18 Intriguing Tinder Statistics for 2022

Meeting new people can be intimidating at times, especially if you’re looking for a potential love interest. Online dating services aim to make that process easier, eliminating any stress that may come from dating in person.

If you’ve ever considered trying your luck online, here are some Tinder statistics that you might find useful.

Top 10 Tinder Stats and Facts

  • Match Group’s total revenue in Q1 2022 was $798.6 million.
  • Tinder had approximately 9.6 million subscribers in Q2 2021.
  • Tinder has a 32% overall market share in the US.
  • 35% of all Tinder users are between the ages of 18 and 24.
  • According to data, 75% of Tinder users in 2021 were men.
  • About 20% of all matches on Tinder were LGBTQ+ in 2020.
  • Tinder is available in 190 countries.
  • It’s estimated that no more than 20% of all profiles on Tinder are fake.
  • In 2020, Tinder made its Passport feature free amidst the COVID-19 global pandemic.
  • Women only swipe right on about 5% of men on Tinder.

General Tinder Facts and Statistics

Let’s first look at a few general facts about Tinder and compare some of the available financial data with previous years.

1. Match Group’s total revenue in Q1 2022 was $798.6 million.

(Source: Statista / Statista)

Match Group is Tinder’s parent company. Other well-known brands in their catalog include Match, OkCupid, Hinge, and PlentyOfFish.

Their revenue for the third quarter one year prior was $801.84 million. Furthermore, out of the company’s total revenue, Tinder alone made nearly $65 million in January 2021.

2. Tinder had approximately 9.6 million subscribers in Q2 2021.

(Source: Business of Apps)

Tinder statistics show substantial growth in quarterly subscribers, increasing by 1.4 million from the same quarter a year before. The number of monthly users is even more significant, with 75 million active users logging into Tinder at least once a month.

3. Tinder has a 32% overall market share in the US.

(Source: Business of Apps)

This percentage puts Tinder on top of the market as the most popular dating service in the US today. Other names on the list include Bumble with 22%, Hinge with 15%, and PlentyOfFish with 14% total market share.

Tinder User Statistics and Facts

Unsurprisingly, depending on their age and gender, Tinder users have general preferences while using the service. You may find these stats useful if you consider trying Tinder.

4. 35% of all Tinder users are between the ages of 18 and 24.

(Source: Business of Apps)

According to reports from 2021, the majority of Tinder users are young adults. The next most prominent group on the dating app are adults between 25 and 34 years of age, comprising about 25% of all users.

The most underrepresented Tinder demographics age group are users between 45 and 54 years old. They made up only about 8% of the total.

The 55+ age group stood at 10%, which is not surprising given that as much as 50% of people aged 55 and up have never used live chat, while Tinder essentially is a live chat dating app.

5. According to data, 75% of Tinder users in 2021 were men.

(Source: Business of Apps)

The same data also shows that 24% of the users were female. That puts the male-to-female ratio on Tinder at about 3:1.

6. About 20% of all matches on Tinder were LGBTQ+ in 2020.

(Source: Metro)

Tinder first introduced its Orientation feature in 2019. According to a survey of Tinder demographics, the generation who is most likely to use this feature is Gen Z, which happens to also be the majority of Tinder users.

7. Tinder is available in 190 countries.

(Source: Tinder)

It’s also available as an Android and an iOS app. The desktop version has all the main features of the mobile app, and the messaging functionality has been optimized in previous years.

8. “Nerd,” “active,” and “professional” are the most popular words in bios of male Tinder users in the US.

(Source: Online For Love)

The same data shows that women most often use “shy,” “sarcastic,” and “awkward” in their bios. Other common personality traits include “smart,” “spontaneous,” and “adventurous” for men and “sarcastic,” “outgoing,” and “positive” for women.

9. The profile picture mostly matters to men, while women show interest after reading the profile description.

(Source: MySocialGod)

Tinder statistics for guys reveal that 33.5% of male users are most likely to respond to profiles based on whether they like the profile pictures. Stats for women are a bit different, as around 30% of them mainly care about common interests.

10. It’s estimated that no more than 20% of all profiles on Tinder are fake.

(Source: NordVPN)

When it comes to Tinder, the percent of fake profiles is difficult to estimate. This current number is based on the idea that about 1 in 5 online traffic requests are generated by malicious bots. Furthermore, the number is expected to increase in the future.

Tinder Features Stats and Facts

Tinder’s features make it unique among its competitors. Knowing which ones are important and how to use them can improve your overall chances of success.

11. Super Likes triple the probability of a match, according to various Tinder rates.

(Source: FeeDough / Refinery29)

Super Likes are a useful Tinder feature that lets users give special attention to the profiles they like. Furthermore, according to Tinder’s market testing from 2015, they led to more meaningful connections — chats that started with a Super Like tended to be 70% longer.

12. In 2020, Tinder made its Passport feature free amidst the COVID-19 global pandemic.

(Source: Insider)

Typically, the Passport feature is for Premium users only, but the company’s decision to make it free has undoubtedly improved the overall Tinder statistics for matches. So, while the pandemic forced around 200,000 businesses to shut down, it was business as usual for Tinder. 

13. According to analyses, the best time to use Tinder Boost is in the evening.

(Source: BoostMatches)

When it comes to days, Fridays and Saturdays aren’t optimal for using your Boosts, as most people are usually offline then. While any other day would work better, researchers found Sundays to be among the best options overall.

Experts recommend keeping your screen time outside of work under two hours a day, so having specific days and hours for swiping is actually good for your health, as well.

14. Free-tier users can get as little as 25 right swipes every 12 hours.

(Source: Metro)

The number of swipes a user can get varies based on several factors, such as age and location. Upgrading to one of their Premium plans can extend the list of features when using the platform, granting users also an unlimited number of right swipes.

Fun and Weird Tinder Facts and Stats

After discussing some interesting Tinder features, let’s take a look at a few of the more odd stats and facts regarding the platform and its users.

15. The number of swipes on Tinder broke the record by reaching three billion in a single day in March 2020.

(Source: PEOPLE.com)

March 29, 2020, was the day when Tinder users made over three billion swipes for the first time. After that, the company proceeded to break that record 130 more times throughout the year.

16. A survey found that on Tinder, the percent of those looking for a hookup stood at 22%.

(Source: LendEDU)

The survey was conducted among 9,761 millennial college students from 2015–2017. It found that those looking for hookups on Tinder far outnumbered the 4% of surveyed users who said they were looking for a serious relationship.

17. Women only swipe right on about 5% of men on Tinder.

(Source: The Bold Italic)

That number translates to only having about 2.75 matches per day. In these Tinder statistics, the figure for men is even smaller — only about 1.1 matches.

18. Tinder sent a couple to Hawaii on their first date back in 2017.

(Source: POPSUGAR)

On a more cheerful note, Tinder decided to arrange the first date for a young couple that had been texting each other comically and extremely irregularly for three years prior. 

Tinder employees noticed their texting screenshots on Twitter and decided to arrange a plan for them to finally meet up in real life.

Conclusion

Wrapping up our overview of Tinder stats and facts, we can say that it’s an excellent platform for making meaningful connections, regardless of whether or not they turn into something serious. 

It’s one of the leading online dating platforms, and the numbers suggest that its growth won’t stop anytime soon.

FAQ

What is the success rate of Tinder?

(Source: Medium)

According to available statistics, men have a much lower success rate on Tinder than women. A survey from 2016 conducted in the UK showed that the number is about 0.6% for men, while the match rate for women is about 10%.

What’s the average for matches on Tinder?

(Source: The Bold Italic)

Statistics for matches on Tinder show that women get approximately 2.75 matches per day. For men, this number is lower — around 1.1 daily matches.

What percentage of people on Tinder hook up?

(Source: LendEDU)

Although Tinder’s general goal is to create connections leading to successful relationships, the number of people looking for hookups through the platform is significant. A survey conducted from 2015 to 2017 among college students found that 22% used Tinder to find a hookup.

How to see my Tinder statistics?

(Source: Medium)

It’s possible to request a personalized report of your own Tinder statistics. Once you’ve made a request, you’ll get a zipped folder with a JSON file, an HTML file containing your report, and a folder with all the pictures you’ve used on your Tinder profile.

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