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35 Awesome Facebook Statistics to Boost Your SMM Strategy

by Nemanja Boskov
35 Awesome Facebook Statistics to Boost Your SMM Strategy - Featured Image

With close to 2.4 billion active users per month, Facebook is one of the world’s largest social networking sites. It is also the fifth most-valued brand in the world, according to branding statistics. So it shouldn’t come as a surprise that there are many crazy and interesting Facebook statistics and facts out there. Mark Zuckerberg’s network continues to experience a steady growth in its number of users, despite the occasional fluctuation. And according to the Sprout Social Index from 2018, it remains the most favored social media platform among social marketers.

When you’re evaluating Facebook’s usefulness for your business, what you really need is data. Fortunately, we’ve done the hard work for you. Here you’ll find  a long list of Facebook statistics. This list includes facts and data that cover Facebook’s demographics, the ways it’s used, how it’s accessed, Facebook’s marketing and advertising trends, its video stats, and stats on its pages, as well as figures on its other services. Let these stats guide you in your social media marketing decisions. Check them all out to get a more thorough idea of what the platform offers to marketers!

Facebook Statistics: Editor’s Choice

  • Facebook has 2.38 billion monthly active users.
  • Facebook has dropped to third place among the world’s most visited websites.
  • India has the highest number of active Facebook users, with 260 million users.
  • 95.1% of Facebook users access the site with smartphones and tablets.
  • 30.9% of the world’s population are active Facebook users.
  • 44% of Facebook users are female, 56% are male.
  • 62% of Facebook users have a college education.
  • The best time to post on Facebook is at 1–3 p.m midweek and on Saturday.
  • Video publications on Facebook have a 5.23% engagement rate.
  • 35% of Facebook’s ad audience is under 25 years old.

Facebook User Statistics

35 Awesome Facebook Statistics to Boost Your SMM Strategy - Facebook User Statistics

1. Facebook has 2.38 billion monthly active users.

(Zephoria) (Fluid Drive Media)

Currently, all social networks have more than 3.484 billion users worldwide. In this context and following the trend of previous years, Facebook is by far the most popular of all. As of March 2019, Facebook had a huge share of that—at 2.38 billion—in terms of its active users per month. So how many Facebook users are there in 2019 vs 2018? Last year, there were 2.32 billion monthly active users.

2. 1.74 billion people use a mobile device to access Facebook every month.

(Zephoria)

Thanks to the development of mobile technology, Facebook is proud to have an average of 1.74 billion active mobile users per month and more than 1.03 billion active mobile users daily. The numbers behind Shopify’s mobile traffic are even higher, with 79% of users accessing this ecommerce platform via their mobile devices. That’s a lot of traffic, if you ask me. What many of you probably want to know is whether Facebook is the most visited site.

3. Facebook has dropped to third place as the world’s most visited website!

(Hootsuite)

Despite its potential, Facebook faces stiff competition from Google and its products. Alexa’s rankings say YouTube has replaced Facebook as the world’s second most visited website. According to Facebook user statistics in 2019, YouTube and Facebook sit behind Google’s search engine, of course, which handles around 1.2 trillion searches per year.

4. 95.1% of Facebook users access the site with smartphones and tablets.

(We Are Social)

Around 2.06 billion Facebook users access the platform using smartphones and tablets, 680 million (31.8%) use laptops and desktops, and just 10 million accounts (0.5%) use low-feature phones, according to Facebook usage statistics. Judging from the fact that smartphones are popular in just about any country, it may be interesting to know how Facebook users are distributed across the globe.

5. India has the largest number of active Facebook users with 260 million users.

(The Next Web)

India has 12% of the total number of Facebook’s global population, with the US placing second with 230 million users (11%), and Brazil with 130 million (6%) users coming in third. This information is according to the Next Web’s 2018 infographic featuring the number of Facebook users by country.

6. Mexico has the highest number of Facebook users in Latin America, with 83 million.

(The Next Web)

In the case of Latin America, Mexico has the most users (83 million), and it places fifth worldwide. Its capital, Mexico City, also ranks fifth among the world’s cities and first in Latin America with 14 million users.

7. 30.9% of the world population are active Facebook users.

(Worldometers) (Zephoria)

What percentage of the world’s population is on Facebook? As a follow-up to our first stat, nearly one out of every three people in the world uses Facebook actively. Since there are 7.7 billion people in the world, and there are 2.38 billion monthly active users, that brings the percentage of the world population on Facebook to 30.9%.

8. 65.8% of the UK’s population is on Facebook.

(The Next Web)

What percentage of the UK is on Facebook? According to Facebook data, there are 44 million active Facebook users in the UK. Out of a total population of 66.9 million, this means 65.8% of the UK’s population is active on Facebook.

9. Facebook Lite has 200 million active users per month.

(Adweek)

Facebook Lite is an application designed for slower internet connections found in some developing areas, such as sub-Sahara African countries. There are at least 200 million users using this version of Facebook around the world, according to data from 2017. Considering how many people are on Facebook, perhaps it’s not so Lite after all!

10. Bangkok is the city with the most active users on Facebook.

(We Are Social)

According to We Are Social, there are 22 million active users in Bangkok, Thailand, accounting for nearly 1% of the world’s active Facebook users, which stand at approximately 2.4 billion.

11. The number of Facebook unique users in the US fell from 185 to 184 million daily active users in 2017’s third and fourth quarters.

(Vox)

There was a drop in daily active users in the United States and Canada between the third and fourth quarters of 2017. It was the first time in Facebook’s history for something like this to happen. According to Facebook statistics, since then, the use of Facebook among adults in the US has remained more or less the same. 68% of them claimed to use Facebook in 2018, which is the exact number of adult US Facebook users reported in 2016.

12. We are 3.57 “degrees” away from each other on Facebook.

(Independent)

According to Facebook stats, everyone on Facebook is geographically connected to each other at an average separation of 3.57 degrees. It’s a small world after all. When you think of how many friends the average Facebook user has, you begin to fully understand this stat’s impact.

13. Facebook users have 155 friends each on average.

(Omnicore Agency)

According to this useful stat, the average Facebook user has 155 friends. But when a user has a personal problem, they would only reach out to maybe four of their Facebook friends.

Facebook Demographics

35 Awesome Facebook Statistics to Boost Your SMM Strategy - Facebook Demographics

14. On average, women have more Facebook friends than men do: 166 compared to 145.

(Telegraph)

If you aren’t already a celebrity, you might be kidding yourself to think you could have hundreds or thousands of Facebook friends and maintain such a large network of followers. Indeed, according to a report by The Telegraph, women have an average of 166 friends on Facebook while men have 145.

15. 44% of Facebook users are female, and 56% are male.

(WordStream)

How many Facebook users are female? Surprisingly, of the more than 2.3 billion users that the site counts as its own each month, women make up a slight minority at only 44%.

16. 68% of Americans use Facebook.

(Kinsta)

Since the second quarter of 2018, Facebook has had about 2.43 billion active users per month, with 68% of Americans using the social networking platform. Even though Americans depend a lot on this social networking site, more than 85% of Facebook’s users come from outside the United States and Canada.

17. The number of users below age 18 has been falling since 2017.

(Punch)

According to the Facebook user stats from Punch, the number of users under the age of 18 has been falling since 2017. Data from eMarketer indicates that adolescents on Facebook, and even those in their twenties, interact less, connect less frequently, and seem less interested in continuing to use their account in the future. In fact, 47% of youths have deleted the app from their phone.

18. Only 51% of teens use Facebook.

(Kinsta)

Although Facebook is quite popular among almost all demographics, it’s losing traction among teenagers. Only 51% of teenagers between the ages of 13 and 17 use Facebook. However, other social networks do better with this age group: 85% of them are on YouTube, 72% on Instagram, and 69% on Snapchat. The Facebook statistics from 2019 so far show a 71% reduction compared to the number of teenagers who used Facebook three years ago.

19. People in the 18–24 and 25–34 age brackets use Facebook the most.

(Statista)

Regarding different age groups, the strongest sector is occupied by users between 25 and 34 years old (630 million) followed closely by users between 18 and 24 years old (610 million). However, Facebook has seen a rise in the number of users who are over 50 years old, according to the research into Facebook demographics.

20. 62% of Facebook users have a university education.

(WordStream)

62% of Facebook users have a college education, while 30% reported that high school was their highest level of education. This translates to at least 1.48 billion Facebook users with a university education and 714 million active users who have at least a high school education, according to 2018’s stats on Facebook.

21. People in the 18–24 age bracket are less interested in video ads than people aged 65 and over.

(Facebook)

This is one interesting stat. If you use Facebook for marketing, you may want to relax targeting younger generations with video ads as statistics show these people are 75% less likely to pay attention to them compared to people aged 65 and up.

22. 88% of Millennials read the news on Facebook.

(American Press Institute)

Facebook is a news source on its own. The FB stats show 88% of Millennials getting their news on Facebook. In general, 66% of all Facebook users read the news on the platform.

23. Over 1.1 billion Facebook users speak English.

(We Are Social)

More than half of Facebook’s users speak English (50.9%). After English, Spanish (13.9%) is the second most spoken language with more than 300 million speaking the language. Hindi comes next with 160 million speakers (6.9%).

Facebook Video Statistics

35 Awesome Facebook Statistics to Boost Your SMM Strategy - Facebook Video Statistics

24. Facebook is the second largest video platform.

(3Play Media)

Facebook is the second favorite platform for video consumption after YouTube. 40% of users said they saw several videos on Facebook. 

25. Altogether, Facebook users watch 100 million hours of videos daily.

(Omnicore Agency)

According to this stat, as of 2016, Facebook users watch 100 million hours of video on the platform every day.

26. At least 150 million people use Facebook Stories.

(Hootsuite)

According to Facebook usage stats, more than 150 million people actively use the relatively new Stories feature. While Facebook may never escape criticism for copying Snapchat’s feature, doing so and adapting it to Whatsapp and Facebook has helped the company’s overall appeal.

27. 85% of Facebook’s videos are soundless.

(Digiday)

We’ve all come across Facebook videos with no sound. 80% of users find it annoying when videos automatically play with sound. Because of this, soundless video ads with subtitles can increase visits by 12%. Silence is the secret, and it appears to be golden with Facebook’s video publications.

28. Facebook Live broadcasts have increased by 50% in the last year.

(Kinsta)

According to the Facebook Live stats from 2019, the tendency to use this feature is growing fast: the transmissions from FB’s pages have increased by 50% in just a single year. And it’s worthwhile to provide the option of live broadcasts, since these videos are watched 3 times as often as the pre-recorded ones.

29. Video publications on Facebook have a 5.23% engagement rate.

(DataReportal)

According to stats about Facebook and its engagement rates, the average rate is 4.2% for all types of non-video publications. The type of post that gets the best engagement is video (at more than 5%), which is no surprise. The formula for Facebook’s engagement is a post’s total reach divided by the number of people who give it reactions, comments, shares, and clicks. It’s easy to see why this social network is considered a goldmine by brands and marketing firms from all around the world.

Facebook Marketing Statistics

35 Awesome Facebook Statistics to Boost Your SMM Strategy - Facebook Marketing Statistics

30. 97% of social advertisers choose Facebook as their most used and most useful social media platform.

(LOUD! Creative)

Facebook remains the king of social media marketing. This is even more true if we look at the small businesses statistics that show younger consumers prefer to interact with small businesses on Facebook rather than via email. Despite the social media giant’s ups and downs, the trust that social advertisers have in it stands unwavering.

31. The best time to post on Facebook is between 1 p.m. and 3 p.m. midweek and on Saturdays.

(Buffer)

According to recent Facebook post statistics, the best time to post on Facebook varies from company to company, but many sources mention midweek, from 1 p.m. to 3 p.m., as the most effective hours to attract attention and achieve interaction. However, overall engagement rates are 18% higher on Thursdays and Fridays.

32. 75% of a Facebook post’s entire engagement is reached in the first 5 hours.

(Post Planner)

According to Facebook stats, a Facebook post reaches a huge 75% of its possible interaction within the first five hours. However, the maximum response that your publication receives happens even earlier. In fact, on average, your publication will have 75% of its best responses after only 2 hours and 30 minutes.

33. The average CTR for Facebook ads is 0.9%.

(LYFE Marketing)

According to Facebook ad statistics, the average click-through rate for Facebook ads is 0.9%, and the average cost per click is $0.64. However, these numbers should be taken with caution. The performance of your Facebook ads will depend on a variety of factors, including your industry, total budget, type of campaign, target audience, and how long your ad is active.  

34. 26% of people who click on a Facebook ad make a purchase.

(Kinsta)

According to Facebook advertising statistics, the average cost per click (CPC) for Facebook ads is $1.72 across all industries and the average click-through rate (CTR) is 0.9%. Even at first glance, these numbers don’t seem surprising. Nevertheless, it’s great to know that so many people who’ve clicked on a Facebook ad have made a purchase.  

35. 35% of Facebook’s ad audience is under 25 years old.

(Hootsuite)

According to the statistics on Facebook, 30% of the audience who sees its ads is 25–34 years old. And remember that more than 90% access the platform through mobile devices. The above makes it important that all links from this social network to the website or electronic store should offer a good browsing experience for mobile devices. Marketers and advertisers have certainly made a note of that, since 51% of them are setting aside 51% of their budget for mobile ads, the latest ecommerce statistics show.

Conclusion

We’re used to saying “billion” when expressing a hyperbole or making some kind of joke. But in this case, these Facebook stats aren’t an exaggeration. The data we’ve unleashed in this article is amazing, but it’s also insightful for users and marketers. Creating and maintaining a presence on Facebook should (still) be your company’s top priority.

Some analysts believe that the reason Facebook has managed to keep the number of users on the rise worldwide is by appealing to those over 50 years old. This could also explain the fall in younger users, who’ve migrated from this social network to Instagram and Snapchat—not to mention the growing number of teenagers who’ve never even made an account.

Still, as these Facebook statistics have shown, Facebook is still undeniably the leading social network and will continue its reign for some time.

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