How Much Does Branding Cost?

Branding can help your business become successful in more ways than one. It establishes how potential clients perceive your company. But, how much does it cost, and is the investment worth it?

We’ll give you the answer here, and more. Keep reading.

How Much Does Branding Cost?

(Source: Cult Method / Branded Agency)

It’s hard to come up with a branding cost estimate since it depends on many things, such as the level type and your company’s needs.

It can range from $1,000–to $90,000 and even over $90,000. And it doesn’t mean that you won’t find advertising that may cost millions of dollars or even billions.

Companies like Coca-Cola spend billions of dollars on branding.

More Facts About Branding

If you want to find out what you can get in which price range, keep reading, and we’ll explain it away.

You can get affordable yet functional branding from $1,000 to $5,000.

(Source: Cult Method / Branded Agency)

In this price range, you’d usually be able to hire a freelance graphic designer, and this is not the most reliable solution always. So, while the branding cost may be low, all you get in this price range would be a logo design and other things that may define your brand’s identity.

If you are closer to $5,000, you can expect additional things like flyer design, social media templates, and even the website branding cost is sometimes included.

Name development can cost you between $5,000 and $50,000.

(Source: Ramotion)

While name development can be pricey, the logo branding cost can take you back to as low as $500 or even cheaper since there are affordable logo makers, such as DesignEvo and Tailor Brands, if you want to do it yourself.

But if you want a high-end logo, you should be prepared to pay up to $100,000, while a social media design can be estimated between $500 to $100,000 per month.

You can get reliable branding consultants for up to $20,000.

(Source: Cult Method)

Between $5,000 and $20,000, you can get a design you have input in. So, you’ll be involved in creating the logo, website, social media designs, and more.

Overall, if you invest in this level, you can expect high-quality and sophisticated branding strategies that you can grow old with.

A beginner freelance logo designer will charge you between $100 and $1,000.

(Source: Just Creative)

For an experienced freelancer, you’ll have to pay up to $5,000, while some more distinguished ones may even ask for up to $15,000. This branding cost breakdown depends on the skill level of the freelancer you want to hire.

For high-end logo designing with world-famous designers, be prepared to pay between $100,000–$1,000,000.

Wrapping Up

If you are looking for ways to level up your branding strategy, don’t forget to look around and compare each branding rate card of different agencies that offer such services before you settle on one and decide.

After all, branding is an investment you’ll have to make to ensure that your business is recognized the way you want it.


Ema is an ESL teacher (who is highly curious about technology in education) and a content writer. She enjoys writing on all sorts of subjects and she loves a good challenge. When she’s not working, you can find her reading a mystery thriller or watching “Shutter Island” for the umpteenth time.

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