Published: November 19, 2020
We’ve compiled a list of the most essential website design industry statistics and figures to help you give your business more punch through your site’s web design.
Web design essentially dictates how a particular site looks and performs. But many tend to overlook the influence web design has on a site’s success, thinking SEO or the platform a website operates on are the most critical factors.
So let’s go ahead and find out the importance of web design in today’s digital world.
Inspiring Website Design Statistics for 2021
- 48% of users think that companies that don’t have mobile-optimized websites don’t care about them.
- Around 38% of website visitors don’t engage with unattractive web design.
- 2.6 seconds is all it takes for users to make the first conscious impression of a website.
- 94% of the first impressions on a website are based on its visuals and design.
- 88% of website consumers don’t return to a page if they have a terrible experience.
- 57% of consumers say they won’t recommend a poorly designed website.
- 50% of website visitors use web design as a defining factor when it comes to credibility.
- 44% of internet users will leave a website if the homepage doesn’t contain a company’s contact details.
- 55.68% of global internet users access websites using mobile devices.
- 91% of small business websites aren’t optimized for mobile use.
Web Design First Impression Statistics
The first thing that consumers will see on a website isn’t the content or the CTAs it provides—those come later. The very first impression they have is of how the website looks.
With this in mind, here are some critical web design statistics and facts.
1. Users form an opinion of a website within .05 seconds.
Today’s internet users are quick to judge. In fact, they’ll readily decide how they feel about a website within less than a second after viewing it. That means companies need to make that first second count with great visuals.
Online reviews are a bit more forgiving in this regard. According to the latest online review statistics, 68% of consumers form an opinion about a business after reading six online reviews or less.
2. 94% of first impressions on websites are based entirely on how it looks.
(Source: Research Gate)
This is one of the most critical website design facts out there. The big takeaway from this is that looks matter when it comes to web design, which is why big companies, such as Coca-Cola, Amazon, and Alphabet Inc., spend billions of dollars on branding alone.
3. Websites that load in over 2 seconds are abandoned by 47% of visitors.
(Source: Blue Corona)
When it comes to web design, it’s not just about how the website looks but also how it performs. Just a one-second delay in your page’s loading speed reduces page views by 11% and decreases customer satisfaction by 16%. So reading up on website design tips here is a must.
Moreover, the website design industry statistics show that 47% of people give up on a website that takes more than two seconds to load.
4. 38% of website visitors don’t engage if they find the layout unattractive.
We’re all guilty of doing this—if the layout is confusing, we just leave the site. This is a fundamental fact highlighting the importance of web design and how it can influence visitors to continue engaging with a site.
5. Almost half of the web visitors believe that design is the top factor supporting a website’s credibility.
(Source: Blue Corona)
Approximately 48% see web design as the top factor determining whether a business is reliable or not. With more and more websites popping up daily, they must look as professional as possible, especially in retail website design.
6. Over 40% of visitors will leave a company’s website if there are no contact details on it.
Thanks to the internet, we no longer have to leave our homes if we want to check out a company’s details. If businesses don’t include their contact information on their homepage, they can expect to see 44% of their visitors leave immediately.
7. According to website design statistics, over half of the people worldwide prefer to read through a website that looks great.
If people are given at least 15 minutes to browse through a website, 59% would prefer to do so on a website that’s designed beautifully and logically. They’ll definitely choose it over a page that looks plain and boring.
8. It takes less than 3 seconds for users to decide which part of the website will impact their first impression.
Recent web insights reveal that all it takes is 2.6 seconds for users to find the spot on your website that will leave a lasting impression on them. This spot could be anywhere on your landing page.
So, if you passed the .05-second mark for a user to form an opinion about your website and the user still stayed after two seconds, congratulations!
Stats on Mobile-Friendly Website Design
The value of web design isn’t limited to a website’s desktop version. Designers need to consider how their pages look on mobile platforms as well. In fact, mobile-friendliness is just as important as the desktop’s design. What follows are some of the most important statistics and facts on this topic.
9. Just over 50% of global users access websites via mobile devices.
(Source: GS StatCounter)
One reason why web owners should first consider mobile optimization is that the number of mobile users is consistently growing.
The mobile-friendly website statistics reveal that 55.68% of people visit websites using mobile platforms. This percentage will continue to increase in the coming years, too, so companies should optimize immediately.
10. Around 61% of users will not return to a website that’s hard to navigate.
If the fact that half of the internet’s users prefer mobile platforms isn’t enough to hire the expertise of a mobile website design company, then this stat will. Approximately 61% of internet users want mobile-friendly websites that have a pleasurable user experience.
11. 40% of adults use mobile platforms to search for B2B products.
Mobile devices have greatly influenced business habits, as we can see from this stat. Companies could use this fact to shift their attention towards highlighting their products via web design.
12. Web design statistics show that 57% of users won’t recommend a business’ poorly designed mobile website.
According to mobile marketing statistics, 57% of users won’t even bother recommending a website that’s poorly designed. A lot of companies thrive on getting recommendations from their customers. After all, customer reviews can increase conversion by 270%. However, they shouldn’t expect these recommendations unless they have the best mobile website design possible.
13. Around 40% of people leave a website that’s not optimized for mobile.
People have easy access to the internet thanks to mobile devices. That being said, companies must optimize for mobile as 40% of people head back to the SERPs when the first page they visit isn’t mobile-friendly.
14. 48% of users believe that companies without mobile-friendly websites “do not care.”
Consumers tend to have issues with companies that don’t optimize for mobile. According to the statistics on the web design services industry, 48% of consumers think companies that don’t optimize for mobile don’t care enough. This could mean many things, but in hindsight, it’s not a reputation that companies should go for.
15. Around 91% of small businesses aren’t mobile-friendly.
(Source: BP Studios)
One of the most well-known website facts is that there’s a growing preference for mobile-optimized websites. However, despite this, small business owners aren’t taking notice. Namely, as much as 91% of small businesses don’t even have a mobile-optimized website yet. They may be losing a ton of revenue as a result.
16. Around 85% of adults want the mobile version of a website to look and feel as good as or better than the desktop version.
(Source: Inside Design)
As people now prefer mobile platforms over desktops because of their accessibility, their internet habits have also changed. According to recent data, 85% of adults expect a mobile website to perform and look better than its desktop counterpart. This is an excellent reason to invest in mobile optimization.
Responsive Web Design Statistics
Excellent web design isn’t just about the aesthetics and visual appeal of a website. Companies and designers should also consider responsiveness. Responsiveness is basically how well a website reacts to the actions made by its visitors. It is one of the most important factors in a website’s success.
17. 60% of users don’t come back to a website if the design isn’t responsive.
Companies should always strive to keep customers loyal if they want to maintain a steady stream of income. In the case of their website, they need to make the design responsive to achieve this. According to responsive website statistics, 60% of users don’t come back to a website if it is not responsive. This results in missed opportunities and conversions.
18. Internet users have an attention span of 8 seconds when it comes to browsing.
One of the reasons why companies must strive for a high-performing and responsive website is that internet users have a decreasing attention span. According to these website design industry statistics, internet users now have an attention span of 8 seconds. What this means is that websites that respond slowly will lose users’ interest too quickly.
19. 83% of web users want responsive websites.
A recent survey suggests that internet users desire a seamless experience all the time regardless of the platform. The said survey of 100 people revealed that 85 want responsive web design on both desktop and mobile versions. Most importantly, people prefer websites that are easy to use.
20. Web pages that load in 2.4 seconds or less have lower bounce rates.
(Source: SAG IPL)
A high bounce rate can have a negative impact on your site’s position in the SERPs. Website design industry statistics show that pages loading in 2.4 seconds have a bounce rate of around 12.8%. On the other hand, pages that load in 3.3 seconds had a 20% bounce rate.
21. Around 39% of users won’t engage with a website if the images don’t load quickly.
Web insights suggest that there are several reasons that a website page doesn’t load correctly, but a common one is an image file that’s too large. Regardless of the cause, according to the statistics on responsive web design, the majority of consumers will leave a website that fails to load quickly.
22. 94% of the negative feedback given about a website focuses on poor web design.
Marketers shouldn’t ignore website facts like these. Good web design generates positive first impressions, leaving potential customers interested and engaged.
Attractive web design is not enough, though. Customer service is another essential part of the ultimate customer experience. Live chat is the preferred channel for getting in touch with website support, while the average problem resolution time via live chat is just 40 seconds.
23. Nearly 90% of online consumers don’t return to a website after a bad experience.
(Source: bluespace by UXCam)
Companies can’t make proper conversions if they can’t retain consumers. One of the most critical website design industry statistics they should keep in mind is that 88% of online consumers won’t return to a website after a bad user experience. The negative experience could be anything from poor design to unresponsiveness.
Statistics on Web Design for Businesses
While it’s meant to cater to the audience, web design should help businesses first and foremost. Companies need to analyze a website design on their own to assess whether they’re getting the clicks they want readily. Here are some crucial facts and figures on the subject.
24. 73% of companies invest in design.
(Source: Blue Corona)
More firms have taken notice of the potential that websites bring in terms of engagement and conversions. That’s why they’re trying to differentiate themselves from the competition with a unique design that offers a strong UX.
25. Brands that say their sites are design-driven are 69% more likely to surpass their business goals.
(Source: Blue Corona)
Based on web design industry growth, the companies that focused on design were more likely to reach and even surpass their business goals than their peers. They often attained that success by a considerable margin.
26. Brands that value creativity are 46% more likely to reach their business goals.
(Source: Blue Corona)
Creativity lies at the very core of web design, and the brands that encourage it are much more likely to see success in their future.
27. More than half of the owners of small and medium-sized businesses are investing in a new website or improving their current one.
(Source: Iron Paper)
Website design industry statistics like these show how SMBs understand the value of an impactful online presence. As such, 58% of them are investing in a new website or are currently improving their website already. There’s no doubt that this investment will also cover their website’s visual components.
28. 36% of visitors click a company’s logo to get to the homepage.
There’s no doubting the relationship between web design and the impact on sales. What many seem to forget is that there’s a correlation between brand recognition as well. 36% of visitors recognize and click a company’s logo to reach its homepage.
29. 86% of website visitors expect a company’s homepage to explain its product or service.
Excellent web design is about being concise. Web visitors want to see the essential details of a product or service immediately. It is a vital element to keep in mind when starting a website.
30. 50% of referral users take advantage of navigation menus.
According to recent design statistics, visitors that reach a website through a referral mostly use navigation menus when browsing. That being said, web designers must make menus and CTAs as attractive and navigable as possible.
Websites offer great opportunities and even greater returns for those who can utilize them to their full potential. Many tend to forget the value of excellent web design, but companies must understand that this remains a significant part of running a website. Hopefully, the website design industry statistics above have provided great insights for those who want to push their sites to the front of the pack.