30 LinkedIn Statistics Every Pro Should Know in 2020

Is LinkedIn still popular? To answer this question, we’ll need to check out the numbers first. Since it was first founded in 2002, LinkedIn has served as a central hub for both employees and employers alike. The business- and employment-oriented platform has been a prominent name in the professional world, and its reputation is only growing stronger each year.

As far as the LinkedIn statistics show, there is still a steady user base for the platform. However, there’s more to LinkedIn’s numbers than meets the eye. The platform offers endless opportunities to businesses and marketers alike. For those who want to see how far it has come and where it’s headed to next, continue reading below for some mind-blowing stats and figures about LinkedIn.

General LinkedIn Statistics for 2020

  • LinkedIn has a user base of 675 million.
  • 40% of its users access the platform on mobile devices every month.
  • A total of 86 million Millennials are on LinkedIn.
  • There are 30 million companies with a LinkedIn profile.
  • The US has the most users on LinkedIn, with 154 million profiles.
  • 2 million pieces of content including articles and media are published on LinkedIn monthly.
  • 91% of marketing executives use LinkedIn as a source of high-quality content.
  • 94% of B2B marketers on social media use LinkedIn to publish content.
  • 65% of B2B companies have acquired a customer through LinkedIn.
  • 43% of LinkedIn users are women.

LinkedIn User Statistics

The very core of LinkedIn is its users. They create profiles to find jobs and seek opportunities in the corporate world. There are also users who create profiles to find people to work for them. Without them, LinkedIn wouldn’t be the professional platform that it is today. As such, it’s vital that we look at the numbers and figures that they’ve produced, starting with an answer to the question, How many LinkedIn users are there?

1. Its user base is 675 million strong.

(LinkedIn)

The platform crossed the 500-million mark last 2017, 15 years since it was founded. And the number has been consistently growing. The data from 2020 shows that LinkedIn currently counts 675 million users.

2. LinkedIn is still far from its user goal of 3 billion.

(Wired)

675 million users are already an amazing feat, but LinkedIn is far from stopping. Company CEO Jeff Weiner has stated before that their user goal is 3 billion, at which point the company will become the central hub for all professionals worldwide.

3. 39% of LinkedIn users have a premium account.

(Kinsta)

What percentage of LinkedIn users are premium? According to recent data, 39% of LinkedIn users pay for the premium service. There are currently four tiers to this particular service: Premium Career, Premium Business, Sales Navigator Pro, and Recruiter Lite (Hiring). These range in price from $29.99 to $119.95 a month.

4. At least two professionals join LinkedIn every second.

(LinkedIn)

LinkedIn’s current user base shouldn’t be a surprise anymore. According to LinkedIn growth statistics, at least two professionals join the platform every second. In total, LinkedIn should gain at least 123 million more users in the upcoming years.

5. Of its monthly users, 40% access the website daily.

(Kinsta)

270 million of LinkedIn’s 675 monthly users access the platform daily. Employers can see this as an opportunity to recruit from a large pool of highly adept and experienced professionals. This piece of LinkedIn statistics for businesses should prove valuable to employers.

6. LinkedIn SlideShare currently has 80 million active users monthly.

(TechCrunch)

LinkedIn has expanded since 2002. One of its key new services is SlideShare, a slide deck sharing platform. Recent data suggests that the platform has 80 million active users monthly. This is one of the emerging marketing tools that people should take note of.

7. LinkedIn age demographics count 87 million Millennials on LinkedIn.

(Adweek) (Wingman)

Millennials make up a huge portion of the population. In fact, there are 2 billion Millennials worldwide and more than 84 million in the United States. Of this 2 billion, a whopping 87 million are on LinkedIn. Demographics like this are vital for employers as this generation will be the driving force of the future.

8. Of the Millennials on LinkedIn, 11 million have secured decision-making positions.

(LinkedIn)

According to these LinkedIn user demographics, Millennials have a huge influence on buying power across various markets. For employers, they could use LinkedIn as an opportunity to tap into that very market.

9. 43% of all LinkedIn users are women.

(We Are Social)

LinkedIn provides equal opportunities for those seeking jobs, regardless of their race, age, or gender. Of its 675 million users, just under half of them are women i.e. 43% – which is 1% less that the percentage of women that use Facebook. This is great news for LinkedIn demographics as it should continue to encourage more women to use the platform.

10. Overall, 61 million LinkedIn users are senior-level influencers, and 40 million are in decision-making positions.

(LinkedIn)

If employers or markets are looking for the next influencer or decision maker to add to their team, they should consider LinkedIn’s impressive roster of professionals in the field. This could help shorten the time between recruitment and hiring.

11. Who is the most connected person on LinkedIn? The answer is Steven Burda.

(Boolean Black Belt)

Surprisingly, it’s not someone you’ve heard about in the news. The most connected man is none other than Steven Burda, an acclaimed businessman with an impressive amount of experience on his resume in the business and finance sector. His employment record includes projects with several Fortune 500 companies.

LinkedIn Usage Statistics

Understanding LinkedIn’s growth and progress shouldn’t only involve looking at those on the platform, we must also get a glimpse of how the platform itself is being used. From the most common devices that users use to access the platform to where most of its users reside, these stats provide information that every professional should know.

12. 310 million users log on to LinkedIn monthly.

(Oberlo)

How many monthly active users does LinkedIn have? It’s not just their user base that’s consistently growing, the number of active users is increasing as well. The platform’s monthly active user base reached 310 million in 2020. This is a big jump from 2016’s 106 million monthly active users.

13. In 2016, LinkedIn had 63 million unique mobile users monthly.

(LinkedIn)

Our generation has become dependent on smartphones and tablets. In 2018, 52.2% of all global internet traffic came from mobile. This has resulted in an increase in the platform’s monthly unique mobile users, which stood at 63 million in 2016. More recent numbers on this  topic are tricky to find, but what we do know is that 57% of LinkedIn’s traffic comes from mobile devices. The platform’s mobile user count climbs with each month, and for employers, this means they have an easier way to reach out to professionals.

14. So which countries use LinkedIn the most? The US has the most LinkedIn users, at 167 million.

(LinkedIn)

According to recent data, the US makes up roughly 25% of LinkedIn’s user base. 

15. There are 3 million jobs posted in the US monthly.

(LinkedIn)

This number shouldn’t be surprising as roughly 30,000 companies use the platform to recruit workers.

16. 2 million pieces of content are published on LinkedIn daily.

(LinkedIn)

LinkedIn has become a treasure trove of content already. It generates 2 million posts daily, and this includes content like articles, images, and videos, too.

17. 3 million users share content weekly.

(AccuAgency)

The latest LinkedIn facts from 2019 indicate that of its 675 million users and 310 million active users, there are only 3 million sharing content. That’s roughly 0.5% of its total users.

18. One million users have published an article on LinkedIn.

(LinkedIn)

If the number of users sharing content weekly is small, the number of users that have published an article on LinkedIn is even more so, making up just 0.15% of the total users.

LinkedIn Marketing Statistics

LinkedIn isn’t just a platform for professionals to seek work or for employers to find employees. It can also be used as an effective marketing platform. Many marketers are happy with the ROI they’re getting through LinkedIn. To understand why, let’s take a look at these key facts and figures.

19. 94% of B2B marketers on social media platforms publish content on LinkedIn.

(LinkedIn)

94% of the B2B marketers using social media are on LinkedIn. This makes LinkedIn the top channel for content distribution by B2B marketers. By publishing content on LinkedIn, marketers can create more leads, relationships, and bonds with millions of interested users. 

20. 92% of B2B marketers include LinkedIn in their marketing strategies.

(DemandWave)

According to LinkedIn advertising statistics, 92% of B2B marketers make sure that LinkedIn is part of their marketing mix. It’s closely followed by Twitter at 87%, Facebook at 76%, YouTube at 67%, and Instagram at 15%.

21. LinkedIn is chosen as the top place to find good content according to 91% of marketing executives.

(LinkedIn)

LinkedIn doesn’t just offer an endless amount of content. According to 91% of marketing executives, it’s also the best place to find quality content. LinkedIn holds a huge lead against its competitors—Facebook and Twitter are useful to 27% and 29% of marketing execs in this way, respectively.

22. Content with images gets double the comments.

(LinkedIn)

LinkedIn growth is similar to other trends when it comes to online content. People are just innately attracted to posts with more visuals. The latest blogging statistics show that 54% of bloggers include more than one image per post. For marketers, this means they should get media-heavy with their content while ensuring that performance isn’t hindered along the way.

23. Content with videos is 5 times more likely to get comments.

(LinkedIn)

Images are a key piece of media when it comes to garnering comments. However, it’s videos that marketers should be after as these gain a much higher level of engagement. According to the latest video marketing statistics, 54% of consumers want to see more video-based marketing content. Of course, marketers should avoid adding videos that are too long.

LinkedIn Growth Trends for Businesses

As we’ve said before, LinkedIn isn’t just a portal for professionals and people looking for jobs, it is also a platform for businesses. For them, LinkedIn is a new avenue for growth, opportunities, and new relationships and connections. To see how LinkedIn affects businesses, let’s take a look at the LinkedIn statistics for businesses from 2019 and 2020.

24. 59% of B2B marketers confirm that LinkedIn generates leads for businesses.

(LinkedIn)

On the other hand, 33% of B2B marketers are unsure where their leads are coming from. However, some of these could very well still be from LinkedIn.

25. There are over 30 million companies with LinkedIn profiles.

(LinkedIn)

It’s not just private individuals who are free to create profiles on LinkedIn. Companies and even small businesses join the platform too. According to LinkedIn stats from 2020, there are over 30 million companies with profiles on the platform. They could be brands seeking connections or even new people to recruit.

26. 38% of B2B marketers believe that LinkedIn generates income for them.

(DemandWave)

More than a third of B2B marketers believe that the platform is capable of generating extra revenue for their business. This is 3 times more than Twitter, 4 times more than Facebook, and 19 times more than Instagram.

27. LinkedIn is capable of generating 3 times more conversions than the top social networking platforms.

(HubSpot)

According to LinkedIn stats, the platform was able to generate the highest visitor-to-lead conversion rate at 2.74%. It’s followed by Facebook at 0.77% and Twitter at 0.69%.

28. 80% of the B2B web traffic that comes from social media is from LinkedIn.

(Forbes)

There are a few reasons why so much web traffic from social media originates from LinkedIn. The first is that LinkedIn is easy to use and is accessible in desktop and mobile. Another reason is that people see LinkedIn as a credible source of information.

29. By using LinkedIn Lead Gen forms, 90% of B2B marketers were able to reduce their cost per lead.

(LinkedIn)

LinkedIn’s lead generation forms are basically an advertising option made by the platform. And the LinkedIn stats show that 90% of B2B marketers reduced their cost per lead by using the platform. As such, more businesses are putting more ad spending in LinkedIn.

30. 65% of B2B companies got a customer through LinkedIn.

(Business2Community)

Since it’s so perfect for generating leads and conversions, it’s no surprise that companies and businesses can get more customers with LinkedIn. In fact, 65% of B2B companies have acquired a customer through the platform. LinkedIn facts like these are the reasons why companies love LinkedIn now more than ever.

Conclusion

LinkedIn will continue to be a dominant and prominent force in the professional world. As it continues to build relationships between professionals and companies, its user base will grow even further. We’re confident that the platform will reach its goal of having 3 billion profiles under its name, as the LinkedIn statistics continue to impress year over year.

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