How Much Traffic Does A Website Get

The amount of traffic a website gets is an excellent indicator of its ability to attract an audience. Below, we’ll look at a few stats and facts about website traffic and discuss how and why you should track it.

How Much Traffic Does A Website Get?

(Source: Hubspot)

Unfortunately, with so many websites out there, there’s no definitive answer to this question.

However, there are tools to help you make a reasonable estimate. Here’s a breakdown of the average number of website visitors, depending on the type of search.

  • Paid searches – 0.5%
  • Social media searches – 2.5%
  • Referral searches – 13%
  • Search engine searches – 29%
  • Direct searches – 55%

Keep scrolling to learn about the most visited sites and the most popular tool to track website traffic.

 Website Traffic Stats and Facts

Are you interested in knowing how to track the number of visitors your site receives per month or if the pandemic affected website traffic statistics? Then you’ve come to the right place!

Google is the most popular website globally, with over 46 billion monthly visits.

(Source: Semrush)

This overwhelming number comes from data collected by Semrush in January of 2022. It’s no surprise that the most powerful search engine is also the most visited site! Rounding out the top three are YouTube with around 14.2 billion and Facebook with nearly 11.5 billion visits.

66% of people scroll ‘below the fold.’

(Source: Li Creative Technologies)

The term ‘below the fold’ refers to content located below the bottom of a browser window. Recent data from 2 billion website visits found that over 1.3 billion visitors scroll below the fold. The average placement would be at 1,000 pixels wide and 600 pixels tall. showed an over 2,000% increase in website traffic in March of 2021 compared to January 2020.

(Source: Semrush

This video conferencing website’s enormous boost in traffic was directly related to the social distancing restrictions brought on from the pandemic. (225.30% increase) and (129.82%) were other websites that went from being relatively unknown to mainstays for many Americans during the same timeframe.

Advertising sites get increased traffic around the holiday season.

(Source: Semrush)

As every seller was rushing to make the best ads for the biggest sale of the year, two sites, Criteo and Jivox, got a 100%+ visitor increase. As people shop online, they need delivery, so FedEx and UPS also saw increased website traffic.

The average small retail company gets 1,000 visitors in a month.

(Source: Li Creative Technologies)

If a small retail company sees a 10%–20% growth in traffic in a month, this is considered excellent progress. However, all companies should also look at their bounce rate. This is the number of visitors who enter and just leave without looking at other things on the site.

Google Analytics is the most popular website traffic checker.

(Source: W3Techs)

Of all the sites whose traffic is known, 86% use Google Analytics. Moreover, this amounts to around 56% of all current websites. Some popular sites like Canva, Zoom, and Instagram use Google Analytics.

Wrapping Up

We hope that you now understand the importance of website traffic analytics. Tracking website traffic can help you know what content you should create to attract more visitors. 


Ema is an ESL teacher (who is highly curious about technology in education) and a content writer. She enjoys writing on all sorts of subjects and she loves a good challenge. When she’s not working, you can find her reading a mystery thriller or watching “Shutter Island” for the umpteenth time.

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