The following user experience stats are here to help new and inexperienced web designers and business owners avoid some of the common mistakes in UX design and development.
User experience is one of the things web designers dedicate the majority of their work to. Despite their commitment, mistakes are bound to get through, leading to a poor user experience and customer losses. In order to avoid them, carefully read through the list we’ve assembled:
The 10 Main User Experience Stats and Facts
- 40% of website visitors will leave if the site takes more than three seconds to load.
- 52% of potential customers are driven away by a bad mobile experience.
- 67% of mobile visitors are likely to make a purchase if they like the user experience the website offers.
- 74% of visitors will return to a website if it’s mobile-friendly.
- 90% of users stop using an app due to poor performance.
- Product and service information are what B2B visitors look for first.
- Company blogs help attract more customers.
- Video presentations help attract new customers.
- 54% of marketers blame ad cluttering for poor UX.
- 45% of companies don’t do any type of user experience testing.
What Are Bad UX Websites Doing Wrong?
1. 79% of marketers place website experience and page load time at the top of their list of priorities.
According to a survey that included 283 industry experts, 79% of marketers find the website/mobile app experience and how quickly pages load to be the most likely sources of a positive user experience. As a result, they emphasize these aspects in their advertising. The number and quality of ads, as well as the quality of content, were the most commonly listed second priority, according to the same user experience stats.
2. 54% of marketers say ad cluttering is the greatest enemy of a good user experience.
The majority of marketers also agree that ad clutter is the biggest reason behind a bad user experience. Repetitive and irrelevant ads drive users away from your website—as well as the lack of creativity, malware, and any auto-playing video or audio.
3. 61% of users will try a different site if they can’t find what they’re looking for quickly.
Providing easy access to your products or services is also one of the important aspects of the user experience. UX statistics show that the majority of users will move on to your competitor’s site if they can’t find what they’re searching for right away.
4. 65% of all website visits come from mobile devices.
With the majority of website visits coming from smartphones and tablets, every website should be optimized for mobile device access. An effective user experience on mobile includes more than web design. Mobile advertising is a science in its own right, and it’s one of the main potential set-backs when it comes to the mobile user experience.
5. Bad mobile experiences drive away 52% of users.
Just how important it is to optimize your website for mobile is best shown by this piece of web design statistics from 2018 claiming that 52% of users are driven away by a poor mobile experience. Additionally, 61% of users would not return to a site they had problems accessing. Users feel that the companies that aren’t willing to invest their resources into UX optimization for all devices aren’t deserving of their business.
6. 96% of mobile users have run into sites that aren’t mobile-friendly.
According to the user experience stats from Google, 96% of those browsing on mobile devices have run into websites that ignored mobile users in the design process. Considering how many mobile users there are, having a website that isn’t mobile-friendly in 2020 is unacceptable.
7. 57% of users refuse to recommend a business with a bad mobile site.
There’s no better marketing campaign than a positive user experiences. However, businesses with websites that aren’t mobile-friendly are less likely to be recommended. Most users won’t recommend a website to their friends and family, or in online reviews, unless frictionless UX conditions are met.
8. Just 55% of companies conduct user experience testing.
It seems that just under half of all companies on the market haven’t realized the importance of user experience for their business. There aren’t many other ways to determine the users’ satisfaction with a specific website other than by conducting UX testing. And yet, only 55% of companies do so at all.
What Are Websites Doing Right? Good UX Examples and Practices
9. 90% of consumers say that accessing content on all devices is somewhat important.
Having a smooth and seamless experience on all platforms is reported as being a somewhat important part of the user experience by most consumers. 59% of consumers find that this aspect of UX is very important. It can’t be stressed enough that, in order to increase engagement, websites need to account for all devices. Wix website builder is recommended as a good option for various needs.
10. 74% of users are likely to return to a site if it’s mobile-friendly.
When it comes to good UX examples, one of the common traits that websites with a good UX share is their mobile-friendliness. Users recognize their effort, and 74% of them are likely to return to the website in the future.
Mobile-friendliness is only the beginning, though. This list of top UX blogs can help you learn more about UX best practices, especially if you’re a novice in this field.
11. 73% of shoppers are swayed by a video presentation.
(Source: Search Engine Watch)
While auto-playing videos deter website visitors, product or service video presentations have the opposite effect. In 73% of all web purchases, video was one of the deciding factors—most commonly one that concisely showed the product and explained its purpose.
12. 67% of mobile users are likely to make a purchase on a website that’s mobile-friendly.
According to mobile web browsing statistics, mobile-friendly websites are more likely to see a completed sale.
13. 64% of consumers find company videos helpful.
(Source: Search Engine Watch)
Consumers appreciate videos that help them learn more about the company they’re about to purchase from. 58% of consumers find these companies to be more trustworthy. Plus, 54% of consumers want to see more video-based marketing content, as per latest video marketing statistics.
14. 61% of consumers make a purchase due to company blogs.
One of the most commonly disregarded good UX practices are company blogs. UX trends from 2019 showed that 61% of consumers have purchased a product after encountering relevant company blog content. Most consumers appreciate company blogs, with 60% of them forming a positive opinion on a company after reading their blog.
15. 70% of consumers find out about a company through its blog.
Company blogs have become more relevant than ads, with UX statistics showing that 70% of customers learn about a company through its blog. Plus, companies that have a blog also have 67% more leads per month than the companies without a blog. For those still wondering whether companies with blogs are an example of good UX, here are some corporate blog numbers:
- There are 240 million blogs.
- 500,000 new corporate blog posts are added every day.
- 400,000 users comment on corporate blog posts every day.
- 25 billion pages are viewed every month.
16. 73% of the companies that aren’t conducting user experience testing will begin doing so within a year.
Of the 45% of companies that currently don’t run user experience testing, the majority will start doing so within a year. Of those that do, 75% have found that user experience testing is beneficial to their business.
General User Experience Stats
17. First impressions are related to a site’s design 94% of the time.
Website visitors form an opinion within seconds of accessing a website. In 94% of cases, that first impression is related to design, the latest website design industry statistics confirm. As consumers, we often make a decision about a website’s credibility based purely on its appearance. In fact, 75% of credibility judgments are formed this way, first impression statistics show.
18. 52% of all users will not visit a website again if they don’t dig its aesthetics.
(Source: Digital Apeel)
Over half of all users say that aesthetics are the reason behind them not visiting a site again. We are visually driven creatures, and as mentioned above, appearance impacts our decisions on credibility, character, and more. That is why creators need to consider many things when designing their websites. Site123 website creator is a good way to start but there are so many to choose from and a whole bunch of features, themes, and looks to go through.
19. 46% of consumers leave a website if they can’t tell what a company does.
Being unable to tell what a company does is the second most common reason behind shoppers leaving a website, right behind a bad mobile experience, UX statistics show. There are plenty of companies that invest tons of money into SEO content and promoting their website while disregarding basics like this.
20. 40% of visitors will leave a website that takes over 3 seconds to load.
(Source: Digital Apeel / PC River)
Including desktop and mobile websites, 40% of users will abandon a website when it takes more than three seconds to fully load. According to PC River, at 2 seconds, website owners lose about 12% of visitors. When only mobile users are considered, the percentage is even higher, as you’ll see in the section dedicated to mobile UX.
21. Reducing the page loading speed from 8 to 2 seconds boosts conversion rates by up to 74%.
(Source: Vendasta Blog)
Responsive and accessible web design stats tell us that websites with improved page loading speeds have experienced notable conversion rate boosts.
What’s the conversion rate? For e-commerce websites, the conversion rate is the number of purchases divided by the number of visitors.
22. Product and service information is what 86% of B2B buyers look for first.
When it comes to businesses looking to make an online purchase, the majority of B2B users will look for product info first when visiting a website. UX trends for 2018 showed that 62% of them are also interested in contact details, while 52% search for the About Us section in order to find out what the company stands for.
23. It’s expected that user experience will take over as the main brand differentiator by 2020.
(Source: Impact / Paldesk)
Those still unconvinced of UX’s importance in modern business should know that price and product are about to be overtaken by user experience as the biggest differentiator among brands.
Another brand differentiator will be seamless customer experience, with 81% of companies expecting to compete mainly in this area.
24. After listening to users’ feedback on its homepage design, ESPN experienced a 35% increase in revenue.
After taking its users’ feedback, ESPN redesigned its website, drastically improving the user experience. As a result, revenue went up by 35%.
General Mobile Web User Statistics
25. 85% of users feel that a business’s mobile website should be at least as good as the desktop version.
(Source: Digital Apeel)
User experience among mobile users should be among the top objectives for every website designer. Users expect excellence, and 85% of them think that the mobile version of a website should be as good as its desktop counterpart.
26. 53% of mobile users will leave a page if it takes over 3 seconds to load.
The two deciding factors when it comes to mobile visits are mobile-friendliness and load speed. If a page takes more than three seconds to load, 53% of mobile users will abandon it, regardless of how pretty the UX design layout is.
27. A negative experience on mobile reduces the chance of a purchase by 62%.
Mobile users appear to be less forgiving than their desktop-using peers when it comes to online shopping. With mobile users, the chances of a future purchase from the same brand or company drop by a staggering 62% with a single negative experience.
28. 33% of mobile users complain about scaling issues and the inability to click without zooming.
(Source: Multichannel Merchant)
One of the more commonly cited reasons of frustration and one of the main mobile user experience flaws is the fact that mobile users are commonly forced to enlarge the page in order to click in the right place. Web design statistics for 2020 note that a third of mobile users find this inconvenient.
29. 20.2% of mobile users say that security concerns are the main reason they avoid mobile shopping.
In addition to optimization, poor loading speeds, and other issues, mobile users list security as one of the reasons they avoid shopping online. More than a fifth of them will avoid online shopping for this reason.
30. 17% of mobile users complain about picture sizes.
(Source: Multichannel Merchant)
Web user statistics like this one are a good reminder that when searching for a product, a customer needs to be able to clearly see the thing they’re looking to buy. Still, 17% of all mobile users include picture size as one of the most common issues they run into. This example of poor mobile UX is so common that we’ve gotten used to it, just like the small links mentioned before.
31. Responsive mobile design can improve organic traffic by over 25%.
(Source: Fabrizio Van Marciano)
Responsive web design stats show us that this type of mobile website redesign can improve organic traffic by 25.59%, which Offspring, a famous UK clothing store, experienced firsthand.
32. 90% of users who stop using an app do so because of poor performance.
The situation with mobile apps is similar to websites—users commonly stop using them due to poor performance. App performance should constantly be improved, as it’s a major part of the user experience. The good news is that 67% of companies are planning to use component based design tools for app design, which will ensure continuity between apps and services.
After dedicating enough time and effort to designing a proper user experience, basic things list listing what the business does and what it’s about can be forgotten. After all, you’ve already worked on the page loading times, mobile optimization, ad clutter avoidance, and layout management.
This is the reason why our user experience stats are here. We hope they come in handy, whether you are planning a small-time business and need a website creator or simply an opportunity to learn something new during a period of boredom.
List of Sources:
- Search Engine Watch
- Search Engine Watch
- Digital Apeel
- Digital Apeel / PC River
- Vendasta Blog
- Impact / Paldesk
- Digital Apeel
- Multichannel Merchant
- Multichannel Merchant
- Fabrizio Van Marciano