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Unbounce Review

Unbounce Review

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  • Drag-and-drop editor : Yes
  • AI-powered features : Yes
  • Templates available: Yes, over 100 templates
  • Adding custom scripts: Yes, including HTML, CSS, and JavaScript
  • Free stock image gallery: Yes, with over 850,000 images
  • Parallax scrolling effect available: Yes

works on:

Chrome Chrome
Firefox Firefox
Windows Windows

Best For

Marketers, designers, and agencies

  • Easy to use
  • Easy and useful integrations
  • Drag-and-drop editor
  • AI-powered options and AI-generated copies
  • Customizations are a bit limited
  • Price points are pretty high

Smart Copy Starter Plan


Smart Copy Growth Plan

$25.00/month (billed annually)

Landing Pages Launch Plan

$81.00/month (billed annually)

Landing Pages Optimize Plan

$122.00/month (billed annually)

Landing Pages Accelerate Plan

$203.00/month (billed annually)

If you need a dedicated page with detailed and focused information about your business to connect with potential customers, you’ve come to the right place! We’ve created this Unbounce review to explain how this landing page platform can help you do just that.

So, continue reading because we’ll discuss everything this company offers by pointing out its strengths and weaknesses and comparing it to a few alternatives.

What is Unbounce?

Unbounce was founded in Vancouver, Canada, in 2009. It’s a valuable online tool for creating functional and visually appealing landing pages that can convert your visitors into leads, sales, and customers. 

It’s now one of the fastest-growing tech companies and has powered over 1.5 billion global conversions to date. 

Unbounce’s primary purpose is to help businesses and individuals grow sustainably, methodically, and ethically. Doing so by providing the proper resources, opportunities, and tools in order to help you and your company reach your goals and full potential.

Features and Services

Now that we’ve given you a brief introduction, let’s take a more detailed look at the features and services of this landing page software.

Conversion Intelligence Platform

Unbounce uses conversion Intelligence to ensure that your landing page is relevant. 

It accomplishes this by combining your understanding of the market with machine learning to help recognize and take advantage of conversion opportunities that may have otherwise been missed. 

Below, we’ll show you all of the fantastic features of the Conversion Intelligence Platform.

Smart Builder Features

The Smart Builder provides an impressive array of AI-powered features to help you create an on-brand, high-converting landing page. 

Here’s what you’ll get:
  • Optimized page sections
  • Style guide
  • Design assistant
  • Copy insights 
  • Builder grid
  • Unbounce apps
  • Mobile-responsive design
  • Multi-device page preview
  • Conversion goals
  • Direct domain publishing
  • Built-in 
  • Google fonts
  • SVG images
  • A/B testing

Smart Traffic Features

This handy set of Unbounce landing page features will help you collect data about your visitors, create performance reports, and increase your conversions with that knowledge.

The Smart Traffic features are:
  • Visitor attributes
  • Time-to-learn
  • Conversion mapping
  • Smart traffic insights
  • Smart traffic reports

Smart Copy Features

Smart Copy is a multi-platform app that can generate creative AI copy instantaneously. 

Its features are as follows:
  • Expander
  • Remix
  • Writer
  • 30+ templates
  • Six languages
  • Profiles
  • Chrome extension

Classic Unbounce

If you want less AI help and more customization ability, then you might prefer using Classic Unbounce landing pages. It’s the original testing platform and has all the features that any self-assured designer, marketer, or agency could need. 

Check them out below:
  • Drop and drag
  • 100+ templates
  • Page duplication
  • Copy and paste
  • Custom scripts
  • Script manager
  • Custom mobile pages
  • Direct domain publishing
  • Advanced design control
  • Free unsplash images
  • Speed boost
  • Built-in Goole fonts
  • Themeforest marketplace
  • Auto Image Optimizer
  • SVG Images
  • Embedded videos
  • Video backgrounds
  • Parallax scrolling
  • Lightbox popups
  • Two-step forms
  • Form confirmations
  • Content gating
  • A/B testing
  • Dynamic text replacement
  • Real-time dashboard


Unbounce works with nearly any marketing automation and CRM tool you can think of! These include countless in-app integrations and even more through Zapier and webhooks.

Smart Builder Apps and Integrations

Thanks to this feature, you can easily integrate your favorite tools into your Smart Builder landing page without coding knowledge. What’s more, you can also use Zapier to send leads and data to over 1,000 supported apps and create integrations using webhooks.

Additionally, you’ll be able to send leads directly to your CRM or marketing automation tool of choice, such as Salesforce, Zoho, HubSpot, or Mailchimp.

Classic Builder Integrations

This landing page software feature supports integrations for tools such as Google Analytics, Zapier, and Webhooks (for the Classic Builder). You can also send and receive email notifications for every new lead.  

Plus, this feature enables you to add other tracking integrations using the Script Manager.

Account Management

Unbounce created this feature to help larger agencies manage multiple clients and campaigns using a single account. Moreover, it’s possible to add unlimited members and manage your usernames all in one place.

Users can also archive idle campaigns without deleting them, and revert changes using version control. This feature also provides free hosting for landing pages, sticky bars, and popups.

Performance and Security

Rest assured that both the Conversion Intelligence Platform and Classic Unbounce make it their priority to keep your data and customer payment information safe and secure.

It does so by using these impressive features:

  • 5 worldwide data centers
  • Fast content delivery
  • Privacy by design
  • GDPR compliant
  • Two-factor authentication
  • Automatic SSL encryption

Plans and Pricing

Now that you know more about this company and its features, we’ll proceed with the Unbounce pricing plans. 

We’ve also added the price plans for Smart Copy if you need some high-quality copywriting content.

Landing Pages

These plans have the features you need to get started with Conversion Intelligence, including the Smart Builder, Smart Traffic, and even the Classic Builder and A/B testing. However, please note that the price increases as the features, services, and bandwidth increase.

Launch — $81.00/month (billed annually)

This plan grants you up to 500 conversions and 20,000 visitors. You’ll also get one domain and can have up to two users. It’s ideal for getting you started with promoting your brand online.

Optimize — $122.00/month (billed annually)

The Optimize tier lets subscribers have up to 1,000 conversions and 30,000 visitors. You can have up to five domains and get 30% more conversions using Smart Traffic. This Unbounce price plan is ideal for those looking for effortless marketing optimization.

Accelerate — $203.00/month (billed annually)

With Accelerate, you can rest assured you’re in good hands as an owner of a growing business with ever-increasing bandwidth needs. With it, you’ll get up to 2,500 conversions and 50,000 visitors. You’ll be allowed up to 10 domains and 30% more conversions with Smart Traffic.

Smart Copy

These plans focus on providing you with AI-powered assistance for all of your copywriting needs.

Starter — $0.00/month

The Starter plan is ideal for generating content for one project. You’ll get up to five generations per day, one profile, and over 45 templates for writing in over 30 languages. 

You’ll also be able to fine-tune your copy, and no credit card information is required to get started with this free service.

Growth — $25.00/month (billed annually)

Using Smart Copy Growth with your Unbounce login allows you to eliminate the limitations of the Starter tier. It can generate unlimited copy generations, offer unlimited profiles, and access to Smart Copy’s Writer to write in longer text formats.

Disclaimer: All the prices above are based on the company’s current offerings. Unbounce may change them without prior notice.

Customer Support

Behind every great software stands an excellent customer support team, and Unbounce is no exception. For every common question, you can always refer to their Help Center to find the answers you’re looking for.

However, if you can’t find what you need right away, you can always contact their specialists directly, and they would be happy to help you resolve your issue. You can reach Unbounce Support at [email protected] or by calling one of their phone numbers:

  • North America (toll-free): +1 888 515 9161
  • Worldwide: +1 604 484 1354

Alternatively, you can also contact them via live chat, which has proven to be the most efficient and preferred contact method, with 20% more conversions.

Ease of Use

We’ll now share our experience using this platform. Unbounce is an excellent tool in its industry. It helped us create the exact landing page we wanted, just as advertised. 

After creating an account, we decided to build our landing page using the Smart Builder instead of the Classic. All it took to get started was to provide basic information about our company and the purpose of our landing page.

As many positive Unbounce reviews have already pointed out, their Design Assistant successfully curated the page layout and sections based on our input. We can confidently say that it’s on par with the best web design software.

Next, we proceeded to further customize the style of our page by choosing different themes and layouts. We could use either the suggested option (based on our chosen industry and other given input) or the custom option or create our page from scratch.

Then we decided to personalize our page by customizing the fonts, the background, and even the style of our buttons, among many other things.

Afterward, we created a copy with the Copy Assistant, which quickly guided us through this step. We simply inputted a description of our business and watched it magically generate our text. 

After some minor edits and finishing touches, our Unbounce landing page was ready to go. 

However, we noticed that some elements might be trickier to edit than others due to a lack of responsiveness. But there certainly are solutions for this, and it’s even easier if you know your way around editing the source code.

Overall, we enjoyed using the platform. It’s simple, full of practical features, fun to use, and with an exceptional UI, which is crucial as about 75% of users primarily judge a website by its aesthetics.

Ultimately, Although the plans are a little expensive, we believe it’s a valuable tool worth its price. 

Unbounce Alternatives

Like every product on the market, regardless of the industry or quality, Unbounce has competitors. We’ll pit it against two other prominent names in this next section and see how it compares.  

Unbounce vs. Instapage

Instapage is another famous landing page builder.

However, while comparing it with Unbounce, we’ve observed some fundamental differences. For example, Instapage only offers one fixed pricing plan available for $199.00/month, unlike Unbounce, which has several more affordable plans.

Unbounce is the perfect solution for those looking for more flexibility in page creation and customization. But if you’re managing a bigger budget and have less demanding marketing needs, Instapage can also get the job done.

Unbounce vs. Leadpages

Leadpages also provides users with a platform to create high-quality landing pages and turn visitors into customers.

Although compared to Unbounce, we think it’s a bit lackluster. While Leadpages offers a cheaper plan than Unbounce that only costs $37.00/month when paid annually, Unbounce provides many advanced features that justify the higher price.

All in all, Leadpages is a good choice if you’re a beginner with a limited budget and simple landing page requirements.


Creating a landing page isn’t necessary for those who are only looking for a simple online presence without any conversion needs. Settling for a quality free website builder will likely do the trick.

However, if you want to convert people into paying customers, you’ll need a landing page. And according to many Unbounce reviews, it’s the perfect platform for the job.

We hope you enjoyed reading our review, and we wish you the best of luck in all your marketing endeavors.



What is Unbounce used for?

Unbounce is an online tool used for creating quality landing pages with intriguing copies. It provides everything you’ll need to convert your website visitors into leads and, ultimately, returning customers.

Why use Unbounce?

Unbounce is a great tool for businesses of all sizes that want to generate more leads for their services. AI powers its features, and over 80% of marketers believe that AI-based strategies are becoming increasingly accurate in creating highly personalized marketing strategies.

Unbounce is the perfect tool to easily create an optimized landing page and send just the right message to your visitors to increase your conversion rate significantly.

Is there an Unbounce free trial or a free plan?

As we mentioned earlier in our Unbounce review, the platform does offer a 14-day free trial that you can cancel at any time. However, Unbounce doesn’t have a completely free plan.