Behind the Scenes of Amazon: 23 Ultimate Amazon Statistics

Amazon statistics show that the company has risen to become the world’s largest online retailer and a household name in the years since its founding. 

It has expanded its customer base by continually offering new products, making acquisitions, and other various services. Amazon is, without a doubt, the global leader in online sales!

Let’s take a look at the numbers below!

Top 10 Amazon Statistics in 2021

  • There are over 200 million Amazon Prime customers worldwide.
  • There were 5.7 billion direct visits to in the first half of 2021.
  • Amazon’s total net sales were around $110.81 billion in the third quarter of 2021.
  • Amazon’s value reached $683.85 billion in 2021.
  • Almost two-thirds (64%) of Amazon sellers are male.
  • Data from 2020 shows that Amazon had 18.5 orders per second.
  • The number of Amazon monthly users in the US from June 2021 was 214,430,000.
  • Over 6,000 dogs work at Amazon’s Seattle campus.
  • Only 5% of ordered parcels were not delivered on time in January 2021.
  • Data from 2020 revealed that Amazon employed 1,298,000 workers in the US.

Stats on Amazon Users

Much of Amazon’s rise from an online book store to a diverse e-commerce powerhouse is due to its loyal customers. So, below we’ll explore some stats and facts regarding the company’s vast clientele.

1. There are over 200 million Amazon Prime customers worldwide.

(Source: Fierce Video

This data suggests that the company added around 50 million new users since the last quarter of 2019 when that number was about 150 million global Prime members. 

Moreover, according to research regarding Amazon’s number of customers in the US, there were 142 million Prime members at the beginning of 2021.

2. Amazon is rated the best for fast delivery by 36% of global shoppers.

(Source: Magazine Media

It scored even higher among Prime members, with 66% claiming it’s the best for delivery speed and 61% citing it as the best for free delivery. Overall, delivery time and price are two of the most crucial factors encouraging shoppers to buy directly from digital retailers.

3. Prime members made 65% of Amazon online purchases as of September 2021.

(Source: Statista)  

When compared to December 2019, the figure mentioned above did not change. However, that was not the case just five years ago. For instance, in June 2016, only 52% of Amazon active users in the US were Amazon Prime members. 

4. There were 5.7 billion direct visits to in the first half of 2021.

(Source: Statista)

This number represented both desktop and mobile traffic. Organic search, which generated 2.4 billion visits in the first half of 2021, was also a relevant traffic source. 

Social media sites made a considerable contribution, as well. And that doesn’t come as much of a surprise, as there are more than 4.2 billion active social media users.

5. As of June 2021, there were 214,430,000 Amazon monthly active users in the US.

(Source: Statista / Statista)

It’s no secret that Amazon dominates the e-commerce market. Namely, the site was the most visited e-commerce site in the United States as of June 2021, with approximately 2.45 billion monthly visits. 

With over 885 million monthly visits, eBay came in second, followed by Walmart with over 410 million.

6. 89% of shoppers are more likely to buy from Amazon than other sites.

(Source: Forbes)

This percentage is one of the Amazon statistics resulting from a Feedvisor study of 2,000 consumers. Moreover, the number of Prime members that are loyal Amazon shoppers is a staggering 96%. 

7. 57% of US shoppers surveyed use Amazon for shopping ideas.

(Source: Magazine Media)

Furthermore, 52% of UK consumers, 56% of Germans, and 55% of Spanish shoppers are inspired by Amazon. This data was collected from a study conducted between March and April 2021 among 28,426 consumers who purchase online at least once a month.

Market Stats and Facts About Amazon 

Despite supply chain delays, a tight labor market, and COVID-19, Amazon has become the go-to option for online shoppers worldwide in the last two years. In this next section, we’ll review some of the impressive market stats.

8. Amazon made total net sales of around $110.81 billion in the third quarter of 2021.

(Source: Digital Commerce 360)

Net product sales accounted for the majority of Amazon’s earnings. Moreover, in the same quarter of 2020, the amount was $96.15 billion, according to statistics on Amazon sales for 2020

Amazon forecasts net sales of  $130  to $140 billion for the fourth quarter of 2021, which would mark an increase between 4% and 12% from the same period in 2020.

9. With net sales of nearly $386 billion in 2020, Amazon is the largest e-retailer in the United States.

(Source: eMarketer)

That’s around $320 billion more than Walmart, Amazon’s largest e-commerce competitor in the country. In fact, even if the other nine biggest e-commerce retailers combined their US  sales, the total would still be less than Amazon’s this year.

10. The Amazon market share of US e-commerce sales was expected to rise from 39.8% in 2020 to 40.4% in 2021.

(Source: eMarketer)

After a spectacular 44.1% increase in sales in 2020, Amazon’s US e-commerce sales will rise by around 15.3% to $367.19 billion this year. This expected growth would be more significant than any other company’s, with a gain of 0.6 percentage points.

11. Amazon’s daily revenue is $638.1 million.

(Source: IPS News)

Amazon earned $232.9 billion in revenue last year, according to reports. Therefore, when its gross income is broken down, we can see how much money it generates each month, week, hour, minute, and second:

  • $19.4 billion a month
  • $4.5 billion a week
  • $26.6 million an hour
  • $443,112.63 a minute
  • $7,385.21 a second

12. Amazon declared a net income of around $21.33 billion in 2020.

(Source: S&P Global / Tadviser)

This number revealed an increase from the net income of $11.59 billion in 2019. However, the company doesn’t only rely on retail to make money. For instance, Amazon Web Services’ profit in 2020 was $13.53 billion, based on Amazon statistics from 2020

That was a considerable increase over the previous year’s figure of $9.2 billion. Amazon’s cloud sector brought in 12% of the company’s overall sales, with a profit share of more than 50%.

13. Amazon’s global brand value reached $683.85 billion in 2021.

(Source: University Magazine / FORTUNE)

Amazon is the top brand globally due in large to its reputation and diversity. However, unlike many businesses that were wrecked by the pandemic, Amazon is thriving. In fact, online store sales have increased 57% since their pre-pandemic numbers.

The other ultra-valuable brands nipping at Amazon’s heels are Apple ($612 billion), Google ($458 billion), and Microsoft ($410.27 billion).

14. According to Amazon stats, Books, music, and video make up most of the company’s US e-commerce sales.

(Source: eMarketer)

It translates to 83.2% of all e-commerce sales in the United States. Furthermore, computer/consumer electronics account for 50.2% of all e-commerce sales in the United States this year.

Amazon will get more than 45% of US online sales dollars in three other categories this year. More specifically, those are: office equipment/supplies (45.6%), toys/hobbies (46.0%), and “other” (48.2%).

Amazon Interesting Facts and Stats

Did you know that the company was almost named “Cadabra,” which is short for the magic term “abracadabra?” Or the fact that it’s super pet-friendly? Below, we’ll take a look at some more interesting stats and fun facts about Amazon.

15. Data from 2020 shows there were 18.5 Amazon orders per second.

(Source: Landing Cube / Amazon)

This mind-boggling number equates to about 66 thousand orders per hour, translating to 1.6 million daily shipments. 

What’s also worth mentioning is that you must spend $25 or more to qualify for free shipping. As for delivery time, your order usually arrives between five and eight days.

16. Over 6,000 dogs work at Amazon’s Seattle campus.

(Source: Business Insider / GeekWire)

Amazon is well-known for going above and beyond to make canines feel welcome in its workplace. As a matter of fact, it’s ranked the number one most dog-friendly company in the US.

Amazon facts point out that since 1998, when the Welsh corgi of an Amazonian couple began coming to work and became a symbol of the company’s culture, dogs have been a common sight there.

17. Only 5% of the parcels were not delivered on time in January 2021.

(Source: Statista)

In January 2020, 11.4% of online orders submitted were delivered after the deadline. Furthermore, in May of that year, the percentage had risen to 15.9%. However, Amazon trends show the company has improved its shipping time considerably since then.

18. Amazon’s US facilities employed 1,298,000 employees in 2020.

(Source: Macro Trends / CNBC

This number was an approximately 62.66% increase from the previous year when there were 798,000 employees. Be that as it may, as the holidays approach, online e-commerce companies will need to find a means to keep up with rising sales volumes. 

For instance, Amazon trends indicate that the company hired an additional 200,000 workers for the 2019 holiday season.

19. Almost two-thirds (64%) of Amazon sellers are male, while only a third (32%) are female.

(Source: Jungle Scout)

These stats come from a survey of 4,819 current and former Amazon sellers performed in December 2020. The survey indicates that most Amazon sellers (58%) are 25 to 44 years old and that almost half (49%) are located in the US. 

Additionally, stats on Amazon demographics note that most of its sellers are well-educated, with 71% having a bachelor’s degree or higher and 28% having a master’s degree or higher. Plus, the majority of the sellers (70%) have other jobs. 

20. An operations manager at Amazon proposed a unique way of expressing frustrations.

(Source: Business Insider)

As you are probably aware, the holiday season is stressful for those who work in the retail industry. 

That’s why, when Jeff Wilke was the operations manager in the early 2000s, he found a creative way for expressing frustrations. He would tell his employees to call him and scream with their eyes closed.

21. Amazon statistics on products note that as of March 2021, sold 75,138,297 pieces of merchandise.

(Source: Scrape Hero)

The Amazon category ‘Books’ is the most popular. It accounted for  57.2 million products, which was 76% of Amazon’s overall product offering. Furthermore, compared to April 2019, the number of books available on Amazon increased by 28%.

The second and third largest categories were ‘Industrial and Scientific’ with three million products listed and ‘Computer and Accessories’ with 2.7 million.

22. The Amazon affiliate commission rate changed in April 2020 for unexplained reasons.

(Source: Multichannel Merchant)

While this issue may appear trivial in the context of the pandemic-induced economic crisis, it is worth mentioning that those who relied on this source of income have suffered enormous losses. 

Furthermore, when comparing Amazon Associates’ commission rates to those of some of its competitors, such as Walmart or eBay, it’s evident that Amazon’s are lower.

23. Amazon pay rate stats reveal that the company has raised its average US starting wage to over $18 an hour.

(Source: Reuters)

In 2018, Amazon established a minimum wage of $15 per hour. Now, it also intends to hire an additional 125,000 warehouse and transportation personnel. What’s more, the corporation is offering $3,000 signing bonuses in particular locations.


All in all, it’s plain to see that few companies have had such rapid and consistent success as Amazon. That is to say, its journey from being a modest online bookstore to its current status as an online retail giant is quite remarkable.

After reviewing these  Amazon statistics, it’s easy to conclude that the company will be around for a long time to come.


What do people buy the most on Amazon?

(Source: WebInterpret)

Currently, personal care items, games, puzzles, and fitness equipment appear among the most popular things purchased on the platform in 2021. More specifically, face masks, nail polish, hair care products, fitness equipment, and yoga mats are among Amazon’s best-selling items.

Which country uses Amazon the most?

(Source: Movie Cultists)

In 2020, the United States was Amazon’s largest market, with net sales of 263.5 billion dollars. Germany came in second with $29.6 billion, ahead of the United Kingdom, which spent 26.5 billion.

How many customers does Amazon have in 2021?

(Source: Digital Commerce 360)

Amazon has over 200 million Prime customers as of 2021, with approximately 153 million of them located in the United States. As a matter of fact, the company established Prime in 2005 to entice users to the platform. 

How many transactions does Amazon do per day?


According to Amazon statistics, every day, Amazon sends out over 1.6 million packages. However, keep in mind that this doesn’t account for multiple orders being shipped together or items being fulfilled by the merchant.

How many sellers are on Amazon?

(Source: Marketplace Pulse)

There are 6.4 million total sellers on Amazon’s global marketplace, of which 1.5 million are active. Moreover, the company adds 1,598 new sellers every day, which means that at the current rate, 583,000 new sellers will have joined Amazon by the end of this year.

How big is Amazon?

(Source: The New York Times)  

Amazon accounts for about 5% of total US retail sales. Furthermore, current market research shows that it will likely be responsible for more than 40% of the US’s total e-commerce spending this year. 


After teaching for 8 years, Damjana found a new challenge — writing. With her academic background in the English language, doing research and writing is always fun and enjoyable for her. In her spare time, she loves binge-watching TV shows, especially crime documentaries, or spending time with her dogs.

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