Last Updated: November 20, 2020
There are platforms for creating e-commerce stores all over the web. WooCommerce, Magento, Prestashop, and Shopify are among the most popular ones. However, if you’re thinking about how to monetize your project online or how to begin an e-commerce store via WordPress, WooCommerce is one of the most efficient solutions.
If this WordPress plugin has already caught your attention, then check out the WooCommerce stats we’ve put together. You’ll find interesting details about how dominant it’s become in the world of e-commerce and how it fares with major competitors such as Shopify and Magento. But before we go straight into the article, here are some highlights to put you in good spirits, followed by an explanation of what WooCommerce is and how it works.
WooCommerce Stats 2020: Editor’s Choice
- Over 3.8 million websites around the world currently use WooCommerce.
- The WooCommerce plugin has over 86 million all-time downloads.
- WooCommerce recorded a peak of 473,564 downloads on January 22, 2020.
- WooCommerce has 29.16% of the e-commerce market in 2020.
- 93.7% of WordPress online stores choose the WooCommerce plugin.
- WooCommerce’s Flatsome theme has recorded over 100,000 sales.
- There are over 6,000 WooCommerce plugins in the WordPress directory.
Combining WordPress with WooCommerce is a successful strategy that will allow you to take your e-commerce to new horizons with a very low investment. Learn more about it from the infographic that follows!
If these numbers fascinate to you, why not explore and discover more about this e-commerce software and the complete statistics behind its success?
What Is WooCommerce?
WooCommerce is software that’s used to create an e-commerce website that can be installed on WordPress. Simply put, it’s an open-source extension of the latter.
To explain it in a very basic way, it’s a free program that you install in WordPress to add to the features that already come by default. It gives you several additional inventory management functionalities focused on creating and managing an e-commerce store within your website.
How WooCommerce Works, and How It Can Be Free
Thanks to the internet era and the philosophy of free software, WooCommerce offers a large number of totally free programs available to anyone who wants them. This is thanks to the selfless collaboration of the large community generated around these projects.
WooCommerce makes the key features of its totally free software available to anyone who has a WordPress website. However, you may also find a WooCommerce discount for the few premium plugins that let you add extra customization through the platform. Thanks to its plugins (both free and paid), it allows a lot of possibilities for online businesses that want a website with the following capabilities:
- You can sell products on the web.
- It includes different forms of online payment.
- It’s possible to configure product forms and shipping costs according to regions or add free shipping if the order exceeds a limit.
- You can create discount coupons.
- You may sell digital products.
- It’s possible to generate basic sales and customer reports thanks to the daily salesman report.
- You can manage the stock of your products.
But maybe you have a project or business that you want to get even more from. There are, for example, the following additional features:
- You have the ability to sell gift cards with the WooCommerce Gift Card plugin, which automatically sends notifications to clients.
- It becomes possible to sell packs of products as a single product, which can be integrated with the store’s inventory management plugins.
- You can have visitors entering through a personalized URL automatically sent to a section of a web page to apply a discount.
- Automatic recovery emails can be sent to clients who abandoned their carts, which comes in quite handy, as the average abandonment rate sits at 65.23%, as per latest shopping cart abandonment stats.
However, these extra features, which will help you create a much more powerful e-commerce store, are often paid for. Also, while most of the WooCommerce features are free, businesses wanting to receive technical support and new updates automatically will need to have WooCommerce subscriptions, which they’ll have to pay for.
Finally, one of the reasons WooCommerce enjoys its current market control is that it seamlessly integrates into the WordPress interface. This makes it is very easy to manage and create products with the features in the control panel. If you know a little about WordPress, you will see that the WooCommerce interface is very similar to that which is used to create a blog post. However, there are additional options that let you add content to your website in either article or product form, with the price and features included.
Amazing Facts and Figures on WooCommerce
So what’s all the rave for WooCommerce about? These raw facts and statistics about WordPress e-commerce extensions will show you why virtually every WP ecommerce search you make for a good plugin will direct you to a WooCommerce product.
1. Over 3.8 million websites around the world currently use WooCommerce.
3,876,748 websites reportedly use WooCommerce, according to data from WooCommerce and BuiltWith, a web profiler tool. This number represents about 4.9% of websites on the internet. With WooCommerce, its free software is widely chosen and used. But if you need a special functionality, you can get that at a very low cost without needing to hire a developer to custom develop your site unless you want something very specific.
2. The WooCommerce plugin has over 86.3 million all-time downloads.
From the official WooCommerce website, we found that the plugin has been downloaded 86,327,818 times—an impressive number, considering the fact that there are less than 200 million active websites on the internet. According to the WooCommerce stats, that number was last updated in February 2020, meaning it should now have easily reached the 90 million mark, or even more. For comparison, this number was just 40 million downloads as of 2018 and 7 million downloads in 2015.
3. WooCommerce has a 29.6% market distribution.
And here’s where we get to see the WooCommerce vs. Shopify battle pan out. WooCommerce is the clear leader with a 29.6% distribution among the e-commerce sites on the whole wide internet. If we narrow down the scope to the top 10,000 sites, Shopify leads with 21%, compared to Woo’s 5%. And if we add another zero, Shopify still leads with 21%, with WooCommerce coming in third with 12%.
Nevertheless, WooCommerce leads in distribution among the top-ranking million websites, according to WooCommerce market share reports, at 26%. Meanwhile, Shopify trails behind with a 20% distribution. Apparently, Shopify is distributed better among the higher-ranking websites, with WooCommerce struggling to impress.
4. WooCommerce recorded a peak of 473,564 downloads on January 22, 2020.
We all know WooCommerce is the most widely used e-commerce plugin. The software—which can be run with managed WordPress hosting services like BlueHost and SiteGround—is so popular, it records millions of downloads every week. Also in September 2019, the growth in active installations reached 1.2%.
Next, let’s see how WooCommerce’s market share compares to other WordPress e-commerce plugins.
5. WooCommerce has 29.16% of the e-commerce market as of 2020.
(Source: Kinsta / Datanyze)
If we take a look at the US e-commerce market alone, which according to ecommerce statistics, should reach $735.4 million by 2023, WooCommerce has a market share of 23.61%. However, the WooCommerce market share used to be higher. That, however, is largely due to the proliferation of online stores around the world, meaning WooCommerce hasn’t been losing customers after all.
To demonstrate how effectively it currently leads the global software market for electronic commerce, its next competitor is Squarespace’s online store with 19.06%. Next is Shopify, which has a 10.85% control of e-commerce stores.
6. 93.7% of WordPress online stores choose the WooCommerce plugin.
WooCommerce is primarily free. As for the paid extensions, you’re liable to receive a WooCommerce promotion, coupon, or discount—making it an even more preferred product. And when it comes to the WordPress world, it’s a no-brainer because WordPress actually runs the WooCommerce plugin. Ecwid comes second with less than a 0.1% control among the top-ranking million sites. Doesn’t sound like there’s any real competition, does it?
7. There are more than 2000 WooCommerce themes on the market.
The question of how many WooCommerce WordPress themes there are on the internet is difficult to answer. This is because themes for WooCommerce are sold in independent, smaller, and diverse marketplaces. However, narrowing things down to the bigger, more popular theme providers, we come to a conservative 1,200 available themes.
According to 2020’s WooCommerce stats from Barn2 Media, ThemeForest has 1,300 themes designed for WooCommerce, while there are more than 900 on the official WordPress.org theme directory. Additionally, there are 345 WooCommerce-styled themes on MojoThemes. This should make it clear how easy it is to find the right theme for the site you want to create.
8. Avada by ThemeFushion is the highest selling theme of all time on ThemeForest, with 577,962 purchases as of February 2020.
To determine the most popular WooCommerce-supported template on the internet, we went to the biggest WooCommerce theme directory on the net, ThemeForest. On this site, Avada, which is supported by several plugins, including WooCommerce, is the bestselling theme of all time, the WordPress statistics show. It costs around $60.
9. WooCommerce’s theme Flatsome has recorded over 100,000 sales.
At the time of making these WooCommerce reports, the Flatsome theme is by far WooCommerce’s most popular template on ThemeForest. The multipurpose template has had a whopping total of 100,325 purchases. However, it’s a premium product that sells for $59 and has an average rating of 4.8/5.
10. There are over 6,000 WooCommerce plugins in the WordPress directory.
Again, we can’t give a definitive answer regarding the total number of WooCommerce plugins that exist. For these WooCommerce stats, we first looked at the main WordPress directory, this time concerning the distribution of plugins, and we found over 6,000 WooCommerce-titled plugins.
11. There are 1,756 WooCommerce plugins on CodeCanyon.
Now, the second site we went for information was the Envato Market. Going to CodeCanyon.net, it’s quick to find out that there are a total of 1,756 different WooCommerce plugins on the site. Many of these plugins are covered by WooCommerce subscriptions. The filters on the site show that the price of WooCommerce-titled plugins here ranges from $6 to $1,000.
12. WooCommerce.com currently has 331 official plugin extensions available.
According to data from the official WooCommerce store, the site has a total of 331 plugin extensions. With these numbers (including those from the previous two WooCommerce stats), it’s easy to see that an impressive number of customizations can be made with WooCommerce.
13. 31 of the extensions on WooCommerce’s official site are available for free.
We decided to scan the official WooCommerce site to learn how many extensions are actually available for free. We found 31! That’s about 10.8% of its total of 331, according to our WooCommerce statistics. Some of the many options available include live chat extensions, which are essential for online stores nowadays—especially since the live chat statistics show that 71% of customers prefer live chat.
14. WooCommerce Amazon Affiliates has over 27,000 sales.
The WooCommerce Amazon Affiliates extension is the most popular one on CodeCanyon. For around $49, the extension lets affiliates sell virtually all Amazon products with ease. However, there are also popular free plugins. The top three include WooCommerce Google Ads, WooCommerce Bookings, and WooCommerce Membership, according to the site’s WooCommerce stock report.
WooCommerce Historical Stats & Usage
15. WooCommerce was acquired by Automattic in 2015.
The platform was first known as WooThemes, with a business model based on selling templates designed for WordPress. And in 2015, WooCommerce was acquired by Automattic, the company behind the development of WordPress.com. Fast-forward to today, WooCommerce revenue now represents a significant part of WordPress’s overall revenue.
16. The sites powered by WooCommerce turned around $10–$15 billion worth of sales in 2018.
If you want to make quick sales while spending less to run your e-commerce site, Woo is no doubt one of your go-to choices. Between $10 and $15 billion in sales were completed on WooCommerce-powered sites last year.
17. WooCommerce controlled 42% of the online store market in 2016.
At the end of 2015, it was already at 30%. And a year later, the WooCommerce market share accounted for more than 40% of the market of all e-commerce websites in the world. However, back in 2014, just 17.77% of internet sites ran with WooCommerce.
18. There were just 29,000 WordPress plugins in 2014.
The growth of e-commerce and internet use over the years has changed the fortune of every business on the internet. Today, while there are over 56,000 plugins on WordPress, back in 2014, there were around 29,000 plugins available. However, this year, according to the WooCommerce statistics, these plugins already reached over 286 million downloads.
Trends and Predictions
What’s the Future of WooCommerce Beyond 2020?
Before starting any business positioned on the internet, it’s best to analyze a possible platform’s present strengths as well as its future viability and space for improvement. We’ve seen a few big sites—for example, Myspace, AOL, Geocities, etc.—hit the dirt in recent times. However, while every online corporation has its expiration date, the WooCommerce reports and forecasts show that WooCommerce will be improving for the better for at least the next 12 years.
As the data demonstrates, the widespread use of this platform guarantees the following:
- You’ll see continuous and constant development of the platform’s general characteristics and stability.
- There are professionals who will help you solve any problems that may arise during site construction.
- The rich documentation with WooCommerce analytics can assist in visualizing and solving almost every problem.
In the future, we foresee an even better user interface (UI) on WooCommerce. According to WP ShopMart, prominent WordPress consultants from WP Think have been in a long discussion over this. Mike Little, WordPress’s co-founder has also talked at length about this prospect. A better UI has been prioritized because WooCommerce is more of a place for users who aren’t necessarily very tech-savvy.
Now, if your goal is to create a stable, long-lasting business, the WooCommerce stats we’ve shown should have convinced you that Woo has the essential features to give you solid operational peace of mind.
The fact that WooCommerce registers these interesting numbers doesn’t mean that it’s 100% the best solution. However, its widespread use means it’s a tool that lends itself to a wide range of customization options, as shown by the number of extensions, templates, and integrations available.