What Is Amazon’s Market Share?

Amazon is a big company that took the world by storm soon after getting established. And it currently seems to be the world leader among e-commerce companies in many respects. But, just how large is Amazons market share?

Read on to find out!

What Is Amazons Market Share?

According to 2021 stats, Amazons market share is as large as 40%, making it undoubtedly the most prominent online retailer in the US.

Other Stats About Amazon Sales

Now that we found out about Amazons market share lets dive into more sales-related stats about the company that could surprise you.

Read on!

Amazon was the largest online store in 2018.

(Source: Statista)

Amazon stats from 2018 show that Amazon was the biggest online store in terms of e-commerce net sales. Its net sales amounted to $112.48 billion, far surpassing Walmart with $41.11 billion. BestBuy, HomeDepot, and Target also entered the top five list that year.

Amazon’s net sales grew to nearly $386 billion in 2020.

(Source: Statista)

Most of its revenue comes from online sales, third-party seller revenues, cloud services, and subscriptions.

In 2020, Amazon’s online retail sales were highest in North America.

(Source: Statista)

According to stats on Amazon sales by country in 2020 (as of September), retail sales in North America accounted for 37.9% of online retail sales. This comes as no surprise as e-commerce stats show Americans love online shopping.

Japan accounted for 22.9% of Amazon’s online retail sales in 2020.

(Source: Statista)

Japan was followed by Europe with 9.8%. The rest of the world accounted for 9.2% of online retail sales that year.

Amazon was the number one online retailer in 2021.

(Source: RIS News)

Amazon ranked first on the list of top online retailers in 2021, as Prime members from over 20 countries shopped more on Amazon Prime Day than any previous year. Walmart and eBay were second and third on the list, with Apple and HomeDepot right behind.

Amazon was the most visited e-retailer in the US in 2021.

(Source: Statista)

It recorded a staggering 2.45 billion visits per month, easily surpassing eBay (over 885 million monthly visits) and Walmart (410 million monthly visits).

Amazon seems to be taking over the ebook market.

(Source: Book Sliced)

Some estimates show that Amazon accounts for about 67% of the ebook market. This makes the company the most essential player in the ebook sector. Other estimates suggest even higher figures, estimating Amazons ebook share at as high as 81%.

Over 200 million people are Amazon Prime members.

(Source: Amazon)

Add to that hundreds of millions of people worldwide that use Amazon to shop online, and youll get the idea of how huge Amazon size really is.

Wrapping Up

Hopefully, this article helped you realize just how huge Amazons market share truly is, how many people go crazy over lucrative shopping deals there on a daily basis, and why this e-retailer became the worlds online sales leader.


Ema is an ESL teacher (who is highly curious about technology in education) and a content writer. She enjoys writing on all sorts of subjects and she loves a good challenge. When she’s not working, you can find her reading a mystery thriller or watching “Shutter Island” for the umpteenth time.

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