(Source: Shopify & You)

Taking the most recent data published by Shopify, from June 2019, we can see that this online marketplace was extremely busy during the last year. In 2018, Shopify saw $41.1 billion in sales. Since the company started, an excess of $100 billion has gone through its shops.

8. Shopify had 46.45 million visits in the last 6 months.

(Source: SimilarWeb)

According to the Shopify visitor statistics available through website analytics tools, the marketplace has had over 46 million visits in the last six months. Visitors from the US are the most prominent bunch on the platform, with 39.93% of visits originating there when only desktop users are considered. The UK (4.86%), Canada (4.77%), Australia (3.99%), and Brazil (3.90%) come next. You can click here and see the Shopify analytics in real-time.

9. The average Shopify visit lasts for 3 minutes and 52 seconds.

(Source: Host Sorter, SimilarWeb)

Facebook users spend around 10 minutes on the site, while the latest Reddit statistics reveal that the website has the longest visits, i.e., 16 minutes. The average Shopify user spends 3 minutes and 52 seconds browsing through the shops. The average number of store interactions is 3.29 per visit, Shopify stats show. This also includes purchases.

10. 81% of Shopify’s traffic comes from mobile devices.

(Source: Shopify & You)

As with most other websites in 2020, the majority of the traffic that Shopify receives comes from mobile devices. This is excellent news for Shopify merchants, as 90% of consumers make purchasing decisions from their mobile device, mobile marketing statistics reveal. One of the other big contributors to Shopify’s traffic are search engines, which are responsible for 28.93% of Shopify’s visits.

11. 93.42% of Shopify’s traffic is organic.

(Source: SimilarWeb)

A large chunk of the traffic this online market receives is organic. You might be surprised, but organic search isn’t the fastest growing channel for brands. It’s influencer marketing! Anyway, here are the top five organic keywords responsible for Shopify’s traffic, derived from 2020’s Shopify customer statistics:

  • “Shopify” (14.81% of traffic)
  • “Shopify login” (4.02%)
  • “Business name generator” (0.69%)
  • “Shopify apps” (0.68%)
  • “Shopify themes” (0.63%)

This means that 6.58% of the traffic Shopify receives is paid. Here are the top five paid keywords for Shopify:

  • “Shopify” (4.12% of the traffic)
  • Dropshipping” (0.19%)
  • “Shopify pricing” (0.13%)
  • “Business name generator” (0.12%)
  • “Company name generator” (0.12%)

12. Shopify has an average conversion rate of 1.5%, according to the Littledata 2020 survey.

(Source: Littledata)

The average conversion rate that Shopify published isn’t even close to the reality that the small merchants on this platform face. So what is a good conversion rate for Shopify?

A conversion rate of 1.75% is considered standard, while bigger stores can expect to reach a conversion rate of 2%. There are, of course, exceptions—some businesses are doing extremely well, and their conversion rates range from 10% to 12%.

13. Shopify has a bounce rate of 53.23%.

(Source: SimilarWeb)

Shopify gets a lot of visits, as seen from the previous stats. However, more than half of all visitors leave the website after viewing just one page. A bounce rate of 26%–41% is considered excellent, which places Shopify’s rate in the around average category.

14. Shopify had their billionth order in 2018’s second quarter.

(Source: Shopify & You)

So how many Shopify users are there? We get a pretty good idea about the number of people looking for their next purchase through Shopify by this piece of information. There are hundreds of thousands of active stores on the platform (more on this later), and they’ve worked together to achieve the amazing goal of reaching a billion orders during the second quarter of 2018.

How Good Is Shopify?

15. Shopify is listed among the top three leading e-commerce solutions and innovations. 

(Source: Pagely)

This is the best testament to the quality of service it provides. The first spot on this list is taken by one of the top Shopify alternatives, WooCommerce, with has a market share of 26% and powers 3.8 million websites, according to WooCommerce stats. The second spot goes to Shopify (20%). At 9%, Magento comes third.

16. There were 820,000 sellers on Shopify in June 2019.

(Source: Shopify & You)

How many Shopify stores are there in 2019? is one of the most commonly asked questions for those debating whether to join. Last year, there were around 500,000 of them. Now, you can find more than 800,000 sellers. From iPhone covers to furniture, there’s a Shopify store for everything.

17. Shopify exceeded $1 billion in revenue in 2018.

(Source: Shopify)

Not only did Shopify manage to become one of the top e-commerce platforms and attract hundreds of thousands of new sellers in 2018, it also earned $1.073 billion in revenue for the year. In 2019, Shopify reached $1.578 billion in revenue.

18. Shopify offers multiple analytics tools.

(Source: Shopify)

Does Shopify have analytics? Like any other modern online sales platform that wants to stay afloat and remain competitive, Shopify offers its own analytics solution. This tool enables merchants insight into their total sales, conversion rates, average order value, returning customer rates, and a good amount of other information needed to run and improve an online business. Additionally, multiple analytics tools are available in Shopify’s App Store. 

19. More than 7,000 businesses are on Shopify Plus.

(Source: Shopify & You)

This Shopify feature offers merchants the opportunity to automate some aspects of their business, customize their online store, and increase their effectiveness. Victoria Beckham, Lorenzi Milano, Bremont, and The Wool Company are just some of the premium brands that use Plus.

20. Sellers using the Plus option see year-over-year growth of 126%.

((Source: Shopify)

In addition to growing their business by 126% a year, Plus merchants have a sales revenue that starts at $1 million and exceeds the $500 million mark. It should be noted that these Shopify statistics include high-volume brands and Fortune 500 companies.

21. Shopify expanded its Instagram shopping options to 44 countries.

(Shopify, TechCrunch)

With 500 million daily active users, Instagram is a market that everyone wants to tap into – especially if we consider the fact that, according to the most recent Instagram statistics, 60% of Instagrammers use the social network to find new products.

In addition to the users from the US who had this option earlier, Australian, Canadian, German, and French users, as well as the users from 39 other countries now have the ability to tag a product in their Instagram posts, which enables shoppers to complete the entire buying process in a more streamlined fashion.

Interesting Shopify Facts and Statistics

22. Shopify’s headquarters are in Ottawa, Canada.

(Source: Shopify)

Instead of Palo Alto, where thousands of other tech-related companies can be found, Shopify started up in Ottawa, Canada. The company was founded in 2004 by Tobias Lütke, who is Shopify’s current CEO, Daniel Weinand, and Scott Lake. Nowadays, they have additional offices in Toronto, Montreal, Waterloo, and San Francisco.

23. Shopify was originally imagined as a snowboard store.

(Source: Product Habits)

When asked, What is Shopify used for today? nearly anyone can answer. But not many could tell you that the trio of friends from the last statistic first set out to build a snowboard store called Snowdevil. Lütke wasn’t happy with the existing e-commerce solutions at the time, so he created his own. 

24. Shopify raised $131 million in its IPO.

(Source: Yahoo Finance)

Shopify went public in May 2015. When the stocks hit the New York Stock Exchange, they started selling for $26. Those who bought a part in the company made one of the best decisions of their lifetimes, as their shares are now worth $332.67 apiece.

25. Shopify is available in 175 countries.

(Source: Host Sorter)

Shopify is one of the best options for merchants thanks to its availability. There are just 20 countries in the world without access to this platform, mostly due to strict governmental regulations on the internet.

26. Shopify plans start at $29 per month.

(Source: Shopify)

Wondering just how much does Shopify charge per transaction? For those using all other payment options beyond Shopify Payments, the fees range from 0.5% to 2%.

Basic Shopify costs $29 per month, and the fee that comes with it is the highest (2%). The standard Shopify plan costs $79 a month, offers additional benefits, and has a fee of 1% for payments. Advanced Shopify is the most costly version, at $299 per month, but it comes with all the fixings and has an additional payment fee of just 0.5%.

27. 87% of Shopify’s merchants use its apps.

(Source: Shopify & You)

Shopify has its own App Store with hundreds of apps that enable merchants to improve their business. Shopify statistics for 2019 show that there were over 2,400 apps in the Store. Here are the five most popular ones:

  • Privy
  • SEO Image Optimizer
  • Free Shipping Bar
  • Sales Pop
  • Loyalty Reward Points

28. Merchants have spent $100 million on Shopify’s apps so far.

(Source: Shopify & You)

Shopify merchants spare no expense when it comes to improving their online business. So far, their App Store expenditure has exceeded the $100 million mark. Data shows that the average seller on Shopify uses six apps.

29. Shopify experienced a DDoS attack back in 2016.

(Source: TechCrunch)

Shopify visitor statistics show that an insanely large number of people have visited the website. Twitter, Shopify, and SoundCloud all share this feature. Imagine the horror of those who shared their banking info with one of these four websites, which all were DDoS-ed in 2016.

30. Shopify has paid over $850,000 to hackers.

(Source: HackerOne)

Since the unfortunate DDoS event, Shopify has invested in the website’s security. So far, Shopify has paid ethical hackers more than $850,000 to test its website and mobile apps for weaknesses.

31. Shopify had $1.5 billion in sales over a single weekend.

(Source: Shopify & You)

With the Shopify users list getting closer and closer to the 1 million merchants mark, this e-commerce platform can certainly afford costs like the one listed in the previous stat. Shopify has also been known to make a killing in fees in a short time, even though those fees are fairly low. During last year’s Black Friday/Cyber Monday weekend, $1.5 billion in sales went through Shopify. At one point, sales reached $870,000 per minute, with 10,978 orders.


The Shopify statistics listed above aren’t meant to convince people to drop everything and move their online business to Shopify. They’re here to support a good idea and an excellent business module that helps an immense number of people live a more comfortable life, whether they’re buying or selling on the platform.


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