Last Updated: February 8, 2021
Since its launch in 2005, Reddit had accrued more than 430 million monthly active users by the end of 2019, according to Reddit statistics from Statista. Over time, it has become one of the favorite platforms for marketers, individuals, and prominent people looking to start a discussion as well as for people looking to raise funds for philanthropic purposes. It notably hosted Barack Obama’s 2012 Ask Me Anything talk while he was president.
In 2018, Reddit beat Facebook as the 3rd most-visited online platform in the United States. So what’s all the buzz around Reddit about? Here, we have prepared fascinating statistics about the social discussion site.
10 Incredible Reddit Statistics for 2021 (Editor’s Choice)
- There were over 50.2 million mentions of COVID, COVID-19, or coronavirus across Reddit.
- An average Redditor has been spending 9 minutes and 29 seconds on each visit as of mid-December of 2020.
- There are 2 billion comments on Reddit.
- Reddit is the 7th most visited site in the United States.
- And it’s the 18th most visited website in the world.
- There were 49.2 billion upvotes on Reddit as of October 2020.
- There are 52 million daily active Reddit users.
- Reddit had over 2.5 million different subreddits in December 2020.
- 23% of Reddit users are of the 25-29 age group.
- Reddit recently acquired TikTok’s rival, Dubsmash, for an undisclosed amount.
Hungry for more interesting information? The infographic below contains no less than 109 of the most important facts and stats about Reddit, the front page of the Internet. So keep reading!
What Is Reddit & How Does It Work?
Reddit is a retro-looking 90s website. There, you’d find Reddit trends and memes, one of the most typical being the alien mascot. It offers everything from online news to Celebrity Q&As and pursues more publicity, allowing members of their passionate community to post their own messages more quickly and easily.
Dubbed the “front page of the Internet,” Reddit combines features of a social network, forum, and news aggregator. According to various Reddit statistics, it’s one of the most popular websites on the Internet where anyone can upload a story, link, or content so that the rest of the community votes for it. Therefore, it goes to the front page of the platform.
Individual communities are known as “subreddits” and each has its own page, moderators, users, and so on. This discussion site was open-source from 2008 until 2017, so anyone could freely make Reddit posts during that time. There’s something for everyone. For example, if you like to travel, you can join one of the many subreddits that give tips and news about popular destinations. Or if you want to learn about the coronavirus, there are many subreddits you can subscribe to.
Its interactive forum feature is one of Reddit mind-blowing facts. It gives strength to each person by making them known. And if you make interesting comments, you can win votes, which increases the chance of your posts getting to the front page.
There are four basic concepts on Reddit:
- Subreddits. They are subcategories within Reddit, the communities where there are discussions of specific topics such as marketing, books, sports, fashion, etc. Some are very popular and have many users and visits; others attract smaller but dedicated groups. Read more about Reddit’s subreddit stats below.
- Reddit Gold. It’s the premium program for members that unlocks new features. Reddit Gold can also be offered as a gift by any Reddit user when you make a valuable post or comment.
- Upvotes and Downvotes. The platform has a system that allows users to vote for the content they like. But, you can also vote against the content you dislike. Each publication’s score is averaged, and this is how it is positioned or not among the main news.
- Karma. It is the reward you receive when you contribute to the community. It is based on what other users think of you. If you publish content that others value, you receive points in favor and build trust. You also get karma for comments on other posts.
Now, here are some more interesting facts and statistics that can be useful for bloggers, marketers, influencers, advertisers, and individuals seeking information or just entertainment.
Reddit User Statistics
1. There were 430 million monthly active Reddit users by the end of 2019.
At a time when many other social media platforms were going through some serious turbulence, Reddit seemed to have been an alien. But did you know how many monthly active users Reddit had by the end of 2019? The site saw close to half a billion active users by December of 2019.
That number currently pitches the site above Snapchat that counts 381.5 million MAUs and Twitter, whose declining figure reached 326 million MAU in February 2019. Currently, Twitter has 339.6 million monthly active users.
2. There are over 50.2 million mentions of COVID, COVID-19 or coronavirus across Reddit.
Reddit trends with the global pandemic too. According to its report for 2020, there are over 50.2 million mentions of COVID, COVID-19, or coronavirus across the platform. We wouldn’t be surprised if this topic was one of the hottest with the Redditors. After all, it’s also one of the hottest topics worldwide.
3. An average Redditor has been spending 9 minutes and 29 seconds on each visit as of December 2020.
According to statistics on Reddit, users spend an average of 9 minutes and 29 seconds per visit as of mid-December of 2020. That’s leaving behind Instagram a bit, as it only has an average of 7 minutes and 49 seconds that users spend per visit at around the same period. Reddit has hundreds of thousands of communities, millions of posts, and comments registered daily. So, if you’re wondering how many people are on Reddit, there goes the answer.
4. There were a total of 1.63 billion visits on Reddit from June to November 2020.
Reddit had a lot more visits than Wikipedia between June and November of 2020. Wikipedia had only 1.56 billion visits in that time range, while Reddit had 1.63 billion visits. However, it can never beat YouTube, as Reddit traffic stats show a comparison between the two, and the latter had 34.59 billion visits in the same time range.
5. Reddit averages 52 million daily active users as of Q4 2020.
According to the latest figures, Reddit has an average of 52 million daily active users, and the number still keeps growing every single day. It used to announce the number of its active users per month, and it’s the first time it revealed its daily figures. Just how many people use Reddit is truly astounding.
6. 45 Reddit pages are visited per visitor.
(Source: New Indian Express)
Reddit’s page views daily are awe-inspiring, even more so if you knew that Reddit beat Facebook to the 3rd ranking website in the US when Facebook was struggling with the Cambridge Analytical scandal in 2015.
7. Reddit had only 2 million monthly active users in 2008.
When measuring a website’s popularity, it is prevalent to look at unique users and page views. So how many users does Reddit have? In this case, as we’ve already mentioned, Reddit has been welcoming more than 52 million users per day since Q4 of 2020. That’s a vast increase from the less than 2 million users it had in 2008.
8. The Massachusetts Institute of Technology and Harvard University used 800,000 Reddit user posts for research on mental health.
MIT and Harvard used machine learning to analyze 800,000 Reddit user posts on mental health topics, such as anxiety, schizophrenia, bipolar disorder, and depression. These Reddit user stats only prove that the people on the said platform are credible enough for their posts to be used by reputable universities based on their study on what could be one of the most relevant social issues about health and well-being.
After all, the majority of Reddit users have a college degree. See number 15 in this article.
Stats About Reddit Demographics
9. 23% of Reddit users are in the 25–29 age group.
(Source: Marketing Charts)
Similarly, 21% of Reddit users are aged 21-24. However, if your target as a marketer is mainly people above 50 years old, you need to look elsewhere. There are only 6% of this age group on Reddit. Unfortunately, according to Reddit user demographics, these older adult Redditors are often stereotyped and seen as an isolated group. According to Marketing Charts, Facebook and YouTube are the most preferred platforms for older adults, at 68% and 70%, respectively.
10. Only 1% of Reddit users are older than 65.
(Source: Marketing Charts)
Relatively, Reddit isn’t the place where you’d find people from the senior group. According to Reddit user demographics 2020, only 1% of users are in the 65 and above age group. 46% prefer to be on Facebook, 36% prefer to be on YouTube, 15% on Pinterest, and the rest is distributed on other social media sites, such as LinkedIn, Instagram, Twitter, etc.
11. 49.69% of Reddit users are from the US as of September 2020.
Reddit’s audience comes mainly from the United States. As of September 2020, Reddit statistics 2020 from Statista show that 49.69% of its users come from the US. Next in the order are Canada (7.93%), United Kingdom (7.95%), Australia (4.32%), and Germany (3.17%). However, more numbers should have gone to other countries such as China and Russia, where Reddit usage is being censored. Many users in these countries are likely to be using VPNs to access the site.
12. There are more male Redditors than females in the US, at 15% and 8%, respectively.
Interestingly, there are more male Redditors than females in the United States. As of February 2019, 15% of US users are males, and only 8% are females. We got these Reddit statistics with some help from Statista, so we know the numbers are credible. Our expert opinion assumes that it must be because many subreddits on the platform are more interesting for the male audience, including technology, science, and games.
13. 15% of Redditors have a degree or college education.
Since most Reddit users are between the ages of 25–29, it’s understandable that Reddit demographics on education show that the majority of the users have a college degree or more. Alternately, only 14% of users have only some college education, and only 6% have a high school education or less, based on February 2019 statistics on Reddit education level from Statista.
14. R/atheism has 2.6 million r/atheism, 2.36 million more than r/christianity.
While Christianity is the main religion in the United States, Atheism subscribers are gaining popularity on Reddit. According to subreddit activity stats, the one dedicated to content on atheism ranks high on the list of the most popular subreddits on the site. It has over 2.6 million users subscribed to it. That’s 2.366 million more than r/Christianity, which sits lowly with 264,000 subscribers as of writing time.
However, it is hard to conclude that there aren’t many Christians on Reddit – it probably means that atheists are more active on the site. According to Reddit post stats, discussions on the Christianity community center around topics and news on Christianity such as the ban of Bible downloads in Far East China. You can find out anything from the closure of churches in Russia to using a church website builder to create a site for your parish.
Even More Reddit Facts and Stats
15. Reddit is the 18th most visited website in the world.
Reddit takes 18th place on the list of the most visited websites in the world. With a monthly traffic of 277,896,765 as of December 2020, Reddit ranks above Wikipedia, Apple, Netflix, Amazon, and many other popular websites. However, it lags behind the likes of Youtube, Instagram, Twitter, Facebook, and Pinterest, in descending order. These Reddit traffic stats come from the popular website indexer Ahrefs.
16. Reddit is the 7th most visited site in the United States.
In 2020, Reddit dropped to 7th place, when it was the 3rd most visited site in the United States in 2018, according to Alexa, Amazon’s web analytics platform. It was behind YouTube and the company that bought YouTube for $1.65 billion – Google at that time.
Interestingly, most of Reddit’s traffic comes from the United States, but those who spend more time on the platform are Canadians. That’s one of the many Reddit weird facts we can’t really explain.
17. Reddit recently acquired TikTok’s rival, Dubsmash, for an undisclosed amount.
Dubsmash—TikTok’s rival—intends to accelerate Reddit’s focus on video as they joined forces due to the latter’s recent acquisition of the video social sharing app. While these could well be the biggest Reddit news in the millennium, Dubsmash clarifies that it will run its own entity under Reddit’s brand.
18. Reddit had over 2.5 million different subreddits in December 2020.
(Source: Metrics for Reddit)
There are more than 2.5 million subreddits on different topics, according to the subreddit traffic stats from Metrics for Reddit, a dedicated tool for tracking Reddit metrics. The most popular ones include /r/LowSodiumCyberpunk, /r/BelleDelphineXmas, and /r/TheSlutClub. In 2008, there were just a little over 10,000 subreddits.
19. 303.4 million posts had been published on Reddit by the end of November 2020.
Based on Reddit post stats, there were 303.4 million posts published across different subreddits in 2020. It only proves how much it has grown over quite a short time. It’s a far cry from its poor design during its first years on the internet when there were no selfies and other issues that distract users.
20. There had been 2 billion comments on Reddit by the end of October 2020.
Reddit’s report shows us there had been 2 billion comments on the platform by the end of October 2020. It’s the sum of the comments of all subreddits in Reddit’s history up to that point. And that’s given the fact that not all comments are approved. Can you imagine if they were all approved? The platform would probably encounter various technical and legal issues.
21. There had been 49.2 billion upvotes on Reddit by October 2020.
Reddit upvotes are a way for users to show their approval on a post. According to the Reddit statistics from 2020, there had been 49.2 billion upvotes on the platform by the end of October 2020. The post with the highest upvotes was about someone’s funny memories during the lockdown, and it got 406,000 upvotes.
22. Reddit became completely open-source in 2008 and turned closed-source in 2017.
One of the more interesting Reddit facts is that it’s one of the most popular sites on the Internet; despite its simple design, so to speak, it has met the needs of many Internet users. And that’s mostly thanks to the decision to design it to be open-source in 2008. Today, the story has changed as Reddit took a U-turn in 2017 due to its inability to keep the repositories of the open-source product updated.
23. 94.6% of Imgur’s traffic came from Reddit in 2020.
(Source: Fast Company)
According to Reddit history facts, in 2013, Imgur, as a beneficiary of Reddit’s traffic, hit 100 million unique MAU while Reddit still had just 70 million. And then Reddit struck! In 2016, they ditched Imgur and launched their dedicated image uploading tool.
Despite this event, Imgur still gets most of its traffic from Reddit, a whopping 94.6% to be exact. After all, it was created with Reddit in mind. What’s remarkable is that other big sites don’t bring nearly as much traffic to Imgur. Namely, Youtube accounts for 2.20%, Pinterest for 1.05%, Facebook for 0.93%, and Twitter for 0.70% of the traffic. One of the facts that sound fake about Reddit, but true.
24. Reddit earned only $8.3 million from in 2014 but still donated 10% to charity.
Due to the nature of its business model, Reddit earned a total of $8.3 million in revenue in 2014. $750,000 of that revenue came from the sales of “Reddit Gold” alone. Maybe you think this is a lot, but if you consider that Instagram had almost the same number of users as at that time and earned $800 million in 2016, the figure is still surprisingly low.
One of the most interesting facts about Reddit is that they even donated 10% of those revenues to charity. There wouldn’t be much left with required system maintenance, servers, and other expenses.
25. Reddit donated $1.8 million to Extra Life, Haiti, teachers, and Nepal in 2015.
(Source: The Next Web)
Reddit’s modest revenues and high traffic doesn’t affect the good faith of the creators. According to the Reddit facts from The Next Web,1.8 million dollars were donated to Extra Life, Haiti, teachers, and Nepal to celebrate its 10th anniversary in 2015. Also, 827,659 dollars (10% of 2014 revenue) were donated to 10 charity companies chosen by the forum users. It clearly shows how influential Reddit users are.
26. The founders of Reddit actually faked the numbers until they became famous.
(Source: The Daily Dot)
This is one of the facts that sound fake and Reddit users are especially fond of it because it’s entirely true! The founders confessed to making a series of fake user profiles to give an impression that the website was much more popular when there were just around 10,000 subreddits.
Co-founder Steve Huffman was even quoted saying, “You’d go to Reddit in the early days, and there’d be tons of… fake users.” The site’s founders had stated that the hundreds of fake accounts that were opened set the tone for their goal for Reddit. How’s that for your collection of Reddit random facts?
27. Reddit had spent only $500 on ads in 2012.
(Source: The Daily Dot)
Have you ever seen an advertisement, whether in the traditional or conventional media, which was sponsored by Reddit and for Reddit? Well, Reddit has literally spent almost nothing on advertising. While the site makes millions of dollars every year through advertising, it had spent just half a thousand dollars on advertisement by the year 2012. Indeed, one of Reddit’s interesting facts. Hilarious enough, all of those were on stickers! It’s hard to explain how it worked for them. We leave this as an assignment for marketers who have little budget for ads.
28. The official Reddit app has been installed by users more than 50 million times on the Google Android Play Store.
(Source: Google Play)
This list of Reddit stats wouldn’t be complete without telling you that the app on Google’s Android Play Store has been downloaded 50,000,000+ times. Rated 4.5/5 by 1,882,374 verified users on the platform by the end of 2020, the app is widely approved by Redditors. However, many users are bugged by notifications to install the app when they’re on the web version of the site. Creating an app from scratch is a long process, but building one that lets users adjust their settings to the smallest details can significantly improve their in-app experience.
These Reddit statistics have painted a vivid image that the site’s audience is middle-aged, male, and diverse, with higher educational qualifications. Also, Reddit has proven it is becoming a force to be reckoned with in the social media sphere, despite not having as much presence internationally as the other big social media sites. It’s a powerful tool for marketers and individuals seeking fun and information. Reddit seems to be growing stronger by the day, which is an indication of its prospects.