Last Updated: January 23, 2021
With beautiful design, robustness, and cutting edge technology, the open-source e-commerce platform Magento has been the market leader for six consecutive years, according to Magento statistics. With Shopify, WooCommerce, Prestashop, and many others, the teeming population of e-commerce store owners have never been this spoiled for choice.
With drum rolls, we present to you the astonishing statistics and facts about what this platform has been able to achieve in a little over a decade since its establishment.
10 Incredible Magento Statistics (Editor’s Choice)
- Over 270,000 merchants choose Magento for their business.
- Magento currently powers 1.2% of sites on the Internet.
- Magento handles more than $100 billion in gross merchandise every year.
- There are over 200,000 Magento developers around the world.
- E-commerce businesses attribute 10–80% of their revenue uplift to Magento.
- The number of Magento sites doubled between 2017 and 2018.
- Magento launched Magento 2 in 2015.
- Magento CE has 24.8% of the e-commerce market share while Shopify has 9%.
- Adobe acquired Magento for $1.6 billion in 2018.
- Magento’s global e-commerce sales in 2020 amount to $224 billion.
There are a ton more interesting facts about Magento in this infographic. So, if you are interested in finding out more about it, just scroll down!
A list of the most popular or powerful e-commerce solutions on the Internet without Magento is incomplete. These stats will help us understand how Magento is important in the business of selling online. Here are fascinating stats for you:
Magento Usage Statistics
1. There are over 270,000 merchants who choose Magento for their business.
(Source: Email Vendor Selection)
How many websites use Magento? Magento has a client base of more than 270,000 businesses, according to official information. However, that’s a fraction if we have to compare the number with that of WooCommerce, which is currently being used by more than 3 million e-commerce platforms. Meanwhile, there are 820,000 sellers on Shopify, the latest Shopify statistics show.
2. Magento’s market share increased from 9% to 13%.
(Source Magento India)
Although Magento recently lost its position to Shopify as the second-largest e-commerce platform, Magento statistics for 2021 show that this didn’t affect its market value. In fact, it had even increased to 13% in 2020, coming from only 9% in 2019. One of the biggest reasons for the growth is its Adobe acquisition, which improved Magento’s overall ecosystem.
3. Magento currently powers 1.2% of all sites on the Internet.
(Source: Envisage Digital)
Magento holds the ninth-highest percentage of any platform, ranking even higher than Adobe Dreamweaver and Weebly. Powering 1.2% of all sites on the internet, it’s only a few ranks lower than Wix and Squarespace. This should give us an idea about how much of the internet is Magento. This number is impressive when we consider that Magento is a niche specific software, unlike WordPress, which, according to WordPress statistics, powers 32% of the internet.
4. Magento currently ranks 3rd on the list of the most popular e-commerce software.
If we look at the most popular e-commerce software battle of Magento vs Shopify vs WooCommerce, Shopify beats Magento by only 8%, with WooCommerce occupying the top spot. Here are the rankings based on percentage: WooCommerce at 30%, Shopify at 18%, and Magento at 10%.
5. Magento handles more than $100 billion in gross merchandise volume every year.
Undoubtedly, Magento is currently one of the foremost open source CMS for electronic commerce in the world. This platform handles more than $100 billion transactions each year. Now is the time to have a good slice of the cake!
6. 9.5% of all Magento websites are in the United States.
According to Magento usage statistics, its users are spread all over the world. The platform is very popular in Western Europe and India, as well as Africa, South America, and Russia. However, the largest number of Magento users around the world is from the United States.
7. Magento sites doubled between 2017 and 2018.
Data from the popular web profiler site, BuiltWith, reveals that the total number of amazing Magento sites almost doubled around March 2017 to August 2018. During this time, Magento is said to be powering 28% of sites on the web as well.
8. There are over 200,000 Magento developers worldwide.
Unlike WooCommerce, which according to WooCommerce stats, is used by over 3.3 million websites, Magento is not suitable for users who are not savvy with technology. But it is a favorite for developers. Thanks to the efficient technology it offers, more than 200,000 developers are using Magento globally, according to the Magento statistics for 2021.
9. E-commerce businesses attribute 10–80% of their revenue uplift to Magento.
An American company called Forrester Consulting stated that most e-commerce businesses take anywhere between 10–80% of their revenue uplift from Magento. It’s mostly due to Magento’s user- and mobile-friendly themes that deliver excellent customer experiences.
After all, 67% of consumers shop from mobile devices, according to the latest mobile marketing statistics. That said, Magento customers are assured of ease of use when shopping online, which benefits many e-commerce businesses.
10. You will need about $7,000 a year to host an e-commerce store in Magento.
While Magento Open Source is absolutely free, using it for your e-commerce website isn’t. Generally, hosting will cost you around $100 to $200 a month or about $2,400 a year. Hiring a freelance developer can cost you about $70 per hour. So based on the latest Magento statistics, you can expect to invest around $7,000 a year, depending on the hosting plan and how much development you want.
11. Magento’s themes cost between $0–$499.
Magento has a wide range of themes to choose from, ranging from $0 to $499.00, based on the current Magento stats and numbers. If you find a cheap dedicated server, you’ll have a store up and running in no time.
Magento is an open-source community. So make sure you are buying the theme of a professional designer that adapts to mobile browsing correctly so that users can access it easily.
12. There are over 5,000 Magento extensions.
According to the available Magento statistics, there are more than 5,000 plugins and apps available for the 250,000+ current and prospective Magento merchants. Many of these extensions are free of charge. For the premium extensions, the prices start from around $50.
13. In 2020, Magento’s revenue increased by 4%.
(Source: Digital Commerce 360)
According to Adobe Inc., its Magento Digital experience, which includes Magento Commerce, had increased revenue by 5% YoY. By May 2019, it was $800 million, and by the same month in 2020, it was already a whopping $826 million.
Fascinating Magento Stats and Facts from Its Short History
14. Magento was launched in 2007 as Varien.
(Source: Cloudways, Brandastic)
Launched in 2007, Magento was first named Varien. In 2008, it released its first open-source product and called it Magento. In 2009, it was already surpassing osCommerce. In 2010, the name Varien was formally changed to Magento as it became more popular than its parent company.
15. Magento unveiled its next-generation open source platform in 2015 — Magento 2.
(Source: Magento Commerce)
Based on Magento 2 statistics, Magento’s growth has been unstoppable. It was launched eight years after Magento 1.0 was launched. They have been encouraging their users to upgrade to this new version since then. It offers enhanced scalability and performance that will further empower brands and businesses to deliver better shopping experiences to their consumers.
16. Magento was the leading platform in 2013, covering more than 26% of online stores in Alexa’s Top 1M websites.
With only five years of experience as of 2012, Magento had already become the market leader. Of the total Magento users, many of them include small e-commerce and official online stores of major brands such as Adidas, Nike, Nestlé, Christian Louboutin, and many others.
17. eBay acquired Magento in 2011 for $180 million.
Magento’s performance and rapid growth had impressed eBay so much that it made an investment in the company in 2010 that occupied almost half of its market share — 49% to be exact. In August 2011, eBay announced its acquisition of Magento by taking 100% of the market share for $180 million. At that time, Magento 2 hadn’t yet been launched, so the acquisition didn’t include any percentage of the Magento 2 market share.
18. Adobe acquired Magento for $1.6 billion in 2018.
eBay was not the first acquisition that happened to Magento. In 2018, Adobe acquired it from eBay for a whopping $1.6 billion in its most recent push to enter the digital marketing industry. However, we are yet to see how Adobe and Magento’s partnership will influence e-commerce generally. But the deal is sure to benefit Magento and its large user base.
19. Magento was acquired for $1.6 billion by Adobe in 2018.
While WooCommerce is the undisputed king of the e-commerce platforms with 26%, Magento maintains firm control of 24.8% of the market. Meanwhile, Shopify comes 4th after Prestashop with a distant 9%. These Magento statistics show who leads in the e-commerce market as of April 2019. Surprisingly, there wasn’t much of a competition between Magento and Shopify at that time.
The Battle of E-Commerce Heavyweights: Magento vs Shopify vs WooCommerce
20. Magento CE has 24.8% of the e-commerce market share; Shopify has 9%.
According to the e-commerce market share chart for the top 1 million sites on the Internet, Shopify (18%) leads Magento (12%), according to Magento website stats. Meanwhile, WooCommerce maintains the overall lead with 21%.
It, of course, doesn’t mean that other options are not good. For example, just by looking at recent Squarespace reviews, we can see that its features hold up against the other big names in the industry.
21. Magento was the best platform for SEO in 2017.
(Source: PixelCrayons, Ecommerce-Platforms)
WooCommerce is widely regarded as the king of everything that is e-commerce. However, in 2017, it looks like it fell a bit behind Magento if these Magento stats are anything to go by. While WooCommerce and Shopify score 98 from a possible score of 100, Magento, however, scored a perfect 100 out of 100 when it comes to search engine optimization, according to Pixel Crayons.
Among these three, Magento was the most preferred because it is highly built for SEO and also features high SEO functionalities. However, Shopify now takes the lead with 98, WooCommerce is second tith 97, and Magento third with 95, according to the Magento statistics for 2021.
22. Magento has better security features than WooCommerce.
With the continuous rise of cybersecurity issues, it’s of utmost importance to ensure that the platform you’re using for your online business is secure and safe. In comparing the security features between Magento and WooCommerce, the prior takes the lead due to its Magento Patches and Magento 2 security extensions. WooCommerce’s security features, on the other hand, are excellent for beginner level stores only.
23. Shopify has 24/7 customer support, while Magento has none.
(Source: Withintheflow / ReadyCloud)
This may not be a parameter to find out which is best between Shopify and Magento, but it shows the current market strengths of the two platforms. Shopify has top payment gateways such as Shopify Payments, Stripe, PayPal, Amazon Payment, Klarna, Sage Pay, etc. Meanwhile, Magento also has plenty of payment gateways such as PayPal, Autborize.net, Amazon Payment, 2Checkout, Braintree, Cybersource, Skrill, World Pay, Klarna, Quick Pay, Sage Pay, PayZa, and Secure Pay.
24. Shopify has 24/7 customer support while Magento has none.
What is the best CMS in terms of customer service between Magento and Shopify? While Shopify has an impressive 24/7 customer service, there is nothing like customer support on Magento. The customer representatives on Shopify are reachable via email, live chat, and phone. However, the Magento platform has a strong community of developers whom you can ask questions or find answers from FAQs.
If you are one of the potential Magento customers who are planning to build an online store, or you know someone who does, you must know that it’s considered one of the best e-commerce platforms available today.
Obviously, every project has its peculiarities and demands so we’re not defining your choice. After all, there are several e-commerce platforms in the market besides regular site builders. However, this software is an open-source platform which has an engaged community and collaborates to improve and make the platform increasingly more secure, fast, and stable.
Based on our findings from these Magento statistics, make sure to surround yourself with people who can generate accurate and informed guidance before making any hasty decision outside of strategic planning to avoid unnecessary costs with structures that don’t meet your model.