Published: December 24, 2021
As you’ll soon see in these mobile marketing statistics and facts, there’s been a continuous increase in cellular users and, by default, mobile app users across the globe. With this, mobile marketing strategies have taken a different and more effective course.
There’s nothing as valuable as performing a systematic analysis of your competition or being aware of professionals’ digital marketing habits in your sector. This information helps you redirect and refocus your own marketing strategies. In short, recent mobile marketing surveys and stats and the results of hundreds of case studies have led to a wide range of new conclusions that you need to know.
10 Key Mobile Marketing Statistics for 2022
- 91% of the total internet users worldwide are mobile internet users.
- There are 5.20 billion unique mobile phone users in the world.
- There are already 3.5 billion smartphone users globally.
- Google Chrome controls 61.35% of the global share of mobile browser usage.
- Mobile app marketers worldwide spent $74.6 billion in 2020 for users to install mobile apps.
- 65% of the total advertising spending will come from mobile in 2025.
- 67% of shoppers are more likely to shop from a website that’s compatible with mobile devices.
- The global mobile app revenues are expected to reach $935.2 billion by 2023.
- By 2025, 72% of internet usage will come from mobile alone.
- More than 70% of watch time on YouTube is from mobile devices.
But that’s not all, check out dozens more stats and facts in the infographic below!
Mobile Usage Statistics
1. 91% of the total internet users worldwide are mobile internet users.
Almost 4.66 billion people globally have been using the internet as of October 2020. According to this stat by Statista, 91% of those using the internet use their mobile phones to access the web. Undoubtedly, mobile phones have become essential for accessing the internet from anywhere in the world you may be.
2. Google Chrome controls 61.35% of the global share of mobile browser usage.
StatCounter calculated its 2020 mobile browsing stats based on the parameter of having more than 10 billion page views every month. With this in mind, the global mobile browser market share are thus:
- Chrome – 61.35%
- Safari – 25.68%
- Samsung Internet – 6.59%
- UC Browser – 2.46%
- Opera – 1.91%
- Firefox – 0.5%
3. Mobile devices account for 60% of email opens.
(Source: Constant Contact)
Opening and reading emails account for more than half of mobile device usage. As of the middle of 2020, mobile devices account for 60% of the time when opening emails. Marketers are aware that opening an email on a mobile phone or tablet is an increasingly popular strategy.
4. 84% of users check their phones within 15 minutes of waking up.
(Source: Business World)
What was the first thing you did after waking up this morning? We’re pretty sure you check your phone first thing in the morning, right? Who’s not guilty for that? After all, 84% of users check their phones within 15 minutes of waking up, according to mobile usage statistics for 2020.
5. There are 5.20 billion unique mobile phone users in the world.
The number of people using unique mobile phones with any type of handsets has blown up to 102 million year-over-year from October 2019 to 2020, making the total number of unique mobile phone users 5.20 billion worldwide. If you’re reading this right now using your mobile phone, then you surely are included in these mind-blowing mobile statistics.
6. There are already 3.5 billion smartphone users globally.
According to new reports from Statista, there’s already a total of 3.5 billion smartphone users in the world since 2016, which accounted for almost half of the total global population by the end of 2020. And if you’re wondering how many people will have smartphones by 2021, it’s expected to have an additional 8 million to make it a total of 3.8 billion smartphone users by the end of 2021.
7. 99% of users use their mobile phones in accessing social media.
With the digital world, we are in today, mobile phones and social media rules. No wonder that 99% of users around the world use their mobile phones in accessing social media, be it Facebook, YouTube, Twitter, Instagram, or whatever platforms there may be.
8. By 2025, 72.6% of all internet traffic will come from smartphones alone.
The World Advertising Research Center (WARC) reported a forecast of smartphone usage statistics of 72.6% of all internet usage, come 2025. The future of mobile marketing is right on the horizon. It only indicates that mobile devices are a powerful weapon of interaction, which brands must take advantage of.
9. 88% of mobile minutes were spent on apps by 2020 in the US.
(Source: Marketing Charts)
According to the mobile marketing stats from Marketing Charts, mobile users spend a considerable amount of time on mobile, with apps as the main driver. In the US alone, almost 9 out of 10 minutes or 88% of the time was spent on apps by August of 2020. The top apps they access the most are coupons/incentive apps at 88%, dating apps at 85%, instant messengers at 83%, and weather at 82%.
Mobile-Friendly Website Statistics
10. Visitors are 5 times more likely to leave if a website is not mobile-friendly.
(Source: Google Support)
Your website must be mobile-friendly for many different reasons. If it’s mobile-friendly, it ranks higher in search results. It’s even more critical for marketers because most of the traffic comes from mobile phones. According to mobile search statistics, half of Google searches come from mobiles. But most of all, Google itself stated that visitors are five times more likely to leave a website that’s not mobile-friendly.
11. 43% of mobile users would not return to a site with a slow loading time.
Having an optimized and mobile-friendly website is the new standard in mobile marketing. Needless to say, search engine optimization (SEO) plays a pivotal role in any marketing strategy. According to mobile search statistics for 2020, 43% of mobile users will not return to a website with a slow loading time.
12. 67% of shoppers are more likely to shop from a website that’s compatible with mobile devices.
Optimizing marketing strategies toward mobile is now a global trend in the commerce industry. Shoppers prefer to shop on websites that they can easily access from their mobile devices. Mobile website statistics indicate that 67% of shoppers would instead shop from their mobile devices if the website is compatible with it.
13. Mobile advertising generates 90% of Facebook’s overall revenue growth
Mobile advertisements fuel the rise of Facebook in more ways than one. 90% of all advertising incomes generated by Facebook are sourced from mobile ever since it started using the platform for selling advertising space in 2012, according to Facebook’s mobile stats from Statista. It is not surprising, since, after all, Facebook is one of the most mobile-friendly platforms ever.
14. 65% of total advertising spending will come from mobile in 2025.
Unsurprisingly, the most suitable platform for digital ads is on mobile devices. Based on Statita’s reported statistics on digital advertising, 65% of the overall advertising spending will come from mobile in 2025. According to mobile app vs website statistics 2020, it would be leaving behind desktop advertising spending at only 35%. The expectation is that all websites will be mobile-friendly by then to reach such a figure.
15. Only around 25% of the top 1 million websites are optimized for mobile devices.
Amid tons of statistics and facts that websites have to be mobile-friendly, it’s quite unfortunate to know that only 25% of 1 million top websites are friendly for mobiles. Clearly, the message from these mobile apps vs website statistics in 2020 has not gotten through yet at this point.
16. 90% of users make purchasing decisions through their mobile devices.
(Source: The Economic Times)
This mobile device usage data demonstrates how smartphones help us buy and sell products. According to a study in 2016, more than 90% of consumers use their smartphones to make impulsive purchases. It’s particularly true in commercial shopping categories like fashion, music, travel, and movies.
17. 50.81% of all global internet traffic comes from mobile.
What percentage of internet traffic is mobile? According to statistics, 50.81% of all web users used mobile devices by the end of 2020, as it has now become the most important channel for internet access worldwide.
18. 75% of consumers delete emails that aren’t easy to read on mobile.
(Source: Constant Contact)
Email marketing is a crucial part of a complete mobile marketing strategy. The percentage of users accessing email from their mobile devices continues to grow. According to email marketing stats and smartphone usage statistics, 75% of consumers immediately delete emails that didn’t look good on mobile.
19. By the end of 2020, the mobile advertising spending in the US was around $96.07 billion.
(Source: Insider Intelligence eMarketer)
The pre-pandemic forecast for mobile advertising spending in the US was $105.34 billion. However, as the pandemic spread, it dropped and ended at only around $96.07 billion towards the end of 2020. Experts say that these mobile marketing stats reveal a better trajectory than before despite the circumstances.
20. 57% of users won’t refer anyone to websites that are not optimized for mobile.
Mobile is king! According to the data from Obey Geek, more than half of all users will not recommend a website that isn’t easy to use on a mobile device. Mobile optimization is indeed the largest trend in marketing today.
21. Over 50% of users who see a mobile advertisement take action.
According to Google data, after seeing an ad on their smartphone, more than half of people conduct a mobile search to learn more about the advertised product. Consequently, more than half of those who perform a search will then make a purchase, according to Search Engine Land. It explains how powerful and effective it is to place advertisements accessible via mobile and why they must be a part of all marketing strategies.
Mobile App Usage Statistics
22. The global mobile app revenues are expected to reach $935.2 billion by 2023.
The mobile application development industry has taken the world by storm with a projection to reach global revenues of $935.2 billion by 2023. Alternately, 2022 global revenues are projected to reach around $808.7 billion and $693 billion by 2021.
23. There were 130 billion downloads of apps and games in 2020.
As revealed by the mobile marketing statistics, there were 130 billion mobile application and game downloads in 2020 – a 10% increase YoY (Year over Year). And with the rise of remote working due to the pandemic, Zoom has skyrocketed to be the 4th most downloaded app since almost everyone was using it for virtual meetings.
24. In-app ad spends will reach $201 billion in 2021 globally.
(Source: App Annie)
It is estimated that in the United States alone, $25 billion has been invested in advertising for mobile applications, according to recent mobile marketing stats. Generally, more than half of the projected $201 billion ad spend should be for mobile. That portion will continue to rise as global in-app ads continue to leverage the growth of mobile advertising.
25. TikTok was the most downloaded mobile app in 2020.
(Source: Fast Company)
TikTok has continued to dominate the mobile app world throughout 2020, earning three times more than its previous spot and overtaking Facebook, according to the latest mobile app usage statistics from App Annie. Amid the global restrictions, people have turned to this app for socializing and entertainment.
26. On average, people use 9 mobile apps per day and 30 per month.
This stat seems a bit conservative compared to App Annie’s data, which reports 40 apps per month and three hours of use per day. To confirm these mobile stats, how many apps have you opened since the start of your day? To be realistic, as an average user, the number should be getting close to nine already or even more.
27. 26% of consumers begin researching a potential purchase from a mobile application.
(Source: Smart Insights)
Whether they’re purchasing something from an e-commerce platform or a physical store, more than a quarter of buyers will first research a possible purchase with a mobile application.
Mobile Search Statistics
28. Over 51% of buyers use their mobile devices to search for products they’re interested in.
(Source: Lauro Media)
More than half of buyers use a mobile device to help them find new products and brands. The numbers continue to rise, and now more than ever, that businesses must optimize their websites for mobile devices so that consumers can easily find them when searching for items to buy.
29. 27% of the global population use voice search on their mobile devices.
(Source: Think with Google)
One of the mobile usage statistics to watch out for in 2021 is voice search. Since Google introduced it in 2011, it’s speech recognition technology has significantly improved, with 41% of adults using voice search for their online queries. And 27% of all people in the world use their mobile devices to conduct a voice search.
30. Google dominates the search engine market on mobile in the US at 94.19%.
According to mobile search statistics 2020 from StatCounter, Google remains the dominant search engine in the United States, at 94.19%. All other search engines are too far behind, with DuckDuckGo at only 2.39%, Yahoo at 2.05%, Bing at 1.18%, Ecosia, at 0.06%, and Baidu at 0.05%.
31. Relatively, Google continues to be the primary search engine for mobile devices worldwide, at 95.23%.
Mobile marketing statistics show that during the past year, Google also accounted for 95.23% of all global mobile search traffic, followed by Baidu at 1.53%, Yahoo at 0.84%, Yandex at 0.65%, DuckDuckGo at 0.52%, and Bing falling at 0.47%. This further cements that we must inevitably submit to Google’s rules, keep up with the changes established by its algorithm, and understand its strengths and weaknesses.
Mobile Videos Statistics
32. More than 70% of watch time on YouTube is from mobile devices.
According to YouTube, people use their mobile devices 70% of the time when watching YouTube videos. Truth be told, it’s indeed more convenient to watch videos from a portable device, such as a smartphone or tablet, so these mobile usage statistics for 2020 are most certainly accurate.
33. Consequently, YouTube had accrued over 2 billion users by the end of 2020.
While this may sound overwhelming for only a single online video platform, it’s a description of how powerful YouTube has quickly become. YouTube, having more than 2 billion of the total number of people using the internet, means they have a third of all global internet users, based on recent mobile statistics.
34. There’s a 100% increase in mobile video consumption every year.
(Source: Learning Hub)
A mobile marketing strategy without video promotions is incomplete. Internet videos have literally exploded over recent years. In fact, mobile video consumption continues to rise by 100% every year. All digital marketers must take note of such statistics on mobile videos.
35. Shorter mobile video ads of only six seconds are now as effective as the longer ones.
Short-form videos were previously used to only create awareness, but it’s now being used for mobile advertisements too. According to recent research conducted by MAGNA, IPG Media Lab, and Snap Inc., mobile video ads that are up to six seconds are now as effective as the fifteen-second video ads.
We can no longer ignore mobile marketing in our digital marketing strategy. If we want to get ahead of the game, we must optimize our websites and campaigns with these mobile marketing statistics in mind. The following includes the key points derived from the article:
- The growth of mobile internet users is staggering.
- Marketing departments are optimizing for mobile strategies.
- Consumers will recommend companies that provide a good user experience on mobile.
- More than half of the total digital ad revenues are generated from mobile.
All 35 stats shown above were gathered from the most reliable sources. Marketers looking to leverage the global use of mobile phones and apps know that information like this is priceless.
- The Economic Times
- Business of Apps
- App Annie
- Business of Apps
- Constant Contact
- Business World
- Marketing Charts
- Google Support
- Constant Contact
- Insider Intelligence eMarketer
- Lauro Media
- Think with Google
- G2 Learning Hub