How Much Do Podcasters Make?
Published: September 9, 2022
As the podcasting industry is booming, many people are interested in learning how to make money doing this job. Some successful podcasters have monetized their content, and newbies have many opportunities.
But how much is the average podcaster‘s salary? And how much do the most famous podcasters earn?
We’ll answer these questions and more! Read on.
How Much Do Podcasters Make?
A podcaster with 10,000 downloads per episode can earn between $500 and $900.
The highest–paid podcasters can earn much more, up to $30 million per year.
More Stats and Facts About the Podcast Earnings.
People make money podcasting if they put in the time and effort and use good monetization strategies. For example, podcasters start making money when they sell advertising or make sponsorship deals.
Here are some exciting statistics and facts about this popular industry.
How much do top podcasters make?
The top three highest-earning podcasters are the Joe Rogan Experience, Karen Kilgariff and Georgia Hardstark, and the Dave Ramsey Show.
The first one has more than 190 million monthly downloads and earns $30 million annually. Karen and Georgia have about 35 million monthly downloads and make $15 million annually. And the third one has 13 million listeners a week and earns almost $10 million annually.
How much do podcasters make from ads?
Podcasts with a big listener base get the highest ad rates.
The amount of money podcasts can charge for an advertisement is determined by the number of listeners (CPM). Ad rates can range between $20 CPM to $100 CPM.
How much do podcasters make on Spotify?
(Source: Tech Mark)
The channel owner gets a small amount each time a person listens to or streams a podcast on Spotify. The amount varies depending on the artist’s popularity.
Most podcasts are paid a flat rate of around $0.00357. So, new players in the podcasting industry will start with this sum. So, if they receive 100 streams, they’ll receive 35 cents. By the way, Spotify has over 3.6 million podcasts and counting.
How much do podcasters make from sponsors?
How much podcasters earn from sponsors depends on how many downloads their episodes make. Sponsors pay on a cost-per-mille basis. Mille is a Latin word meaning “thousand,” The rates range from $18 to $50 CPM, with highly famous podcasts bringing in more.
In addition, the ads are priced differently depending on where they appear in the episode. Pre-roll and post-roll ads run for 15-30 seconds and are valued the same by the advertisers.
Mid-roll advertisements are the most valuable because the audience is most engaged at the time.
While many top–earning podcasters earn thousands, if not millions, smaller-scale creators may only make a few hundred dollars.
However, if they put in the effort to create exciting content, consistently publish new episodes, and engage their audience, they’ll eventually build a show that earns decent money per episode.
Many people make a very comfortable living simply by working on their podcasts. So, if this seems interesting to you – it’s worth trying!