32 Must-Know Wix Statistics & Facts on the Popular CMS

Welcome to Wix statistics, the list dedicated to one of the most innovative website building solutions available to us.

Wix is not your typical content management system (CMS). What differentiates it from Drupal and other top website builders is the fact that it’s super easy to use and very user-friendly. So anyone can create their own website using Wix, without having to learn anything about design or programming, and without spending a fortune.

Here is the list of statistics that show how Wix got to where it is now, and what it can offer to bloggers, freelancers, and businesses of any size.

10 Key Wix Stats and Facts

  • Wix, the free and easy to use website builder, was started in 2006.
  • There are 413,358 paid Wix-based websites, 105,199 of which are based in the US.
  • Wix hit the 1 million user mark in 2009, 10 million in 2011, and 50 million in 2014.
  • Wix’s market cap was estimated at $4.5 billion in 2017.
  • Wix has 154 million users, 4.3 million of which are premium users.
  • 45,000 new users sign up for Wix every day.
  • Over 22 million mobile sites use Wix.
  • There are 332,000 Wix e-commerce users.
  • Over 44,000 apps are downloaded daily from the Wix App Market.
  • wix.com is the most visited Wix-based site, with 55.33 million visits in the last 6 months.

For even more information about Wix, check out the following infographic we’ve prepared for you.

Wix Statistics Infographic

How Was Wix Created? The History of Wix

1. Wix was established in 2006.

(Source: Wix)

Avishai Abrahami, Nadav Abrahami, and Giora Kaplan founded Wix 13 years ago in Tel Aviv, Israel. Similar to Shopify, they had an intention to build a different site but ended up making a website building platform that works differently than other CMSs due to their disappointment in the options available at the time. Just a year later, the open beta phase of this simple website builder started.

2. Wix hit the 1 million user mark in 2009 and reached 10 million users just 2 years later.

(Source: Wix)

The number of Wix users hit, and exceeded, 1 million 10 years ago. In 2011, just 2 years later, the company managed to reach 10 million users. The expansion enabled the company to open multiple offices around the world, leading to it being present in 9 countries today.

3. Wix went public in 2013.

(Source: Business Insider)

November 6, 2013, was a great day for Avishai Abrahami, the guy who owns Wix and runs it as the CEO. On this day, he didn’t only sell 500,000 of his own Wix shares, earning $8 million, as the company went public, but he also sold one of the startups he had invested in for $130 million.

4. Wix reached 50 million users in 2014 and surpassed the 100 million mark just 3 years after.

(Source: Wix, ManageWP)

During 2014, WordPress, one of Wix’ main competitors, had 74.6 million users.

It should be taken into account that WordPress had 3 years worth of head start. Still, being one of the easiest website builder solutions out there, Wix was on a roll and expanding at a crazy pace. And the company did not plan on stopping at 50 million users. Wix website facts show that the company took just 3 more years to exceed 100 million users, reaching 110 million in 2017.

5. Wix reached $100 per share in 2017, and its market cap was estimated at $4.5 billion.

(Source: Globes)

Starting at just $16.50 per share in its 2013 IPO, the team behind Wix had a more than successful 4 year period, increasing their company’s market capitalization by 506%. In 2017, the market cap was estimated at $4.5 billion.

How Many Paid Users Does Wix Have? Wix Users and Usage Stats

The free version of Wix is excellent for starters but the merits of the paid, which we examine in quite some detail on our site, plans are numerous.

6. Wix had less than 300,000 paid users in 2011.

(Source: TechCrunch)

In 2010, Wix was operating at a loss of $11.5 million. 2011 was even worse for the company when they went $22.7 million into the negatives. However, even though still small, the number of paying customers was increasing, and it reached 790,000 by 2013, according to official Wix statistics.

7. Wix had 1.24 million paid users in 2014.

(Source: TechCrunch)

By 2014, as people started to learn about CMSs and Wix in particular, the number of this platform’s paid users finally went over a million. Just 2 years later, it surpassed 2 million.

8. Wix had 2.5 million paid subscribers in 2017.

(Source: Domain Name Wire / Reuters)

During the last quarter of 2017, Wix had 5 million newly registered users, reaching a total of 97 million. However, just over 2.5% of them chose to become a paying customer, while the rest decided to stick with the free version of this website design software. Stats for Wix sites estimated that there were 2.9 million paid subscribers in 2018.

9. Wix had 4.2 million paid subscribers in Q1 2019.

(Source: Cision)

According to the report on the first quarter of 2019, concluding with March 31, Wix had 4.2 million paying users. A total of 6.6 million new users were registered during this period, which is an 18% increase compared to the Q1 2018.

10. Wix added 132,000 paying subscribers in Q2 2019.

(Source: Domain Name Wire)

How much is Wix still gaining in popularity is one of the stats we gladly look forward in their quarterly reports. In the period that ended with June 2019, Wix had over 4.3 million paid users.

11. In 2019, Wix had a revenue of 761 million.

(Source: MacroTrends)

How does Wix make money? The largest parts of Wix’ revenue come from subscriptions and ads. After years of losing money, Wix is experiencing a true revolution, with thousands of new users coming in every day. The company earned 25% more in 2019 than it did in 2018.

12. 82% of Wix customers stick with them for at least a year.

(Source: Website Builder Expert)

Paying Wix users might be represented in relatively small numbers, but they more than make up for it by being a loyal group. An overwhelming majority of them uses the Wix CMS for over a year.

13. Wix is used in 190 countries, and it’s available in 17 languages.

(Source: Wix)

As an easy website builder to master, Wix is very sought after by novice users. To accommodate all of them, Wix is available in 17 languages. It’s not available in just 5 countries in the world. Iran, North Korea, Syria, Cuba, and Crimea in Ukraine do not have access due to OFAC restrictions, Wix facts list.

14. Today, Wix has 145 million registered users.

(Source: Yahoo! Finance)

According to some sources, Wix has over 190 million users. Other sources list the 132 million figure. Wix themselves say that the number of users stands at 145 million.

15. Wix gets 45,000 new users every day.

(Source: HTTP-COM)

Each day, 45,000 new users sign up for Wix, which is often referred to as one of the best website builders. Not all of them end up building a website, obviously.

Interesting Wix Website Statistics

Wix users come from all walks of life as evident by the diversity of their sites.

16. 25.73% of wix.com traffic comes from searches.

(Source: SimilarWeb)

More than a quarter of the traffic that wix.com receives comes from search engines. 79.37% of all search engine accesses are organic traffic, and here are the 5 most popular keywords:

  • wix (54.08% of the traffic)
  • wix login (3.31%)
  • wix logo maker (2.46%)
  • wix.com (1.49%)
  • wixsite (0.90%)

On the other hand, Wix statistics tell us that 20.63% of the search engine traffic comes from paid searches. Here are the top 5 paid keywords:

  • wix (11.69% of the traffic)
  • free logo maker (0.21%)
  • website builder (0.15%)
  • wix.com (0.15%)
  • wix logo maker (0.14%)

17. wix.com has had 55.33 million visits in the last 6 months.

(Source: SimilarWeb)

Wix website stats show that the company’s own website, wix.com, is the most popular site that utilizes its website building technology. Analytics show impressive numbers; their site’s average visit lasts for 8 minutes and 24 seconds, with 8.82 pages seen per visit. The bounce rate, or the number of visitors who leave after seeing just one page, is 40.45%.

18. There are 413,358 paid Wix-based websites.

(Source: SimilarTech)

Wix site statistics tell us that the number of Wix websites that are currently live exceeds the number of this platform’s unique domains by just under 10,000; the number of online Wix domains is 403,900.

19. 105,199 of those websites are based in the US.

(Source: SimilarTech)

The US appears to be the most lucrative market for the Israeli company, as 25.44% of all paid Wix websites are based in the US. Russia takes the second spot on this list, with 25,028 sites (6.05%), and the UK comes third, with 19,944 (4.82%) websites created using Wix, based on SimilarTech’s website stats.

20. Over 22 million mobile sites used Wix in 2017.

(Source: Wix)

After launching their AI web design solution in 2016, Wix stats for new mobile sites went through the roof. In 2017, as businesses around the world started realizing that the majority of Internet traffic comes from mobile devices, or, as mobile marketing statistics show, 52.2% of all global internet traffic, more than 22 million mobile websites were created using Wix. Unfortunately, just a small percentage of them went live and an even smaller percentage is still running.

21. 44,000 Wix apps are installed every day.

(Source: DMR)

In order to add new features to your site, you can use the Wix App Market to find the right thing for you. The app market features live chat apps, which are essential for online businesses, as, according to live chat statistics, 71% of customers prefer live chat. Various metrics, themes, and more are available as well. Most of them are free, with premium options available. In case you’re wondering how much is a Wix website app, premium versions of some of the most popular ones come as low as $3.75.

22. There are more than 500 available Wix templates.

(Source: DMR)

Generally speaking, there is an abundance of beautifully designed templates all over the internet. Wx is not an exception either. Potential Wix customers don’t need to worry about design limitations. There are so many Wix templates available that your website could have a different appearance every day for over a year and four months.

23. Wix e-commerce is used by 332,000 users.

(Source: DMR, Ecommerce Platforms)

Wix offers an option for online sellers, and it seems to be fairly popular. In 2017, around 15% of all paid Wix users were e-commerce subscribers. Taking into account e-commerce statistics that reveal 40% of consumers in the United States think of online shopping as an essential part of their lives, we expect the number of Wix e-commerce users to further increase soon.

Wix Insights: Commonly Asked Wix Questions

24. Does Wix support Google Analytics?

(Source: Wix)

You might wonder, how does Wix work with Google Analytics? Unfortunately, the answer to this question is – not really good. Google Analytics requires users to have their own URL, which the free plan doesn’t come with. So, Google Analytics and Wix integration is only available to those who purchase one of the plans listed further down the text.

25. How can you see the number of your Wix site visitors?

(Source: Wix)

During the days of the previous Wix Blog version, every website admin had easy access to the data on their site’s visit through the blog manager. If you’re wondering where is blog manager on Wix, you should probably stop searching for it, as the new version does not come with this feature. For viewing the number of visits to your site, Wix offers numerous solutions through their App Market.

26. Is Wix Secure?

(Source: Wix)

As with every website building software, regardless of whether a CMS was used in the process, some settings can leave it vulnerable. SSL/TLS security has become the standard, and new Wix sites come with HTTPS automatically enabled. Older versions might not, so follow this guide to enable HTTPS on your Wix site.

27. Does Wix support more than one users?

(Source: Wix)

Even though it offers the option for multiple users to work on the site from different accounts using the Contributors feature, Wix does not support having multiple users within one account. The Wix multiple users feature is commonly requested, so it might be added to the platform soon.

How Much Does Wix Cost? Wix Pricing and Plans

28. Wix is available for free.

(Source: Wix)

Wix has made a name for itself by providing a free website building service. However, the free option comes with some limitations. No custom domains are available for non-paying users, Wix ads are visible on their every page, no online payments can be made, there are no analytics tools, and the bandwidth and storage are limited to 500MB.

To unlock more Wix functionalities, you can opt for some of the following plans.

29. Connect Domain costs $4.50 per month.

(Source: Wix)

The most basic paid Wix plan comes with a custom domain and larger bandwidth (1GB). How much does Wix domain cost? This can vary depending on the user’s billing country and their VAT pricing, as it is not included in the monthly subscription.

30. Combo costs $8.50 per month.

(Source: Wix)

Combo is a plan intended for personal use, which means that bloggers and smaller businesses would be the ones choosing this option. It comes with an even larger bandwidth, 3GB of storage, a custom domain (free for a year), 30 video minutes, and no ads.

31. Unlimited costs $12.50 per month.

(Source: Wix)

How much is Wix per month for professionals? Entrepreneurs and freelancers will benefit the most from Wix’ most popular plan. It comes with unlimited bandwidth, 10GBs of storage, a custom domain (free for a year), 1 video hour, and apps (worth $120) that help users analyze and improve their websites’ effectiveness.

32. VIP costs 24.50 per month.

(Source: Wix)

Here’s the ultimate answer to the question of how much does a Wix website cost. The most expensive option that Wix offers comes with perks that any new business should be interested in. In addition to the unlimited bandwidth, 20GBs of storage, a custom domain (free for a year), 2 video hours, and free analytics app, the VIP plan also comes with a professional logo, social media logo files, and VIP support.


Similarly to other website building solutions available online, Wix has its good and bad sides. While largely considered to be the best free website builder, it is probably not the right tool for those who are more advanced in the SEO-friendly web design and tech fields, as they might find it patronizing and not so usable in its free version. Wix statistics listed above showcase the achievements of the company that has succeeded in making its online presence available to everyone.


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