When it comes to the various internet statistics, there’s quite a bit of information out there. A lot of it’s conflicting, so it’s hard to know exactly where one stands when it comes to the online world.
That’s why we’ve compiled this mega-list of the most up-to-date statistics and facts. We’ve sorted through the good, the bad, and the downright wrong to come up with some interesting info about the internet.
Since we sourced all of the following from highly reputable sources, you’ll get the real skinny right here. Let’s go and learn more about the fascinating world of the net.
Internet Statistics 2020 (Editor’s Choice)
- 59% of the global population has access to the internet.
- 92% of global internet users were also mobile users as of January 2020.
- English is the most widely spoken language online.
- List-based headlines are preferred by 36% of readers.
- The e-commerce market looks set to increase by over $2 trillion over the next two years.
- 71% of users prefer voice search over typing a query.
- Facebook still leads the pack in social media with 2.44 billion active users.
- 69% of marketers increased their efforts on Instagram in 2019.
- 57% of shoppers will buy internationally.
- The Asian e-commerce market’s value stands at $831.7 billion.
Internet Traffic Statistics
1. 59% of the global population has access to the internet.
(Internet World Stats)
That’s more than double the number just ten years ago. It can be attributed to cheaper tech and the increased availability of internet connections.
2. There are just under 1.7 billion live websites live today.
(Internet Live Stats)
We do need to make the distinction that “live” may not necessarily be a clear representation of how many websites are on the internet. Live does not necessarily mean active. In fact, around three-quarters of the sites today are “parked”—in other words, they’re not actively maintained, but the domains have been registered.
3. There are 4.54 billion active internet users in the world as of January 2020.
(We Are Social)
More than half the world’s population currently use the internet.
4. China has the highest number of internet users.
China boasts the highest total number of internet users, with over 802 million users. Oddly enough, despite it having the highest number of users, internet penetration in the country is only about 57.7%. Compared to global internet usage, that’s on the low side.
5. India is catching up fast in terms of the total number of internet users.
India comes in second, with over 560 million total internet users. Projections are that this figure will increase to 636 million by the end of 2021. This was one of the more interesting of the stats about the internet we found.
6. The leading countries in terms of numbers of internet users are China, India, and the United States.
China, India, and the United States are the countries with the most internet users worldwide. Although, as we’ve already discussed, it might be more useful to consider this number as a percentage of the population of the country when taking these internet statistics into account.
7. The United Arab Emirates, Iceland, and Norway boast internet penetration rates of 99%.
So do Qatar, Andorra, Aruba, and Bermuda. To put this in perspective, Northern Europe and North America boast rates of only 95%.
8. Don’t move to North Korea if you’re an internet addict.
When it comes to internet usage, web traffic stats show that North Korea has a penetration rate of just 0.08%. That puts it pretty close to the stone age in terms of internet development. The government’s strict censorship controls and the country’s general poverty have contributed to the low number.
9. Asia is the continent with the most internet users overall.
(We Are Social)
Asia crushes the rest of the continents when we look at the overall internet traffic breakdown and the number of internet users. The region has more than 2.2 billion users. That’s significantly more than double the runner up, Europe, which has 705 million users.
10. English is the most widely spoken language online.
26% of internet users use English, even though most of them are concentrated in Asia. As we can see, globalization has had a significant effect on the internet statistics from 2018.
11. There are over 351.8 million registered top-level domains as of March 2019.
These are your more common domains like .com, .net, .gov, and .biz. This also gives a good indication of the number of sites registered overall.
12. Around 3.1 million top-level domains were registered in the first quarter of 2019.
Wondering how many new websites are created each day? The answer is that it’s really hard to pin this down, but the above stat gives us a rough idea. You’re looking at a figure of over 25,833 sites on a daily basis.
13. “.com” is the most commonly chosen top-level domain.
As of the end of April 2019, 141 million .com domains were registered. This accounts for just over 40% of all top-level domains hosted, the stats show. Its popularity isn’t surprising since it’s also one of the most recognizable extensions.
14. The first site was an informational one and was created in 1991.
(Internet Live Stats)
Go to TheProject.html and check it out. It bears very little resemblance to the sites we use today.
Social Media and the Internet
15. There are 3.80 billion active social media users as of January 2020.
(We Are Social)
That means that more than three-quarters of all active internet users in the world are active on social media.
16. Facebook still leads the pack in social media with 2.44 billion active users.
That means that the chances are good that one out of two internet users has a Facebook profile. Moreover, the app usage statistics show that 81% of all mobile users have Facebook app installed on their device. Even if Facebook isn’t for you, you might still be using Instagram, WhatsApp, or Facebook Messenger. These are all companies owned by Facebook and account for a significant percentage of internet traffic.
17. The number of Facebook users increased by 2.275 billion over a ten-year period.
Admittedly, a lot of these may be fake profiles. Still, growing from 100 million users in 2008 to 2.375 billion users in the space of a decade proves that the social media giant is doing something right.
18. India has the most Facebook users globally according to the social media site’s stats.
With 260 million users as of January 2020, India tops the list of Facebook users. The United States comes in at a somewhat distant second with 180 million users. Indonesia ranks third with 130 million users, followed by Brazil with 120 million users. From there, no one has over 100 million users.
19. Facebook turns 16 this year.
The popular site was first founded in 2004. Despite being dogged by a lot of controversy over the last couple of years, it’s still growing. That said, the website use statistics for FB have taken a knock thanks to the recent scandal, and the company’s financial earnings are down. The social media network also dropped from second place to third on the list of the world’s most visited websites, the latest Facebook statistics show.
20. Facebook has lost face with marketers.
(Social Media Examiner)
Up until this year, Facebook was rated by marketers as the most important social media channel every year for five years. This is changing. Only 61% of marketers felt that it was as important this year. That’s a substantial drop if you look at the internet statistics from 2017.
21. YouTube is the second most popular social media site.
YouTube is catching up to Facebook. The popular video channel has 1.9 billion active users, the latest YouTube stats reveal.
22. Instagram comes in at sixth, despite all the hype.
Instagram has been getting a lot of attention, but is it really deserved? While it has a solid one billion active users, it comes in behind the following:
- Facebook Messenger
23. 69% of marketers increased their efforts on Instagram in 2019.
(Social Media Examiner)
The scandals that have plagued Facebook—over the last couple of years, in particular—could be responsible for this. Instagram may place sixth in terms of its number of users, but marketers rated it as the second most important marketing platform according to most internet usage statistics.
24. Facebook was the first social media site to hit the billion active user mark.
Facebook has made history in a number of different ways. However, its most impressive achievement is being the first site to reach one billion active subscribers.
25. Pinterest is the site to watch.
This independently owned site has made history in the world of technology, as the facts and statistics show that it was the fastest site to reach 10 million visitors. Over the last three years, the number of active users has more than doubled to a healthy 265 million and is still growing.
26. 69% of Americans are aware of Pinterest.
If you’re marketing in the States, Pinterest is worth considering as a social media platform. The visual nature of the site is particularly appealing to shoppers and marketers alike. In fact, internet usage trends prove that people are more interested in visual sites.
Search Engine Statistics
27. Google ranks as the top internet company globally.
The company has a market cap of $500 million and has earned an impressive $116.2 billion in ad revenue for 2018 alone.
28. 88.61% of people choose Google as their search engine of choice.
What percent of global internet users use Google search and other Google services? Google is the leading search engine giant with an 88.61% market share. That sounds impressive, but that’s down from their 90.77% share in 2010.
29. Google processes 40,000 searches every second.
(Internet Live Stats)
That’s around 105 billion searches a month. Moreover, it’s 8.4 times the number that its closest competitor, Bing, handles over the same period. The internet has spoken, and Google’s efforts have paid off in terms of its searches producing better internet accuracy, statistics show.
30. Google raked in revenues of $958.84 billion over the last ten years.
Being the top-ranked search engine has certainly paid off. The company’s annual revenue has increased more than six-fold over the last ten years. It’s hard to believe that the company was “limping” along with an annual revenue of just 400 million in 2002.
31. Bing comes in as the second most popular search engine.
The global internet traffic statistics show that Bing has been gaining ground. Still, it’s nowhere near to crushing Google. The search engine is responsible for 4.81% of all desktop search queries.
32. Bing handles around 12.5 billion searches a month.
Despite Google’s dominance in the market, Bing doesn’t do badly when you consider how often it’s used. It just goes to show that the research time spent on internet statistics is never wasted. Bing may not be as big as Google, but it is pretty big in its own right.
33. 22% of searches in the United States are conducted via Bing.
So while Google still leads the pack, almost a quarter of all searches in the States are conducted through Bing. That’s some serious food for thought for state-side businesses and worth a mention on our list of internet facts and statistics.
The Use of Virtual Assistants
34. 57% of us “speak” to our voice-activated devices daily.
This could be by performing a voice search, asking for music to be played, and so on. It increases to 65% when talking about users aged between 25 and 49. Don’t discount the seniors, though—57% of those aged 50 and up use voice services daily. The point is that businesses can no longer afford to ignore voice searches anymore.
35. 71% of users prefer voice search over typing a query.
Need more convincing about preparing for voice search? Only 29% of users would rather type out their queries. Improvements in the performance of AI, as well as better internet availability and WiFi, statistics show, have contributed to this growth.
36. 46% of users will not use a voice assistant to process an order.
We might be willing to trust our voice assistant to look for answers on the internet. That said, we’re not as quick to trust them with more complicated tasks, like processing an order, just yet. Almost half of those surveyed in these internet stats were concerned about mistakes being made.
Mobile Internet Use
37. 92% of global internet users were also mobile users as of January 2020.
3.937 billion of the 4.433 billion active internet users are unique mobile users. If you’re not adopting a mobile-first approach with your internet marketing, you’re making a huge mistake.
38. 98% of Chinese users access the internet via mobile devices.
Internet stats place the number of mobile internet users in China at around 788 million. That’s a massive increase over the last decade. In 2009, the total number of mobile users was just over 200 million. This increase can be attributed to the cheaper tech making the internet more accessible.
39. Google handled 96% of mobile searches in 2018.
That makes it important to ensure that your site meets Google’s basic criteria. Nearly all internet stats show that you need to look at Google-friendly techniques, like claiming your Google My Business site, to help improve your local ranking with this search engine.
40. 59% of us check our emails on our mobiles.
It’s the most popular internet activity to perform on a mobile device. 54% of us use our phones for social media, the second most popular activity. Watching videos or movies come in third with 52% of users according to Statista’s internet statistics.
E-commerce and the Internet
41. 75% of shoppers want to view a site in their native language.
If you’re selling to an international marketplace, a multilingual site is important. Despite English being the most widely used language online, having an English-only site will lose you around 59% of shoppers.
42. The B2C e-commerce market looks set to increase by over $2 trillion over the next two years.
That makes this an excellent time to get in on the action online. Currently, there are around 1.92 billion e-shoppers, and by 2021, that number should increase to 2.14 billion. If you’ve ever wondered how much money is spent on the internet, the answer is bound to surprise you. In 2018 alone, $2.8 trillion was spent online. That figure is set to increase to a whopping $4.9 trillion in 2021.
43. 92.2% of people want to shop in their native currency.
If you’re only listing the price in USD, you’ll lose about a third of your shoppers completely. The rest may attempt the conversion but will give preference to a site that features their currency.
44. 57% of shoppers will buy internationally.
Want more proof that globalization is a reality? 57% of shoppers will purchase from outside of their home countries thanks to the internet.
45. B2B sales outperform B2C sales in e-commerce.
The value of the retail B2C e-commerce market being at $2.8 trillion sounds impressive. It’s a drop in the bucket when you consider that the B2B e-commerce sales stand at $10.6 trillion.
46. The Asian e-commerce market’s value stands at $831.7 billion.
This is one of the internet stats that makes retailers drool. This places Asia firmly in the top spot. North America comes in second with a value of $552.6 billion. In third place, Europe rounds off the top performers with $346.5 billion. To put that feat in perspective, e-commerce for the rest of the world is valued at just $54.9 billion.
47. Asia leads in terms of B2B gross merchandise value as well.
Considering the volume of goods produced in Asia, it should come as no surprise that the GMV in 2017 in Asia was $6.02 trillion as opposed to just $988 billion in North America. The internet statistics here demonstrate Asia’s overwhelming lead, with an 84% share of the B2B e-commerce market.
48. 81.8% of all e-commerce sales in the Asia-Pacific region are conducted over mobile.
Mobile e-commerce sales in the Asia-Pacific region account for 81.8% of all e-commerce sales. And this percentage is predicted to continue rising.
49. The number of bloggers in the United States will hit 31.7 million by 2020.
It’s hard to be precise here because of the number of expired and inactive sites. If we consider that there are already over 30 million bloggers in just the US, the worldwide total is staggering.
50. Around 70 million posts are made daily on WordPress.
If you’ve ever wondered how many blog posts are published per day, keep in mind that this is just on WordPress. We haven’t counted Tumblr, Blogger, or any of the others. Tumblr may not be nearly as popular, but it still has 463.5 million blogs.
51. List-based headlines are preferred by 36% of readers.
Think in terms of the “Top 10 Fishing Spots” as an example. People view lists as easier to read. The same applies to graphs, as they turn complex data into easy-to-digest information. Plus, you can create a graph easily and for free. This way, readers know they’re not getting a huge block of information that they have to wade through to extract the important details.
According to the blogging statistics, bloggers are aware of this trend. 49% of them are using lists when creating their posts.
52. Blogging is more popular with B2B marketers than B2C marketers.
(Social Media Examiner)
Blogging is still important for both sets, but 75% of B2B marketers use blogging as a tool as opposed to 61% of B2C.
That wraps up our list of 2020’s most important internet statistics. The size of the internet as a whole is mind-boggling when you look at things this way. Hopefully, you can take some of what you’ve learned here today and apply it to creating your own online empire.
List of Sources:
- Internet World Stats
- Internet Live Stats
- We Are Social
- We Are Social
- Social Media Examiner
- Internet Live Stats