34 Jaw-Dropping Twitter Statistics in 11960 Characters

The Twitter statistics you’ll find in the text below are aimed at explaining the success and struggles of this social media platform, as well as its impact on our daily lives.

Twitter has become the place to be on the internet, no matter what your online needs are. It doesn’t matter whether you’re looking to promote yourself or your business—or just looking for a fun discussion—this microblogging platform offers it all. In 280 characters or less, even the US president can share his thoughts with the world in an instant, for better or for worse.

The Top 10 Twitter Statistics and Facts

  • Twitter had 314.9 million monthly users worldwide in 2020.
  • There are 192 million Twitter daily active users.
  • The US, Japan, and India have the highest number of monthly active users on Twitter.
  • 42% of Americans using Twitter have a college degree.
  • The top age group on Twitter is between 35–49, and it accounts for 28.5% of the user base. 
  • 500 million tweets go out every day.
  • An average tweet is 33 characters long.
  • Twitter made $3.72 billion in 2020.
  • 70% of small businesses use Twitter.
  • 42% of consumers learn about new products on Twitter.

How Many People Use Twitter?

1. Twitter had 314.9 million monthly users worldwide in 2020.

(Source: Statista)

The number of those who check their Twitter accounts at least once a month was314.9 million in 2020, and it’s still rising in 2021. Projections show that this number may reach up to 340.2 million by 2024.

Twitter is trailing behind other social media networks in this field. According to the latest Facebook statistics, the number of Facebook monthly users is nearly 10 times higher than the number of Twitter monthly users, which is around 2.8 billion. 

2. Twitter has 50.9 million monthly active users in Japan as of January 2021.

(Source: Statista)

According to Twitter statistics, for 2021, a whopping 41% of Japan’s population actively uses Twitter. One of the reasons behind Twitter’s popularity in Japan is the fact that they could make good use of the limited number of characters. Twitter gained popularity in this market in 2011 when it was used as the primary communication tool during a major earthquake.

3. Twitter has 17.5 million monthly active users in India as of January 2021.

(Source: Statista / Worldometer)

Twitter analytics show that just over 1.2% of India’s population actively uses Twitter at 17.5 million, but only because the country has a massive population of 1,389,037,991. In fact, India is the third biggest market for Twitter. The fourth and fifth spots are taken by the UK (16.45 million active users) and Brazil (16.2 million).

4. How many Americans use Twitter? The social network had 69.3 million monthly active users in the US in January 2021.

(Source: Statista / Statista)

During the first month of the year, around 22% of all Twitter’s monthly visitors were from the US. This is unsurprising, as the social network is more popular in the US than in any other country. 

5. Twitter has 192 million daily users worldwide.

(Source: Twitter Shareholder Letter Q4 2020)

A staggering 192 million people access Twitter daily to compose or read tweets. However, compared to other social media, Twitter isn’t doing so great. Namely, Facebook has 1.84 billion daily users; it’s followed by Instagram, with 500 million daily users, and Snapchat with around 218 million.

Who Uses Twitter?

6. In January 2021, around 68.5% of all Twitter users worldwide were male. 

(Source: Statista / Twitter)

This year’s early data shows that there are more male Twitter users than females, at 68.5%. Many of these users are famous personalities, such as Elon Musk, Bill Gates, Cristiano Ronaldo, and even the former US President Donald Trump.

7. More than 30% of Twitter users worldwide are female.

(Source: Statista / Twitter)

The Twitter statistics show that Twitter female users are not even half of the male population. However, many of them are also famous personalities, including Ellen DeGeneres, Taylor Swift, Rihanna, etc.

8. The top age group on Twitter is between 35–49, and it accounts for 28.5% of the user base. 

(Source: Statista)

Those in the middle age group are the most people using Twitter, as per the latest Twitter stats. It’s probably safe to say that they are the ones who use their accounts primarily for business purposes. The next highest Twitter user age group is between 25–34, at 26.6%. 

9. As much as 90% of Americans are familiar with Twitter. 

(Source: Hootsuite)

The data on Twitter users by country shows a decline of 2% from last year when 92% of Americans said they are familiar with the platform.

10. Around 42% of Americans using Twitter have a college degree.

(Source: Pew Research Center)

Almost half of the American population on Twitter has obtained a college degree or more, 33% has some college education, and 25% went to high school or less.

How Many Tweets Per Day and Other Tweet Statistics

11. In 2009, the record number of tweets sent per second was 456.

(Source: Internet Live Stats)

The success Twitter has experienced was unimaginable a decade ago. During one of the most critical events in pop culture—Michael Jackson’s death in 2009 reached a record of 456 tweets per second. The situation is a bit different these days.

12. 500 million tweets are sent every day.

(Source: Internet Live Stats)

Today, in an average second on Twitter, around 6,000 tweets are sent, leading to a total of 500 million tweets in a day. Twitter stats from a few years ago show that, in some instances, the number of tweets sent in a second can go way up: the record was set in 2013 when tweets were being sent at a rate of 143,199 per second.

13. The CIA goes through as many as 5 million tweets per day.

(Source: The Next Web)

The CIA goes through 1% of all tweets as a part of their effort to prevent acts of terrorism. Twitter isn’t the only social network that’s monitored, as social media research has yielded positive results in the past, according to the Twitter analytics free tools available online.

14. An average tweet is 33 characters long.

(Source: TechCrunch)

Even though the character limit is set way higher (more on that in the Fun Facts further down), an average tweet uses just 33 characters.

15. Just 5% of tweets are longer than 190 characters.

(Source: TechCrunch)

Every 20th tweet sent uses more than 190 characters. In fact, Twitter statistics show that just 1% of all tweets hit the current character limit.

16. Every 13th tweet contains a curse word.

(Source: Daily Mail Online)

The majority of Twitter users keep their posts PG-rated. However, some of them just can’t seem to avoid cursing. A study of 51 million English language tweets discovered a curse word in every 13th tweet, Twitter trends show.

17. Twitter reached a milestone of 20 billion tweets in 2010.

(Source: BBC)

Three years after it went live, Twitter reached its billionth tweet. Just a few years later, in 2010, a user sent the tweet number 20 billion. This honor went to a graphic designer from Tokyo as part of a longer conversation, the BBC points out.

How Much Does Twitter Earn?

Let’s take a look at just how much money the social media giant brings in.  

18. Twitter made $3.72 billion in 2020.

(Source: Twitter Shareholder Letter Q4 2020 / Statista)

Twitter has an ROI that was probably beyond the founders’ wildest imagination when they first launched the platform. The company ended last year with a 7% increase in revenue — a whopping $3.72 billion. 

However, there’s still a lot of hard work to do here. It still lags behind social media giants such as Facebook and Instagram. 

19. Twitter made $1.29 billion in the last quarter of 2020 alone.

(Source: Twitter Shareholder Letter Q4 2020)

That’s about 35% of Twitter’s total revenue for the past year. Twitter statistics clearly show that the last quarter of the year was its strongest. Much of it was from the US, which accounts for $733 million from it, and Japan, with a $176 million contribution.

20. 86% of Twitter’s revenue comes from advertising.

(Source: Investopedia)

Promoted tweets, promoted accounts, and trends are what rake in the dough for Twitter. Twitter marketing statistics indicate that 86% of the company’s revenue can be attributed to ads, while the rest comes from data licensing.

Google also gets the highest portion of its revenues from advertising. According to the latest Google stats, the company managed to pocket $146.92 billion from advertising last year.

21. Around 80% of Twitter users access the platform from mobile devices.

(Source: Omnicore)

Twitter advertising statistics point out that 80% of all Twitter users access the website using a mobile device. It doesn’t come as a surprise since the most current mobile marketing statistics show that around $96.07 billion was spent on mobile advertising in the US alone last year, considering the US is the biggest Twitter user (see number 4).

22. Twitter had an operating income of $27 million in 2020.

(Source: Twitter Shareholder Letter Q4 2020)

Twitter stats from the recently published shareholder report show that its total costs and expenses in 2020 grew by 19%, amounting to $3.69 billion. It resulted in an operating income of $27 million.

Fun Facts and Stats About Twitter

23. Barack Obama is currently the most followed person on Twitter, with 129,697,593 followers.

(Source: Social Blade)

At the time of writing, the former US President Barack Obama holds the title of the most followed person on Twitter, with over 100 million followers. The top five list also includes Justin Bieber, Katy Perry, Rihanna, and Cristiano Ronaldo. Twitter follower stats document that all of these celebrities have over 100 million followers, except Cristiano, with 91,328,376 followers.

24. PlayStation is the most followed brand on Twitter today, with 21,261,133 followers.

(Source: Socialbakers)

Today, in early 2021, the most followed brand on Twitter is Playstation, garnering over 21 million subscribers. Xbox follows with 15,696,317. These Twitter statistics tell us that a lot of gamers have been active on the platform lately. Although SpaceX, manufacturers of advanced rockets and spacecraft, is a dark horse, with 15,107,409 followers.

25. The face with tears of joy emoji (😂) has been used more than 2 billion times since 2013.

(Source: HubSpot / Emojipedia)

Twitter user statistics show that the most commonly used emoji on Twitter is 😂. However, the loudly crying face (😭) is said to be quickly gaining popularity in 2021. Talks have it that it may overtake face with tears of joy emoji’s 😂 popularity this year.

26. An average visitor spends around 9 minutes on Twitter.

(Source: We Are Social / HubSpot)

When the global audience is considered, an average Twitter visit lasts for just over nine minutes. For some regions, the period is shorter, and for others, it’s much longer. For instance, according to Twitter demographics by country in the UK, it has an average of two hours per visit at one point.

27. Twitter was supposed to be called “Friendstalker.”

(Source: Economic Times )

That, among many other supposed names of Twitter, including “Twitch” and “Smssy.” There was even a time that it bore the name “Twittr.” But of course, the brand became famous for the name it uses now. 

28. Twitter’s logo is named after a famous athlete.

(Source: Mashable)

Twitter’s logo and mascot, was named after Larry Bird, one of the best and most popular basketball players of all time. Even more interestingly, one of the lesser-known Twitter marketing facts is that the logo cost them just $15 on iStockphoto, as per the latest branding statistics. The original author received approximately $6 after the website’s fees were deducted.

29. The original character limit had mobile phones to blame.

(Source: Developer Twitter)

Since Twitter was first an SMS-based service, and the maximum text message length is 160 characters, Twitter initially decided to set its character limit to 140. Nowadays, the limit for a single tweet is 280 characters. It’s still short, but at least there’s more space to express your thoughts.

Twitter Statistics for Business

30. 70% of small businesses use Twitter.

(Source: SmallBusinessSense)

Twitter has become one of the must-haves for every small business’s internet presence. Some use it for advertising their products or services, while the majority use Twitter to address their customers’ questions and concerns directly. No cheaper or more effective way to provide customer service has yet been invented, and this is why 70% of small businesses in the US are on Twitter. After all, recent small business statistics show that 61% of marketers turn their money to social media.

31. An average Twitter user follows 5 brands.

(Source: Lori Taylor)

With Twitter stats showing that this social network’s users typically follow five brands, there’s no reason for any brand, big or small, to postpone joining. Additionally, 37% of the users who follow a brand are likely to purchase something from them. 

32. 63% of Twitter users who follow small businesses do so to show support.

(Source: SmallBusinessSense)

Even though most Twitter users won’t purchase from the small business they follow on Twitter, their support still makes for a valuable asset. Their retweets can be more effective than any traditional form of advertising.

33. 42% of consumers learn about products and services on Twitter.

(Source: SmallBusinessSense)

Twitter marketing statistics tell us that 42% of consumers find new products and services while browsing through their Twitter feed.

34. Tweets with links are 86% more likely to be retweeted.

(Source: SmallBusinessSense)

One tip for the end: add links to the things you advertise on Twitter. And finally, post more on weekends, as engagement increases by 17% during this period.

Conclusion

So is Twitter still relevant in 2021

Twitter remains one of the top social media platforms of this decade, and it will continue reigning for a decade or so more, despite the many difficulties they must have experienced in the past. You can use it for much more, and it’s up to you to discover the use that suits you the most. 

After going through the 34 Twitter statistics listed above, we hope you’ve learned something new—not only about how Twitter functions and maintains its status in the social media game but about how it can help drive a small business forward.

Happy tweeting!

Leave a Reply