The digital world is rapidly evolving with the addition of new and efficient features, as well as emerging trends that people can’t seem to pass up on. Even menial activities like making a search online continue to change each year. Now, it looks like the next frontier for our online searches will be hands-free. And based on the following voice search statistics, it seems like this trend is here to stay, which is why it’s essential to implement effective digital marketing strategies for voice search.
Voice search or voice-activated search is simply any kind of online query or search that’s done with the use of our voice instead of a traditional keyboard. As mics have become more accessible thanks to mobile devices, people consider making searches this way the top way to search online. Here are some statistics to back up this claim.
General Voice Search Statistics
- The voice industry is expected to be worth $40 billion by 2022.
- By the end of 2019, 39.3% of millennials used voice-supported virtual assistants monthly.
- 43% of voice-enabled device owners use it to shop, and 51% use it to research products.
- 51% of consumers use voice search to look for restaurants.
- 28% of consumers immediately call the business they used voice search to find.
- 25% of people aged 16 to 24 use voice search on mobile devices.
- 41% of smart speaker owners feel companionship with their device.
- 11.5% of smart speaker owners make transactions with their devices monthly.
- 20% of mobile search queries are voice.
- For their holiday shopping, 1 in 4 shoppers used a voice assistant, statistics show.
Voice Search Usage
The driving factor behind recent voice search trends is the number of times it’s used on a daily, weekly, monthly, and annual basis. Thanks to the increasing number of voice searches being made, app and tech developers are taking more notice and making products suitable for the feature. Find some of the most compelling stats and figures below.
1. 50% of online searches will be made via voice by the end of 2020.
Voice search’s growth is unprecedented at this point. Google voice searches alone currently sit at 12%. In fact, analysts believe that by the end of 2020, 50% of online searches will be conducted this way. This number will continue to grow, possibly even overtaking text searching in the near future.
2. 20% of queries on mobile devices are voice search.
(Source: Search Engine Land)
What percentage of searches are voice? That’s 20%—at least, on mobile it is. This is likely because voice is more accessible on mobile thanks to the built-in mics.
3. By 2020, 30% of web browsing will be screenless.
For years, we’ve relied heavily on the screens of our smartphones, tablets, and desktops. But it seems that we’re headed for a new trend of screenless browsing. This will be thanks to the emerging use of smart speakers and other voice-activated devices.
4. 65% of smart speaker owners can’t imagine what it’d be like without their device.
Our heavy reliance on smart speakers only confirms the power of this search trend. According to a survey, 65% of users have become so used to making a voice-activated Google search or a purchase through Amazon Echo, they can’t imagine going back to the days when they had to type in all their queries.
5. 72% of smart speaker owners use their devices daily.
(Source: Think with Google)
Smart speakers can be used for various purposes. It can be used as a guide in the kitchen and even as a programming guide. Because of its versatility in features, smart speaker owners use their devices regularly. As tech and app developers create more innovative features, this number should improve even further.
6. 41% of smart speaker owners feel companionship with their device.
(Source: Think with Google)
Among those who use Google, Cortana, or Siri, statistics show that almost half of them consider their device more than just another piece of tech. For 41% of the users, it can feel almost as if they were talking to a helpful friend.
7. Voice assistants helped 1 in 4 shoppers in their holiday shopping.
When we’re shopping at big stores and we’ve already got our hands full, the last thing we want to do is take our phone out to make a search. Luckily, this issue can be easily solved if you use a voice assistant.
Voice Search Demographics
Of course, not everyone is quite yet ready to embrace voice search, but as we are stepping further into 2020, the numbers are growing higher. As such, there are some demographics that are more akin to using the device than others. And the groups that prefer voice search are expanding. Here, you’ll find the numbers regarding the matter.
8. By the end of 2019, 39.3% of millennials used voice-supported virtual assistants monthly.
As expected, millennials prefer using voice search most. One of the reasons pointing to this upward trend is the accessibility of mobile devices and advancements in the virtual assistants, which make them more alluring to use. According to these same voice search stats, around 17% of Gen Xers and 10% of baby boomers used voice-enabled digital assistants at least once a month. As we can see, millennials have a huge lead over older generations when it comes to the use of voice assistants. It will be worth seeing how the younger generations will compare.
9. Millennials showed the greatest increase in voice-supported virtual assistant use.
Millennials continued to rely on voice-supported virtual assistants in 2019. In fact, the voice search data from 2018 indicates just under 36% were expected to use voice assistants. This 3% climb to 39% in 2019 beats out Gen Xers and baby boomers, neither of which are expected to increase their use by more than 0.5% during the same year.
10. 25% of people aged 16–24 use voice search on mobile.
(Source: Global Web Index)
Some age groups are just more focused on their handheld devices than others. That explains why 25% of people from the age of 16 to 24 use the voice search function on their mobile devices. Marketers could use voice search stats such as these to their advantage, knowing which demographics to target first.
11. 61% of those aged 25–64 who already use a voice device intend to use it more in the future.
According to recent studies, 61% of adults aged 25–64 years say that they will use their voice devices more in the future. On the other hand, 57% of people aged 18–24 years say that they will do the same. Furthermore, the latest internet statistics show that ignoring voice searches is no longer an option. This trend has become particularly popular with people aged 50 and up as 57% of them using voice-enabled devices on a daily basis.
12. According to well-established voice search statistics, 2 in 5 adults use voice search once daily.
Adults will use search engines for a variety of purposes. It could be for a recipe they need or a job they hope to find. Because of their persistent and changing needs, they tend to look for more efficient ways to search online. Hence, around 40% of adults now use voice search at least once daily.
13. Almost 40 million Americans own a smart speaker.
Smart speakers are becoming a common household item. In fact, the statistics on voice search from 2018 indicate that 39 million Americans own one, or as SEO statistics put, 1 in 6 Americans. These include familiar items such as Amazon Echo, Apple HomePod, and Google Home.
14. In 2017, 35.6 million Americans used a voice-activated assistant device at least once a month.
From 2015 onwards, we’ve seen an influx of new voice-activated devices come from major makers like Samsung, Apple, and even Amazon. As the devices grew more popular, people used them more. In 2017, an estimated 35.6 million Americans used devices like this at least once a month. It amounted to a 129% increase from 2016.
15. Upon purchasing their smart speakers, 52% kept the device in their living rooms.
(Source: Think with Google)
According to Google voice search data, the number of people who decided to make their device accessible in the living room is over half. On the other hand, 25% of people kept it in their bedrooms, and 22% of people keep it in their kitchens.
Voice Search E-commerce Statistics
One common misconception about the voice search industry is that it’s solely focused on personal use. However, there are some people who are now using apps like Siri voice search to shop and make other transactions online. This new trend in e-commerce is emerging, and true enough, it will become bigger in the future based solely on these figures.
16. The industry is expected to balloon into $40 billion by 2022.
(Source: PR Newswire)
As a new channel, the voice industry is becoming more and more lucrative. Analysts expect it to be worth at least $40 billion by 2022. This will include revenue and opportunities from various areas such as voice shopping accounts, voice-activated devices, and more.
17. 25% of smart speaker owners use their device to purchase everyday household items.
(Source: Search Engine Journal)
Smart speaker owners are becoming smarter by making efficient choices. Voice search statistics from 2019 indicate that 25% of owners use smart speakers to purchase everyday household items. This is followed by items within the entertainment and video gaming category.
18. 11.5% of smart speaker owners use it to make their monthly transactions.
Smart speakers are becoming a major e-commerce outlet as well. 55% of US consumers have already used voice shopping to purchase goods online, while 11.5% of US adults use smart speakers to make purchases online at least once a month. Once again, it’s the convenience and ease of use that makes smart speakers the popular choice.
19. 52% of smart speaker owners want to learn about deals and sales through their devices.
(Source: Think with Google)
Marketers could make use of helpful voice-activated search stats like this one. According to recent data, 52% of smart speaker owners are willing to learn about promotions from brands through their devices. This means that marketers should get more aggressive with their marketing campaigns on voice.
20. 51% of those who shop using their device also use it for research.
Today’s consumers are also more informed and more discerning than ever. In fact, 51% of those who shop using voice-enabled devices also use voice search to find products and decide if they’re worth purchasing at all. Moreover, 22% of them make purchases using voice, and 17% use it to reorder items.
21. 43% of voice-enabled device owners shop with their devices.
Voice devices offer hands-free searching from the convenience and comfort of our homes. As such, it’s no surprise that 43% of voice-enabled device owners shop using their devices. This is a 41% increase compared to numbers from 2018.
Search Engine and Google Voice Searches
A number of consumers now rely on voice search to find anything they want to know about through platforms like Google and Bing. This was one of the early uses of voice search, as people initially focused on using the feature for this very purpose.
22. Google’s AI studied 2,865 romance novels to communicate less formally.
Ever wondered how smart speakers converse so well? For Google, the company made its AI read through 2,865 romance novels. This is how it became more articulate and conversational.
23. Almost 20% of voice search queries start from a set of 25 keywords.
It seems like people have common search habits when using voice. According to the search by voice statistics, almost 20% of voice search queries start with one of 25 set keywords. The top words are “how” at 8.64%, “what” at 5.01%, and “best” at 2.63%. Keep in mind that targeting high-volume keywords could decrease organic traffic as much as 20% because of the high level of competition, according to the latest digital marketing trends.
24. 51% of consumers use voice search to find restaurants.
Restaurants are getting more attention from voice search users as well. According to research, 51% of consumers prefer voice searching for restaurants they’re interested in. This is the most commonly voice-searched business, beating out the likes of hotels and doctors.
25. 25% of searches made on the Windows 10 taskbar are voice search.
Microsoft’s Windows 10 is also getting a huge chunk of the voice search action. Recent studies show that 25% of searches on the OS’s taskbar are made via voice. Analysts are expecting this to grow even more.
26. Smart speaker owners commonly make local voice searches.
Voice search wasn’t just one of the trends of 2018, it’s here to stay. In total, 75% of smart speaker owners search for local businesses at least once every week. The searches are as follows: 54% for food and drink reservations, 46% for inquiries on price tags at local businesses, 40% for inquiries on local product inquiries, 35% to book a beauty appointment.
Voice Search for Business Statistics
Voice search has also brought consumers and companies closer together. The stats below will show how much voice has improved the consumer-business ecosystem in recent years.
27. The percentage of voice searches that result in the searcher calling a business is 28%.
Upon making a voice search about a business on Google or another platform, a consumer’s most common follow-up action is to contact it. This demonstrates how much direct interaction happens between consumers and businesses now thanks to voice search.
28. Mobile voice searches are 3 times more likely to be local.
(Source: Search Engine Watch)
The voice search stats show this trend continuing to expand. According to local search data, voice searches on mobile devices are three times more likely to relate to something local when compared to text-related searches.
29. The retention rate from phone calls is 28% greater than the web lead retention rate.
Marketers should primarily focus on encouraging phone calls from customers. The caller retention rate is 28% higher than the web lead retention rate, according to some studies. It looks like driving calls via voice search marketing is the better option for long-term profit.
A lot of trends come and go, but it seems like voice search is here to stay, and it hasn’t even peaked yet. Analysts are expecting the prevalence of voice search to expand further in the coming years, and marketers should use this as the chance to gain an edge over the competition. As these voice search statistics have shown, it’s becoming more and more common for people to choose talking over typing.
List of Sources:
- Search Engine Land
- Think with Google
- Think with Google
- Global Web Index
- Think with Google
- PR Newswire
- Search Engine Journal
- Think with Google
- Search Engine Watch