How Much Can You Make With Affiliate Marketing?

Affiliate marketing has become increasingly popular in recent times. And no wonder! It’s cost-efficient and incredibly effective. Many influencers, bloggers, and even large media websites got involved in it.

But how profitable is affiliate marketing?

Let’s find out!

How Much Can You Make With Affiliate Marketing?

(Source: PayScale)

As of July 2022, the average annual salary of affiliate marketers amounts to about $53,167. The bottom 10% of affiliate marketers earn $39,000, while the average affiliate marketing income for the top 10% is $73,000.

More Stats and Facts About Profit From Affiliate Marketing

Now let’s dive into more details about the profitability of affiliate marketing. Let’s find out who uses affiliate marketing the most, how much you can earn based on your experience, interesting details about marketing affiliate fraud, etc.

Affiliate marketing average earnings range from $0 to over $100,000 a month.

(Source: Influencer Marketing Hub)

Affiliate marketers are split into four categories: beginner, intermediate, advanced, and super affiliate. Their salaries vary according to their experience:

• Beginner affiliate marketers can make $0–$1000 a month
• Intermediate marketers can make $1,000–$10,000 a month
• Advanced marketers can make $10,000–$100,000 a month
• Supper affiliates can make over $100,000 a month

As of July 2022, the average earning from affiliate marketing in the US amounts to $154,983 per year.

(Source: ZipRecruiter)

This data translates to around $12,915 per month or approximately $75 per hour. However, since there’s a wide pay range variation of as much as $149,000 for affiliate marketing, it entails a vast opportunity for growth and salary increase, depending on your experience, location, and skills.

Global affiliate marketing spending is expected to reach $13 billion in 2022.

(Source: Influencer Marketing Hub)

And the expansion won’t stop there. Global spending is expected to reach $15.7 billion by 2024.

This increase will be huge compared to 2017 figures when global marketing spending amounted to $8.6 billion, the US accounting for a sizable portion of it — $5.4 billion. 

According to a Rakuten Advertising survey, over 80% of advertisers and 84% of publishers use affiliate marketing.

(Source: Rakuten Advertising)

Marketers use affiliate programs to target customers at all customer journey stages. As many as 83% target consumers during the discovery and awareness phase, and 79% do so during the purchase stage.

The retail industry has the highest revenue percentage (44%).

(Source: Influencer Marketing Hub)

Telecom and media follow with 25%, and the travel and leisure category comes third with 16%.

The estimated cost of affiliate marketing fraud was $1.4 billion in 2020.

(Source: CHEQ)

Fraud is a significant issue in this industry that accounts for about 15% of the digital media industry revenue. Fraudsters typically take advantage of flaws in attribution and tracking systems.

Wrapping Up

Looking at these affiliate marketing statistics, we can conclude that this type of marketing is becoming increasingly more powerful by the hour.

Besides being of great value to merchants, it also assists smaller businesses with a limited marketing budget in increasing brand visibility.