Last Updated: August 9, 2020
What is web design? Web design essentially dictates how a certain page looks and performs. Many tend to overlook the influence web design has on a site’s success, thinking SEO or the platform a website operates on are the most important factors.
While these play a major role, marketers and website owners should take note of website design’s impact on an online business. To help, we’ve compiled a list of the most important stats and figures to help you give your business more punch through your site’s web design.
General Website Design Industry Statistics and Figures
- 48% of users think that companies that don’t have mobile-optimized websites don’t care about them.
- If given 15 minutes to browse, 59% of users prefer looking through a beautifully made website.
- 72% of internet users want mobile-friendly websites.
- 94% of the first impressions on a website are based on its visuals and design.
- 88% of website consumers don’t return to a page if they had a bad experience with it.
- 57% of consumers say they won’t recommend a poorly designed website.
- 50% of website visitors use web design as a defining factor when it comes to credibility.
- 44% of internet users will leave a website if the homepage doesn’t contain a company’s contact details.
- 51.3% of global internet users access websites using mobile devices.
- 91% of small business websites aren’t optimized for mobile use.
Web Design First Impression Statistics
The first thing that consumers will see on a website isn’t the content or the CTAs it provides—those come later. The very first impression they have is of how the website looks. One of the most important principles that web designers bear in mind is that “first impressions last.” With this in mind, here are some important web design statistics and figures.
1. Users form an opinion of a website within .05 seconds.
Today’s internet users are quick to judge. In fact, they’ll readily decide how they feel about a website within less than a second after viewing it. That means companies need to make that first second count with great visuals.
Online reviews are a bit more forgiving in this regard. According to the latest online review statistics, 68% of consumers form an opinion about a business after reading 6 online reviews or less.
2. 94% of first impressions on websites are based entirely on how it looks.
(Mighty Fine Design)
This is one of the most important website design facts out there. The big takeaway from this is that looks matter when it comes to web design, which is why brands have spent $200 million on logo design alone.
3. Websites that load in over 2 seconds are abandoned by 47% of visitors.
When it comes to web design, it’s not just about how the website looks, it’s also about the performance. 47% of people give up on a website that takes over 2 seconds to load. That being said, it’s important for web designers to keep the bigger files to a minimum.
4. 38% of website visitors don’t engage if they find the layout unattractive.
From the get-go, one of the most important figures proving the importance of web design is how it encourages visitors to continue engaging with a site.
5. Almost half of web visitors believe that design is the top factor supporting a website’s credibility.
Approximately 48% of people see web design as the top factor determining whether or not a business is reliable. With more and more websites popping up on a daily basis, it’s important they look as professional as possible—especially in the case of retail website design.
6. Over 40% of visitors will leave a company’s website if there are no contact details on it.
Thanks to the internet, we no longer have to leave our homes if we want to check out a company’s details. If businesses don’t include their contact information on their homepage, they can expect to see 44% of their visitors leave immediately. In addition, 64% of visitors want to see these details on the homepage.
7. According to website statistics from 2018, over half of people prefer to read through a website that looks great.
If people are given at least 15 minutes to browse through a website, 59% would prefer to do so on a website that’s designed attractively and logically. They’ll definitely choose it over a page that looks plain and boring.
8. 77% of the firms that offer web design services agree that most clients lack user experience.
There’s no better source of data than from the companies that offer web design services. According to 77% of these firms, one issue their clients commonly have is a poor understanding of the user experience. This field is affected by website responsiveness and web design as well. However, only 55% of companies conduct user experience testing.
Mobile-Friendly Website Design Statistics
The value of web design isn’t limited to a website’s desktop version. Designers need to consider how their pages look on mobile platforms as well. In fact, mobile-friendliness is just as important as the desktop’s design. Here are some important figures on this topic.
9. Just over 50% of global users access websites via mobile devices.
One of the reasons why web owners should consider mobile optimization first is that the number of mobile users is consistently growing. In fact, 51.3% of people visit websites using mobile platforms. It will continue to increase in the coming years too, so companies should optimize immediately.
10. Over 70% of people want mobile-friendly websites.
(Search Engine Watch)
If the fact that half of the internet’s users prefer mobile platforms isn’t enough to hire the expertise of a mobile website design company, then this stat will. Approximately 72% of internet users want mobile-friendly websites when it comes to their browsing experience.
11. 40% of adults use mobile platforms to search for B2B products.
Mobile devices have greatly influenced business habits, as we can see from this stat. For companies, they could use this fact to shift their attention towards highlighting their products via web design.
12. 57% of users won’t recommend a business’s poorly designed mobile website.
A lot of companies thrive on getting recommendations from their customers. However, they shouldn’t expect these recommendations unless they have the best mobile website design possible. According to mobile marketing statistics, 57% of users won’t even bother recommending a website that’s poorly designed.
13. 40% of people will click on a different link if the first site they visit isn’t optimized for mobile.
People have easy access to the internet thanks to mobile devices. That being said, companies must optimize for mobile as 40% of people head back to the SERPs when the first page they visit isn’t mobile-friendly.
14. 48% of users believe that companies without mobile-friendly websites “do not care.”
Consumers tend to have issues with companies that don’t optimize for mobile. According to the web development statistics from 2018, 48% of consumers think that companies that don’t optimize for mobile simply don’t care. This could mean a lot of things, but in hindsight, it’s not a reputation that companies should go for.
15. 91% of small businesses aren’t prepared for mobile devices.
There is a growing preference for mobile-optimized websites, but despite this, small business owners aren’t taking notice. Recent web insights suggest that 91% of small businesses don’t even have a mobile-optimized website yet. They may be losing a ton of revenue as a result.
16. 85% of adults want the mobile version of a website to look and feel as good as or better than the desktop version.
As people now prefer mobile platforms over desktop because of its accessibility, their internet habits have changed. According to recent data, 85% of adults expect a mobile website to perform and look better than its desktop counterpart. This is a good reason to invest in mobile optimization.
Responsive Web Design Statistics
Great web design isn’t just about the aesthetics and visual appeal of a website. Companies and designers should also consider responsiveness. Responsiveness is basically how well a website reacts to the actions made by its visitors. This is one of the most important factors in a website’s success.
17. 60% of users don’t come back to a website if the design isn’t responsive.
Companies should always strive to keep customers loyal if they want to maintain a steady stream of income. In the case of their website, they need to make the design responsive in order to achieve this. According to responsive web statistics, 60% of users don’t come back to a website if it is not responsive. This results in missed opportunities and conversions.
18. Internet users have an attention span of 8 seconds when it comes to browsing.
One of the reasons why companies should strive for a high-performing and responsive website is that internet users have a decreasing attention span. According to these web design statistics, internet users now have an attention span of 8 seconds. What this means is that websites that respond slowly will lose users’ interest too quickly.
19. 85% of web users want responsive websites.
A recent survey suggests that internet users desire a seamless experience all the time. This is regardless of the platform. In a survey of 100 people, it was revealed that 85 want responsive web design on both desktop and mobile versions. Most importantly, people want websites that are easy to use.
20. Web pages that load in 2.4 seconds or less have better bounce rates.
A bad bounce rate can have a negative impact on your site’s position in the SERPs. Supporting the need for a well-designed, responsive website, statistics show that pages loading in 2.4 seconds have a bounce rate of around 12.8%. On the other hand, pages that load in 3.3 seconds had a 20% bounce rate.
21. Almost 8 in 10 consumers won’t engage with a website that doesn’t load properly.
There are several reasons that a website page doesn’t load correctly, but a common one is an image file that’s too large. Regardless of the cause, according to studies, a strong majority of consumers will leave a website that fails to load.
22. 94% of the negative feedback given about a website focuses on poor web design.
Marketers shouldn’t ignore website facts like these. Good web design generates positive first impressions, leaving potential customers interested and engaged.
Attractive web design is not enough, though. Customer service is another essential part of the ultimate customer experience. Live chat is the preferred channel for getting in touch with website support, while the average problem resolution time via live chat is just 40 seconds.
23. Nearly 90% of online consumers don’t return to a website after a bad experience.
Companies can’t make proper conversions if they can’t retain consumers. An important fact they should keep in mind is that 88% of online consumers won’t come back to a website that gave them a bad user experience. This could be anything from poor design to poor responsiveness.
Statistics on Web Design for Businesses
While it’s meant to cater to the audience, web design should help businesses first and foremost. Companies need to analyze a website design on their own so they can readily assess whether they’re getting the clicks they want. Here are some important facts and figures on the subject.
24. 73% of companies invest in design.
More firms have taken notice of the potential that websites bring in terms of engagement and conversions. That’s why they’re trying to differentiate themselves from the competition with a unique design that offers a strong UX.
25. Brands that say their sites are design-driven are 69% more likely to surpass their business goals.
According to recent website design industry statistics, the companies that put more focus on design were more likely to reach and even surpass their business goals compared to their peers. They often attained that success by a huge margin.
26. Brands that value creativity are 46% more likely to reach their business goals.
Creativity lies at the very core of web design, and the brands that encourage it are much more likely to see success in their future.
27. More than half of the owners of small and medium-sized businesses are investing in a new website or improving their current one.
Website design industry statistics like these show how SMBs understand the value of an impactful online presence. As such, 58% of them are investing in a new website or are currently improving their website already. There’s no doubt that this investment will also cover their website’s visual components.
28. 36% of visitors click a company’s logo to get to the homepage.
There’s no doubting the relationship between web design and the impact on sales. What many seem to forget though is that there’s a correlation between brand recognition as well. 36% of visitors recognize and click a company’s logo to reach its homepage.
29. 86% of website visitors expect a company’s homepage to explain its product or service.
Great web design is about being concise and effective. Web visitors want to immediately see the important details on a product or service. This is an important element to keep this in mind when designing a website.
30. 50% of referral users take advantage of navigation menus.
According to recent design statistics, visitors that reach a website through a referral mostly use navigation menus when browsing. That being said, it’s important for web designers to make their menus and CTAs as attractive and navigable as possible.
Websites offer great opportunities and even greater returns for those who can utilize them to their full potential. Many tend to forget the value of great web design, but it’s vital that companies understand why this remains a major part of running a website. Hopefully, the website design industry statistics above have provided great insights for those who want to push their sites to the front of the pack.