Launched in 2005, Reddit currently has more than 430 million monthly active users, according to 2020’s Reddit statistics. Over time, it has become one of the favorite platforms for marketers, individuals, and prominent people looking to start a discussion as well as for people looking to raise funds for philanthropic purposes. It notably hosted Barack Obama’s 2012 Ask Me Anything talk while he was president.
Even though it now ranks sixth, in 2018, Reddit beat Facebook to become the 3rd most-visited online platform in the United States. So what’s all the buzz around Reddit about? Here, we have prepared the most fascinating statistics about the social discussion site.
10 Incredible Reddit Stats (Editor’s Choice)
- At least 150 million pages are viewed on Reddit every day.
- An average Redditor spends 16 minutes on each visit.
- There are 1.7 billion comments on Reddit.
- Reddit is the 6th most visited site in the United States.
- And it’s the 7th most visited website in the world.
- 40 million searches are made on Reddit every day.
- There are over 430 million monthly active Reddit users.
- Reddit has over 1.2 million different subreddits.
- 64% of Reddit users are of the 18–24 age group.
- Reddit has spent just $500 on ads in all its existence.
What Is Reddit & How Does It Work?
Reddit is a retro-looking 90s website. There, you’d find Reddit trends and memes; one of the most typical being the space alien mascot. It offers everything from online news to Celebrity Q&As and pursues more publicity, allowing members of their passionate community to post their own messages more quickly and easily.
Dubbed the “front page of the Internet,” Reddit combines features of a social network, forum, and news aggregator. According to various Reddit statistics, it is one of the most popular websites on the Internet where anyone can upload a story, link or content so that the rest of the community votes for it and therefore, it goes to the front page of the platform.
Individual communities are known as “subreddits” and each has its own page, moderators, users, and so on. This discussion site was open-source from 2008 until 2017 so anyone could freely make Reddit posts during that time. There’s something for everyone. If you would like to travel, for example, you can join one of the many subreddits that will give you tips and news about popular destinations.
Its interactive forum feature is one of the most important features of the web. It gives strength to each person by making them known. And if you make interesting comments, such Reddit users can win votes which increase the chance of their posts getting to the front page.
There are four basic concepts on Reddit:
- Subreddits. They are subcategories within Reddit. That is, the communities where there are discussions of specific topics such as marketing, books, sports, fashion, etc. Some are very popular and have a lot of users and visits; others attract smaller but dedicated groups. Read more about Reddit’s subreddit stats below.
- Reddit Gold. This is the premium program for members that unlocks new features. When you make a very valuable post or comment, Reddit Gold can also be offered as a gift by any Reddit user.
- Upvotes and Downvotes. The platform has a system that allows users to vote for the content they like. But, you can also vote against the content you dislike. The score of each publication is averaged and this is how it is positioned or not among the main news.
- Karma. It is the reward you receive when you contribute to the community. It is based on what other users think of you. If you publish content that others value, you receive points in favor and build trust. You also get karma for comments on other posts.
Now, here are some more interesting facts and statistics which can be useful for bloggers, marketers, influencers, advertisers, and individuals seeking information or simply entertainment.
Reddit User Statistics
1. There are over 430 million monthly active Reddit users.
At a time when many other social media platforms are going through serious turbulence, Reddit seems to be an alien. Do you know how many people are on Reddit? The site sees close to half a billion monthly active users (MAU) every month, according to this stat.
That number currently pitches the site above Snapchat that counts 381.5 million MAUs, and Twitter whose declining figure reached 326 million MAU in February 2019. Currently, Twitter has 339.6 million monthly active users.
2. At least 150 million pages are viewed on Reddit every day.
Reddit post view counts statistics show just how massive the page views on the site really are. From the thousands of daily posts that are opened on Reddit every day, these aggregate to an average of about 150 million page views every day.
3. An average Redditor spends 16 minutes on each visit.
Reddit beat Facebook (10 minutes), Google (8 minutes), and YouTube (7 minutes) to remain the site where users stay for the longest time. The site even performed better than Instagram, despite the fact that the social media network, as Instagram statistics show, has over a billion monthly active users – nearly two times more than Reddit.
Needless to say, Reddit is a place users don’t ever want to leave. According to statistics, Reddit has hundreds of thousands of communities, millions of posts and comments registered every day on the site. So it’s easy to understand why people are glued to this platform when they visit.
4. There are 20 million active unique visitors on Reddit.
There are 20 million active unique visitors on the platform, as Reddit user stats show. Call it the latest oil deposit and social media marketers will nod in agreement. One of the reasons Reddit is accepted by many of its users is that while many other big social media sites are controlled by moderators, the users on Reddit are responsible for this function.
5. Reddit has 11 million average active users daily.
(Social Media Today)
How many people use Reddit every day? Well, according to the latest figures, Reddit has an average of 11 million daily active users. While this has attracted the attention of advertisers, however, due to the model implemented by the system, only genuinely interesting content are the ones that gain popularity.
6. 9.73 Reddit pages are visited per visitor.
(New Indian Express)
Its daily page views are really impressive, even more so if you know that Reddit beat Facebook to the 3rd ranking website in the US at the time Facebook was struggling with the Cambridge Analytical scandal.
7. Reddit had just 2 million monthly active users in 2008.
When measuring the popularity of a website, it is very common to look at the unique users and page views. So how many users does Reddit have? In this case, as we’ve already mentioned, Reddit has more than 430 million users per month. That’s a huge multiplication of the less than 2 million users it had in 2008.
8. Reddit had less than 80 million page views in 2008 and now close to 216 billion in a year.
According to Reddit history facts, as for page views in 2008, 3 years after its launch, Reddit figures were well below 80 million. In 2015, the number was around 82.54 billion page views, and now – an average of 18 billion page views in a month, and around 216 billion a year.
Isn’t the growth of Reddit impressive during its first 15 years of life? We are facing one of the forums with the greatest potential and in full swing of the Internet. As we have shown in our Reddit statistics so far, many are the users who take advantage of every time they can to wander through their subreddits and laugh or get informed.
Stats About Reddit Demographics
9. 64% of Reddit users are of the 18–24 age group.
However, if your target as a marketer is mainly people below 18, you need to look elsewhere. There are about 8% of teenagers on Reddit. Unfortunately, it is common knowledge that the few teenage Redditors are often stereotyped and seen as trolls or douchebags. According to The Verge, YouTube, which is the second largest search engine, is the preferred platform for today’s teenagers.
10. Just 7% of Reddit users are older than 50.
How many Reddit users are seniors? Facebook isn’t the place where you’d find people from the extreme ages – young people who are 18 and below and older people from the age of 50 and above. According to data from Reddit, just 6% of users are in the 50–64 age group. And for seniors aged 65 and above, they constitute just a single percent of the entire Reddit users.
11. 54% of Reddit users are from the US.
Reddit audience comes mainly from the United States. As of 2017, Reddit in their own report stated that 54% of its users come from the States. Today, however, the number of US Reddit users is even higher (58%) with the next being the UK at far down 7.4%.
Next in the order are Canada (6.3%), Australia (3.1%) and Germany (2.1%), according to Alexa’s data on Reddit user demographics. However, more numbers should have gone to other countries such as China and Russia where Reddit usage is being censored. Many users in these countries are likely to be using VPNs to access the site.
12. 70% of the Reddit audience are white non-Hispanic adults.
Non-Hispanic white adults constitute more than half of the Reddit audience, with 7 percent going to the Non-Hispanic blacks. Hispanics, however, make up to 12 percent, a little more than the black users, according to the demographics of Reddit gathered by TechJunkie.
13. The majority of Redditors have a degree or college education.
The majority of Reddit users are between the ages of 18 and 25, which is the perfect age of people who are still in or just left high school, people who are in the process of acquiring a college degree or people who had just left college. However, according to interesting facts Reddit users who have the least education have at least a high school degree.
14. There are 2.1 million atheism subscribers on Reddit, 1.96 million more than Christianity subreddit subscribers.
While Christianity is the main religion in the United States, atheism subscribers are gaining popularity on Reddit. According to subreddit activity stats, the one dedicated to contents on atheism ranks 56th on the list of the most popular subreddits on the site. Having over 2.1 million users who are subscribed to it, that’s 1.956 million more than r/Christianity which sits lowly with a 144,000 subscriber base.
However, it is hard to conclude that there aren’t many Christians on Reddit – it probably means that atheists are more active on the site. According to Reddit post stats, discussions on the Christianity community center around topics and news on Christianity such as the ban of Bible downloads in Far East China or the closure of churches in Russia.
More Reddit Fun Facts
15. Reddit is the 7th most visited website in the world.
Reddit ranks 7th among the list of the most visited websites in the world. With 187,130,346 monthly traffic as of June 2019, Reddit ranks above NYTimes, Instagram, Google, Walmart, and Pinterest, according to Reddit traffic stats from popular website indexer Ahrefs. It, however, trails behind the likes of Youtube, Wikipedia, Facebook, Twitter, Amazon, and IMDB, in descending order.
16. Reddit ranks as the 6th most visited site in the United States.
According to Reddit stats from Alexa, Amazon’s web analytics platform, in 2018, Reddit became the third most visited site in the United States, just behind YouTube and the company that bought YouTube for $1.65 billion – Google. In 2020, the platform dropped to 6th place.
Interestingly, most of Reddit’s traffic comes from the United States, but those who spend more time on the platform are Canadians. That’s one of the many Reddit weird facts we can’t really explain.
17. Reddit currently ranks 19th on Alexa.
We already said Reddit is ranked 7th website with the most traffic (according to Ahrefs). Now, it sounds confusing seeing that Reddit currently ranks no. 19 on Alexa’s ranking of all online platforms on the Internet. However, Alexa has a different ranking methodology. Still, it seems unbelievable that it ranks higher than Instagram, Twitter, LinkedIn… and even PornHub!
18. Reddit has over 1.2 million different subreddits.
According to Statista’s subreddit traffic stats, there are more than 1.2 million subreddits on different topics. The most popular include AskReddit, gaming, and funny pics and videos. In 2008, there were just a little over 10,000 subreddits. Also, according to Reddit data, in 2017 there were more than 12,000,000,000 votes in favor and more than 900,000,000 against.
19. More than 190 million entries have been published on Reddit.
With more than 190 million entries published across different subreddits, it is the fastest growing website on the web. This contrasts a lot with its poor design during its first years on the Internet, where there were no selfies and other issues that distract the user.
20. There are 1.7 billion comments on Reddit.
According to data retrieved in 2015, there are over 1.7 billion comments on Reddit. This is the sum of the comments of all subreddits in Reddit history up to that point. However, it is estimated that over 2.8 million comments are dropped on the site every single day. If we follow this logic, Reddit sees around 84 million comments each month, which is higher than the number of comments on WordPress, which, according to WordPress statistics, sits at 60.5 million.
21. 40 million searches are made on Reddit every day.
Reddit is a search engine on its own. And according to TechCrunch, the users on the hundreds of thousands of communities on the site conduct millions of searches every day. Some of these contents include texts, images, funny gifs, and videos. It wouldn’t be fair to compare Reddit with Google, which, according to the latest mobile marketing statistics, has 5.5 billion searches per day. Regardless of it all, the website has a fair amount of daily searches. And when you realize that this number was from 2017 Reddit traffic statistics, even Bing will be jealous!
22. Reddit became completely open-source in 2008 and turned closed-source in 2017.
Reddit is one of the most popular sites on the Internet, despite its simple design, so to speak, it has met the needs of many Internet users. And that’s largely thanks to the decision to design it to be open-source in 2008. However, today, the story has changed as Reddit took a U-turn in 2017 due to its inability to keep the repositories of the open-source product updated.
23. 30% of Imgur’s traffic came from Reddit.
Imgur is the website that gets the most traffic thanks to Reddit as about 40% of popular stories on Reddit are images from the Imgur site. It benefits most from the system since 30% of its traffic comes from it. It got to a point that Imgur got bigger and started having more traffic than Reddit.
According to Reddit history facts, in 2013, Imgur as a beneficiary of Reddit’s traffic hit 100 million unique MAU while Reddit still had just 70 million. And then Reddit struck! In 2016, they ditched Imgur and launched their dedicated image uploading tool. Today, Imgur has 300 million users, and Reddit, over 330 million users.
24. Reddit earned just $8.3 million from the site in 2014.
How much money does Reddit earn? Well, according to information on the history of Reddit and its business model, the site earned a total of $8.3 million in revenue in 2014. $750,000 of that revenue came from the sales of “Reddit Gold” alone.
Maybe you think this is a lot but if you take into account that Instagram had almost the same number of users as at that time and earned $800 million in 2016, the figure is still surprisingly low. In addition, according to Reddit stats, they donated 10% of revenues to charity. So, with required system maintenance, servers, and other expenses, that should not be much considering the magnitude of the project.
25. Reddit donated $1.8 million to Extra Life, Haiti, teachers, and Nepal in 2015.
(The Next Web)
Being a company with modest revenues despite its high traffic does not affect the good faith of the creators. 1.8 million dollars were donated to Extra Life, Haiti, teachers, and Nepal to celebrate its 10th anniversary in 2015. Also, 827,659 dollars (10% of 2014 revenue) were donated to 10 charity companies chosen by the forum users, according to Reddit facts from The Next Web. This clearly shows how influential Reddit users are.
26. Founders of Reddit actually faked it in the early years till they became popular.
(The Daily Dot)
One of the facts that sound fake Reddit users are especially fond of but it’s actually true! The founders have confessed to how they made a series of fake user profiles so as to give an impression that the website was much more popular at a time when there were just around 10,000 subreddits.
In fact, co-founder Steve Huffman was quoted saying “You’d go to Reddit in the early days and there’d be tons of… fake users.” The site’s founders had stated that the hundreds of fake accounts which were opened set the tone for their goal for Reddit. How’s that for Reddit random facts?
27. Reddit had spent just $500 on ads as of 2012.
(The Daily Dot)
Have you ever seen an advertisement, whether in the traditional or conventional media, which was sponsored by Reddit and for Reddit? Well, Reddit has literally spent almost nothing on advertising. According to interesting facts on Reddit, while the site makes millions of dollars every year through advertising, it had spent just half a thousand dollars on advertisement by the year 2012. Hilarious enough, all of that was on stickers! It is hard to explain how it works for them. We leave this as an assignment for marketers who have little budget for ads.
28. The official Reddit app has been installed by users for more than 10 million times on the Google Android Play Store.
This list of Reddit facts wouldn’t be complete without telling you that the app on Google’s Android Play Store has been downloaded for 10,000,000+ times. Rated 4.6/5 by 1,120,298 verified users on the platform, the app is widely approved of by Redditors. However, many of the users are bugged by notifications to install the app when they’re on the web version of the site.
Most importantly, these Reddit statistics have painted a vivid image that the audience base of the site are the younger, male, and diverse audiences who possess higher educational qualifications. Also, Reddit has proven it is becoming a force to be reckoned with in the social media sphere, despite not having as much presence internationally as the other big social media sites. It is a strong tool for marketers and individuals seeking fun and information. Reddit seems to be growing stronger by the day, which is an indication of its prospects.
List of Sources:
Hungry for more interesting information? The infographic below contains no less than 109 of the most important facts and stats about Reddit, the front page of the Internet. So keep reading!