Last Updated: July 7, 2021
There are platforms for creating e-commerce stores all over the web. WooCommerce, Magento, Prestashop, and Shopify are among the most popular ones. However, if you’re thinking about monetizing your online project or starting an e-commerce store via WordPress, WooCommerce is one of the most efficient solutions.
If this WordPress plugin has already caught your attention, then check out the WooCommerce stats we’ve put together. You’ll find details about how dominant it’s become in the world of e-commerce and how it fares with competitors such as Shopify and Magento.
But before we go straight into the article, here are some highlights to put you in good spirits, followed by an explanation of what WooCommerce is and how it works.
WooCommerce Stats for 2021: Editor’s Choice
- Over 4.4 million websites around the world currently use WooCommerce.
- The WooCommerce plugin has over 123 million all-time downloads.
- WooCommerce recorded a peak of 746,601 downloads on November 25, 2020.
- WooCommerce has 27.86% of the e-commerce market as of January 2021.
- 93.7% of WordPress online stores choose the WooCommerce plugin.
- WooCommerce’s Flatsome theme has recorded 150,852 sales so far.
- There are 980 WooCommerce plugins in the WordPress directory.
Combining WordPress with WooCommerce is a successful strategy that will allow you to take your e-commerce to new horizons with a very low investment. Learn more about it from the infographic that follows!
If these numbers fascinate you, why not explore and discover more about this e-commerce software and the complete statistics behind its success?
What Is WooCommerce?
WooCommerce is used to create an e-commerce website you can install on WordPress. Simply put, it’s an open-source extension of WordPress.
In a nutshell, WooCommerce is a free program you install in WordPress to add to the features that already come by default. It gives you several additional inventory management functionalities focused on creating and managing an e-commerce store within your website.
How WooCommerce Works, and How It Can Be Free
Thanks to the internet era and the philosophy of free software, WooCommerce offers tons of totally free programs available to anyone who wants them. It’s all thanks to the selfless collaboration of the large community gathered around these projects.
WooCommerce makes the key features of its totally free software available to anyone who has a WordPress website. However, you may also find a WooCommerce promotion/coupon/discount for the few premium plugins that let you add extra customization through the platform. Thanks to its plugins (both free and paid), it allows a lot of possibilities for online businesses that want a website with the following capabilities:
- You can sell products on the web.
- It includes different forms of online payment.
- It’s possible to configure product forms and shipping costs according to regions or add free shipping if the order exceeds a limit.
- You can create discount coupons.
- You may sell digital products.
- You can generate a daily salesman report.
- You can manage the stock of your products.
But maybe you have a project or business that you want to get even more from. There are, for example, the following additional features:
- You have the ability to sell gift cards with the WooCommerce Gift Card plugin, which automatically sends notifications to clients.
- It becomes possible to sell packs of products as a single product, which can be integrated with the store’s inventory management plugins.
- You can have visitors entering through a personalized URL automatically sent to a section of a web page to apply a discount.
- You can send automatic recovery emails to clients who abandoned their carts.
However, these extra features, which will help you create a much more powerful e-commerce store, are often paid for. Also, while most of the WooCommerce features are free, businesses wanting to receive technical support and new updates automatically will need to have WooCommerce subscriptions, which they’ll have to pay for.
Finally, one of the reasons WooCommerce enjoys its current market control is that it seamlessly integrates into the WordPress interface. This makes it very easy to manage and create products with the features in the control panel. If you’re familiar with WordPress, you will see that the WooCommerce interface is very similar. However, additional options let you add content to your website in either article or product form, with the price and features included.
Amazing Facts and Figures on WooCommerce
So what’s all the rave for WooCommerce about? These raw facts and statistics about WordPress e-commerce extensions will show you why virtually every WP e-commerce search you make for a good plugin will direct you to a WooCommerce product.
1. At least 4,414,537 websites on the internet currently use WooCommerce.
At least 4,414,537 websites use WooCommerce, according to the 2021 data from WooCommerce and BuiltWith. With WooCommerce, its free software is widely chosen and used.
However, if you need a special functionality, you can get that at a low cost without hiring a developer to custom develop your site unless you want something particular.
2. The WooCommerce plugin has over 123 million all-time downloads and counting.
According to the WooCommerce stats we took from the official WooCommerce website, we found that this plugin has been downloaded 123,490,093 times as of January 2021.
According to the latest WordPress statistics, this is an impressive number considering that WordPress hosts over 455 million websites on the internet.
3. WooCommerce has a 9% market distribution.
(Source: BuiltWith / BuiltWith)
And here’s where we get to see how the WooCommerce vs. Shopify battle pans out. Namely, Shopify is the winner with a 17% distribution among all e-commerce sites on the whole internet. If we narrow the scope to the top 10,000, Shopify is still in the lead with 3.16%, compared to Woo’s 1.6%.
According to BuiltWith’s WordPress market share reports, WooCommerce is ahead of one million top-ranking websites when it comes to distribution. Meanwhile, Shopify trails behind with an 18% distribution. Apparently, Shopify is distributed better among the higher-ranking websites, with WooCommerce struggling to impress.
4. WooCommerce recorded a peak of 746,601 downloads on November 25, 2020.
We all know WooCommerce is the most widely used e-commerce plugin. The software—which can be run with managed WordPress hosting services like BlueHost and SiteGround—is so popular, it records millions of downloads every week. On December 20, 2020, the growth in active installations reached 0.6%.
Next, let’s see how WooCommerce’s market share compares to other WordPress e-commerce plugins.
5. WooCommerce has 27.86% of the e-commerce market as of January 2021.
If we look at the US e-commerce market alone, which according to e-commerce statistics, should reach $479 billion by 2022, WooCommerce has a market share of 27.86%. However, the WooCommerce market share used to be higher. But that is mainly due to the proliferation of online stores worldwide, meaning WooCommerce hasn’t been losing customers after all.
To demonstrate how effectively it currently leads the global software market for electronic commerce, its next competitor is Squarespace’s online store, with 20.57%. Next is Shopify, which has a 12.08% control of e-commerce stores. All of these WooCommerce statistics are effective as of January 2021.
6. 93.7% of WordPress online stores choose the WooCommerce plugin.
WooCommerce is primarily free. And when it comes to the WordPress world, it’s a no-brainer because WordPress actually runs the WooCommerce plugin. Ecwid comes second with less than a 0.1% control among the top-ranking million sites. As for the paid extensions, you’re liable to receive a WooCommerce promotion, coupon, or discount.
7. There are more than 2000 WooCommerce themes on the market.
(Source: ThemeForest / WordPress.org)
The question of how many WooCommerce WordPress themes there are on the internet is challenging to answer. Themes for WooCommerce are selling in independent, smaller, and diverse marketplaces. However, narrowing things down to the more popular theme providers, we come to over 2,000 available themes.
According to WooCommerce stats for 2021, ThemeForest offers 1,287 WooCommerce themes, while there are more than 1,119 on the official WordPress.org theme directory.
8. Avada by ThemeFusion is the best-selling theme of all time on ThemeForest, with 656,300 purchases as of January 2021.
To determine the most popular WooCommerce-supported template on the internet, we went to the biggest WooCommerce theme directory on the net, ThemeForest. As per recent WooCommerce reports, Avada is the best-selling theme, and it costs around $60.
9. The theme Flatsome has recorded 150,852 sales so far.
In 2021, the Flatsome theme is by far WooCommerce’s most popular template on ThemeForest. The multipurpose template has had a whopping total of 150,852 purchases so far. However, it’s a premium product that sells for $59 and has an average rating of 4.8/5, based on the latest WooCommerce statistics.
10. There are 980 WooCommerce plugins in the WordPress directory.
Again, we can’t give a definitive answer regarding the total number of WooCommerce plugins that exist. We focused on the WordPress directory, counted all WooCommerce-titled plugins, and discovered 980 of them. This includes Woocommerce’s open-source solution with over 5 million active installations, based on the latest stock report.
11. There are 1,879 WooCommerce plugins on CodeCanyon.
The second site we went for information was the Envato Market. Going to CodeCanyon.net, it’s quick to find out that there are a total of 1,879 different WooCommerce plugins on the site. The site’s filters show that the price of WooCommerce-titled plugins here ranges from $6 to $9,999. WooCommerce subscriptions cover most of these plugins.
12. WooCommerce.com currently has 331 official plugin extensions available.
According to data from the official WooCommerce store, the site has a total of 331 plugin extensions. The sheer number of extensions implies countless customization possibilities (including those from the previous two WooCommerce stats).
13. 31 of the extensions on WooCommerce’s official site are available for free.
In our effort to get the most accurate information, we decided to scan the official WooCommerce site to learn how many extensions are actually available for free. We found 31! That’s about 9.4% of the total of 331, according to our WooCommerce stats for 2021. Some of the many options available include live chat extensions, which are essential for online stores nowadays—especially since the live chat statistics show that 71% of customers prefer live chat.
14. WooCommerce Amazon Affiliates has over 31,000 sales and counting.
The WooCommerce Amazon Affiliates extension is the most popular one on CodeCanyon. For around $49, the extension lets affiliates sell virtually all Amazon products with ease. However, there are also popular free plugins. The top three include WooCommerce Google Ads, WooCommerce Bookings, and WooCommerce Membership, according to the site’s WooCommerce stock report.
WooCommerce Historical Stats & Usage
15. Automattic acquired WooCommerce in 2015.
The platform was first known as WooThemes, with a business model based on selling templates designed for WordPress. And in 2015, WooCommerce was acquired by Automattic, the company behind the development of WordPress.com. Fast-forward to today, a significant part of WordPress’s overall revenue is from WooCommerce’s revenue.
16. The sites powered by WooCommerce turned around $10–$15 billion worth of sales in 2018.
If you want to make quick sales while spending less to run your e-commerce site, WooCommerce is undoubtedly one of your go-to choices. Between $10 and $15 billion in sales were completed on WooCommerce-powered sites last year.
17. WooCommerce controlled 42% of the online store market in 2016.
At the end of 2015, it was already at 30%. And a year later, the WooCommerce market share accounted for more than 40% of the market of all e-commerce websites in the world. However, back in 2014, just 17.77% of internet sites ran with WooCommerce.
18. WooCommerce’s sales have surpassed $20 billion in 2020.
(Source: do_the Woo)
The growth of e-commerce has changed the fortune of every business on the internet over the years. That said, the WooCommerce revenue in 2020 surpassed $20 billion, according to Matt Mullenweg himself, the co-founder of WordPress.
Trends and Predictions for the Future of Ecommerce
Before starting any business positioned on the internet, it’s best to analyze a possible platform’s present strengths as well as its future viability and space for improvement. We’ve seen a few big sites—for example, Myspace, AOL, Geocities, etc.—hit the dirt in recent times. However, while every online corporation has its expiration date, the WooCommerce reports and forecasts show that WooCommerce will be improving for the better for at least the next 12 years.
As the data shown demonstrates, the widespread use of this platform guarantees the following:
- You’ll see continuous and constant development of the platform’s general characteristics and stability.
- Professionals will help you solve any problems that may arise during site construction.
- The rich documentation with WooCommerce analytics can assist in visualizing and solving almost every problem.
In the future, we foresee an even better user interface (UI) on WooCommerce. According to WP ShopMart, prominent WordPress consultants from WP Think have long discussed this. Mike Little, WordPress’s co-founder, has also talked at length about this prospect. A better UI has been prioritized because WooCommerce is a tool for users who aren’t necessarily tech-savvy.
Now, if your goal is to create a stable, long-lasting business, the WooCommerce stats we’ve shown should have convinced you that Woo has the essential features to give you solid operational peace of mind.
The fact that WooCommerce registers these interesting numbers doesn’t mean that it’s 100% the best solution. However, its widespread use means it’s a tool that lends itself to a wide range of customization options, as shown by the number of extensions, templates, and integrations available.
Combining WordPress with WooCommerce is a successful strategy that will allow you to take your e-commerce to new horizons with a very low investment.