32 Blogging Statistics on the State of the Industry in 2020

Blogging seems like something of a game of chance. One blog post could go viral, and the next fall flat. What differentiates the two? That’s something that we decided to find out for ourselves.

Our research showed us that there’s a lot of conflicting information on the net. As a result, we decided to focus only on the real blogging statistics. We stuck with reputable, data-backed information. 

To say the results were interesting puts it mildly. We found that successful blogging is more like training for a marathon than a sprint. Those who “get lucky” and become “overnight sensations” have normally put in a lot of work behind the scenes.

Are you ready to find out what it takes to make your blog go viral? Then buckle up and settle in—we’ve got everything you need.

The Top Blogging Stats to Remember

  • 54% of people want to see more video content online.
  • 53% of marketers believe that inbound marketing tactics are more effective than traditional methods.
  • 45% of blog posts take between two and four hours to write.
  • Bloggers who spend six hours or longer writing posts are 56% more likely to get better results and see the benefits of blogging.
  • 52.9% of bloggers will write guest blog posts from time to time.
  • 54% of bloggers include more than one image per post.
  • 21.9% of bloggers post once a week.
  • 49% of bloggers use lists when creating their posts.
  • Instagram is the choice of 73% of marketers.

If you’re curious for more, take a look at the following infographic and discover a bunch more stats and facts about blogging.

Blogging Statistics Infographic

Business Blogging Statistics for 2020 and Beyond

1. 10% of all blog posts will compound.

(Source: HubSpot)

A blog post that compounds is one that picks up more traffic as time passes. Blog traffic stats show that these posts can be responsible for lead generation years after being published. How do you create a compounding post? Look for an evergreen topic that your prospects are interested in. Then create a high-quality, well-researched post that’s written impeccably.

2. 69% of marketers claim blogging to be their top lead generation tool.

(Source: Forbes)

Blogging is a great way to give your prospects the information they need more passively. Blogging stats show that they’re a great way to create a favorable impression of your brand and give the client as much info as they need. That’s because there’s no salesperson pressuring the client to close the deal.

3. Marketers who make blogging a priority are 13 times more likely to report a positive ROI.

(Source: HubSpot)

It’s difficult to quantify the actual return on investment for a single blog post. One thing’s for sure, though, the cost of blogging is relatively inexpensive compared to traditional marketing techniques. PPC advertising, in particular, has become extremely expensive. The most recent PPC stats show that an average business invests up to $120,000 total in this form of marketing. You could pay more for a single PPC campaign than it would cost to write and host a blog for a year.

4. The average prospect requires 6 to 8 touchpoints to make a buying decision.

(Source: Salesforce)

Unless someone is actively looking for a product, they need to be persuaded that they need it. It should answer some pain points or appeal to a specific need. To convince them to buy a product from your company, you’ll need to go through a series of steps or touchpoints, which sometimes mean writing a number of blogs for that purpose. With each one, the person comes closer to making a buying decision.

5. 55% of marketers consider having a blog for the companies they represent as a top inbound marketing priority.

(Source: HubSpot)

Inbound marketing is fast becoming recognized as one of the most effective marketing techniques. Blogging is a quick and easy way to get your content out there and start building your brand identity. Just focus on creating great content that your prospects will love.

6. 53% of marketers believe that inbound marketing tactics are more effective than traditional methods.

(Source: HubSpot)

Many businesses now use blogs as their primary inbound marketing technique. Inbound marketing is far more subtle. A prospect finds your blog because they’re looking for information. Traditional marketing, on the other hand, interrupts whatever the prospect is doing. It requires their immediate attention, and this can be extremely annoying.

7. 46% of marketers increased their inbound marketing budget between 2017 and 2018.

(Source: HubSpot)

Inbound marketing can be a hard sell. There’s no effective way to establish the real ROI. With PPC advertising, you have the results in black and white. You know how many people clicked through and converted. The biggest advantage of business blogs is that they provide a solid source of leads for years to come with little effort from the business.

8. Statistics about blogs reveal that 5% of marketers feel blogging is overrated as a lead generation tactic.

(Source: HubSpot)

Let’s be honest here—every month the marketing gurus come up with some new gimmick. But blogging isn’t a gimmick. It’s a solid strategy that’s been proven over a number of years. So if you want a low-cost, effective way to get your message across, blogging is the way to go.

9. 38% of businesspeople rely on a company’s written content to make a buying decision.

(Source: HubSpot)

This is another example of why a blogging ROI is difficult to determine. HubSpot’s research showed that written content is extremely important when it comes to making a buying decision. So how do you measure that value from stats? As a note, written content in this context refers to more than just blogs. It also includes whitepapers, emails, e-books, and so on.

General Blogging Stats

10. If you want to know how many people blog from home or a home office, it’s a staggering 76%.

(Source: Statista)

People start a blog for many different reasons. Some see them as an easy way to earn money. Others want to use them to promote their businesses or look on it as a form of self-expression. And some want to find a way to help others. As a result, it makes sense that two-thirds of bloggers write from home.

11. WordPress stats show that its users post around 70 million new posts monthly.

(Source: WordPress)

According to WordPress statistics, this CMS is one of the top blogging platforms in the world. It’s not surprising—the format is simple to use, even with no coding experience. You can choose from a range of free or paid themes. In addition, there’s an extensive range of plugins that add impressive functionality to your blog. All you have to do is choose what’s right for you and download it. No coding needed.

12. WordPress is the biggest blog website out there, hosting over 60 million sites.

(Source: Forbes)

The global giant dominates the blogosphere, far outstripping Google’s Blogger. The ease of building websites without code and variety of options available on WordPress are unmatched by any other platform. However, WordPress hosting is the most popular type of hosting but definitely not the cheapest hosting provider

13. Only 34% of bloggers always check their blog’s analytics.

(Source: Statista)

A further 25% admit to “usually” checking their analytics. This figure should be a lot higher. If you want to grow your blog, you need to know how many people read blogs, which posts perform the best, and so on. Most blogging platforms offer free integrated analytics. Alternatively, link into Google Analytics and get a whole host of stats completely free.

14. 45% of blog posts take 2–4 hours to write.

(Source: Orbit Media)

This is one of the blogging statistics that shows why there’s so much garbage online. Is two, or even four, hours enough time to properly research, write, and edit a decent blog post? Considering that the ideal post length is around 1,900 words long, probably not.

15. 69% of bloggers write during working hours.

(Source: Orbit Media)

Is this because a lot of bloggers write for business purposes? Or is it more a case of their blog demographics requiring posts to be made during working hours? If it’s the latter, scheduling software makes it simple enough to write posts ahead of time. However, if you’re approaching it as a business, it makes sense to keep regular hours.

16. 21.9% of bloggers post once a week.

(Source: Statista)

Only 2.6% post daily. When it comes to blogging, it’s vital to put out content on a regular basis. Nevertheless, producing a high-quality blog daily is going to be taxing. Consider how much time you have available and settle on creating a blogging schedule that works for you. Blog readership statistics reveal that a weekly blog post is more than enough to keep most readers happy.

17. As of January 2020, there were 488.1 million blogs on Tumblr alone.

(Source: Statista)

How many blogs are there overall? That’s a number that’s hard to pin down. Tumblr is another popular site. If the numbers there are anything to go by, we’re probably looking at more than a billion blogs overall quite easily.

18. 71% of sites using WordPress are written in English.

(Source: WordPress)

Chinese and English are the two most widely spoken languages. Unsurprisingly, statistics on blogging show that your audience should dictate the language your blog is written in. Still, if you want your blog to have a wider appeal, consider using a more commonly spoken language, like English.

19. According to stats on blogging, bloggers who spend 6 hours or longer writing are 56% more likely to get better results.

(Source: Orbit Media)

Blogging industry statistics show that the amount of traction your blog post gets simply depends on how good it is. If you’re serious about creating a great blog, put more time and thought into creating your posts.

20. 38% of bloggers go back and update older content.

(Source: Orbit Media)

This isn’t an absolute necessity, but it does make sense. Google favors newer content, so updating your posts from time to time can help keep them looking fresher. Plus, you can do that in 10 simple steps.  It’s also good policy to check your content occasionally and weed out anything that’s out of date.

General Blogging Statistics and Content

21. Interactive content is used by 53% of marketers.

(Source: Content Marketing Institute)

Interactive content adds an extra element of interest to a standard blog. This could be anything from videos, podcasts, or links that people hover over to learn more about your topic. Be sure to keep it interesting and that it helps your content stand out.

22. 77% of internet users read blogs.

(Source: Impact)

Still think blogging is a waste of time? Believe it or not, not everyone is obsessed with social media online and it’s worthwhile to get people to read your online content. A lot of people use the internet for research purposes and general entertainment. They are also turning to blogs to help them with personal problems they might be going through, such as divorces, unemployment, etc.

23. 54% of bloggers include more than one image per post.

(Source: Orbit Media)

It’s official—we live in a visual society. No one wants to have to scroll through pages and pages of boring text. Images add interest and help break things up, so it looks less intimidating. The blogging stats show that relevant images can be used to illustrate points and add significant value to your posts.

24. 49% of bloggers use lists when creating their posts.

(Source: Orbit Media)

This is a go-to for many bloggers when they aren’t sure what to post about. Don’t feel bad about this—most of us get writer’s block every now and again. Lists are fun and interesting for the readers and not quite as much work for the poster. The blog stats show that even just a simple “Top 10” list will do.

25. 19% of bloggers include video in their blog posts.

(Source: Orbit Media)

Why read a blog post when you can watch a video instead? According to statistics, blogs with video produce more engagement and add extra value and interest or explain a point more thoroughly.

26. 55% of people will watch videos from beginning to end.

(Source: HubSpot)

When it comes to written blog content, only 29% finish reading it. We’re not saying you should start putting all your efforts into creating videos. But again, consider your audience, as, according to video marketing statistics, 33% of online activity is spent watching videos. Watching a video is a lot easier than reading a post, so it might be a good thing to add in occasionally.

Plus, if you’re promoting your blog content via email marketing, here’s one thing you should know. Just including the word “video” in an email subject line increases open rates by 19%, according to the latest email marketing stats.

27. 54% of people want to see more video content.

(Source: HubSpot)

What is vlogging? It’s a blog post that’s recorded rather than written. As mentioned earlier, video content is less taxing on the mind. Consider clever ways to add in video. Not only is it what more than half your readers want, but it also helps make your blog posts more dynamic. Vlogging could be a good way to incorporate video.

28. 43% of people want blog posts to be easy to skim.

(Source: HubSpot)

Let’s face it, most of us suffer from information overload. We want to know that a post has value before tackling it. Make your posts easy to skim by using subheadings, short paragraphs, and bullet points. Check out some of the most viewed blogs. You’ll see that they have a clear structure and are usually easy to skim through. That’s no coincidence.

29. Images lead to an information retention of 65%. Plain text only produces 10%.

(Source: Brain Rules)

Humans can process vast amounts of information. That said, we’re more visually inclined. In short, that means we’re more likely to remember images than actual text. If you have an important point, add in a related image to help clarify it and help people remember it better.

Blogging Stats About Blog Promotion

30. 52.9% of bloggers will write guest blog posts from time to time.

(Source: Orbit Media)

With guest blogging, you’re creating a piece of content for another blogger to post. It’s a tried and true tactic for gaining extra traction for your own blog because you’ll be credited with the post. This gives you exposure to a whole new audience, and hopefully, new followers.

31. Blogging trends from 2019 show that 96% of bloggers consider social media their top choice for blog promotion.

(Source: Orbit Media)

Promoting a blog post on social media is another effective way to get eyes on your blog. Google doesn’t credit social media links as backlinks, but social media is great for creating a buzz about your posts. Social media advertising is also often less costly than traditional PPC advertising.

32. Instagram is the choice of 73% of marketers.

(Source: Social Media Examiner)

On the subject of social media, which platform do you prefer? According to Instagram statistics, the photo and video-sharing platform is the most popular amongst marketers at the moment, but we recommend letting your audience guide you. Which social media sites are they the most present on? Choose one or two of these and focus your efforts there.


That’s the roundup of the most important info out there on blogging, so hopefully you found it as fascinating as we did. Hopefully, the blogging statistics above have given you a better idea of how to blog successfully. 

Over 4.4 million blog posts are published each day. Make sure yours count for something. We found that effective bloggers take the time to carefully think through what they’re writing and how it looks when they post it. While it may be difficult to determine your precise ROI from blogging, there are definite benefits to maintaining high-quality posts. If you want your blog to be successful, you’ll need to put the work in. For us, the primary takeaway here was learning why blogs are important as part of a long-term business marketing strategy.


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