35 Facebook Statistics for Boosting Your 2024 SMM Strategy

With roughly 2.8 billion active users per month, Facebook is one of the world’s largest social networking sites. So it shouldn’t come as a surprise that there are many crazy and interesting Facebook statistics and facts out there. Mark Zuckerberg’s network continues to experience steady growth in its number of users, despite occasional fluctuations.  

When you’re evaluating Facebook’s usefulness for your business, what you really need is data. Fortunately, we’ve done the hard work for you. Here you’ll find a long list of Facebook statistics. The list covers Facebook’s demographics, marketing, and advertising trends, video stats, stats on its pages, etc. Let these stats guide you in your social media marketing decisions. Check them all out to get a more thorough idea of what the platform offers to marketers!

Facebook Statistics: Editor’s Choice

• Facebook has 2.8 billion monthly active users.
• Facebook has dropped to third place among the world’s most visited websites.
• India has the highest number of active Facebook users, over 310 million.
• 98% of Facebook users access the site with smartphones and tablets.
• Roughly 36% of the world’s population are active Facebook users.
• 44% of Facebook users are female, 56% are male.
• 75% of Facebook users have a college education.
• The best time to post on Facebook is between 11 a.m – 4 p.m.
• Video publications on Facebook have a 0.26% engagement rate.
• 35% of Facebook’s ad audience is under 25 years old.

Facebook User Statistics for 2022 and Beyond

1. Facebook has 2.8 billion monthly active users.

(Source: Statista)

Monthly active users are those who have logged in to the platform during the past 30 days. In Q4 2020, Facebook had 2.8 billion active users per month. 

2. Facebook deleted nearly 1.5 million fake user accounts in 2020.

(Source: Statista) 

The Facebook user statistics from Statista reveal that the company deleted almost 1.5 million fake user accounts in Q2 2020. 

3. Facebook has dropped to third place as the world’s most visited website!

(Source: SimilarWeb)

Despite its potential, Facebook faces stiff competition from Google and its products. Alexa’s rankings say YouTube has replaced Facebook as the world’s second most visited website. According to Facebook user stats for 2020, YouTube and Facebook sit behind Google’s search engine, of course, which handles around 1.2 trillion searches per year.

Plus, if we consider social media networks where users spend most of their time, Facebook is not the winner here either. Namely, people spend more time on YouTube than any other social media platform. 

YouTube users spend an average of 21 minutes and 53 seconds per visit, while they spend only an average of 10 minutes and 18 seconds on Facebook, and that’s based on the latest Facebook usage statistics.

4. A whopping 98% of Facebook users access the site via mobile phones.

(Source: Statista)

The latest mobile marketing statistics show that 99% of all internet users worldwide access social media from their mobile phones. When it comes to Facebook, over 98% of users access the platform via mobile phones as of late 2020. 

The countries with the highest number of users are India, the US, Brazil, and Indonesia, with over 1 million users each, according to the Facebook demographics data. 

5. India had over 310 million Facebook users in October 2020. 

(Source: Statista)

The US was second with over 190 million users, Indonesia followed with over 140 million users, and Brazil took fourth place with over 130 million. This is according to Statista’s latest report on the leading countries’ Facebook audience sizes. 

6. Argentina has the highest percentage of Facebook users of all countries in the North, Central, and South America, at 77.3%

(Source: Statista)

According to Statista’s latest report, Argentina had the highest number of Facebook users in January 2021, accounting for 77.3% of the selected countries. Colombia and Mexico follow, with 74.5% and 73.4%, respectfully. 

7. Roughly 36% of the world’s population are active Facebook users.

(Source: Worldometers / Statista)

As a follow-up to our first stat, nearly two out of every three people in the world use Facebook actively. There are currently 7.8 billion people globally, and there are 2.8 billion monthly active users as of January 2021. So, what percentage of the world’s population is on Facebook? Roughly 36%.

8. 74% of the UK’s population is on Facebook.

(Source: Statista / Worldometers UK)

According to Statista, there are 50.36 million active Facebook users in the UK. This is 5.69 million more than it was at around the same time last year. The country’s current population is over 68.1 million. So what percentage of the UK is on Facebook right now? The answer is roughly 74%. 

9. Facebook Lite had 200 million active users per month in 2017.

(Source: Adweek / NewsBytes)

Facebook Lite is an application designed for slower internet connections found in some developing areas, such as sub-Sahara African countries. At least 200 million users were using this version of Facebook around the world, according to data from 2017. However, considering how many people are on Facebook, perhaps it’s not so Lite after all. And in 2020, the social network shut down Facebook Lite for iOS due to limited adoption.

10. Bangkok is the city with the most active users on Facebook.

(Source: Lexicon)

According to Lexicon, there are 30 million active users in Bangkok, Thailand, accounting for nearly 1.5% of the world’s active Facebook users and almost 66% of Thailand’s 46 million users. 

11. The number of Facebook unique users in the US fell from 185 to 184 million daily active users in 2017’s third and fourth quarters.

(Source: Vox / Statista)

There was a drop in daily active users in the United States and Canada between the third and fourth quarters of 2017. It was the first time in Facebook’s history for something like this to happen. According to Facebook statistics, since then, the use of Facebook among adults in the US has remained more or less the same. Three years later, both countries redeemed themselves and now have 258 million monthly active users.

12. We are 3.57 “degrees” away from each other on Facebook.

(Source: Independent)

Everyone on Facebook is geographically connected to each other at an average separation of 3.57 degrees, according to a study on Facebook stats. When you think of how many friends the average Facebook user has, you begin to understand how small the world really is. 

13. Facebook users have 338 friends each on average.

(Source: Kinsta)

According to this useful stat, the average Facebook user has 338 friends. However, they think that only 28% of them are their true friends. 

Facebook Demographics

14. On average, women have more Facebook friends than men do: 166 compared to 145.

(Source: BusinessofApps)

 According to recent findings, women have an average of 166 friends on Facebook while men have 145.

If you aren’t a celebrity, you’ll have a hard time accumulating hundreds of thousands of Facebook friends. Moreover, maintaining such a network of followers is a fairly difficult task.

15. 44% of Facebook users are female, and 56% are male.

(Source: Statista)

How many Facebook users are female? Surprisingly, of more than 2.8 billion users that the site counts as its own each month, women make up a slight minority at only 44%.

16. By the end of 2021, 67.8% of Americans will have used Facebook. 

(Source: Statista)

In 2020, roughly 67.4% of Americans were actively using Facebook. This figure is expected to grow by at least 4% by the end of this year, and it might reach 69.1% by 2025.

17. The number of users below age 18 has been falling since 2017.

(Source: Punch / Statista)

According to the statistics on Facebook users by age from Punch, the number of users under 18 years old has been falling since 2017. The data indicate that adolescents on Facebook, and even those in their twenties, interact less, connect less frequently, and seem less interested in continuing to use their accounts in the future. In fact, 44% of young people have deleted the app from their phones. Today, only 2.6% of females in this age bracket use Facebook, and only 3.3% of males.

18. Only 51% of teens use Facebook.

(Source: Kinsta)

The statistics on Facebook reveal that, although the platform is quite popular among almost all demographics, it’s losing traction among teenagers. Only 51% of teenagers between the ages of 13 and 17 use Facebook.  

19. People in the 18–24 and 25–34 age brackets use Facebook the most.

(Source: Statista)

Regarding different age groups, the most substantial sector is occupied by users between 25–34, with 18.8% of them being male and 12.8% female. They are followed closely by users between 18–24 years old, with 14.2% of them being male and 9.6% female, based on the statistics on Facebook demographics from January 2021.

20. Around 75% of Facebook users have a college education.

(Source: sproutsocial)

Around 75% of Facebook users have a college education, while 61% reported they have some high school education or less. Surprisingly, those with higher education are also a lot at 74%. It is no wonder that the platform also has many entrepreneurs using it for their e-commerce businesses, especially for live selling.

21. People in the 18–24 age bracket are less interested in video ads than people aged 65 and over.

(Source: Facebook)

This is one of the most interesting Facebook advertising statistics. If you use Facebook for marketing, you may want to stop targeting younger generations with video ads since these people are 75% less likely to pay attention to them than people aged 65 and up.

22. 88% of Millennials read the news on Facebook.

(Source: American Press Institute)

Facebook is a news source on its own. The FB stats show 88% of Millennials getting their news on Facebook. In general, 66% of all Facebook users read the news on the platform.

23. 56% of Facebook users speak English.

(Source: HootSuite)

English remains the primary language that many Facebook users are using worldwide. The rest is a mixture of other languages aside from English. If your audience belongs to the latter, it’s worth noting that the platform has a translation tool.

Facebook Video Statistics

24. Facebook is the second-largest video platform.

(Source: 3Play Media)

Facebook is the second favorite platform for video consumption after YouTube. 40% of users said they saw several videos on Facebook. 

25. Facebook users spend an average of 26 minutes watching videos daily.

(Source: Omnicore Agency)

With over 2.8 million people using Facebook, they spend an average of almost 30 minutes just watching videos on the platform. 

26. At least 500 million people use Facebook Stories.

(Source: Hootsuite)

According to the Facebook usage stats, at least 500 million people actively use the relatively new Stories feature in 2021. While Facebook may never escape criticism for copying Snapchat’s feature, adapting it has helped its overall appeal.

27. Around 85% of Facebook users watch videos without sound.

(Source: Omnicore Agency)

We’ve all come across Facebook videos with no sound. Facebook video statistics show that 80% of users find it annoying when videos automatically play with sound. Because of this, soundless video ads with subtitles can increase visits by 12%. Silence is the secret, and it appears to be golden with Facebook’s video publications.

28. Facebook Live broadcasts have increased by 50% in the last year.

(Source: Kinsta)

According to Facebook stats, the tendency to use this feature is growing fast: the transmissions from FB’s pages have increased by 50% in just a single year. And it’s worthwhile to provide the option of live broadcasts since these videos are watched three times as often as the pre-recorded ones.

29. Video posts on Facebook have an average engagement rate of 0.26%. 

(Source: HootSuite)

According to stats about Facebook and its engagement rates, the overall average engagement rate is only 0.18%. This should motivate you to use video content in your marketing strategy. The formula for Facebook’s engagement is a post’s total reach divided by the number of people who give it reactions, comments, shares, and clicks. It’s easy to see why this social network is considered a goldmine by brands and marketing firms from all around the world.

Facebook Marketing Statistics

30. 97% of social advertisers choose Facebook as their most used and most useful social media platform.

(Source: LOUD! Creative)

Facebook remains the king of social media marketing. This is even more true if we look at the small businesses statistics that show younger consumers prefer to interact with small businesses on Facebook rather than via email. Despite the social media giant’s ups and downs, the trust that social advertisers have in it stands unwavering.

31. The best time to post on Facebook is between 11:00 a.m – 4:00 p.m. 

(Source: UniClix)

According to recent Facebook post statistics, the best time to post on Facebook varies from company to company. According to UniClix’s latest algorithm report, it’s from midday to mid-afternoon, during Thursdays, Fridays, Saturdays, and Sundays.

32. 75% of a Facebook post’s entire engagement is reached in the first 5 hours.

(Source: Post Planner)

A Facebook post reaches 75% of its possible interaction within the first five hours, according to Facebook stats. However, the maximum response that your publication receives happens even earlier. In fact, on average, your publication will have 75% of its best responses after only 2 hours and 30 minutes.

33. The average CTR for Facebook ads is 0.9%.

(Source: LYFE Marketing)

The average click-through rate for Facebook ads is 0.9%, and the average cost per click is $0.64, based on the recent Facebook ad statistics. However, you should take these numbers with a pinch of salt. 

Your Facebook ads’ performance will depend on a variety of factors, including your industry, total budget, type of campaign, target audience, and how long your ad is active.

34. 26% of people who click on a Facebook ad make a purchase.

(Source: Kinsta)

According to Facebook marketing statistics, the average cost per click (CPC) for Facebook ads is $1.72 across all industries, and the average click-through rate (CTR) is 0.9%. Even at first glance, these numbers don’t seem surprising. Nevertheless, it’s great to know that so many people who’ve clicked on a Facebook ad have made a purchase.  

35. 35% of Facebook’s ad audience is under 25 years old.

(Source: Hootsuite)

The stats about Facebook show that 30% of the audience who sees its ads is 25–34 years old. And remember that more than 90% access the platform through mobile devices. The above makes it essential that all links from this social network to the website or electronic store offer a browsing experience optimized for mobile devices. 

Conclusion

We’re used to saying “billion” when expressing hyperbole or making some kind of joke. But in this case, these Facebook stats aren’t an exaggeration. The data we’ve unleashed in this article is fantastic, but it’s also insightful for users and marketers. Creating and maintaining a presence on Facebook should (still) be your company’s top priority.

Some analysts believe that Facebook has managed to keep the number of users on the rise worldwide by appealing to those over 50 years old. It could also explain the fall in younger users, who’ve migrated from this social network to Instagram and Snapchat—not to mention the growing number of teenagers who’ve never even made an account.

As these Facebook statistics have shown, it’s still undeniably the leading social network and will continue its reign for some time.