YouTube first launched as a video-sharing platform back in 2005 with the help of three former PayPal employees named Chad Hurley, Steve Chen, and Jawed Karim. Fast forward to 15 years later, and it’s become one of the top websites worldwide—a long way since its initial launch. Everyone knows YouTube, but not everyone knows the fascinating YouTube stats that we’re about to share.
YouTube is steadily growing as a website, getting millions of visitors daily. However, the video sharing platform is much more than that, which is why we’ve put together this list of stats and fun facts. Without further ado, let’s check out some of the figures behind the leading website’s rise to fame.
General YouTube Statistics and Data
- The video sharing platform gets over 2 billion logins monthly.
- 6 out of 10 people prefer YouTube to TV.
- YouTube is available in 80 different languages and in 100 countries.
- People collectively watch over 46,000 years worth of content on YouTube annually.
- T-Series has the most subscribers at 131 million, beating out the long-reigning king of YouTube PewDiePie, who currently has 103 million subscribers.
- The most-watched video on YouTube is “Despacito” by Luis Fonsi and Daddy Yankee, which has over 6.65 billion views. It’s also the most liked video, with over 36 million likes.
- The most disliked video on YouTube is “YouTube Rewind 2018: Everyone Controls Rewind,” with over 17 million dislikes.
- The number of channels with over a million subscribers increased by 65% YoY.
- 70% of shoppers would be willing to learn about a product on YouTube.
YouTube Facts and History
1. YouTube’s domain name went live on Valentine’s Day back in 2005.
We got our very first glimpse of the video sharing platform on February 14, 2005. On that special day, the domain name “YouTube.com” was officially activated.
2. The first YouTube video wasn’t uploaded until over a month after the site went active.
Although the domain name has been active since February 2005, the very first video was uploaded on April 23, 2005. The first video was titled “Me at the Zoo,” which shows co-founder Jawed Karim taking a stroll at the San Diego Zoo. This may be one of the cuter YouTube stats for nerds.
3. YouTube first included advertisements in 2007.
(Official YouTube Blog)
YouTube’s rise to fame wouldn’t be possible without the revenue it earns. Aside from its many visitors and clicks, YouTube really didn’t begin to see a healthy revenue stream until after the platform rolled out its first advertisements back in August 2007, over two years after going active. From this point on, the YouTube money stats began to grow immensely.
4. Google bought YouTube on October 9, 2006.
Although YouTube was successful as a video sharing platform on its own, there’s no doubt that Google made it even more successful. In October 2006, as the latest Google stats show, Google announced that it was buying YouTube in a $1.65 billion deal—a deal that Google would benefit from immensely.
There may be a ton of money to be had on YouTube—but at the same time, the competition on the platform is fierce. For those dreaming of becoming the next big thing, you need to understand what’s next in the trends.
5. YouTube uploads showcasing primitive technology had a 248% increase in views from July 2017 to July 2018.
(Think With Google)
Interestingly, people currently enjoy watching videos that showcase primitive life, including how primitive people hunt and how their tools work. From July 2017 to July 2018, these videos saw a 248% increase in viewership. Future bloggers should consider YouTube statistics like this as they decide what to do for the next trending video. The same goes for experienced bloggers that aren’t making much use of videos. Only 19% of bloggers include video in their blog posts. Yet 54% of people want to see more video content, the latest blogging statistics reveal.
6. Videos featuring morning or nighttime routines are gaining ground with a 300% and 80% increase in watch time, respectively.
(Think With Google)
A lot of people go to YouTube to find ideas on the best ways to start and end their day. Morning and nighttime routine videos are a hit on the platform, and this trend will likely continue on in the coming years. Morning routine videos have had an increased watch time of 300%. On the other hand, YouTube view statistics show that nighttime routine videos had an 80% increase in watch time.
7. The gaming community maintains a steady hold as YouTube Gaming now has over 83.6 million subs.
YouTube personalities like Markiplier and JackSepticEye continue to make YouTube one of the top platforms for gaming videos. Twitch is still the leader when it comes to live streams, but YouTube Gaming is gaining ground, with just over 83.6 million subscribers under its name as of February 2020. Based on YouTube growth statistics, YouTube Gaming could dominate the gaming market soon.
8. Celebrities are flocking to YouTube.
There’s an increasing number of YouTube channels run by celebrities. These celebs are using YouTube not only to make a little extra income and get extra exposure, they’re also using the platform to connect with fans. Some of these celebs include Arianna Grande, Rihanna, and Gordon Ramsay.
9. YouTube can even be a shopping destination—70% of shoppers want to use it to look up products.
Consumers are in love with YouTube. On the platform, they can see reviews, product hauls, and so much more— meaning there are endless ways a company can advertise its products. If a product showcase becomes a top-watched YouTube video, then big sales will easily follow, especially when such a high proportion of YouTube’s audience uses the platform this way.
10. YouTube’s monetization system will change once again.
Last year, YouTube changed its monetization policies in a way that heavily impacted small-time YouTubers. Those who don’t get enough views or have enough subscribers won’t receive additional ad revenue. However, after the backlash from last year’s changes, YouTube may choose to implement fairer rules.
YouTube Video Statistics
YouTube wouldn’t be what it is today without its videos. From viral sensations like Psy’s “Gangnam Style” to odd videos like “The Annoying Orange,” most of pop culture as we know it can be traced back to a YouTube video. Here are some important statistics on the platform’s videos.
11. Over 46,000 years worth of content is watched annually.
There’s no definite number regarding how many videos are on YouTube because there are countless new ones uploaded per minute. What we do know is that users collectively watch over 46,000 years of content annually. Additionally, 55% of people watch at least one video online every day, as per latest video marketing statistics.
12. 95% of the most popular videos are music videos.
There are countless genres on YouTube, but the one that attracts people the most is music. When it comes to the most popularly watched videos, music makes up 95% of them.
13. “Despacito” is one of the most watched YouTube videos at 6.65 billion views.
One of the goals of every uploader on YouTube is to get the most views. It’s probably one of the hardest feats on the internet. As of 2020, the most watched video on YouTube is “Despacito” by Luis Fonsi and Daddy Yankee. When it launched in January 2017, it racked up more than a billion views in 97 days. Now, it has over 6.65 billion views on YouTube.
14. “Despacito” is also the most liked YouTube video, with over 36 million likes.
Getting likes isn’t as important as getting views, but it does show whether or not people were satisfied with what they saw. According to YouTube video stats, the most liked video on YouTube is “Despacito.” It currently has a like percentage of 89.26%.
15. The most disliked YouTube video is 2018’s “YouTube Rewind,” with over 17 million dislikes.
While there are videos that people can’t seem to get enough off, there are also some videos that people hate to the core. Oddly enough, the most disliked YouTube video was uploaded by the company itself. As of February, “YouTube Rewind 2018: Everyone Controls Rewind” is the most disliked video on YouTube at 17 million dislikes and a dislike percentage of 86.56%.
YouTube Usage Statistics
The lifeline of YouTube, as well as other websites, is its users and visitors. In YouTube’s case, however, the users themselves are the source of the content that the world sees. As such, it’s important to see the facts and figures that YouTube’s users generate worldwide.
16. Over 2 billion users log in monthly.
Alright, so how many people use YouTube? Considering that there are only about 7.7 billion people worldwide, YouTube getting over 2 billion users monthly is quite the feat. These are individual log-ins too, meaning that’s the number of people who specifically have YouTube accounts.
17. YouTube is available in 80 different languages.
The platform reaches approximately 95% of the internet population this way, according to YouTube demographic statistics.
18. YouTube is available in 100 nations.
YouTube isn’t available in every country yet. However, the video sharing platform has already launched in over 100 countries. Most of those countries are major economies like the US, Canada, Australia, and Brazil, not to mention several others.
19. YouTube is the second most visited website.
(Search Engine Journal)
To define a website’s success, we need to look at the amount of traffic it gets daily. YouTube statistics show that it’s the second most visited website behind Google, while Facebook ranks third on the list. Moreover, YouTube is also the second largest search engine, next, once again, to Google.
20. 6 out of 10 people now prefer online streaming over live TV.
(Think With Google)
The newest trend in viewership shows people preferring online video platforms like YouTube and others over live TV. In total, 6 out of 10 people prefer it. This YouTube stat will continue to rise even more as people stray from live viewing toward popular media streaming platforms. By 2025, researchers expect that half of the viewers under 32 will not subscribe to a pay-TV service.
21. People aged 18–49 dominate YouTube’s population at an 8 to 10 ratio.
(Think With Google)
According to recent YouTube stats, people aged 18–49 frequent YouTube more than any other age group. Meanwhile, the age group with the least viewers is 49 and above.
22. Adults now spend 4% less time watching TV and 74% more time watching YouTube.
(Think With Google)
According to data from 2015, people aged 18–49 years old spend 4% less time on TV. On the other hand, their time on YouTube went up by 74%. This staggering leap just goes to show how YouTube dominates other media platforms.
23. Four times as many people prefer watching videos on YouTube over watching them on social media.
(Think With Google)
YouTube statistics show that the platform isn’t the only top website with videos on it. There are also videos to be found on top-performing social media platforms like Facebook, Twitter, and Instagram, the photo and video sharing platform that saw 5 million videos being uploaded within the first 24 hours after Instagram announced the Video feature. Even so, YouTube is a big winner here.
24. People are three times more likely to watch a YouTube tutorial video than read a product’s instructions.
(Think With Google)
YouTube isn’t just a source of entertainment, it’s also a source of knowledge. When it comes to instructions and how-tos, recent data suggests that people are three times more likely to watch a YouTube tutorial video than read a product’s instructions.
YouTube Subscriber Stats
YouTube maintains a loyal fan base through its subscription system. Once users subscribe to YouTube, they can do almost anything, from commenting on videos to posting videos themselves. One could even say that subscribers are the backbone of the video sharing platform.
25. The number of channels with over a million subscribers has increased by 65%.
It seems YouTube’s users have taken a greater interest in subscribing to channels on the platform. According to recent YouTube stats, the number of channels with over a million subscribers has increased by more than 65% compared to the previous year.
26. T-Series is the most subscribed-to channel, with just over 131 million subs.
Felix Kjellberg, better known as PewDiePie used to be the most popular YouTuber around. In 2019, he had 96 million subscribers. When he first began, PewDiePie posted videos of himself reacting to a horror game called Amnesia. Now he uploads more than just video game reactions, sharing other humorous content as well.
However, YouTube user statistics indicate that the channel currently with most subscribers is T-Series, a Hindi music channel. After months of campaigning to overthrow PewDiePie’s subscriber count, as of February 2020, the channel has over 103 million subscribers.
27. Lego is the top branded channel, with over 8.5 million subs.
While T-Series is the current record holder for the most popular YouTube channel overall, the number 1 Youtube branded channel is Lego. Recent data suggests that the channel has over 8.5 million subscribers, and it has over 10.3 billion views as well.
While subscribers serve as the backbone of this video sharing platform, it’s the YouTubers who create the endless stream of content that we watch every day. Becoming a YouTuber is considered an occupation more than anything else, which no one can argue with considering the potential profits.
28. The number of YouTubers earning 6 figures has increased by 40% year-over-year.
One important piece of YouTube monetization stats is that with an increase in subscribers comes an increase in paycheck. Recent data shows an impressive number of YouTubers with a six-figure income. Moreover, the number of YouTubers who earn five figures per year has increased by more than 50% during the same time frame.
29. As of 2019, there were over 31 million channels on YouTube.
The number of YouTube channels continues to grow, meaning there are more people to subscribe to and more videos to watch every day. According to the YouTube channel statistics from 2019, there are more than 31 million YouTube channels out there. That number will rise even higher as people see more opportunities in the platform.
30. The youngest YouTuber is a 7-year-old who has 24.2 million subs.
What’s great about YouTube is that it gives opportunities to anyone of any race and any gender. In fact, its youngest YouTuber is Ryan ToysReview. The 7-year-old is particularly popular on Youtube, with his 24.2 million subscribers. Just as his username suggests, he reviews toys to give parents and other kids an idea of what to buy.
31. The top 10 YouTubers earned 42% more in 2018 than they did in 2017.
The goal of every YouTuber out there is to reach the acclaimed top ten list, which includes the likes of PewDiePie, Markiplier, Jake Paul, and more. The YouTubers in this elite group have begun earning 42% more revenue in 2018 compared to what they earned in 2017.
These YouTube stats show just how big the platform has become since launching well over a decade ago. There’s obviously still a lot ahead for YouTube, and we’re all excited for what’s to come in the future. From up-and-coming YouTube stars to more viral sensations, there’s no doubt that the platform will continue to dominate the internet.